Success Story EuroShop – Scaling Complex B2B Processes with NovaDB and Shopware 6
Noxum and elio show at the B2B Communication Days 2026 how the migration to Shopware 6 led to the introduction of NovaDB as the central data hub
At the B2B Communication Days 2026 in Würzburg, Noxum and elio GmbH use EuroShop to show how one product range can be operated for both the B2C and the B2B business at the same time. The focus is on the migration of the online shop to Shopware 6, combined with the introduction of NovaDB as the central data hub for product information and digital media. The talk is aimed at decision-makers from marketing, sales and IT.
Würzburg, October 1, 2026 – Noxum GmbH, a specialist in content management and editorial systems, is presenting together with elio GmbH at the B2B Communication Days 2026 in Würzburg how EuroShop operates one product range for two different business models on a shared technical foundation.
One product range, two business models
In the project presented, EuroShop uses the same product range for both a B2C and a B2B audience. In the B2C business, speed and an appealing shopping experience matter most, while the B2B business is shaped by customer hierarchies, individual prices and reorder processes. Mapping both requirements on a single technical foundation was the starting point for the collaboration between Noxum and elio. Using this project as an example, Sascha Vorderstemann, CEO and founder of elio GmbH, and Norbert Klinnert, founder and managing director of Noxum GmbH, explain how both business models were brought together in practice at EuroShop.
Migration to Shopware 6 as the starting point
The impetus for introducing a central solution for product information came during the migration from Shopware 5 to Shopware 6. It became clear that an efficient switchover is only possible with a central solution for product data. The introduction of NovaDB PIM and NovaDB DAM as the system for product information and digital media therefore became the foundation for EuroShop to provide product data for e-business faster and with less effort in the future. NovaDB took on the role of the central data hub for all connected channels.
elio implements Shopware 6 as a PaaS solution
elio GmbH, an IT service provider and specialist in e-commerce platforms, is responsible for the migration from Shopware 5 to Shopware 6. elio operates Shopware 6 as a Platform as a Service and has been a partner to mid-sized companies in their digital transformation for more than 20 years.
Attend the talk on October 7, 2026 as part of the PRAXIS series on the Solution Stage at the B2B Communication Days in Würzburg, or arrange an individual appointment with our experts at info@noxum.com.
If you would like to learn more or register for the B2B Communication Days, you can find the program and registration here: B2B Communication Days | Program 2026