NovaDB at OMR Tool Talk Week: AI Agents in PIM in Practice
Noxum shows how AI agents in NovaDB take over operational tasks in e-commerce
As part of the OMR Tool Talk Week, Noxum GmbH provided insights into the use of AI agents in NovaDB. Specific use cases were used to show how AI supports product data processes and relieves teams in their day-to-day operations.
Practical insights into the use of AI in PIM
Würzburg, March 18, 2026 - Noxum GmbH, a specialist in content management and editorial systems, demonstrated how AI agents can be used in a PIM context with NovaDB as part of the OMR Tool Talk Week. The session made it clear how product data processes in e-commerce can be made more efficient through the targeted use of AI.
The focus was on specific practical scenarios in which AI agents not only provide support, but are also actively integrated into existing workflows.
AI as a component of processes
A central topic of the session was the transformation of AI: instead of isolated tools, AI is integrated directly into processes in NovaDB. AI agents access data, analyze it and trigger actions within the system.
Concrete use cases in product data management
Live demos were used to show how AI agents take on typical tasks in handling product data:
- Automated creation and enrichment of product information
- Ongoing analysis to ensure data quality
- Integration into existing workflows without media disruptions
- Relief for teams by taking over operational tasks
The examples illustrate how manual effort can be reduced and data consistency improved at the same time.
Tobias Denninger (Noxum GmbH) presents NovaDB at the OMR Tool Talks, moderated by Temel Kahyaoglu (TGOA). Positioning within the e-commerce context
The discussion highlighted that product data remains a central challenge for many companies. NovaDB consolidates data from various sources, structures it centrally, and makes it available across channels.
This enables companies to build a consistent data foundation and scale their e-commerce processes effectively.
Exchange with the community
In addition to practical insights, the session provided space for questions and discussion. Participants used the opportunity to share their own challenges and discuss them with Noxum experts.
Would you like to find out how NovaDB can support your product data processes?
Contact us and arrange an individual presentation appointment with our experts.