NovaDB on the K5: Ready for Agentic Commerce
At K5 in Berlin, NovaDB will demonstrate why data quality is the critical foundation for omnichannel strategies, campaigns, and AI-powered commerce processes.
Structured product data is essential for ensuring that omnichannel strategies work, campaigns go live quickly, and AI agents can be deployed effectively. At the K5 Future Retail Conference in Berlin, NovaDB will demonstrate how an integrated system combining a headless CMS and PIM lays this foundation. Visitors can find NovaDB at Booth 109 in Expo Hall 2 from June 23 to 24, 2026.
Würzburg, May 27, 2026 – NovaDB, the product information management and headless CMS platform from Noxum GmbH, will be represented at the K5 Future Retail Conference in Berlin. The conference’s main theme is “Get Your Data Ready,” focusing on a question that is decisive for many e-commerce projects: Is the product data structured well enough to build upon? After all, whether omnichannel strategies work, AI agents operate reliably, or marketing campaigns go live quickly depends first and foremost on the quality and structure of the product data.
Product data as a common denominator
Whether a company wants to tap into new sales channels, quickly roll out marketing campaigns, or integrate AI agents, the starting point is always the same. Product data must be complete, consistent, and well-structured. Without this foundation, errors and additional manual effort arise at every point where the data is reused. Well-structured product data is not only a prerequisite for reliable AI agents and automation, but also forms the basis for consistent omnichannel commerce, efficient campaigns with a short time-to-market, and end-to-end product experience management.
Ready for Agentic Commerce
Agentic Commerce is one of the most talked-about concepts in today’s e-commerce landscape. The idea behind it is that AI agents independently handle operational tasks, such as enriching product information, delivering channel-specific content, or tailoring product descriptions to different target groups. For this to work in practice, AI agents need a reliable data foundation. NovaDB connects PIM and headless CMS in such a way that product data becomes the active foundation for such automated processes.
Marketing and Product Management on a Shared Platform
NovaDB brings marketing and product management together to turn high-quality product data into compelling campaigns and consistent product experiences across all channels. The Visual Editor gives marketing teams the tools they need to build directly on valid product data using AI, enabling them to quickly and seamlessly create and launch campaigns, landing pages, and marketing materials.
Conversations at the booth and online appointments
K5 is aimed at decision-makers in retail and e-commerce. NovaDB will be on-site both days of the trade show to discuss specific requirements and demonstrate the platform using real-world examples. The focus will be on issues related to product data strategy, omnichannel implementation, and getting started with automated commerce processes.
Schedule an appointment now
Visit us at K5 in Berlin, Expo Hall 2, Booth 109. Learn more on our event page or speak directly with our experts.