Bring order to complex product portfolios and accelerate listings across all retail and digital channels.  NovaDB PIM for Consumer Packaged Goods (CPG)

Distributed data across ERP, PLM, local files, and spreadsheets creates attribute inconsistencies, duplicates, and a high coordination effort. Processes become slow, error prone, and difficult to scale.

Frequent updates to SKU hierarchies, multipacks, regional variants, and promotional editions cause constant data churn. Without a robust variant and packaging model, product relationships become inconsistent and difficult to maintain.

Attributes like nutritional values, ingredient declarations, allergens, and sustainability claims require accurate, validated, and audit-ready data. Different regulatory requirements per country increase the pressure on data quality and traceability.

Siloed workflows driven by email and spreadsheets lead to delays and unclear responsibilities. Changes easily get lost in the process and create avoidable rework.

Inconsistent descriptions, claims, and assets across markets and channels weaken brand presence and increase correction efforts. Retailer and marketplace acceptance rates often drop as a result.

Manages SKUs, multipacks, display units, seasonal assortments, and regional variants through parent–child data structures with clear taxonomy. Even complex packaging hierarchies remain consistent and easy to manage.

Structured attributes for nutritional values, allergens, certifications, and sustainability claims combined with versioned audit trails ensure full regulatory compliance and traceability. 

NovaDB captures packaging dimensions, materials, and recyclability data and links them directly to artwork files in the DAM. Product data and packaging assets remain perfectly synchronized.

Supports multi-language content, localized attributes, and region-specific regulatory deviations with controlled data reuse across markets.

Implements attribute-level validation, completeness scoring, and retailer readiness dashboards to ensure marketplace compliance.

Role based workflows help regulatory, marketing, supply chain, and trade teams release product content faster and identify bottlenecks early.

Enables linking of pack shots, renders, certification documents, and rich media to products with metadata tagging and version tracking.

Retailer data sheets, marketplace listings and e-commerce descriptions are generated directly from structured attributes, eliminating the need for manual copying and pasting.

Tracks version histories, release states, and formula updates for regulatory compliance and packaging revisions.

Automated workflows and retailer ready exports significantly speed up product introductions and packaging updates. Teams respond faster to seasonal cycles and changing market demands.

With centralized product information, data validation rules, and audit trails, teams can confidently manage ingredient claims, nutritional labeling, and market-specific compliance.

Unified product content, assets, and structured data attributes ensure that every digital touchpoint, retailer listing, and marketplace page presents a consistent, trusted brand message.