✔️ 3 User
✔️ 1 Benutzerrolle
✔️ 3 Sprachen
✔️ 1.000 Business Objekte
✔️ 100 GB Speicher
✔️ 96% Uptime SLA

Verfügbare Use Cases

CMS, Techdoc

Advanced

Für Projekte in den Bereichen Web, Technische Kommunikation, PIM oder Individuallösungen.

749 €/ monatlich

✔️ 10 User
✔️ 3 Benutzerrollen
✔️ 6 Sprachen
✔️ 5.000 Business Objekte
✔️ 500 GB Speicher
✔️ 98% Uptime SLA

Verfügbare Use Cases

CMS, Techdoc, MAM, PIM, Custom

Premium

Für größere Projekte in den Bereichen Web, Technische Kommunikation, PIM oder Individuallösungen.

1.749 €/ monatlich

✔️ 20 User
✔️ 10 Benutzerrollen
✔️ 15 Sprachen
✔️ 50.000 Business Objekte
✔️ 1 TB Speicher
✔️ 99% Uptime SLA

Verfügbare Use Cases

CMS, Techdoc, MAM, PIM, Custom

Enterprise

Für größere Individualprojekte in den Bereichen Web, Technische Kommunikation, PIM oder Individuallösungen.

auf Anfrage

✔️ Flexible Anzahl Benutzer
✔️ Flexible Anzahl Benutzerrollen
✔️ Flexible Sprachenanzahl
✔️ Flexible Business Objekte
✔️ Flexibler Speicher
✔️ 99%+ Custom SLA

Verfügbare Use Cases

CMS, Techdoc, MAM, PIM, Custom

Use Cases / Business Capabilities

Headless CMS

ab250 €/ monatlich

Ermöglicht die einfache Erstellung, Organisation und Veröffentlichung Ihrer Informationen über die Delivery-API.

PIM

ab650 €/ monatlich

Ermöglicht die zentrale Pflege und Organisation Ihrer technischer Daten, um deren Konsistenz und Qualität sicherzustellen.

MAM

ab450 €/ monatlich

Ermöglicht die zentrale Speicherung, Organisation und Bereitstellung Ihrer digitalen Medieninhalte.

TechDoc

ab400 €/ monatlich

Ermöglicht die Erstellung, Verwaltung, Übersetzung und Verteilung Ihrer technischen Dokumentation.

Erweiterungen

Excel-Extension

Zugriff auf alle Produktdaten aus NovaDB direkt in Microsoft Excel zum Editieren, Synchronisieren und für Datenimporte.

InDesign-Extension

Zugriff auf Inhalte aus NovaDB direkt in Adobe InDesign zur layoutbasierten Erstellung und Aktualisierung von Dokumenten.

PDF-Publisher

Dynamische Erzeugung von PDF-Dateien aus strukturierten Inhalten in NovaDB.

CSV-Export

Flexible Datenexporte zur Analyse, Weiterverarbeitung und für den Austausch mit Drittsystemen.

Überzeugen Sie sich selbst von NovaDB!

Gerne stellen wir Ihnen einen kostenfreien Zugang zu NovaDB bereit.

Testen Sie NovaDB jetzt und erleben Sie, wie einfach und effizient modernes Content- und Informationsmanagement sein kann – von Produktdaten über redaktionelle Inhalte bis hin zu digitalen Assets.

Klicken Sie auf den untenstehenden Link, um Ihre Testversion anzufordern.

Flexible Pläne für jeden Bedarf – skalierbar mit Ihrem Wachstum

Pakete vergleichen

\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n

Pricing plan comparison
\n Trial & Sandbox \n
	\n Essentialplan \n	\n Advancedplan \n	\n Premiumplan \n	\n Enterpriseplan \n
Kostenloser Test (30 Tage)	✔️Included in Essential	✔️Included in Advanced	✔️Included in Premium	✔️Included in Enterprise
\n Use-Cases \n
geeignet für	CMS, TechdocIncluded in Essential	CMS, Techdoc, MAM, PIM, CustomIncluded in Advanced	CMS, Techdoc, MAM, PIM, CustomIncluded in Premium	CMS, Techdoc, MAM, PIM, CustomIncluded in Enterprise
\n Rollen & Rechte \n
Single Sign-On (SSO)	Not included in Essential	Not included in Advanced	✔️Included in Premium	✔️Included in Enterprise
Anzahl Benutzerrollen	Essential includes:1	Advanced includes:3	Premium includes:10	Enterprise includes:Flexibel
\n Verfügbarkeit & Zugriffe \n
Uptime SLA	96%Included in Essential	98%Included in Advanced	99%Included in Premium	99%+ (Custom SLA)Included in Enterprise
Uptime SLA Delivery API	98%Included in Essential	98,5%Included in Advanced	99%Included in Premium	99%+ (Custom SLA)Included in Enterprise
Support SLA	Not included in Essential	Not included in Advanced	✔️Included in Premium	✔️ (erweitert)Included in Enterprise
Testsystem	Not included in Essential	Not included in Advanced	✔️Included in Premium	✔️Included in Enterprise
Automatische Skalierung	Not included in Essential	Not included in Advanced	✔️Included in Premium	✔️Included in Enterprise
\n Support \n
Support-Kanal	E-MailIncluded in Essential	E-MailIncluded in Advanced	E-Mail, TelefonIncluded in Premium	Persönlicher AnsprechpartnerIncluded in Enterprise
Backup & Restore	StandardIncluded in Essential	StandardIncluded in Advanced	ErweitertIncluded in Premium	CustomIncluded in Enterprise
Security und Feature Updates alle 10 Wochen	✔️Included in Essential	✔️Included in Advanced	✔️Included in Premium	✔️Included in Enterprise
\n Konfiguration & Erweiterungen \n
Konfiguration durch Kunden möglich	Not included in Essential	Not included in Advanced	✔️Included in Premium	✔️Included in Enterprise
Pro Code	Not included in Essential	Not included in Advanced	✔️Included in Premium	✔️Included in Enterprise
Jobs	Standard JobsIncluded in Essential	Standard JobsIncluded in Advanced	Custom JobsIncluded in Premium	Custom JobsIncluded in Enterprise
Previews	✔️Included in Essential	✔️Included in Advanced	✔️Included in Premium	✔️Included in Enterprise
\n Mengen \n
Business Objects	1.000Included in Essential	5.000Included in Advanced	50.000Included in Premium	FlexibelIncluded in Enterprise
Anzahl Werte	5.000Included in Essential	50.000Included in Advanced	500.000Included in Premium	FlexibelIncluded in Enterprise
Speicherplatz für Assets	100 GBIncluded in Essential	500 GBIncluded in Advanced	1 TBIncluded in Premium	FlexibelIncluded in Enterprise
Datentransfer pro Monat	100 GBIncluded in Essential	500 GBIncluded in Advanced	1 TBIncluded in Premium	FlexibelIncluded in Enterprise
Verwaltete Sprachen	3Included in Essential	6Included in Advanced	15Included in Premium	FlexibelIncluded in Enterprise
\n API \n
Delivery API	✔️Included in Essential	✔️Included in Advanced	✔️Included in Premium	✔️Included in Enterprise
Zugriffe pro Monat	500.000Included in Essential	1.000.000Included in Advanced	2.000.000Included in Premium	FlexibelIncluded in Enterprise
Datentransfer pro Monat	100 GBIncluded in Essential	500 GBIncluded in Advanced	1 TBIncluded in Premium	FlexibelIncluded in Enterprise
CMS-API Zugriffe pro Monat	Not included in Essential	Not included in Advanced	100.000Included in Premium	FlexibelIncluded in Enterprise
Webhooks	Not included in Essential	✔️Included in Advanced	✔️Included in Premium	✔️Included in Enterprise
\n Zusatzmodule \n
Excel-Extension	-Not available in Essential	verfügbarAvailable in Advanced	verfügbarAvailable in Premium	verfügbarAvailable in Enterprise
InDesign-Extension	-Not available in Essential	verfügbarAvailable in Advanced	verfügbarAvailable in Premium	verfügbarAvailable in Enterprise
PDF-Publikation	verfügbarAvailable in Essential	verfügbarAvailable in Advanced	verfügbarAvailable in Premium	verfügbarAvailable in Enterprise
CSV-Publikation	-Not available in Essential	verfügbarAvailable in Advanced	verfügbarAvailable in Premium	verfügbarAvailable in Enterprise
AI-Anbindung	-Not available in Essential	-Not available in Advanced	verfügbarAvailable in Premium	verfügbarAvailable in Enterprise
Secure Infoportal	verfügbarAvailable in Essential	verfügbarAvailable in Advanced	verfügbarAvailable in Premium	verfügbarAvailable in Enterprise

Time To Value!

Für optimale Ergebnisse Ihrer NovaDB-Testumgebung empfehlen wir die Buchung eines Dienstleistungspaketes. Neben dem Testsystem erhalten Sie die fachkundige Unterstützung eines unserer Consultants zum Vorzugspreis.

Zusätzlich profitieren Sie in ausgewählten Paketen von verlängerten Testzeiträumen.

So lernen Sie alle Möglichkeiten von NovaDB kennen und wenden diese professionell auf Ihren Business Case an.

Dienstleistungspakete

Proof of Concept

Verfügbar ab NovaDB Essential*

Prüfen Sie die Umsetzbarkeit Ihrer konkreten Anforderung mit NovaDB.

Was ist enthalten

✔️ Bereitstellung NovaDB
✔️ 30 Tage kostenloser Testzeitraum**
✔️ ab 2 PT Consulting & Konfiguration

ab2.950 €Paketpreis

Import-Consulting

Verfügbar ab NovaDB Advanced*

Wir unterstützen Ihren Datenimport via Excel-Extension.

Was ist enthalten

✔️ Bereitstellung NovaDB
✔️ 45 Tage kostenloser Testzeitraum**
✔️ ab 4 PT Consulting & Konfiguration
✔️ inkl. Excel-Extension im Testzeitraum

ab5.800 €Paketpreis

Starter

Verfügbar ab NovaDB Advanced*

Wir beraten Sie und übernehmen die Grundkonfiguration für Ihr erfolgreiches Projekt.

Was ist enthalten

✔️ Bereitstellung NovaDB
✔️ 45 Tage kostenloser Testzeitraum**
✔️ ab 7 PT Consulting & Konfiguration

ab9.450 €Paketpreis

Onboarding

Verfügbar ab NovaDB Premium*

Neben Durchführung von Beratung, Grundkonfiguration und ggf. Erweiterungen, werden Sie geschult, Konfigurationen eigenständig vorzunehmen.

Was ist enthalten

✔️ Bereitstellung NovaDB
✔️ 60 Tage kostenloser Testzeitraum**
✔️ ab 15 PT Consulting & Konfiguration
✔️ Konfigurationsschulung

ab19.500 €Paketpreis

Anmeldung über GoTo Webinar

Bitte beachten Sie, dass alle Informationen auf dieser Seite ausschließlich der Information dienen. Fehler, Irrtümer und zwischenzeitliche Änderungen vorbehalten.

Unsere Angebote richten sich ausschließlich an Geschäftskunden. Alle Preise verstehen sich zzgl. der jeweils gültigen gesetzlichen Mehrwertsteuer.

* Voraussetzung: Abschluss NovaDB SaaS im entsprechenden Paket mit jeweils monatlicher Laufzeit

** angegebener Zeitraum oder bis zur produktiven Nutzung, je nachdem was eher eintritt

Fragen Sie uns!

Unsere Solutions Specialists und Consultants beantworten gern Ihre Fragen, stellen NovaDB vor und beraten Sie zu benötigten Paketen sowie Dienstleistungen.

Im Anschluss erstellen wir Ihnen ein individuelles Angebot für Ihr NovaDB System.

NovaDB Success Storys

Buchen Sie eine Demo und fordern Sie Ihr Angebot an!

\n ",[43],"Skalierbare Lösungen und flexible Preismodelle für Produkt- und Content Management","preise","Preise",2173575,"NovaDB Preise",[94,95],{"_41":2863},[2864],-2147458683,[],"/en/pricing","/de/news/noxum-mit-novadb-auf-der-hannover-messe-2025",{"_13":2869,"_15":16,"_17":2870,"_35":2873,"_96":2891,"_102":6,"_103":2867,"_104":2894,"_106":2895},"Noxum begeistert mit NovaDB auf der Hannover Messe 2025 ",{"_19":1797,"_21":2871,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":2872},"be8eec8f-4f5d-4474-9bda-d63a1972314f","GJYsYbiL_izRV6M10NnzIw",{"_37":2874,"_80":2876,"_44":2880,"_74":2881,"_587":2882,"_76":2869,"_79":2883,"_77":2884,"_51":2885,"_46":2888,"_41":2889,"_591":2500,"_90":91,"_88":89,"_92":2890},{"_39":2875},"\n

Noxum begeistert mit NovaDB auf der Hannover Messe 2025

Digitalisierung industrieller Vertriebsprozesse im Fokus – großes Interesse an CTO-, CTQ- und Omnichannel-Lösungen

Die Noxum GmbH präsentierte auf der Hannover Messe 2025 ihr Headless CM- und PIM-System Plattform NovaDB als zukunftsfähige Lösung für Produktkonfiguration, Angebotsmanagement und Omnichannel-Vertrieb. Besonders die praxisnahen Szenarien für Configure-to-Order (CTO) und Configure-to-Quote (CTQ) stießen bei Industrieunternehmen auf großes Interesse.

Würzburg, 11. April 2025 – Die Noxum GmbH, ein führender Anbieter von Informationsmanagement-Lösungen, blickt auf eine erfolgreiche Teilnahme an der Hannover Messe zurück. Im Zentrum standen Lösungen rund um den CTO- und CTQ-Prozess.

Wertvolle Einblicke aus der Praxis

Zahlreiche Gespräche mit Fachbesuchern lieferten wertvolle Einblicke in aktuelle Herausforderungen der Industrie – von heterogenen Datenquellen über zeitkritische Angebotsprozesse bis hin zur kanalübergreifenden Produktkommunikation. NovaDB bot dabei überzeugende Lösungsansätze für eine zukunftsorientierte Digitalisierung.

Digitale Effizienz für CTO, CTQ und Omnichannel

Unternehmen stellten unter anderem Innovationen rund um den CTO-Prozess vor. Die Vernetzung von Daten entlang des Bestell- und Entwicklungsprozesses spielte eine zentrale Rolle. Mit NovaDB zeigte Noxum, wie sich kundenspezifische Produktkonfigurationen und Angebotsprozesse durch zentrale Datenhaltung effizient und fehlerfrei abbilden lassen. Gleichzeitig ermöglicht die Lösung eine konsistente Ausspielung von Produktinformationen über alle Kanäle hinweg.

Noxum als verlässlicher Digitalisierungspartner

Der Messeauftritt bestätigte einmal mehr den Bedarf an flexiblen Lösungen für komplexe Vertriebsstrukturen und unterstrich Noxums Position als erfahrener Digitalisierungspartner der Industrie.

Nehmen Sie Kontakt mit uns auf!

\n ",[288,2877,82,2878,2879,291],"Hannover Messe","Informationsmanagement","Produktdaten","Hannover Messe 2025: Noxum begeistert mit Headless PIM / CMS","Die Noxum GmbH präsentierte auf der Hannover Messe 2025 ihr Headless CM- und PIM-System NovaDB als zukunftsfähige Lösung für Produktkonfiguration, Angebotsmanagement und Omnichannel-Vertrieb.","2025-04-11T00:00:00.0000000Z","Noxum begeistert mit NovaDB auf der Hannover Messe 2025","noxum-mit-novadb-auf-der-hannover-messe-2025",[2886,2887,73],2173664,2173665,[48],[583],[94,95],{"_46":2892,"_41":2893},[101],[595],[583],"/en/news/noxum-with-novadb-at-hannover-messe-2025","/de/product-information-management/ecommerce",{"_13":2898,"_15":16,"_17":2899,"_35":2902,"_96":2917,"_102":6,"_103":2896,"_104":2919,"_106":2920},"PIM für E-Commerce",{"_19":303,"_21":2900,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":2901},"80232d49-f101-47db-a379-022f6994a063","WLt3jTQQCdBhmPnOMt_5Dw",{"_44":2903,"_51":2904,"_77":1429,"_49":2910,"_76":2898,"_79":2898,"_37":2911,"_80":2913,"_74":2914,"_41":2915,"_285":286,"_88":89,"_90":91,"_92":2916},"PIM-System für E-Commerce | PIM-Software",[2905,2906,2907,2908,2909,73],2173711,2173723,2173725,2173713,2173726,2173710,{"_39":2912},"\n

Was ist ein PIM-System im E-Commerce?

Ein PIM-System unterstützt Unternehmen dabei, Produktinformationen effizient zu strukturieren und zentral zu verwalten. NovaDB bietet eine intuitive Benutzeroberfläche, über die Daten wie technische Merkmale, Metadaten, Bilder und strukturierte Inhalte verwaltet, automatisiert gepflegt und kanalübergreifend veröffentlicht werden können.

Ein zentrales System reduziert Redundanz und vereinfacht die Ausleitung konsistenter Daten an alle E-Commerce-Zielkanäle.

NovaDB Funktionen für effizientes E-Commerce-Management

Mehrwert für nachhaltiges E-Commerce-Wachstum

Omnichannel-Ausspielung aus einer Quelle

Durch zentrale Datenhaltung werden Inhalte effizient und einheitlich über alle E-Commerce-Kanäle bereitgestellt – digital wie auch Print.

Hohe Datenqualität und regulatorische Sicherheit

Mit Validierungsregeln, Freigabeprozessen und Unterstützung internationaler Standards bleiben Inhalte korrekt und regelkonform.

Vorteile von PIM im E-Commerce-Umfeld

Warum NovaDB als PIM für E-Commerce?

Flexibel konfigurierbar – auch bei komplexen E-Commerce-Prozessen

Dashboards, Datenmodelle und Workflows lassen sich per Low-Code individuell konfigurieren – ohne komplexe Entwicklungsaufwände.

Erweiterbar um E-Commerce-relevante Module

NovaDB lässt sich durch Funktionen wie Headless CMS, DAM oder Publishing-Lösungen ausbauen – für ein ganzheitliches Management digitaler Produktkommunikation.

Nehmen Sie Kontakt mit uns auf!

\n ",[290,291,292,293,288,294,295,296],"Wachsen Sie schneller mit PIM-Software für E-Commerce. Zentralisieren Sie Produktdaten, optimieren Sie Arbeitsabläufe und steigern Sie Ihr E-Commerce-Geschäft mit einem PIM-System.",[253],[94,95],{"_41":2918},[1010],[253],"/en/product-information-management/ecommerce","/de/news/learntec-2025",{"_13":2923,"_15":16,"_17":2924,"_35":2927,"_96":2942,"_102":6,"_103":2921,"_104":2944,"_106":2945},"News NovaDB Learntec 2025 announcment",{"_19":1798,"_21":2925,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":2926},"c9be9f65-63dc-4bb2-8b12-458c6f0b39fd","6JL10v155Sy8fCIPJ06tzA",{"_37":2928,"_591":2930,"_51":2931,"_44":2936,"_74":2937,"_77":2938,"_76":2923,"_41":2939,"_79":2936,"_587":2940,"_90":91,"_88":89,"_92":2941},{"_39":2929},"\n

Learntec 2025: Strukturierte Lerninhalte für moderne Unternehmen – mit NovaDB

NovaDB als Content-Hub für die Erstellung, Lokalisierung und Ausspielung von Trainingsformaten

Auf der Learntec 2025 präsentiert die Noxum GmbH ihre Kompetenzen im Bereich digitales Wissensmanagement mit Fokus auf Corporate Learning und technische Schulungen. Mit dem Audi Knowledge Tank als Praxisbeispiel und persönlichen Beratungsgesprächen vor Ort zeigt Noxum, wie Unternehmen Künstliche Intelligenz und moderne Content-Plattformen wirksam einsetzen können.

Live auf der Bühne: Der Audi Knowledge Tank im Einsatz

Am 7. Mai um 16:30 Uhr gibt Kevin Johnson, Head of Project bei Noxum, auf der Mainstage in Halle 2 Einblicke in das Projekt „Audi Knowledge Tank“. In seinem Vortrag zeigt er, wie sich Schulung und Service durch KI-basierte Suchlösungen weiterentwickeln lassen. Die vorgestellten Erkenntnisse bieten wertvolle Impulse für Unternehmen, die ihre internen Wissensprozesse modernisieren möchten.

Digitale Lernformate mit NovaDB realisieren

Als flexible Content-Plattform unterstützt NovaDB die Entwicklung und Verwaltung digitaler Lerninhalte. Kurse, Module und Trainingsmaterialien lassen sich individuell strukturieren, mehrsprachige Inhalte – inklusive Untertitel – zentral pflegen und über verschiedene Kanäle ausspielen. Dank Kanban-Boards, rollenbasiertem Rechtemanagement und integrativer API-Architektur ist NovaDB besonders geeignet für den Einsatz in Learning-Management-Szenarien.

Beratung vor Ort: Expertise aus erster Hand

Am Stand M39 in Halle 2 stehen Noxum-Experten für persönliche Gespräche zur Verfügung. Norbert Klinnert, Geschäftsführer der Noxum GmbH, erläutert in individuellen Terminen, wie KI, Augmented Reality und moderne Wissensplattformen Lernprozesse und technische Schulungen in Unternehmen nachhaltig verbessern können.

Besuchen Sie uns auf der Learntec 2025 und entdecken Sie neue Impulse für digitales Lernen. Für Terminvereinbarungen oder den Erhalt von Freikarten nutzen Sie bitte unser Kontaktformular. Wir freuen uns auf Ihren Besuch in Karlsruhe!

Nehmen Sie Kontakt mit uns auf!

\n ",2169707,[2932,2933,2934,2935,73],2173706,2173707,2173708,2173709,"Noxum auf der Learntec 2025: Intelligente Lernlösungen für Unternehmen","Wissensmanagement neu gedacht – Noxum zeigt, wie KI und AR Lernprozesse gezielt unterstützen","learntec-2025",[583],"2025-04-24T00:00:00.0000000Z",[94,95],{"_41":2943},[595],[583],"/en/news/learntec-2025","/de/news/novadb-update-5-1",{"_13":2948,"_15":16,"_17":2949,"_35":2952,"_96":2966,"_102":6,"_103":2946,"_104":2968,"_106":2969},"NovaDB-Update 5.1: Verbesserte Integration des Visual Editors und Low-Code-Automatisierungen",{"_19":1799,"_21":2950,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":2951},"bef7115c-0f96-45c8-9775-01be6633a762","4Swp4tKZmHS94HRmlHpQUg",{"_37":2953,"_51":2955,"_79":2948,"_44":2948,"_74":481,"_587":2962,"_41":2963,"_77":2964,"_76":2948,"_591":592,"_90":91,"_88":89,"_92":2965},{"_39":2954},"\n

NovaDB-Update 5.1: Verbesserte Integration des Visual Editors und Low-Code-Automatisierungen

Effizienzsteigerung durch konfigurierbare Berechnungen und flexible Plattformanpassung

Das aktuelle NovaDB-Update optimiert die Integration des Visual Editors und erweitert die Plattform für Low-Code-Automatisierungen. Unternehmen können damit beispielsweise komplexe Preisberechnungen inklusive Rabatten, Steuern und Lieferkosten durchführen, und dabei Werte des kompletten Datenbestands nutzen (z.B. Zugriff auf externe Preisgruppen) – ohne projektspezifische Programmierung. Gleichzeitig ermöglicht das Update eine schnellere Anpassung an die eigenen Anforderungen, inklusive Automatisierungen für Marktplätze wie Amazon, ebay, Kaufland usw.

Würzburg, 14. Mai 2025 – Die Noxum GmbH, ein führender Anbieter von Informationsmanagement-Systemen, stellt das neueste Update von NovaDB vor. Mit den neuen Funktionen setzt Noxum seine Strategie fort, Anpassungen direkt im System per Low-Code zu ermöglichen und den Aufwand für individuelle Programmierungen zu minimieren. Unter Low-Code versteht man dabei die Möglichkeit, Anpassungen über Konfigurationen mitminimalen Programmierkenntnissen vorzunehmen.

Auutomatisierung ohne Programmierung

Dank der neuen Funktion für berechnete Werte können Unternehmen nun beispielsweise komplexe Preisberechnungen direkt in NovaDB abbilden. Dabei können neben dem Basispreis auch Rabatte, länderspezifische Steuern und Lieferkosten aus externen Systemen wie SAP berücksichtigt. Diese berechneten Werte können nicht nur in der Suche und für Reports verwendet, sondern auch direkt in Ausleitungen für Plattformen wie Amazon, ebay, Kaufland usw. genutzt werden.

Schneller von der Idee zur Lösung

Ein besonderer Mehrwert liegt darin, dass Anpassungen dieser Art bislang individuell programmiert wurden und bei Updates zusätzlichen Testaufwand erforderten. Mit dem neuen Release wird dieser Aufwand nun deutlich reduziert. Jetzt können Kunden direkt auf die neuen Funktionen zugreifen, ohne dass Anpassungen bei jedem NovaDB-Update erneut geprüft werden müssen. Dies erleichtert die Update-Prozesse erheblich und stärkt die Vorteile der SaaS-Lösung.

Mit den neuen Low-Code-Funktionen ermöglichen wir unseren Kunden, ihre Geschäftsprozesse noch effizienter zu gestalten und schneller auf Marktanforderungen zu reagieren. Neue Anforderungen lassen sich in Workshops direkt im System konfigurieren – ohne aufwendige Pflichtenheft-Phase. So werden konkrete Ergebnisse schneller erzielt und Projekte zielgerichtet umgesetzt.

Bessere Content-Erstellung mit dem Visual Editor

Mit dem Update 5.1 wurde die Integration des Visual Editors in NovaDB in verschiedenen Aspekten verbessert, unter anderem das Zusammenspiel mit der Delivery API und die Unterstützung von Vorschauen. Damit können Inhalte schneller und zielgerichteter für verschiedene Kanäle aufbereitet werden. Verbesserung der Tastatursteuerung bei der Content-Erstellung im Visual Editor für eine effizientere Arbeitsweise.

Vereinbaren Sie jetzt Ihren Präsentationstermin und erfahren Sie mehr über unsere Lösungen!

Nehmen Sie Kontakt mit uns auf!

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DAM vs. CMS: Unterschiede und Zusammenwirken

Unternehmen erstellen und verwalten heute eine immense Menge an digitalen Inhalten. Um diese Inhalte effizient zu speichern, zu organisieren und zu verteilen, sind zwei Systeme besonders wichtig: Digital Asset Management (DAM)-Systeme und Content Management Systeme (CMS). Auch wenn sie sich auf den ersten Blick ähneln, dienen diese beiden Systeme unterschiedlichen Zwecken.

Was ist der Unterschied zwischen DAM und CMS?

Ein Digital Asset Management (DAM)-System dient als zentraler Speicherort für umfangreiche Medieninhalte wie Bilder, Videos, Grafiken und Dokumente. Es verbessert die Zugänglichkeit, unterstützt eine konsistente Markenführung und ermöglicht eine nahtlose Zusammenarbeit in Teams, indem digitale Assets effizient organisiert und verteilt werden.

Ein Content Management System (CMS) hingegen konzentriert sich auf die Erstellung, Verwaltung und Veröffentlichung von Website- und E-Commerce-Inhalten – darunter Blogbeiträge, Produktinformationen und multimediale Inhalte. Es stellt benutzerfreundliche Werkzeuge bereit, mit denen Inhalte schnell und konsistent über digitale Kanäle publiziert werden können.

Während ein CMS auf strukturierte Inhalte und Web-Publishing optimiert ist und ein DAM sich auf die Verwaltung und Verteilung von Medienressourcen spezialisiert, ergänzen sich beide Systeme ideal. Unternehmen, die sowohl strukturierte Inhalte als auch umfangreiche Mediendateien verwalten, profitieren von der Integration beider Lösungen – durch effizientere Workflows und ein durchgängiges Markenerlebnis.

DAM Erklärt

Ein Digital Asset Management (DAM)-System ist ein leistungsstarkes Tool, das Unternehmen bei der Verwaltung ihrer digitalen Medienbestände an einem zentralen Ort unterstützt. Durch die Bereitstellung von erweiterten Suchfunktionen, Metadaten-Tagging und automatisierten Workflows rationalisiert ein DAM-System die Bestandsverwaltung, verbessert die Zusammenarbeit im Team und erhöht die Markenkonsistenz.

Unternehmen aus verschiedenen Branchen, wie z. B. Einzelhandel, Medien, Marketing, Bildung und Produktion, nutzen DAM-Plattformen, um die Zugänglichkeit von Inhalten, die Einhaltung von Vorschriften und die ordnungsgemäße Nutzung sicherzustellen. Ohne ein DAM-System sind Mediendateien oft verstreut, Workflows ineffizient die Versionskontrolle erschwert, was zu Zeitverschwendung und inkonsistentem Branding führen kann.

Zentrale Merkmale von DAM

Zentralisierte Asset-Speicherung

Ein DAM-System dient als zentraler Knotenpunkt, an dem alle digitalen Assets systematisch gespeichert werden. Damit entfällt die Notwendigkeit, Dateien an mehreren Orten zu speichern, was Redundanzen reduziert und die Zugänglichkeit verbessert.

Erweiterte Metadaten und Tagging

DAM-Plattformen ermöglichen es den Benutzern, Assets mit Metadaten zu versehen, darunter Schlüsselwörter, Beschreibungen, Kategorien und Copyright-Informationen. Dies verbessert die Durchsuchbarkeit und erleichtert das Auffinden von Dateien mithilfe von Filtern und Stichwortsuchen.

Versionskontrolle und Berechtigungen

Die Verwaltung mehrerer Versionen digitaler Assets ist vor allem für große Teams von entscheidender Bedeutung. DAM-Systeme verfolgen Änderungen und ermöglichen es den Benutzern, bei Bedarf auf frühere Versionen zurückzugreifen. Zugriffsberechtigungen stellen sicher, dass nur autorisierte Benutzer bestimmte Assets ändern oder herunterladen können.

KI-gestützte Suche und Erkennung

Viele moderne DAM-Systeme integrieren künstliche Intelligenz (KI), um die Suchfunktionen zu verbessern. KI-gesteuerte Funktionen wie Gesichtserkennung, Objekterkennung und automatische Metadatengenerierung erleichtern die Kategorisierung und das effiziente Auffinden von Assets.

Automatisierte Arbeitsabläufe

DAM-Plattformen rationalisieren die Genehmigung, Lizenzierung und Verteilung von Assets durch die Automatisierung von Arbeitsabläufen. Automatische Benachrichtigungen und rollenbasierte Berechtigungen helfen Teams bei der effektiven Zusammenarbeit, während die Qualität der Inhalte erhalten bleibt.

Integration mit Kreativwerkzeugen

DAM-Systeme lassen sich nahtlos in Design- und Content-Erstellungstools wie der Adobe Creative Cloud, Videobearbeitungssoftware und Marketing-Automatisierungsplattformen integrieren.

Markenmanagement und Compliance

Unternehmen nutzen DAM-Lösungen, um sicherzustellen, dass Teams die neuesten Assets verwenden, und verringern so das Risiko, dass veraltete oder nicht genehmigte Inhalte veröffentlicht werden. Compliance-Funktionen unterstützen Unternehmen bei der Einhaltung von Lizenzvereinbarungen, Urheberrechtsbestimmungen und Markenrichtlinien.

Asset-Verteilung über alle Kanäle

Ein DAM-System vereinfacht die Verteilung von Inhalten über mehrere Plattformen, darunter Websites, soziale Medien, E-Commerce-Plattformen und Werbekanäle. Dies gewährleistet eine konsistente Markenpräsenz über alle digitalen Kontaktpunkte hinweg.

Skalierbarkeit für große Asset-Bibliotheken

Unternehmen, die Tausende oder sogar Millionen von digitalen Assets verwalten, profitieren von der Skalierbarkeit eines DAM-Systems. Erweiterte Such-, Kategorisierungs- und Indizierungsfunktionen ermöglichen es Unternehmen, große Medienbibliotheken ohne Leistungsprobleme effizient zu verwalten.

Anwendungsbeispiele für DAM

Marketing und Markenbildung

Marketingteams verlassen sich auf DAM-Systeme, um Kampagnen-Assets zu speichern und zu verwalten, darunter Werbevideos, Grafiken für soziale Medien und Druckmaterialien. Dies gewährleistet die Markenkonsistenz und den einfachen Abruf von Assets für verschiedene Marketinginitiativen.

E-Commerce und Einzelhandel

E-Commerce-Unternehmen benötigen hochwertige Produktbilder, Videos und Branding-Materialien. Ein DAM-System hilft bei der effizienten Organisation und Verteilung von Assets und gewährleistet ein nahtloses Einkaufserlebnis in Online-Shops und auf Marktplätzen.

Medien und Unterhaltung

In der Medien- und Unterhaltungsbranche werden große Mengen an Multimedia-Inhalten erzeugt, von Filmtrailern bis hin zu redaktionellen Bildern. Ein DAM-System hilft beim Speichern, Katalogisieren und Verteilen von Inhalten für Werbung, Rundfunk und Streaming-Dienste.

Unternehmenskommunikation

Unternehmen nutzen DAM-Plattformen zur Verwaltung von Unternehmenspräsentationen, Investorenberichten und Branding-Materialien, um sicherzustellen, dass Mitarbeiter und Stakeholder auf die neuesten Versionen wichtiger Dokumente zugreifen können.

Verlagswesen und Journalismus

Verlage und Nachrichtenorganisationen speichern und verwalten große Sammlungen von redaktionellen Bildern, Artikeln und Grafiken in einem DAM-System, das den Abruf von Assets für Print- und digitale Publikationen erleichtert.

Gesundheitswesen und Pharmazie

Organisationen des Gesundheitswesens nutzen DAM-Systeme zur Speicherung von medizinischen Illustrationen, Schulungsvideos und Compliance-Dokumenten. Diese Inhalte sind für die medizinische Ausbildung, die Einhaltung von Vorschriften und die Einbindung von Patienten von entscheidender Bedeutung.

Bildung und Ausbildung

Bildungseinrichtungen und E-Learning-Plattformen nutzen DAM-Lösungen, um Lehrvideos, Kursmaterialien und Schulungsressourcen zu speichern. Dadurch wird der einfache Zugriff auf Bildungsinhalte für Studenten und Dozenten gleichermaßen gewährleistet.

Architektur, Technik und Bauwesen (AEC)

DAM-Plattformen helfen Architekten, Ingenieuren und Baufachleuten bei der Verwaltung von Projektdokumentation, Blaupausen, CAD-Dateien und 3D-Modellen und gewährleisten so eine effiziente Zusammenarbeit und Projektausführung.

Gemeinnützige Organisationen und Behörden

Non-Profit-Organisationen und Behörden verwalten eine breite Palette digitaler Inhalte, darunter Materialien für Sensibilisierungskampagnen, Berichte und Bildungsinhalte. Ein DAM-System gewährleistet die ordnungsgemäße Organisation, die Zugänglichkeit und die Einhaltung der Vorschriften für öffentliche Unterlagen.

Sport- und Unterhaltungseinrichtungen

Sportorganisationen und Eventmanager speichern und verteilen Medieninhalte wie Werbevideos, Bilder von Athleten und Event-Branding-Materialien mithilfe von DAM-Plattformen und rationalisieren so Marketing- und Sponsoringinitiativen.

Unabhängig davon, ob sie für Marketing, Medienproduktion, Bildung oder Unternehmenskommunikation eingesetzt werden, bieten DAM-Plattformen unschätzbare Werkzeuge zur Rationalisierung der Verwaltung und Verteilung von Inhalten.

CMS Erklärt

Ein Content Management System (CMS) ist eine Softwareplattform, die es den Nutzern ermöglicht, digitale Inhalte zu erstellen, zu verwalten und zu veröffentlichen, ohne dass umfangreiche technische Kenntnisse erforderlich sind. Es bietet einen strukturierten Rahmen für die Organisation von Webseiten, Blogbeiträgen, Produktbeschreibungen und Multimedia-Elementen wie Bildern und Videos. Unternehmen und Privatpersonen nutzen CMS-Plattformen, um die Arbeitsabläufe bei der Erstellung von Inhalten zu optimieren und eine effiziente Aktualisierung und Verteilung über digitale Kanäle zu gewährleisten. Mit ihren benutzerfreundlichen Oberflächen ermöglichen CMS-Plattformen Inhaltserstellern, Vermarktern und Webadministratoren die dynamische Verwaltung von Online-Inhalten, ohne dass sie für jede Änderung auf Entwickler angewiesen sind.

CMS-Plattformen werden in traditionelle (monolithische), Headless- und Hybrid-CMS unterteilt. Traditionelle CMS umfassen sowohl das Front-End- als auch das Back-End-Management und ermöglichen es den Benutzern, ganze Websites innerhalb einer einzigen Plattform zu erstellen und zu bearbeiten. Headless CMS trennen die Speicherung und Präsentation von Inhalten und bieten mehr Flexibilität bei der Bereitstellung von Inhalten über verschiedene digitale Touchpoints.

Zentrale Funktionen eines CMS

Erstellung und Bearbeitung von Inhalten

CMS-Plattformen bieten intuitive WYSIWYG-Editoren (What You See Is What You Get), mit denen Benutzer Inhalte ohne Programmierkenntnisse erstellen, formatieren und ändern können. Rich-Text-Editoren unterstützen Multimedia-Elemente wie Bilder, Videos und Hyperlinks.

Verwaltung von Vorlagen und Designs

CMS-Plattformen bieten vorgefertigte Vorlagen und Themen, mit deren Hilfe Benutzer Webseiten anpassen können, ohne über Designkenntnisse verfügen zu müssen. Diese Vorlagen sorgen für Konsistenz auf allen Websites und bieten mobilfreundliche Layouts.

Benutzerrollen und Berechtigungen

Ein CMS ermöglicht mehreren Benutzern die Zusammenarbeit bei der Erstellung von Inhalten, indem es ihnen verschiedene Rollen zuweist, z. B. Administratoren, Redakteure und Mitwirkende. Rollenbasierte Berechtigungen gewährleisten einen sicheren Zugriff und verhindern unbefugte Änderungen.

SEO-Optimierungswerkzeuge

Integrierte SEO-Funktionen wie Meta-Beschreibungen, URL-Optimierung, Keyword-Vorschläge und Schema-Markup helfen, die Platzierung in Suchmaschinen zu verbessern. Viele CMS-Plattformen lassen sich mit SEO-Tools von Drittanbietern integrieren, um die Sichtbarkeit zu erhöhen.

Multi-Channel-Veröffentlichung

CMS-Lösungen ermöglichen die Verteilung von Inhalten über Websites, Social-Media-Plattformen, mobile Anwendungen und E-Mail-Newsletter. Dies gewährleistet nahtlose Omnichannel-Erlebnisse für die Nutzer.

Inhaltsversionierung und Zeitplanung

Ein CMS verfolgt die Überarbeitungen von Inhalten und ermöglicht es Benutzern, bei Bedarf auf frühere Versionen zurückzugreifen. Planungsfunktionen ermöglichen eine automatisierte Veröffentlichung und stellen sicher, dass Inhaltsaktualisierungen zum richtigen Zeitpunkt bereitgestellt werden.

Integration mit Tools von Drittanbietern

CMS-Plattformen lassen sich mit Software für das Kundenbeziehungsmanagement (CRM), Marketing-Automatisierungstools, Analyseplattformen und E-Commerce-Systemen verbinden und verbessern so das gesamte digitale Erlebnis.

Personalisierung und Lokalisierung

Moderne CMS-Lösungen ermöglichen die Personalisierung von Inhalten auf der Grundlage von Benutzerverhalten, demografischen Daten und Vorlieben. Lokalisierungsfunktionen unterstützen mehrsprachige Inhalte und gewährleisten die Zugänglichkeit für globale Zielgruppen.

Anwendungsbeispiele für CMS

Unternehmens-Websites

Unternehmen nutzen CMS-Plattformen, um Websites zu erstellen und zu verwalten, die Unternehmensinformationen, Produktdetails und Dienstleistungen bereitstellen. Ein CMS gewährleistet effiziente Inhaltsaktualisierungen und Markenkonsistenz.

E-Commerce-Websites

Online-Shops verlassen sich auf CMS-integrierte E-Commerce-Lösungen, um Produktkataloge, Kundenrezensionen und Werbeinhalte zu verwalten und ein nahtloses Einkaufserlebnis zu bieten.

Blogs und Nachrichtenportale

Journalisten, Blogger und Verleger nutzen CMS-Plattformen, um Artikel zu veröffentlichen, Archive zu verwalten und Inhalte effizient zu kategorisieren. Funktionen wie Zeitplanung und Multimedia-Unterstützung verbessern die Präsentation von Inhalten.

Bildungsplattformen

E-Learning-Portale nutzen CMS-Lösungen zur Verwaltung von Kursmaterialien, Interaktionen zwischen Studenten und Aufgaben, um eine strukturierte Lernerfahrung zu ermöglichen.

Gemeinnützige und staatliche Websites

Organisationen und Behörden nutzen CMS-Plattformen, um Informationen mit Interessengruppen auszutauschen und dabei schnelle Inhaltsaktualisierungen und die Einhaltung von Zugänglichkeitsstandards zu gewährleisten.

Websites für Mitgliedschaften und Abonnements

CMS-Plattformen helfen bei der Verwaltung von Gated Content und ermöglichen es Unternehmen, exklusive Inhalte für Mitglieder, Abonnenten oder Premium-Nutzer zu erstellen.

Interne Wissensdatenbanken

Unternehmen nutzen CMS-Lösungen, um Dokumentationen, FAQs und Schulungsmaterialien für Mitarbeiter zu speichern und so die interne Kommunikation und den Wissensaustausch zu verbessern.

Was ist ein Headless CMS?

Ein Headless CMS ist ein Content-Management-System, das den Speicherort der Inhalte (Backend) von der Darstellung (Frontend) trennt und damit mehr Flexibilität bietet. Im Gegensatz zu herkömmlichen CMS, die sowohl die Erstellung als auch die Anzeige von Inhalten kontrollieren, bietet ein Headless CMS mehr Flexibilität bei der Art und Weise, wie und wo Inhalte bereitgestellt werden.
Headless CMS-Plattformen speichern Inhalte als strukturierte Daten und ermöglichen so die Veröffentlichung über mehrere digitale Kanäle, einschließlich Websites, mobile Apps, Smart Devices und soziale Medien. Dieser Ansatz ist ideal für Unternehmen, die eine kanalübergreifende Bereitstellung von Inhalten und eine nahtlose Integration mit verschiedenen Front-End-Technologien benötigen.

Vorteile eines Headless CMS:

Omnichannel - Inhalte können gleichzeitig für Websites, mobile Apps, IoT-Geräte und Digital Signage bereitgestellt werden.
Verbesserte Leistung - Schnellere Ladezeiten durch eine schlanke Architektur und optimierte APIs.
Flexible Front-End-Entwicklung - Entwickler können jede Technologie (React, Angular, Vue.js) verwenden, um Front-End-Erlebnisse zu gestalten.
Skalierbarkeit - Unterstützt Anwendungen mit hohem Datenverkehr durch effiziente Verwaltung des Abrufs und Renderings von Inhalten.

DAM vs. CMS: Die wichtigsten Unterschiede

Hauptanwendungsgebiete

DAM (Digital Asset Management): Speichert, organisiert und verteilt Rich-Media-Dateien wie Bilder, Videos und Dokumente.
CMS (Inhaltsverwaltungssystem): Verwaltet und veröffentlicht digitale Inhalte, wie z. B. Webseiten, Blogs und strukturierte Texte.

Primäre Benutzer

DAM-Benutzer: Marketingteams, Kreativprofis, Fotografen, Videofilmer und Markenmanager.
CMS-Benutzer: Inhaltsersteller, Webentwickler, Blogger, Journalisten und Marketingfachleute.

Daten-Strukturen

DAM: Metadatengesteuerte Organisation mit Tagging, Kategorisierung und Rechteverwaltung für Medieninhalte.
CMS: Strukturierte Speicherung von Inhalten mit dynamischer Seitengenerierung und Versionskontrolle für textbasierte Inhalte.

Wie DAM und CMS zusammenarbeiten

Obwohl DAM und CMS unterschiedliche Funktionen haben, ergänzen sie sich in den Arbeitsabläufen für Inhalte. Ein DAM-System speichert und organisiert Medienressourcen, während ein CMS diese Ressourcen für die Veröffentlichung von Websites und Inhalten integriert. Durch die Verbindung beider Systeme können Unternehmen die Erstellung von Inhalten rationalisieren, die Markenkonsistenz verbessern und die Effizienz bei der Verwaltung digitaler Inhalte und strukturierter Informationen steigern.

So funktioniert die Integration:

Zentralisierte Medienbibliothek - Ein DAM speichert freigegebene Medien-Assets, auf die direkt vom CMS aus zugegriffen werden kann.
Nahtloser Asset-Abruf - Ersteller von Inhalten können Bilder, Videos und Dokumente aus dem DAM abrufen, ohne Dateien neu hochladen zu müssen.
Konsistentes Branding - Es wird sichergestellt, dass nur genehmigte und aktuelle Medieninhalte für Websites und Kampagnen verwendet werden.
Effiziente Content-Workflows - Beschleunigt die Content-Produktion durch die Automatisierung von Asset-Genehmigungen, Rechteverwaltung und Metadaten-Tagging.

Brauchen Sie sowohl DAM als auch CMS?

Die Entscheidung, ob Sie sowohl DAM als auch CMS einsetzen, hängt von der Content-Strategie Ihres Unternehmens ab. Wenn Ihr Unternehmen neben strukturierten Inhalten (Webseiten, Artikel) auch mit umfangreichen digitalen Assets (Bilder, Videos, Grafiken) arbeitet, kann die Integration beider Systeme die Arbeitsabläufe optimieren und das Content Management verbessern.

Wann DAM und CMS gleichzeitig sinnvoll sind:

Ihr Unternehmen verwaltet große Mengen von Rich-Media-Dateien für Marketing und Markenbildung.
Sie benötigen einen strukturierten Ansatz für die Veröffentlichung von Inhalten über digitale Kanäle.
Mehrere Teams (z. B. Marketing, Design, Vertrieb) benötigen Zugriff auf dieselben Inhalte
Sie möchten die Zusammenarbeit zwischen Marketing-, Kreativ- und Content-Teams verbessern.
Regelmäßiger Umgang mit komplexer Lizenzierung, Rechteverwaltung und Verfallsdaten

Einige moderne CMS-Plattformen wie NovaDB enthalten bereits wesentliche DAM-Funktionen wie Medienspeicherung, Metadatenmanagement, Versionskontrolle und Ablaufdaten. Diese Funktionen ermöglichen es Unternehmen, Media Assets wie Bilder, Videos und Dokumente direkt im CMS zu verwalten, anzureichern und zu pflegen - und damit viele grundlegende Asset-Management-Anforderungen zu erfüllen, ohne ein separates DAM-System zu benötigen.

CMS und DAM dienen jedoch grundlegend unterschiedlichen Zwecken. Ein CMS konzentriert sich auf das Erstellen, Verwalten und Veröffentlichen von strukturierten Inhalten über Websites und digitale Kanäle, während ein DAM auf die Organisation, Kontrolle und Verteilung großer Mengen von Rich Media Assets spezialisiert ist. Das eine kann das andere nicht ersetzen.

Für Unternehmen mit umfangreichen Medienbibliotheken, komplexem Rechtemanagement oder Anforderungen an die Verteilung von Assets über mehrere Kanäle ist ein dediziertes DAM-System nach wie vor unerlässlich. Gleichzeitig können CMS-Plattformen mit integrierten DAM-Funktionen eine effektive Lösung für einfachere Asset-Management-Aufgaben sein.

Letztendlich geht es nicht darum, sich zwischen CMS und DAM zu entscheiden, sondern darum, die Lösung auf Ihre spezifischen Geschäftsanforderungen abzustimmen. CMS und DAM ergänzen sich gegenseitig und bilden eine leistungsstarke Grundlage für effizientes Content- und Medienmanagement.

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Headless CMS trifft auf visuelles Editing: Flexibilität für Entwickler, Usability für Content-Teams

Was ist ein visueller Editor in einem Headless CMS?

Ein visueller Editor in einem Headless CMS ist eine Schnittstelle, die es den Erstellern von Inhalten ermöglicht, Inhalte direkt im Layout zu bearbeiten, zu formatieren und zu verwalten, und die Echtzeitvorschauen oder Vorschaufunktionen bietet.

Diese Editoren schließen die Lücke zwischen Entwicklern und Content-Teams, indem sie eine benutzerfreundlichere Möglichkeit bieten, Inhalte zu erstellen, zu bearbeiten und zu verwalten, ohne dass tiefgreifende technische Kenntnisse erforderlich sind. Von Drag-and-Drop-Buildern bis hin zu WYSIWYG-Oberflächen sorgen diese Tools dafür, dass Teams überzeugende digitale Erlebnisse effizient erstellen können, ohne bei kleineren Änderungen auf Entwickler angewiesen zu sein.

Die Herausforderung der Inhaltsredaktion in einem Headless CMS

Headless Content Management Systeme (CMS) machen es Unternehmen möglich, Inhalte auf flexiblere und effizientere Weise plattformübergreifend zu verwalten und zu verbreiten. Ein Headless CMS trennt die Speicherung der Inhalte von dem Teil, den die Benutzer tatsächlich sehen. Da die Daten im Backend sicher aufbewahrt werden, können sie jedes beliebige Frontend erstellen - heute eine Website, morgen eine mobile App, als nächstes vielleicht eine Smartwatch. Ein Satz von Inhalten versorgt jeden Kanal, skaliert mit wachsendem Traffic und sorgt für ein einheitliches Erlebnis.

Diese Freiheit ist jedoch oft mit einem Kompromiss verbunden. Content-Redakteure und Vermarkter, die an herkömmliche WYSIWYG-Editoren (What You See Is What You Get) gewöhnt sind, haben möglicherweise Schwierigkeiten mit Headless-CMS-Oberflächen, denen intuitive visuelle Echtzeit-Bearbeitungsfunktionen fehlen.

In herkömmlichen CMS-Plattformen verfügen Redakteure in der Regel über eine integrierte Vorschau, die zeigt, wie ihre Änderungen auf der Website erscheinen werden. In Headless-CMS-Umgebungen werden die Inhalte jedoch getrennt vom Frontend verwaltet, so dass eine direkte Vorschau standardmäßig nicht verfügbar ist. Moderne Headless-Systeme unterstützen die Vorschaufunktionalität zwar häufig durch benutzerdefinierte Integrationen oder integrierte Tools, doch für technisch nicht versierte Benutzer ist sie im Vergleich zu herkömmlichen WYSIWYG-Editoren möglicherweise weniger intuitiv. Dies hat zu einer steigenden Nachfrage nach visuellen Editoren geführt, die die Flexibilität der Headless-Architektur mit einer benutzerfreundlicheren Bearbeitungserfahrung kombinieren.

Beliebteste Editoren in einem Headless CMS

Nachdem wir uns angeschaut haben, wie visuelle Editoren das Erlebnis eines Headless CMS verbessern können, ist es wichtig, die breitere Palette der verfügbaren Editierwerkzeuge zu verstehen. Headless CMS-Plattformen bieten verschiedene Editor-Typen an, um unterschiedlichen inhaltlichen Anforderungen und technischen Kenntnissen gerecht zu werden - von visuellen Drag-and-Drop-Tools bis hin zu textbasierten Editoren für Entwickler. Im Folgenden finden Sie einen Überblick über einige der am häufigsten verwendeten Optionen.

Visueller Drag-and-Drop-Editor

Drag-and-Drop-Editoren bieten eine intuitive Möglichkeit, Inhaltselemente visuell zu erstellen und anzuordnen. Benutzer können einfach Textfelder, Bilder, Schaltflächen und andere Elemente auf die Seite ziehen, ohne sich mit Code auseinandersetzen zu müssen. Dies ist besonders nützlich für Vermarkter und Designer, die schnell und ohne technische Eingriffe dynamische Seiten erstellen möchten. Im Gegensatz zu blockbasierten oder WYSIWYG-Editoren konzentrieren sich Drag-and-Drop-Editoren auf die Kontrolle des gesamten Seitenlayouts und bieten den Benutzern eine sehr visuelle Bearbeitungserfahrung.

Vorteile:

Äußerst benutzerfreundlich
Keine Kodierung erforderlich
Ermöglicht die schnelle Erstellung von Inhalten und Layoutänderungen

Nachteile:

Kann Einschränkungen für stark angepasste Inhaltslayouts mit sich bringen
Kann für Entwickler, die eine genaue Kontrolle benötigen, weniger flexibel sein

WYSIWYG-Editor

Mit einem WYSIWYG-Editor (What You See Is What You Get) können Benutzer Inhalte mit vertrauten Werkzeugen wie Fett- und Kursivdruck, Aufzählungszeichen und dem Einfügen von Bildern formatieren und so nachahmen, wie die Inhalte im Frontend aussehen werden. Dieser Editor ist vorteilhaft für Inhaltsersteller, die bei der Bearbeitung textbasierter Inhalte eine Echtzeitvorschau wünschen.

Vorteile:

Einfach zu bedienen für nicht-technische Benutzer
Bietet eine Echtzeit-Vorschau von Formatierungsänderungen

Nachteile:

Begrenzte Möglichkeiten für erweiterte Anpassungen
Die Formatierung stimmt möglicherweise nicht immer perfekt mit der endgültigen Darstellung auf verschiedenen Geräten überein

Markdown-Editor

Ein Markdown-Editor ist zwar kein visueller Editor im engeren Sinne, aber ein leichtgewichtiger, syntaxbasierter Content-Editor, mit dem Benutzer Text mit einfachen Befehlen wie # für Überschriften oder **fett** für fettgedruckten Text formatieren können. Entwickler, technische Redakteure und Blogger verlassen sich oft auf Markdown, um klare, strukturierte Inhalte zu erstellen, ohne die visuellen Rückmeldungen oder Layoutfunktionen, die in visuellen oder blockbasierten Editoren zu finden sind.

Vorteile:

Schnell und effizient für textlastige Inhalte
Ideal für Entwickler und technische Redakteure

Nachteile:

Erfordert Kenntnisse der Markdown-Syntax
Keine sofortige visuelle Vorschau

HTML- und Code-Editor

Für fortgeschrittene Benutzer und Entwickler bietet ein HTML-Editor volle Kontrolle über die Formatierung und Struktur von Inhalten. Benutzer können HTML, CSS und JavaScript direkt im CMS schreiben, um die Struktur und Formatierung von Inhalten für die Darstellung im Frontend genau zu definieren.

Vorteile:

Maximale Flexibilität für benutzerdefinierte Inhaltsstrukturen
Unverzichtbar für Entwickler, die Kontrolle über die Präsentation benötigen

Nachteile:

Nicht benutzerfreundlich für nichttechnische Inhaltsredakteure
Erfordert Programmierkenntnisse

Blockbasierter Editor

Ein blockbasierter Editor strukturiert Inhalte in wiederverwendbare Blöcke aus Text, Bildern, Videos und anderen Medienelementen. Jeder Block arbeitet unabhängig und ermöglicht die modulare Erstellung von Inhalten, die problemlos auf verschiedenen Seiten und Plattformen wiederverwendet werden können.

Vorteile:

Fördert die strukturierte Verwaltung von Inhalten
Verbessert die Wiederverwendbarkeit und Konsistenz beim Betrieb mehrerer Websites

Nachteile:

Kann im Vergleich zu Freiform-Editoren restriktiv wirken
Erfordert eine Ersteinrichtung zur Definition von Inhaltsblöcken

Die wichtigsten Vorteile eines Headless CMS mit einem visuellen Editor

Die Integration eines visuellen Editors in ein Headless CMS vereint das Beste aus beiden Welten: Es bietet die Flexibilität und Skalierbarkeit eines Headless-Systems und sorgt gleichzeitig dafür, dass die Ersteller von Inhalten effizient arbeiten können. Hier sind einige der wichtigsten Vorteile:

Vereinfachte Inhaltserstellung

Visuelle Editoren ermöglichen es auch technisch nicht versierten Benutzern, Inhalte einfach zu erstellen und zu bearbeiten, ohne auf Entwickler angewiesen zu sein. Dies beschleunigt den Prozess der Inhaltserstellung und ermöglicht Marketingteams die schnelle Durchführung von Kampagnen.

Vorschau und Bearbeitung in Echtzeit

Eine große Herausforderung in Headless-CMS-Umgebungen ist das Fehlen einer direkten Vorschau. Visuelle Editoren bieten eine Echtzeitvorschau, die sicherstellt, dass die Inhalte vor der Veröffentlichung genau so erscheinen, wie sie beabsichtigt sind.

Verbesserte Kollaboration

Mit benutzerfreundlichen Bearbeitungstools können Teams effizienter zusammenarbeiten, wodurch das Hin und Her zwischen Entwicklern und Content-Erstellern reduziert wird. Marketingspezialisten können unabhängig arbeiten, ohne bei kleineren Änderungen auf die Unterstützung der Entwickler warten zu müssen. Andere Abteilungen können ebenfalls einen intuitiven visuellen Editor verwenden, um Inhalte oder Aktualisierungen beizusteuern, ohne dass eine umfangreiche Schulung erforderlich ist.

Konsistente Omnichannel-Erfahrung

Headless CMS-Plattformen verteilen Inhalte über mehrere Kanäle, darunter Websites, mobile Apps und IoT-Geräte. Ein visueller Editor hilft dabei, die Konsistenz der Inhalte zu wahren, indem er eine strukturierte Formatierung bietet, die sich nahtlos an verschiedene Plattformen anpasst. Darüber hinaus können Teams Vorlagen einrichten, die auf die verschiedenen Kanäle zugeschnitten sind. So können Inhaltsersteller problemlos plattformspezifische Inhalte erstellen und gleichzeitig ein konsistentes Markenerlebnis aufrechterhalten.

Gesteigerte Produktivität

Durch die geringere Abhängigkeit von Entwicklern bei der Formatierung und Anpassung von Inhalten können sich die Teams schneller auf die Erstellung hochwertiger Inhalte konzentrieren, was die Gesamtproduktivität steigert.

Anpassbarkeit und Flexibilität

Ein guter visueller Editor ermöglicht maßgeschneiderte Content-Strukturen, die auf unterschiedliche Content-Bedürfnisse zugeschnitten sind, während die Flexibilität eines Headless CMS für Entwickler erhalten bleibt, um APIs und Front-End-Frameworks nach Bedarf zu integrieren.

Geringere Fehler und Formatierungsprobleme

Durch strukturierte Vorlagen und visuelles Feedback können Redakteure Inkonsistenzen bei der Darstellung von Inhalten vermeiden, was zu einem besseren Nutzererlebnis führt.

Bei visuellen Editoren zu beachtende Einschränkungen

Nicht immer die beste Lösung für jeden Anwendungsfall

Visuelle Editoren eignen sich hervorragend für die Gestaltung umfangreicher Inhalte und Seitenlayouts, aber sie sind in bestimmten Szenarien nicht die beste Lösung. Wenn Sie beispielsweise strukturierte Daten (z.B. SKUs, Attribute, Übersetzungen) in einem Produktinformationsmanagement-System (PIM) verarbeiten, ist ein formularbasierter Editor sinnvoller, da er Validierung auf Feldebene und Massenaktionen bietet, um die Daten sauber und die Prozesse effizient zu halten.

Reduzierte Sichtbarkeit der zugrundeliegenden Datenmodelle

Mit visuellen Editoren können Sie das Layout in Minutenschnelle anordnen, aber sie verbergen die zugrunde liegenden Datenstrukturen. Wenn Sie Felder, Relationen oder Einschränkungen nicht sehen können, kann es passieren, dass Content-Teams von dem Modell abweichen, das Entwickler erwarten. Diese Lücke führt zu fehlerhaften Vorlagen und Nacharbeit.

Schwierige Anpassung an bestehende Inhaltsstrukturen

Die Integration eines visuellen Editors in ein bestehendes Headless CMS ist nicht immer ein Kinderspiel. Wenn Ihr Inhaltsmodell nicht auf Drag-and-Drop ausgelegt war, müssen Sie Schemata überarbeiten, Präsentationsmetadaten hinzufügen und Beziehungen neu definieren. Diese Änderungen sind nicht trivial - sie beanspruchen Budget und Aufmerksamkeit.

Die Zukunft von Headless CMS ist visuell

Die Entwicklung von Headless-CMS-Lösungen hat neue Möglichkeiten für die Verwaltung von Inhalten eröffnet, die eine beispiellose Flexibilität und eine kanalübergreifende Bereitstellung von Inhalten ermöglichen. Für Unternehmen, die sich bei der Verwaltung ihrer digitalen Präsenz auf nicht-technische Benutzer verlassen, ist der Bedarf an intuitiven Tools zur Bearbeitung von Inhalten jedoch nach wie vor entscheidend.

Ein Headless CMS mit einem visuellen Editor bietet das Beste aus beiden Welten und stellt sicher, dass Content-Ersteller, Marketer und Entwickler nahtlos zusammenarbeiten können. Im Zuge des technologischen Fortschritts können wir mit noch ausgefeilteren visuellen Bearbeitungsfunktionen rechnen, die die Effizienz, Kreativität und Skalierbarkeit des Content Managements verbessern.

Für Unternehmen, die ein Gleichgewicht zwischen Flexibilität und Benutzerfreundlichkeit anstreben, ist ein Headless CMS mit leistungsstarken visuellen Editor der Schlüssel zur Zukunftssicherheit ihrer Content-Strategie.

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Die automatisierte Katalogerstellung direkt aus NovaDB PIM ermöglicht es uns bei Änderungen schnell zu reagieren und flexibel unsere Märkte zu bedienen.
Das bringt uns nicht nur mehr Effizienz, sondern auch die nötige Flexibilität, um unsere Produktkommunikation gezielt weiterzuentwickeln. Gemeinsam mit Noxum haben wir unsere Prozesse deutlich vereinfacht und um ein Vielfaches beschleunigt.
Maria Hörner, Produktmanagerin, PFENNIG Reinigungstechnik GmbH

Ein Praxisbeispiel für Effizienz, Konsistenz und Time-to-Market in der Produktkommunikation

PFENNIG Reinigungstechnik setzt bereits seit Längerem erfolgreich NovaDB PIM für die zentrale Verwaltung seiner Produktdaten ein. Im Rahmen eines weiteren Entwicklungsschritts wurde die Lösung nun gezielt erweitert: Die Erstellung von umfangreichen Produktkatalogen erfolgt heute automatisiert – direkt aus dem PIM-System heraus. Das Projekt zeigt, wie bestehende Strukturen effizient ausgebaut und neue Anwendungsbereiche mit hohem Mehrwert erschlossen werden können.

Ausgangslage und Zielsetzung

Bis zur Einführung der automatisierten Lösung wurde der umfangreiche Produktkatalog – mit rund 200 Seiten – manuell in Adobe InDesign gesetzt. Jede Änderung an Produktdaten oder Layouts erforderte zeitaufwändige Eingriffe und wiederholte Abstimmungen zwischen Produktmanagement, Marketing und Grafik.

Ziele der Weiterentwicklung waren, den manuellen Aufwand in der Katalogproduktion drastisch zu reduzieren, Medienbrüche zu vermeiden und Aktualisierungen zu vereinfachen. Gleichzeitig sollte sichergestellt werden, dass Layout-Vorgaben flexibel umsetzbar bleiben und die internationale Vermarktung durch sprachspezifische Katalogversionen für den deutsch-, englisch- und französischsprachigen Markt unterstützt werden.

Erweiterung der NovaDB PIM Nutzung – zentrale Funktionen im Überblick

Katalogstruktur per Drag-and-Drop

Die Katalogstruktur lässt sich intuitiv per Drag-and-Drop direkt im System zusammenstellen – ohne komplexe Konfigurationen. So können Marketing- und Produktverantwortliche Kapitel, Emotionsseiten und Produktblöcke intuitiv anordnen – ganz ohne technisches Vorwissen oder externe Layout-Werkzeuge. Die benutzerfreundliche Oberfläche beschleunigt die Strukturierung und fördert die Eigenständigkeit der Fachabteilungen.

Dynamische Layouts via Vorlagen

Für die Gestaltung von Emotions- und Themenseiten stehen formularbasierte Layout-Vorlagen zur Verfügung. Anwender wählen aus vordefinierten Layouts das passende Format und füllen die Inhalte strukturiert ein. So entsteht eine konsistente Gestaltung, die gleichzeitig genug Flexibilität für unterschiedliche Marketinganforderungen bietet.

Nehmen Sie Kontakt mit uns auf!

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Nehmen Sie Kontakt mit uns auf!

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Daten werden Inhalt: Wie PIM und CMS digitale Kommunikation zusammenführen

Produktdaten sind mehr als nur strukturierte Einträge in einem System – sie tragen Inhalte, Botschaften und Kontext. Wer heute überzeugend kommunizieren will, muss verstehen, wie aus Daten Inhalte werden. In diesem Webinar zeigen wir, wie sich PIM-basierte Layouts im CMS aufbauen und steuern lassen – klar in der Struktur, flexibel im Einsatz und nah an den realen Anforderungen digitaler Kommunikation.

Zum Einstieg gibt Temel Kahyaoglu, CEO von The Group of Analysts und Begründer des Konzepts Information Supply Chain Management, einen strategischen Überblick: Welche Rolle spielen PIM und CMS in der digitalen Wertschöpfung?

In der anschließenden Live-Demo wird Tobias Denninger, Solution Specialist, Noxum GmbH verdeutlichen, wie sich Inhalte direkt aus dem PIM in CMS-Layouts integrieren lassen. Der NovaDB Visual Editor steht dabei im Mittelpunkt – als Werkzeug, das technische Struktur und redaktionelle Gestaltung zusammenbringt. Der Visual Editor ermöglicht eine echte WYSIWYG-Erfahrung: Inhalte per Drag-and-Drop platzieren und direkt auf der Seite bearbeiten. Ohne Umwege. Ohne Medienbrüche.

Für alle, die sich mit Content-Prozessen beschäftigen und die Lücke zwischen Datenmodell und Layout schließen wollen – in Redaktion, Produktmanagement, Marketing oder Technik.

Jetzt anmelden!

Was Sie im Webinar erwartet:

Strategischer Überblick über die Rolle von PIM und Headless CMS
Aufbau und Steuerung PIM-basierter Layouts im CMS
Einsatzmöglichkeiten des Visual Editors in Content-Prozessen

Für wen dieses Webinar besonders geeignet ist:

Redakteur:innen und Content-Verantwortliche
Produktmanagement
Marketing & E-Commerce
Teams mit Fokus auf strukturierte Content-Ausspielung

Was Sie durch das Webinar mitnehmen:

Einordnung von PIM und CMS im Gesamtprozess der digitalen Kommunikation
Möglichkeiten zur Gestaltung datengetriebener Layouts
Verbindung von technischer Struktur mit redaktionellem Anspruch
Praxisnahe Einblicke in Tools und Prozesse

Temel Kahyaoglu

Temel Kahyaoglu ist seit Anfang der 2000er Jahre in verschiedenen Beratungsfunktionen tätig und leitet The Group of Analysts seit 2010 als Gründer und CEO. Im Jahr 2007 prägte er den Begriff Information Supply Chain Management. Die von ihm entwickelten Market Performance Wheels zählen zu den anerkanntesten Analyseinstrumenten im DACH-Raum – vergleichbar mit dem Magic Quadrant von Gartner oder der Wave von Forrester.

Mit seiner Private-Equity-Gesellschaft The Grand Orchestra Audience gründete er im Jahr 2020 vier Analystenhäuser mit dem Ziel, mehr Transparenz im Softwaremarkt zu schaffen.

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Webinar: Data-driven Design – PIM-basierte Layouts im CMS orchestrieren

Strukturierte Daten wirkungsvoll inszenieren – praxisnah mit dem NovaDB Visual Editor

In diesem Webinar erfahren Teilnehmende, wie sich strukturierte Produktdaten gezielt für Layouts im CMS nutzen lassen. Ein strategischer Einstieg durch Temel Kahyaoglu und eine Live-Demo des NovaDB Visual Editors veranschaulichen, wie Datenmodell und Gestaltung effizient zusammenfinden.

Würzburg, 11. Juni 2025 – Die Noxum GmbH, ein führender Anbieter von Lösungen für Informationsmanagement, Produktdatenverwaltung und Content Management, lädt zum Webinar „Data-driven Design – PIM-basierte Layouts im CMS orchestrieren“ am 18. Juni 2025, von 11:00 bis 11:45 Uhr ein.

Strukturierte Daten als Basis moderner Kommunikation

Produktinformationen sind heute mehr als nur gepflegte Systemeinträge – sie transportieren Inhalte, Kontexte und Markenbotschaften. Wer digital überzeugend kommunizieren möchte, muss verstehen, wie strukturierte Daten zu redaktionellen Inhalten werden.

Strategischer Einstieg durch Temel Kahyaoglu

Temel Kahyaoglu, CEO von The Group of Analysts und Begründer des Konzepts „Information Supply Chain Management“, gibt einen Überblick zur Rolle von PIM- und CMS-Systemen in der digitalen Wertschöpfung. Er ordnet ein, wie moderne Unternehmen Content-Prozesse strategisch planen und gestalten sollten.

Live-Demo: So funktioniert der NovaDB Visual Editor

Im Anschluss demonstriert Tobias Denninger, Solution Specialist bei Noxum, live den NovaDB Visual Editor. Er zeigt, wie sich Inhalte direkt aus einem PIM-System in CMS-Layouts integrieren lassen. Der Visual Editor ermöglicht eine echte WYSIWYG-Erfahrung: Inhalte per Drag-and-Drop platzieren und direkt auf der Seite bearbeiten – ohne Medienbrüche oder Umwege.

Zielgruppe und Mehrwert des Webinars

Redakteur:innen und Content-Verantwortliche
Produktmanager:innen
Marketing- und E-Commerce-Teams
Technische Redakteure und IT-nahe Projektverantwortliche

Die Teilnehmenden erhalten:

einen strategischen Überblick über das Zusammenspiel von PIM und Headless CMS
praxisnahe Einblicke in datengetriebene Layoutprozesse
konkrete Anwendungsbeispiele mit dem NovaDB Visual Editor
eine fundierte Einordnung in moderne Content-Prozesse

Termin und Anmeldung

Das Webinar findet am Mittwoch,18. Juni 2025, von 11:00 bis 11:45 Uhr statt.

Jetzt anmelden und erfahren, wie aus strukturierten Daten überzeugende Inhalte werden:

Wir freuen uns auf Ihre Teilnahme und einen inspirierenden Austausch!

Nehmen Sie Kontakt mit uns auf!

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Ein Leitfaden für PIM-Datenmodelle

PIM-Datenmodelle richtig denken: Fundament für effiziente Produktkommunikation

Ob neue Produktlinien, internationale Märkte oder verändertes Kundenverhalten – Unternehmen stehen zunehmend vor der Herausforderung, ihre Produktinformationen effizient und einheitlich zu verwalten. Produktinformationsmanagement-Systeme (PIM) bieten hierfür eine Lösung: Sie strukturieren Produktdaten zentral und bereiten sie für alle relevanten Kanäle markenkonform auf. Je vielfältiger das Produktsortiment und internationaler die Märkte, desto komplexer wird die Pflege und konsistente Bereitstellung von Produktdaten. 

Damit dieses System jedoch effizient funktioniert, braucht es eine klare innere Struktur: das PIM-Datenmodell. In diesem Leitfaden werfen wir einen praxisnahen Blick auf den Aufbau von PIM-Datenmodellen, ihre Vorteile und konkrete Umsetzungstipps.

Was ist ein PIM-Datenmodell?

Ein PIM-Datenmodell ist die strukturierte Grundlage für die Verwaltung und Verteilung von Produktinformationen – und ist damit das Herzstück eines erfolgreichen Produktdatenmanagements. Es definiert, wie Daten wie Produktattribute, Hierarchien oder Beziehungen organisiert werden, um sie effektiv nutzbar zu machen – nicht nur für das Marketing, sondern auch für viele andere Bereiche im Unternehmen. Einkauf, Vertrieb, Produktmanagement, E-Commerce oder Support profitieren gleichermaßen von einem konsistenten Datenmodell, das die bereichsübergreifende Zusammenarbeit erleichtert und eine belastbare Entscheidungsgrundlage bietet.

Zentrale Bestandteile eines PIM-Datenmodells

Produktattribute umfassen sowohl grundlegende Merkmale wie Größe, Farbe oder Material als auch komplexere Informationen wie technische Spezifikationen, Umweltkennzeichnungen oder Nutzungshinweise. Sie dienen der klaren Differenzierung von Produkten und bilden die Basis für gezielte Vermarktung und individuelle Kundenansprache. Dazu zählen unter anderem folgende Aspekte:

Produkthierarchien strukturieren das Sortiment in Kategorien und Unterkategorien – das verbessert die Navigation und Auffindbarkeit von Informationen.
Produktbeziehungen wie Zubehör (Cross-Selling) oder höherwertige Alternativen (Up-Selling) fördern gezielte Kaufimpulse.
Medieninhalte wie Bilder oder Videos werden über integriertes Digital Asset Management (DAM) verwaltet und direkt mit Produktdaten verknüpft – ein entscheidender Vorteil für visuelles Storytelling und konsistente Markenauftritte.
Mehrsprachigkeit und Lokalisierung ermöglichen die Pflege sprach- und landesspezifischer Inhalte. So lassen sich Informationen gezielt für internationale Märkte und Zielgruppen bereitstellen.
Versionierung und Historie erlauben die Nachverfolgung und Kontrolle von Änderungen an Produktdaten – essenziell für Qualitätssicherung, Audits und langfristige Datenpflege.
Kanalabhängige Datenpflege unterstützt die bedarfsgerechte Aufbereitung von Inhalten für unterschiedliche Ausgabekanäle wie Webshops, Printkataloge oder Marktplätze.
Regeln und Vererbungslogik definieren, wie Eigenschaften innerhalb von Hierarchien vererbt oder überschrieben werden – ein wichtiger Mechanismus zur Automatisierung und Vereinheitlichung von Datenpflege.
Validierungs- und Freigabestatus ermöglichen die Markierung geprüfter Inhalte und definieren, wann Daten vollständig, freigegeben oder noch in Bearbeitung sind – eine wichtige Grundlage für Qualitätssicherung und Prozesssicherheit.
Gültigkeitszeiträume legen fest, wann bestimmte Informationen aktiv sind oder automatisch ausgeblendet bzw. ersetzt werden – etwa bei zeitlich begrenzten Aktionen, Sortimentswechseln oder gesetzlichen Änderungen.

Vorteile eines PIM-Datenmodells für das Marketing

Markenkonsistenz durch zentrale Daten

PIM-Systeme sorgen dafür, dass alle Kanäle auf einheitliche, geprüfte Produktinformationen zugreifen – unabhängig davon, ob es sich um Online-Shops, Kataloge oder Social Media handelt. Das reduziert Abweichungen und Missverständnisse. Auch bei internationalen Kampagnen ermöglicht ein flexibles Datenmodell die Lokalisierung von Inhalten, ohne die Markenidentität zu beeinträchtigen. So lassen sich kulturelle Besonderheiten und regulatorische Anforderungen gezielt adressieren – bei gleichzeitig einheitlicher Markenbotschaft.

Effizienz und Umsetzung in der Marketingpraxis

Ein gut strukturiertes PIM-Datenmodell unterstützt die Segmentierung nach Zielgruppen oder Marktbedürfnissen – ideal für personalisierte Kampagnen mit hoher Relevanz und Konversionskraft. Gleichzeitig beschleunigt ein integriertes PIM-System die Markteinführung, indem es zentrale Datenpflege, automatisierte Ausspielung und konsistente Inhalte über alle Kanäle hinweg vereint. Die automatisierte Verteilung der Daten auf verschiedene Kanäle reduziert manuelle Prozesse und Fehlerquellen. Durch vordefinierte Filter- und Vererbungslogiken können etwa saisonale Produktinformationen automatisch für bestimmte Regionen angepasst oder Aktionsangebote länderspezifisch ausgesteuert werden.

Herausforderungen und Lösungen

Komplexität der Datenquellen und Harmonisierung

Eine konsistente und strukturierte Datenbasis ist das Rückgrat jedes funktionierenden PIM-Datenmodells. Die Harmonisierung von Produktinformationen stellt dabei eine besonders anspruchsvolle Aufgabe dar – insbesondere, wenn Zulieferer, Händler oder Partner mit eigenen, voneinander abweichenden Datenmodellen arbeiten. Produktinformationen liegen oft in uneinheitlichen Formaten vor – beispielsweise in Excel-Dateien oder Freitextfeldern –, was die systematische Integration erschwert. Ein klassisches Beispiel: Während ein Lieferant die Farbe eines Produkts als \"dunkelblau\" angibt, verwendet ein anderer die Bezeichnung \"marineblau\" – oder statt \"Größe\" steht in einer Datei \"Maßangabe\". Auch unterschiedliche Einheiten, Schreibweisen oder Interpretationen für ein und dasselbe Merkmal führen zu Inkonsistenzen, die mühsam bereinigt werden müssen.

Intelligente Werkzeuge zur Datenharmonisierung

Die Qualität und Einheitlichkeit eines PIM-Datenmodells hängt maßgeblich davon ab, wie effizient externe und interne Produktinformationen integriert werden können. Moderne Systeme wie NovaDB PIM unterstützen diesen Prozess mit intelligenten Funktionen: Ein KI-gestütztes Attribut-Mapping identifiziert automatisch semantisch ähnliche oder gleichbedeutende Begriffe und ordnet sie den vorgesehenen Modellstrukturen zu. Zusätzlich erleichtert z.B. das NovaDB Excel-Plugin den Import und die Massendatenpflege durch strukturierte Validierung direkt im Arbeitsprozess – besonders hilfreich bei großen, heterogenen Datenmengen. So lassen sich unterschiedliche Bezeichnungslogiken oder Schreibweisen effizient auf das gewünschte Datenmodell abbilden. Diese Werkzeuge stellen sicher, dass eingehende Informationen systematisch auf die definierte Struktur des PIM-Datenmodells angepasst werden und schaffen die notwendige Grundlage für konsistente Datenpflege, automatisierte Ausspielung und strategische Nutzung über alle Kanäle hinweg.

Dynamik von Produktdaten und Änderungsmanagement

Eine weitere Herausforderung für ein stabiles und dauerhaft nutzbares PIM-Datenmodell ist die kontinuierliche Pflege angesichts sich ständig wandelnder Produktinformationen. Neue gesetzliche Vorgaben, geänderte Sortimentstrukturen oder regionale Marktanpassungen führen regelmäßig zu notwendigen Änderungen in den Daten. Diese Anpassungen müssen nicht nur technisch im PIM-System nachvollzogen, sondern auch konsequent in das bestehende Datenmodell integriert werden. Fehlt ein strukturiertes Änderungsmanagement, drohen Inkonsistenzen oder Redundanzen – selbst wenn die Ausgangsdaten harmonisiert waren. Daher ist es entscheidend, PIM-Datenmodelle so zu gestalten, dass sie flexibel auf Veränderungen reagieren können, ohne ihre logische Struktur oder Konsistenz zu verlieren. Nur so bleibt das Modell langfristig wartbar und strategisch nutzbar.

Nutzerakzeptanz und Change Management

Nutzerakzeptanz ist entscheidend: Nur wenn Mitarbeitende den konkreten Nutzen und die Grundprinzipien des Datenmodells verstehen, wird das System auch im Alltag effektiv genutzt. Technische Schulungen sollten deshalb gezielt darauf eingehen, wie sich Datenmodelle im Alltag anwenden lassen – zum Beispiel beim korrekten Anlegen neuer Produkte oder der Pflege von Attributen nach vordefinierten Strukturen. Darüber hinaus spielt Kommunikation eine Schlüsselrolle: Der konkrete Mehrwert eines sauberen PIM-Datenmodells muss verständlich vermittelt werden – etwa die Reduktion von Rückfragen durch einheitliche Benennungen oder die schnellere Markteinführung durch konsistente Datenpflege. Frühzeitige Einbindung relevanter Teams, praxisnahe Schulungen und kontinuierliche Betreuung sind essenziell, um interne Vorbehalte abzubauen und das Datenmodell langfristig im Unternehmen zu verankern.

Erste Schritte für Unternehmen

Für Unternehmen, die am Anfang ihrer PIM-Reise stehen – aber aktuell noch keine Ressourcen oder Projekte starten können – empfiehlt es sich, sich dennoch frühzeitig strategisch vorzubereiten. Bereits einfache Maßnahmen helfen, den Einstieg später effizienter und gezielter zu gestalten:

PIM-Bedarf erkennen: Welche Produktdatenquellen gibt es heute? Wer nutzt sie? Welche Herausforderungen treten auf?
Interne Ansprechpartner identifizieren: Wer könnte später fachlich oder organisatorisch Verantwortung übernehmen? Wer kennt die Produkte, Prozesse und Systeme?
Begrifflichkeiten und Strukturen dokumentieren: Welche Begriffe, Kategorien, Attributbezeichnungen werden aktuell verwendet? Auch einfache Listen oder Übersichten helfen später bei der Modellbildung.
Digitalstrategie prüfen: Ist PIM bereits in der Digitalstrategie enthalten oder sollte es gezielt ergänzt werden?

Sobald sich ein konkreter Projektstart abzeichnet, empfiehlt es sich, mit einer klaren Zieldefinition und einer strukturierten Anforderungsanalyse zu beginnen. Welche Kanäle sollen versorgt werden? Welche Datenquellen sind vorhanden? Welche Prozesse sollen künftig automatisiert laufen? Darauf aufbauend sollte schrittweise ein skalierbares PIM-Datenmodell entwickelt werden – mit Fokus auf zentrale Produktattribute, grundlegende Hierarchien und einfache Freigabestrukturen. Frühzeitige Einbindung von Marketing, Produktmanagement und IT ist entscheidend, um das Modell tragfähig aufzubauen. Auch die Prüfung geeigneter Standards wie ECLASS kann sich früh lohnen, um spätere Integrationsaufwände zu reduzieren.

Fazit

Ein durchdachtes PIM-Datenmodell verbessert operativ die Datenqualität, schafft konsistente Informationsflüsse und bildet damit das Fundament für effiziente digitale Prozesse für konsistentes, effizientes und markenorientiertes Produktdatenmanagement. Es verbessert die Datenqualität, reduziert operative Aufwände, ermöglicht eine gezielte und kanalgerechte Kommunikation und schafft die Voraussetzungen für Automatisierung und Skalierung. Unternehmen, die frühzeitig mit der Planung und Strukturierung ihres PIM-Datenmodells beginnen, profitieren langfristig von höherer Markenkonsistenz, schnellerer Markteinführung und besserer Datenverfügbarkeit für interne und externe Prozesse. Wer heute in ein solides, standardbasiertes Datenmodell investiert, legt den Grundstein für zukunftssichere digitale Prozesse – in Marketing, Vertrieb, Einkauf, E-Commerce und darüber hinaus.

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Noxum auf den PROKOM Data Days 2025 – Multichannel-Publishing einfach gedacht

Vortrag mit Tobias Denninger zeigt, wie NovaDB PIM Produktdaten zentralisiert und KI-gestützt in alle Kanäle bringt

Die Noxum GmbH ist mit einem Vortrag auf den PROKOM Data Days vertreten. Tobias Denninger, Solutions Specialist, spricht über vereinfachte PIM-Prozesse mit NovaDB und zeigt, wie zentral gepflegte Produktdaten effizient, konsistent und mediengerecht ausgespielt werden – auch KI-gestützt.

Würzburg, 24. Juni 2025 – Die Noxum GmbH, Spezialist für Content Management und Redaktionssysteme, ist in diesem Jahr auf den PROKOM Data Days mit einem Fachvortrag vertreten. Die etablierte Fachkonferenz rund um Product Information Management, Customer Experience und Digitale Transformation findet am 26. und 27. Juni 2025 in Düsseldorf statt und richtet sich an Entscheider und Experten aus Industrie und Handel.

Der diesjährige Schwerpunkt der PROKOM Data Days liegt auf zukunftsorientierter Produktkommunikation und der Frage, wie Unternehmen in einem zunehmend komplexen Omnichannel-Umfeld erfolgreich agieren können. Dabei stehen datengetriebene Strategien, Automatisierung und der Einsatz Künstlicher Intelligenz im Fokus.

Zentrales Datenmanagement für effizientes Multichannel-Publishing

Im Rahmen seines Vortrags „Einmal gepflegt, überall perfekt – Multichannel-Publishing, aber in Einfach … mit NovaDB PIM“ gibt Tobias Denninger, Solutions Specialist bei Noxum, einen praxisorientierten Einblick in die Vorteile einer modernen PIM-Strategie mit NovaDB.

Der Vortrag richtet sich an Unternehmen, die ihre Produktdatenprozesse vereinfachen und ihre digitale Produktkommunikation zukunftssicher gestalten möchten. Anhand konkreter Anwendungsbeispiele zeigt Denninger, wie zentral gepflegte Daten Silos aufbrechen und für eine konsistente Ausspielung auf allen Kanälen sorgen – von Print über Web bis hin zu E-Commerce-Plattformen. Ein Highlight der Präsentation ist die Vorstellung des NovaDB Visual Editors. Der visuelle Editor verbindet strukturiertes Product Information Management mit flexibler Content-Erstellung – für effizientere Workflows und eine konsistente Ausspielung über alle Kanäle hinweg.

Drei Aspekte stehen im Fokus:

Zentrale Datenpflege: NovaDB konsolidiert Informationen aus unterschiedlichen Quellen und schafft eine einheitliche Datenbasis für alle Touchpoints.
Mediengerechte Verteilung: Inhalte werden kanalabhängig optimiert ausgespielt – schnell, automatisiert und zielgruppengerecht.
KI-Integration: Durch die Anbindung intelligenter Tools wie DeepL oder GPT-Modelle unterstützt NovaDB bei der Erstellung, Übersetzung und Anreicherung von Produktinformationen

Zukunftsfähige PIM-Lösung für moderne Produktkommunikation

Mit NovaDB bietet Noxum eine Plattform, die Content Management und Produktinformationsmanagement in einem System vereint. Dank Headless-Architektur, Low-Code-Konfiguration und umfassender API-Unterstützung ermöglicht NovaDB eine flexible, skalierbare und integrationsfähige Lösung – ideal für Unternehmen, die auf effiziente Workflows und hohe Datenqualität setzen.

Jetzt mehr erfahren

Besuchen Sie den Vortrag von Tobias Denninger auf den PROKOM Data Days und erfahren Sie, wie Ihre Produktdatenprozesse von zentralem Management und KI-gestützter Ausspielung profitieren können.

Lernen Sie Noxum und unsere innovativen Lösungen für eine zukunftsorientierte Produktkommunikation kennen – wir freuen uns auf den Austausch in Düsseldorf.

Nehmen Sie Kontakt mit uns auf!

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Die Herausforderung: Unstrukturierte Asset-Workflows im digitalen Alltag

Die Verwaltung digitaler Inhalte ist heute komplex. Dateien liegen verstreut in unterschiedlichen Tools und Abteilungen. Versionen entstehen parallel, zentrale Freigaben fehlen, und niemand weiß, welche Assets aktuell und freigegeben sind. Das verzögert Prozesse – und skaliert das Problem mit wachsendem Medienbestand.

Zudem erfordern Omnichannel-Szenarien wie Web, Social Media, Mobile, Print oder In-Store spezifische Inhalte. Ohne ein zentrales Asset-Management entstehen Medienchaos, veraltete Ausgaben und verpasste Touchpoints.

Die Lösung: NovaDB DAM-Anwendungspaket im Überblick

Funktionen für effizientes Digital Asset Management

Geschäftlicher Nutzen

Beschleunigte Content-Prozesse

Reduzieren Sie manuelle Schritte, automatisieren Sie Freigaben und verkürzen Sie die Time-to-Market für neue Inhalte.

Markenkonsistenz sichern

Alle Medien entsprechen definierten Corporate-Guidelines – kanalübergreifend und abteilungsübergreifend.

Rechtssicherheit & Compliance

Verwendungsrechte, Audit-Trails und kontrollierte Freigaben minimieren Risiken im Umgang mit urheberrechtlich geschützten Inhalten.

Einsatzszenarien

Weltweite Produktkommunikation

Bereitstellung aktueller Produktbilder, Videos und Dokumente aus einer Quelle für alle Märkte und Vertriebspartner.

Markenportale & Partnerzugang

Zugriffssteuerung für Agenturen, Niederlassungen oder externe Dienstleister – ohne Medienduplikate oder Freigabeengpässe.

Automatisierte Ausspielung mit PIM und CMS

Nahtlose Integration mit NovaDB-PIM oder externen CMS-Systemen – für medienneutrale Prozesse ohne manuellen Aufwand.

Bereit für strukturierte Medienprozesse?

Entdecken Sie, wie das NovaDB DAM-Anwendungspaket Ihre Content-Arbeit effizienter und konsistenter macht.

👇 Jetzt Kontakt aufnehmen und in eine neue Ära des Digital Asset Managements starten mit NovaDB.

Buchen Sie eine Demo!

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NovaDB Update 5.2: Effizientere Veröffentlichung und mehr Gestaltungsspielraum

Neue Funktionen verbessern die Handhabung großer Arbeitspakete und erweitern das visuelle Editieren

Das neue Update NovaDB 5.2 erleichtert Veröffentlichungsprozesse von Arbeitspaketen durch bessere Konflikterkennung, optimiertes Ressourcenmanagement und erweiterte visuelle Bearbeitungsmöglichkeiten. Mit neuen Tabellenfunktionen und ausgebauter API-Unterstützung profitieren Anwender von effizienteren Workflows.

Würzburg, 9. Juli 2025 – Die Noxum GmbH, ein Hersteller von Informationssystemen, veröffentlicht NovaDB 5.2. Das Update bringt spürbare Verbesserungen im Veröffentlichungsprozess und erweitert die Funktionen zur visuellen Bearbeitung von Inhalten.

Verbesserungen im Veröffentlichungsprozess

Die Veröffentlichung von Arbeitspaketen wird mit dem NovaDB Release 5.2 nutzerfreundlicher und übersichtlicher gestaltet. Nutzer können nun leichter Objekte identifizieren, die bei Veröffentlichung zu Konflikten führen. Visuelle Hilfen zeigen eindeutig, welche Version eines Objekts nach der gewählten Konfigurierung veröffentlicht wird und erleichtern den Umgang mit Konflikten erheblich.

Durch Optimierungen im Speicherverbrauch können jetzt auch besonders umfangreiche Arbeitspakete effizient veröffentlicht werden. Selbst bei Tausenden Modifikationen ist eine reibungslose Veröffentlichung gewährleistet. Ein verbessertes Ressourcenmanagement, das unerwünschte Folgeprozesse minimiert, sorgt im Hintergrund für schnellere Verarbeitungszeiten.

Neue Möglichkeiten in der visuellen Bearbeitung

Der Visual Editor wurde in NovaDB 5.2 funktional erweitert: Ab sofort können visuelle Komponenten des Typs „Tabelle“ eingesetzt werden. Bisher wurden Tabellen ausschließlich im Zuliefer-System erzeugt, was den Gestaltungsspielraum einschränkt und Arbeitsschritte in verschiedenen System voraussetzt. Mit Tabellen im visuellen Editor lassen sich strukturierte Inhalte jetzt direkt im Frontend bearbeiten und darstellen. Dies ermöglicht die strukturierte, visuelle Verwaltung komplexer Daten wie technischer Spezifikationen oder Funktionsvergleiche. Um Benutzerfehler zu vermeiden, sind erforderliche Kindkomponenten nun geschützt und erfordern eine spezielle Tastenkombination (STRG+ALT) zur Auswahl, wodurch die Seitenstruktur gesichert wird.

Das Release eröffnet neue Freiräume für Teams, um digitale Inhalte nicht nur effizient zu verwalten, sondern erlebbar und wirkungsvoll zu gestalten.

Weitere Verbesserungen

Im Bereich der automatisierten Prozesse wurde die Funktion zum automatischen Berechnen von Werten erweitert. Mit der Funktion haben Nutzer die Möglichkeit, Daten gezielt anzureichern – sowohl mit Informationen aus NovaDB als auch aus externen Quellen. So können zusätzliche Werte bereits vor der Veröffentlichung berechnet und auch tabellarische Werte können dynamisch ergänzt werden.

Typische Anwendungsbeispiele sind die Berechnung von Produkt-Set-Gewichten oder rabattierten Preisen auf Basis interner Regeln. Ebenso lassen sich externe Daten einbinden, etwa zur automatischen Anpassung von Preisen an das Marktumfeld oder zur wetterabhängigen Ausspielung von Inhalten. Bei den Berechnungen kann auch auf KI-Funktionen zugegriffen werden.

Auch die APIs wurden im Zuge des Updates weiterentwickelt. Damit stellen wir sicher, dass sie kontinuierlich an die Anforderungen der Nutzer angepasst werden – für zuverlässige Leistung, Klarheit und Flexibilität in der Entwicklung.

Jetzt von den Neuerungen profitieren

NovaDB 5.2 ist jetzt verfügbar. Nutzen Sie die neuen Funktionen für eine effizientere Veröffentlichung, erweiterte visuelle Bearbeitung und eine optimierte API-Integration. Unser Team unterstützt Sie gerne dabei, das Update gezielt in Ihre Arbeitsprozesse zu integrieren.

Nehmen Sie Kontakt mit uns auf!

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Connected Customer Experience – Vernetzte Kundenerfahrung: Warum sie wichtig sind

Connected Customer Experiences (CX) sind zu einem strategischen Erfolgsfaktor für moderne Marketingverantwortliche geworden. In einer vernetzten Welt erwarten Kundinnen und Kunden konsistente, personalisierte und markenkonforme Interaktionen – kanalübergreifend und in Echtzeit. Dieser Artikel zeigt, wie Unternehmen integrierte Systeme wie CMS, PIM und MAM gezielt einsetzen können, um das Kundenerlebnis strategisch zu verbessern, die Markenwahrnehmung zu stärken, die Time-to-Market zu verkürzen und die Kundenbindung nachhaltig zu vertiefen.

Was ist eine Connected Customer Experience?

Eine Connected Customer Experience verbindet sämtliche Kundeninteraktionen über alle Kanäle hinweg durch die intelligente Verknüpfung von Daten, Technologien und Touchpoints. Sie ermöglicht nahtlose Übergänge zwischen Plattformen wie E-Mail, Chat oder stationärem Handel und erlaubt eine personalisierte Ansprache auf Basis von Echtzeitverhalten und individuellen Präferenzen.

Im Kern geht es darum, eine einheitliche und konsistente Marken- und Serviceerfahrung über alle Berührungspunkte hinweg bereitzustellen. Voraussetzung dafür ist die Integration zentraler Systeme – insbesondere Content Management Systeme (CMS), Product Information Management (PIM) und Media Asset Management (MAM). Sie bilden gemeinsam die Grundlage, um Inhalte, Produktinformationen und digitale Assets zentral zu verwalten und orchestriert auszuspielen.

Ziel ist, jede Botschaft, jedes Angebot und jede Interaktion auf den konkreten Bedarf des Kunden abzustimmen – ohne Brüche im Markenerlebnis.

Oder wie es Volker Römisch, Head of Consultant bei Noxum, treffend formuliert:
\"Eine Connected Customer Experience bedeutet nicht nur, Systeme zu verknüpfen – sondern jede Botschaft, jedes Angebot und jeden Kanal auf den tatsächlichen Bedarf des Kunden auszurichten.\"

Kundenerwartungen im Omnichannel-Zeitalter

Aus Sicht der Kundinnen und Kunden bedeutet Vernetzung: reibungslose Navigation, schneller Zugang zu relevanten Informationen und persönliche Ansprache – unabhängig von Gerät, Ort oder Kanal. Erwartet werden einfache Prozesse, unmittelbare Verfügbarkeit und ein klarer Mehrwert. Technologie soll dabei im Hintergrund bleiben – das Erlebnis selbst muss intuitiv, effizient und empathisch sein. Besonders geschätzt werden Flexibilität, Reaktionsgeschwindigkeit, kanalübergreifende Kommunikation und Inhalte mit persönlicher Relevanz.

Zentrale Bausteine für vernetzte Kundenerlebnisse

Kanalübergreifende Konsistenz durch Omnichannel-Integration

Omnichannel-Integration vereint unterschiedliche Kommunikationskanäle zu einem durchgängigen Erlebnis. Egal ob per E-Mail, Chat, Telefon oder vor Ort – die Interaktion soll konsistent und zusammenhängend bleiben. Das erfordert die Integration von Systemen und Daten über alle Kanäle hinweg, um Kontext und Kontinuität sicherzustellen.

360°-Kundensicht durch konsolidierte Datenbasis

Eine zentrale Zusammenführung von Kundendaten aus verschiedenen Quellen ermöglicht ein umfassendes Kundenbild. Diese einheitliche Datenbasis erlaubt es, Interaktionen zu personalisieren und Entscheidungen fundiert zu treffen. So kann z. B. eine Vertriebsmitarbeiterin im stationären Handel gezielte Empfehlungen geben, basierend auf dem vorherigen Online-Verhalten eines Kunden.

Relevante Erlebnisse durch Echtzeit-Personalisierung

Personalisierung bedeutet weit mehr als eine namentliche Ansprache. Es geht um die Ausspielung passender Inhalte, Angebote und Services – in Echtzeit, abgestimmt auf das individuelle Verhalten und die Präferenzen. Eine vernetzte Datenlandschaft ermöglicht genau das und sorgt für mehr Relevanz, Zufriedenheit und Kundenbindung.

Vorteile einer Connected Customer Experience

Stärkung der Markenidentität durch konsistente Inhalte

Eine konsistente Markenwahrnehmung ist die Basis für Vertrauen und Wiedererkennung. Durch integrierte Systeme wie CMS, PIM und MAM entsteht eine zentrale Plattform, auf der Inhalte, Produktdaten und Medien konsistent gepflegt und ausgespielt werden. Das sorgt für ein einheitliches Markenerlebnis an jedem Touchpoint.

Datenqualität und Aktualität werden verbessert, Inhalte lassen sich in Echtzeit anpassen. Unternehmen gewinnen so die Fähigkeit, personalisierte Botschaften schnell, zielgerichtet und markenkonform zu kommunizieren – kanalübergreifend und konsistent.

Effiziente Kampagnenumsetzung team- und kanalübergreifend

Lösungen wie NovaDB Headless CMS und Headless PIM ermöglichen die flexible Steuerung von Kampagnen über unterschiedliche Zielkanäle hinweg. Die integrierte Prozesslogik reduziert Reibungsverluste und beschleunigt die Umsetzung:

Das CMS organisiert redaktionelle Inhalte
Das PIM sichert die Richtigkeit und Vollständigkeit der Produktdaten
Das MAM stellt die passenden Medien in der richtigen Version bereit

Zentrale Workflows, klare Rollenverteilungen und automatisierte Freigaben sorgen für reibungslose Zusammenarbeit – ein entscheidender Vorteil in dynamischen Märkten.

Reduzierte Time-to-Campaign durch automatisierte Abläufe

Automatisierte Informationsflüsse zwischen Systemen eliminieren manuelle Übergaben und vermeiden Engpässe. Marketing-Teams erhalten in Echtzeit Zugriff auf relevante Daten und können schnell auf veränderte Anforderungen reagieren. Standardaufgaben werden automatisiert, wodurch Zeit und Ressourcen frei werden – für Strategie, Kreativität und Innovation.

Schnelle Umsetzung durch Echtzeitdaten und KI-Unterstützung

Die kontinuierliche Datenerhebung und Analyse schafft die Grundlage für präzises Targeting und schnelle Reaktionsfähigkeit. Moderne Systeme ermöglichen es, Kundenverhalten zeitnah zu erkennen, Muster zu analysieren und Empfehlungen automatisiert auszuspielen – unterstützt durch KI, etwa mit prädiktiven Analysen oder automatisierten Vorschlägen.

Transparente Abstimmung und schnelle Freigabeprozesse

Integrierte Plattformen erleichtern die Koordination und Freigabe von Inhalten. Stakeholder können zentral Feedback geben und Freigaben erteilen – ohne Medienbrüche oder Verzögerungen. Gleichzeitig erhöhen standardisierte Prozesse die Skalierbarkeit und vereinfachen die Einhaltung regulatorischer Vorgaben – besonders relevant für Compliance und Markenschutz.

Herausforderungen und Lösungsansätze

Systembrüche und Datensilos überwinden

Die größte Hürde ist oft die Zusammenführung fragmentierter Systeme und Datenquellen. Eine konsistente CX erfordert leistungsfähiges Datenmanagement, hohe Datenqualität und eine übergreifende Orchestrierung aller Kanäle und Touchpoints.

Personalisierung skalierbar umsetzen

Skalierbare Personalisierung gelingt durch KI-gestützte Segmentierung, automatisierte Inhalte und kontextbezogene Angebote – insbesondere in Kombination mit CRM- und CDP-Systemen. Alternativ lassen sich auch regelbasierte Ansätze nutzen, die jedoch weniger flexibel und ressourcenintensiver sind.

Verantwortungsvoller Umgang mit Kundendaten

Transparenz, Datenschutz und der bewusste Umgang mit persönlichen Informationen sind Grundvoraussetzung. Kunden erwarten – zu Recht – klare Mehrwerte für ihre Datenfreigabe: personalisierte Inhalte, schneller Service oder exklusive Angebote. Vertrauensbildung erfolgt über nachvollziehbare Prozesse, Datenschutzkonformität (z. B. DSGVO) und eine offene Kommunikation.

Altsysteme und technologische Altlasten integrieren

Viele Unternehmen arbeiten mit historisch gewachsenen Systemlandschaften. Die Anbindung veralteter Lösungen an moderne Architekturen erfordert sorgfältige Planung, gezielte Investitionen und technisches Fingerspitzengefühl.

Abteilungsübergreifende Zusammenarbeit ermöglichen

Eine ganzheitliche CX erfordert die enge Abstimmung zwischen Marketing, Vertrieb, Kundenservice, IT und Produktmanagement. Silodenken muss überwunden werden – durch klare Ziele, geteilte Verantwortlichkeiten und unterstützende Plattformen.

Strategien zur erfolgreichen Umsetzung

Customer Journeys analysieren: Touchpoints und Friktionen identifizieren und gezielt verbessern
Technologische Infrastruktur ausbauen: CRM, Analytics, CDPs und Automatisierungstools gezielt einsetzen
Mitarbeiter befähigen: Schulungen, Rollenklärung und Ressourcen für nachhaltige CX-Verantwortung
Feedbacksysteme etablieren: Kontinuierliche Optimierung auf Basis echter Kundenerfahrungen

Zentrale Anforderungen an CMS, PIM und MAM für skalierbare CX

Headless-Systeme wie NovaDB Headless CMS und PIM bieten maximale Flexibilität bei der Ausspielung – unabhängig von Kanal oder Frontend. In komplexen Omnichannel-Szenarien sind folgende Funktionen entscheidend:

CMS: Flexible Inhaltsmodelle, Multilingualität, kanalübergreifende Publikation, intuitive Redaktionsprozesse
PIM: Zentrale Produktdatenhaltung, Datenanreicherung, automatische Ausleitung in alle Kanäle
MAM: Medienverwaltung, Versionierung, Rechte- und Lizenzmanagement, Integration kreativer Tools

Übergreifend gilt: Offenheit (APIs), Skalierbarkeit, gute Usability und nahtlose Integration in bestehende Systemlandschaften sind Pflicht. Headless-Architekturen trennen Inhalt von Ausgabekanal – und ermöglichen so die flexible Wiederverwendung über Web, App, Print oder IoT.

Fazit

Headless-Architekturen wie NovaDB bieten nicht nur technologische Flexibilität – sie ermöglichen deutlich kürzere Time-to-Market-Zeiten, konsistente Markenführung und hochgradige Personalisierung.

Connected Customer Experience ist mehr als Systemintegration – sie ist ein strategisches Gesamtkonzept. Unternehmen, die CX ganzheitlich denken – mit Kundenfokus, technologischer Agilität, datenbasierter Intelligenz und menschlicher Empathie – schaffen Differenzierung, Vertrauen und Loyalität.

Der Schlüssel liegt in der intelligenten Verbindung von Architektur, Content-Governance und Kundenverständnis. Wer diese Elemente vereint, legt die Grundlage für langfristigen Markenerfolg und nachhaltige Kundenerlebnisse.

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LMS vs. CMS: Wie sie zusammenarbeiten

Der Hauptunterschied zwischen LMS und CMS liegt in ihrem Zweck. Ein LMS (Learning Management System) liefert, verfolgt und verwaltet Schulungen oder Weiterbildungen, während ein CMS (Content Management System) digitale Inhalte erstellt, bearbeitet und veröffentlicht. LMS-Plattformen konzentrieren sich auf Lernergebnisse, CMS-Plattformen auf die Bereitstellung von Inhalten.

Beide Systeme befassen sich zwar mit Inhalten, dienen jedoch grundlegend unterschiedlichen Zwecken: LMS-Plattformen verwalten strukturierte Lernerfahrungen, während CMS-Plattformen sich auf die Veröffentlichung digitaler Inhalte für Kommunikations- oder Marketingzwecke konzentrieren. Mit der Weiterentwicklung von Unternehmen arbeiten diese Systeme jedoch zunehmend zusammen, um nahtlose, ansprechende und datengesteuerte Erfahrungen zu bieten.

Lassen Sie uns die wichtigsten Unterschiede zwischen LMS und CMS, ihre Kernfunktionen und ihre gegenseitige Ergänzung in der Praxis untersuchen.

Definition von LMS und CMS

Was ist ein LMS?

Ein Learning Management System (LMS) ist eine Software zur Organisation und Verwaltung von Lernaktivitäten. Im Kern dient es dazu, Bildungsinhalte zu erstellen, an Benutzer zu liefern, deren Fortschritte zu überwachen und ihre Leistungen zu bewerten – alles an einem Ort. Ursprünglich für den Bildungssektor entwickelt, sind LMS heute auch in Unternehmen für Mitarbeiterschulungen, Compliance-Management und Kompetenzentwicklung unverzichtbar.

Was ist ein CMS?

Ein Content-Management-System (CMS) ist eine Plattform, die die Erstellung, Verwaltung, Übersetzung und Veröffentlichung digitaler Inhalte – insbesondere für Websites – vereinfacht, ohne dass dafür umfangreiche technische Kenntnisse erforderlich sind. Benutzer können Texte, Bilder und Videos ganz einfach erstellen, verwalten und veröffentlichen, ohne dass Programmierkenntnisse erforderlich sind.

Kernfunktionen und wesentliche Unterschiede

Um die wesentlichen Unterschiede zwischen LMS und CMS zu verstehen, müssen wir ihre individuellen Funktionen untersuchen.

Primäre Anwendungsfälle

Anwendungsfälle für LMS:

Mitarbeiter-Onboarding
Unternehmensschulungen
Durchführung akademischer Kurse (K-12 und Hochschulbildung)
Compliance- und Zertifizierungsprogramme
Produkt- oder Serviceschulungen für Kunden und Partner

Anwendungsfälle für CMS:

Unternehmenswebsites und Landingpages
Blogging und Content-Marketing
Digitale Medienbibliotheken
Portfolio- oder Serviceseiten
Nachrichtenportale und redaktionelle Workflows

Fokus auf Daten und Inhalte

LMS: Lernende-zentrierte Inhalte

Kursmodule und Lernpfade
Lernprofile und Fortschritte
Interaktive Inhalte (Quiz, Umfragen)
Zertifizierungen und Erfolge

CMS: Marketing- und Kommunikationsinhalte

Webseiten, Blogbeiträge, Pressemitteilungen
Marketingmaterialien (E-Books, Whitepaper)
Eingebettete Videos und visuelle Assets
Formulare und Handlungsaufforderungen (CTAs)

Metriken und Analysen

LMS:

Verfolgung des Lernfortschritts
Quiz-Ergebnisse und Abschlussquoten
Zeitaufwand für Kurse
Einblicke in die Kompetenzentwicklung
Verfolgung von Zertifizierungen und Compliance

CMS:

Website-Traffic und Besucherpfade
Absprungraten und durchschnittliche Sitzungsdauer
Interaktion mit Inhalten (Likes, Shares, Kommentare)
SEO-Performance (Keywords, Backlinks)
Conversion-Raten auf Landing Pages

Integration und Anpassung

LMS:

HR-Systeme (z. B. SAP, Workday)
SCORM- oder xAPI-konforme Autorentools
Videokonferenzen (z. B. Zoom, Microsoft Teams)
E-Commerce-Plattformen (für die Bereitstellung kostenpflichtiger Kurse)
SSO- und Benutzerauthentifizierungstools

CMS:

CRM-Tools (z. B. Salesforce, HubSpot)
Marketingautomatisierung (z. B. Mailchimp, Marketo)
SEO-Tools und Plugins
Social-Media-Plattformen
Analytics-Dashboards (z. B. Google Analytics)

Benutzerrollen und Berechtigungen

LMS-Plattformen:

Lernende: Konsumieren Inhalte, nehmen an Bewertungen teil und verfolgen ihre Fortschritte.
Dozenten: Erstellen Kurse, vergeben Aufgaben und benoten Lernende.
Administratoren: Überwachen die Systemnutzung, vergeben Rollen und verwalten Inhalte.

CMS-Benutzerrollen:

Autoren: Erstellen und reichen Inhalte zur Überprüfung ein.
Redakteure: Bearbeiten und genehmigen Inhalte.
Administratoren: Kontrollieren den Benutzerzugriff und verwalten die Systemeinstellungen.

Vorteile der einzelnen Systeme

Vorteile der Implementierung eines LMS

Ein LMS ist eine leistungsstarke Lösung für Unternehmen, die strukturiertes Lernen und messbare Ergebnisse benötigen. Zu den Vorteilen gehören:

Zentralisierte Lernverwaltung: Unternehmen können alle Schulungsmaterialien, Module und Lernenden-Daten auf einer Plattform verwalten.
Verfolgung des Lernfortschritts: Die Echtzeit-Verfolgung der Leistungen der Lernenden hilft dabei, Wissenslücken zu identifizieren und Verbesserungsmöglichkeiten zu erkennen.
Skalierbare Schulungsprogramme: Unabhängig davon, wie viele Benutzer Sie schulen, lässt sich ein LMS ohne Qualitätseinbußen skalieren.
Einhaltung gesetzlicher Vorschriften: In stark regulierten Branchen wie dem Gesundheitswesen, dem Finanzwesen oder der Luftfahrt. Ein LMS hilft Ihnen, Schulungen zu standardisieren und aktuelle Aufzeichnungen in Ihrem gesamten Unternehmen zu führen, sodass Sie die Compliance-Anforderungen ohne den üblichen Aufwand erfüllen können.
Automatisierte Zertifizierung: Stellen Sie nach Abschluss des Kurses Zertifikate und Badges aus, die sowohl für Arbeitgeber als auch für Lernende einen Mehrwert bieten.
Kosteneinsparungen in großem Umfang: Durch die Verlagerung der Schulungen ins Internet können Unternehmen die Kosten für Reisen, Veranstaltungsorte, Dozenten und gedruckte Materialien erheblich senken. Sobald die Inhalte erstellt sind, können sie bei Bedarf wiederverwendet und aktualisiert werden, was das LMS langfristig zu einer skalierbaren und budgetfreundlichen Lösung macht.

Vorteile der Implementierung eines CMS

Ein Headless CMS wie NovaDB hingegen bietet Flexibilität bei der Verwaltung und Verteilung verschiedener Inhaltsformate im Internet. Zu den wichtigsten Vorteilen gehören:

Benutzerfreundlichkeit: Nicht-technische Benutzer können Inhalte über intuitive Benutzeroberflächen erstellen und aktualisieren.
Verwaltung des Inhalts-Workflows: Optimierte redaktionelle Workflows, einschließlich Entwurf, Bearbeitung und Veröffentlichung.
Medien- und Asset-Kontrolle: Einfache Speicherung und Verwaltung von Bildern, Dokumenten und Videos in einer zentralen Bibliothek.
SEO-Optimierung: Integrierte Tools und Plugins helfen, die Sichtbarkeit in Suchmaschinen und die Leistung der Website zu verbessern.
Interaktion mit der Zielgruppe: Die Integration von sozialen Medien, Formularen und Kommentaren trägt zur Schaffung interaktiver Erlebnisse bei.
Schnelle Bereitstellung: Neue Inhalte oder Landingpages können schnell veröffentlicht werden, um Kampagnen oder Veranstaltungen zu unterstützen.

Warum ein LMS ein CMS-Frontend benötigt

Viele Learning Management Systeme sind strukturell stark, aber in ihrer Präsentation begrenzt. Sie verwalten Kurse, verfolgen den Lernfortschritt und stellen Zertifikate effizient aus, aber oft mangelt es ihnen an Flexibilität, wenn es um Benutzererfahrung, visuelles Design und Content-Engagement geht.

Insbesondere in externen Szenarien – wie Kunden-Onboarding, Produktschulungen oder Partner-Enablement – ist eine nahtlose, markengerechte und benutzerfreundliche Oberfläche unerlässlich. Hier kommt das CMS ins Spiel: Es fungiert als Frontend-Schicht des LMS und liefert visuell ansprechende

Landingpages, kontextbezogenen Kurszugriff und ergänzende Ressourcen wie Artikel, Videos oder FAQs.

Kurz gesagt: Das LMS strukturiert das Lernen. Das CMS macht es auffindbar, zugänglich und nutzerzentriert.

Diese Kombination ist kein Luxus, sondern eine praktische und strategische Notwendigkeit in modernen Lernökosystemen.

Aus technischer Sicht: Warum LMS ein Headless CMS benötigt

Herkömmliche LMS-Plattformen sind für die Verwaltung strukturierter Lerninhalte konzipiert – ihre Architektur ist jedoch oft starr und geschlossen. Frontend und Backend sind eng miteinander verbunden, und die API-Funktionen beschränken sich in der Regel auf grundlegende SCORM/xAPI-Endpunkte oder Benutzerverwaltungsfunktionen. Dies schränkt die Integration in umfassendere digitale Infrastrukturen ein.

Im Gegensatz dazu trennt ein Headless CMS Inhalte von der Darstellung und macht sie über robuste APIs verfügbar. In Kombination mit einem LMS ermöglicht dies:

Einbettung von Lerninhalten in Websites, Portale und Apps mithilfe moderner Frontend-Frameworks (z. B. React, Next.js)
Anbindung externer Systeme wie CRMs, Analyseplattformen oder Identitätsanbieter über API
Bereitstellung dynamischer Inhalte basierend auf den Rollen, dem Verhalten oder externen Daten der Lernenden
Verwaltung ergänzender Inhalte (z. B. Blogbeiträge, Hilfeartikel, Produktaktualisierungen) an einem Ort – relevant für Lernen und Marketing

Diese Architektur verwandelt das LMS von einem isolierten Schulungstool in eine flexible Komponente innerhalb eines modularen, API-basierten Lernökosystems, das sich an die Anforderungen des Unternehmens anpassen lässt.

So arbeiten LMS und CMS zusammen

Bei richtiger Integration bieten LMS- und CMS-Plattformen gemeinsam eine Erfahrung, die das Lernen, das Engagement und die betriebliche Effizienz verbessert. So ergänzen sie sich gegenseitig:

Ganzheitliche Benutzererfahrung

Durch die Kombination des strukturierten Lernens eines LMS mit der dynamischen Bereitstellung von Inhalten durch ein CMS können Unternehmen ihre Benutzer durch den gesamten Lernzyklus begleiten – von der Entdeckung und Einbindung bis hin zur Anmeldung und Zertifizierung.

Einheitliches Content-Repository

Während ein LMS formale Lernmodule enthalten kann, kann ein CMS unterstützende Materialien bereitstellen, wie z. B.:

Blog-Artikel
Fallstudien
FAQs
Erklärvideos

Skalierbarkeit und Zukunftssicherheit

Eine kombinierte LMS-CMS-Lösung stellt sicher, dass Ihre Plattform mit Ihrer Zielgruppe mitwachsen kann. Wenn Unternehmen expandieren, benötigen sie möglicherweise:

Neue Schulungsbereiche
Zusätzliche Inhaltsformate
Unterstützung für regionale Sprachen
Integrationen von Drittanbietern

Einheitliches Branding und einheitliche Erfahrung

LMS-Plattformen legen oft mehr Wert auf Funktionalität als auf visuelles Branding, während CMS-Plattformen eine größere Kontrolle über das Design und die Benutzererfahrung bieten. Durch die Integration können Unternehmen einheitliche, markengerechte Lernumgebungen bereitstellen.

Diese Integration gewährleistet:

Websites, Dashboards und Lernportale verfügen über eine einheitliche Benutzeroberfläche und Benutzererfahrung
Lernende erhalten E-Mail-Benachrichtigungen und Zertifizierungsvorlagen im Markenauftritt
Unternehmen behalten eine einheitliche und kontinuierliche visuelle Identität über alle digitalen Kontaktpunkte hinweg.

Wichtige Vorteile der Integration von LMS- und CMS-Plattformen

Erweiterte Erstellung und Veröffentlichung von Inhalten

Während LMS-Tools sich auf die Erstellung von SCORM/xAPI-konformen Kursen konzentrieren, bieten CMS-Plattformen leistungsstarke Tools für die Formatierung von Inhalten und das Seitendesign. Bei gemeinsamer Nutzung:

Ausbilder können immersive Lernpfade erstellen
Marketer können Landing Pages für bestimmte Module gestalten
Content-Ersteller können Videos, Formulare und interaktive Tools in Lektionen einbetten

Bereitstellung von Inhalten in verschiedenen Formaten

Um unterschiedliche Lernpräferenzen zu unterstützen, ermöglicht ein integrierter LMS-CMS-Ansatz Folgendes:

LMS-gehostete Videovorträge, ergänzt durch CMS-verwaltete Transkripte und Blog-Zusammenfassungen
Herunterladbare PDFs oder Präsentationen (LMS), die mit Ressourcen-Hubs (CMS) verknüpft sind
Quizfragen und Bewertungen (LMS), eingebettet in interaktive Webartikel (CMS)

Nachverfolgung und Analyse von Lernenden

Durch die Kombination von Daten aus LMS- und CMS-Plattformen erhalten Unternehmen einen 360-Grad-Überblick über das Nutzerverhalten.

Beispiel

CMS-Metriken verfolgen, wie Nutzer mit Werbeinhalten oder Kursbeschreibungen interagieren.
LMS-Metriken zeigen, wie diese Benutzer nach der Anmeldung zu einem Kurs abschneiden.

Benutzerprofile und Rollen

Eine einheitliche LMS-CMS-Plattform ermöglicht nahtlose Rollenübergänge:

Besucher beginnen mit dem anonymen Durchsuchen allgemeiner Inhalte über das CMS
Durch die Registrierung werden LMS-Funktionen für strukturiertes Lernen aktiviert
Im Laufe der Zeit können Benutzer zu Mitwirkenden, Dozenten oder Administratoren werden

Vorteile eines einheitlichen LMS-CMS-Ökosystems

Die Zusammenführung dieser beiden Systeme ist nicht nur praktisch, sondern schafft auch ein umfassendes digitales Ökosystem, das Lernen, Inhalte und Interaktion als einheitliches Erlebnis bietet.

Zu den wichtigsten Vorteilen gehören

Verbesserte Interaktion: Lernende sind aktiver, wenn Inhalte visuell ansprechend, leicht zu navigieren und auf ihre Bedürfnisse zugeschnitten sind.
Höherer ROI: Investitionen in Marketing und Schulungen zahlen sich schneller aus, wenn die Lernprozesse nahtlos und gut nachverfolgbar sind.
Größere Agilität: Teams können dank der Flexibilität des CMS und der Struktur des LMS schnell auf Trends oder geschäftliche Anforderungen reagieren.
Vereinfachte Wartung: Eine zentralisierte Plattform reduziert Redundanzen, senkt den technischen Aufwand und verbessert die Datenverwaltung.
Wettbewerbsvorteil: Unternehmen, die markenspezifische, ansprechende und gut strukturierte Lernerfahrungen bieten, heben sich in umkämpften Märkten von der Konkurrenz ab.

Fazit

LMS- und CMS-Plattformen erfüllen unterschiedliche, aber sich ergänzende Aufgaben bei der Bereitstellung digitaler Inhalte und Bildungsangebote. Ein LMS bietet die Struktur und die Tools, die für die Kursverwaltung und die Verfolgung der Lernfortschritte erforderlich sind, während ein CMS sicherstellt, dass die Inhalte die richtige Zielgruppe im effektivsten Format erreichen. Zusammen schaffen LMS- und CMS-Plattformen wie NovaDB eine einheitliche digitale Umgebung, die Bildung, Engagement und die langfristige Entwicklung der Nutzer unterstützt.

Für Unternehmen, Pädagogen und Schulungsleiter, die sinnvolle Lernerfahrungen schaffen und die Bereitstellung von Inhalten verbessern möchten, ist die Integration von LMS- und CMS-Plattformen nicht mehr optional, sondern eine strategische Notwendigkeit für Unternehmen, die skalierbare, effektive und benutzerzentrierte Lernerfahrungen bieten möchten.

Mit Blick auf die Zukunft erweitern neue Technologien wie Headless CMS und Learning Experience Platforms (LXPs) die Möglichkeiten noch weiter. Während herkömmliche CMS- und LMS-Systeme den Schwerpunkt auf Struktur und Bereitstellung legen, stehen bei LXPs Personalisierung und Lernautonomie im Vordergrund, und Headless-CMS-Architekturen bieten mehr Flexibilität für die Bereitstellung von Inhalten über alle Kanäle hinweg. Diese Innovationen prägen die nächste Generation integrierter Lernökosysteme.

In einer sich schnell entwickelnden digitalen Landschaft sind Unternehmen, die eine einheitliche LMS-CMS-Strategie verfolgen, am besten gerüstet, um personalisierte, skalierbare und messbare Lernerfahrungen anzubieten.

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Buchen Sie eine Demo!

\n ",[3234],"Vereinbaren Sie ein Präsentationstermin","demo",2174440,[94,95],{"_41":3361},[3243],[],"/en/demo","/de/product-information-management/automotive",{"_13":3366,"_15":16,"_17":3367,"_35":3370,"_96":3387,"_102":6,"_103":3364,"_104":3389,"_106":3390},"PIM für die Automobilindustrie",{"_19":304,"_21":3368,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":3369},"3585ca56-8b1a-4995-a6a8-6517a9df7c01","sMhHytFjCo1wylrs-geMsw",{"_51":3371,"_74":3378,"_79":3366,"_76":3366,"_49":3379,"_77":3380,"_37":3381,"_80":3383,"_44":3384,"_41":3385,"_285":286,"_88":89,"_90":91,"_92":3386},[3372,3373,3374,3375,3376,3377,73],2174516,2174518,2174525,2174543,2174557,2174561,"Entdecken Sie die Automotive-PIM-Lösung von NovaDB, um Produktdaten effizient über alle Vertriebskanäle und Plattformen hinweg zu zentralisieren, anzureichern und zu verteilen.",2174499,"automotive",{"_39":3382},"\n

Was ist PIM und warum ist es für die Automobilindustrie wichtig?

Ein Produktinformationsmanagementsystem (PIM) ist eine Softwarelösung, die es Unternehmen der Automobilindustrie ermöglicht, alle Produktinformationen - von technischen Spezifikationen und detaillierten Beschreibungen bis hin zu Bildern, Preisen und Compliance-Daten - in einem zentralen System zu sammeln, zu strukturieren, zu verbinden und zu zentralisieren.

In der Welt der Automobilindustrie, in der Teile, Fahrzeuge und Produktvarianten oft komplex und hochspezialisiert sind, ist es von entscheidender Bedeutung, dass diese Informationen genau, konsistent und in Echtzeit vorliegen.

Ein solides PIM-System bedeutet weniger Fehler, eine schnellere Produkteinführung, die Einhaltung von Industriestandards und eine reibungslosere Kommunikation über die gesamte Lieferkette hinweg, einschließlich Hersteller, Zulieferer und Händlernetze.

Automobilindustrie: Kernherausforderungen bei Produktdaten

Vorteile von PIM in der Automobilindustrie

Was NovaDB PIM bietet

Sind Sie bereit, Ihre Produktdaten auf Hochtouren zu bringen?

Vereinfachen Sie die Komplexität und beschleunigen Sie Ihre Produkteinführungen. Entdecken Sie, wie NovaDB Ihre Produktinformationen für die Automobilindustrie verändern kann!

Nehmen Sie Kontakt mit uns auf!

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Wie ein Headless CMS die Personalisierung verbessert

Personalisierungsfunktionen in einem Headless CMS ermöglichen die Bereitstellung maßgeschneiderter Inhalte für Benutzer, indem Inhalte dynamisch anhand von Nutzerdaten, Verhalten, Standort oder Vorlieben angepasst werden. Diese Funktionen integrieren sich mit APIs und externen Diensten, um kanalübergreifend individuelle Erlebnisse zu schaffen – bei gleichzeitig flexibler Inhaltsverwaltung und -auslieferung.

Personalisierung ist zu einem Grundpfeiler digitaler Erlebnisse geworden. Benutzer erwarten Inhalte, Empfehlungen und Dienste, die auf ihre Präferenzen, Verhaltensweisen und Standorte abgestimmt sind. Ob ein E-Commerce-Shop relevante Produktempfehlungen anzeigt oder eine Medienplattform Inhalte basierend auf Benutzerinteressen kuratiert – Personalisierung steigert die Interaktion und Conversion-Raten erheblich.

Traditionelle Content-Management-Systeme (CMS) waren lange die bevorzugte Lösung zur Verwaltung digitaler Inhalte, haben jedoch oft Schwierigkeiten mit skalierbarer Personalisierung. Hier kommt das Headless CMS ins Spiel: Es bietet einen flexiblen, API-gesteuerten Ansatz, mit dem Unternehmen dynamische, personalisierte und regionsspezifische Inhalte effizient bereitstellen können.

Dieser Artikel untersucht, wie Headless-CMS-Plattformen fortschrittliche Personalisierung ermöglichen, welche Vorteile diese Funktionen bieten und welche technischen Elemente dies unterstützen.

Personalisierung im Kontext von CMS verstehen

Was ist Personalisierung und warum ist sie für digitale Erlebnisse wichtig?

Personalisierung bezeichnet die Anpassung von Inhalten, Empfehlungen und Benutzererfahrungen auf der Grundlage individueller Präferenzen, Verhaltensweisen und demografischer Daten. Sie hilft Unternehmen dabei, ansprechende und relevante Erlebnisse zu schaffen, was zu höherer Kundenzufriedenheit, Markentreue und verbesserten Conversion-Raten führt.

Beispielsweise könnte ein Online-Bekleidungsgeschäft einem wiederkehrenden Kunden andere Produktempfehlungen anzeigen – basierend auf früheren Käufen, dem Browserverlauf oder dem Standort. Ebenso kann eine Nachrichtenwebsite Artikel priorisieren, die zu den Lesegewohnheiten des Nutzers passen.

Einschränkungen traditioneller CMS bei der Personalisierung

Traditionelle CMS-Plattformen basieren auf einer monolithischen Architektur, bei der Inhaltsverwaltung, Präsentation und Auslieferung eng miteinander verbunden sind. Diese Struktur bringt wesentliche Einschränkungen für die Personalisierung mit sich, etwa:

Statische Inhaltsauslieferung: Traditionelle CMS liefern typischerweise denselben Inhalt an alle Nutzer, was die Flexibilität für dynamische Personalisierung einschränkt.
Begrenzte Integrationsmöglichkeiten: Personalisierung erfordert Echtzeitdaten aus verschiedenen Quellen (CRM, Analyse, Nutzerpräferenzen), doch traditionelle CMS tun sich schwer mit nahtlosen Integrationen.
Skalierungsprobleme: Die Umsetzung großflächiger Personalisierung erfordert eine robuste Infrastruktur, die traditionellen CMS oft fehlt.

Wie Headless CMS diese Herausforderungen löst

Ein Headless CMS entkoppelt Inhalte von ihrer Darstellung und ermöglicht deren Auslieferung über APIs an verschiedene Frontends (Web, Mobile, IoT usw.). Diese Flexibilität erlaubt es Unternehmen:

Echtzeit-Nutzerdaten abzurufen und Inhalte dynamisch anzupassen
KI-gestützte Empfehlungssysteme und Analysetools zu integrieren
Personalisierte Inhalte nahtlos auf mehreren Plattformen bereitzustellen

Zentrale Personalisierungsfunktionen moderner Headless CMS-Plattformen

Viele Headless-CMS-Plattformen bieten Funktionen, die die Auslieferung personalisierter Inhalte über verschiedene digitale Berührungspunkte hinweg unterstützen. Nachfolgend einige gängige Ansätze zur Personalisierung und ihr Beitrag zur Verbesserung der Nutzererfahrung:

Benutzerindividuelle Inhaltsauslieferung

Ein Headless CMS kann strukturierte Inhalte bereitstellen, die von externen Systemen dynamisch anhand von Nutzerpräferenzen, Verhalten und demografischen Daten angepasst werden. Durch die Integration mit Customer Data Platforms (CDPs) und Analysewerkzeugen können Unternehmen hyperpersonalisierte Erlebnisse schaffen, die auf jeden Besucher zugeschnitten sind.

KI-gestützte Empfehlungen

Externe, KI-gesteuerte Personalisierungs-Engines analysieren Nutzerinteraktionen, um relevante Inhalte, Produktempfehlungen oder Dienste bereitzustellen. Ein Headless CMS kann mit Machine-Learning-Modellen integriert werden, um Empfehlungen im Laufe der Zeit zu verfeinern und die Interaktion sowie Konversionsraten zu verbessern.

Kontextbezogene Personalisierung

Mithilfe von APIs ruft ein Headless CMS kontextbezogene Daten wie Standort, Gerätetyp und Surfverhalten ab, um die relevantesten Inhalte bereitzustellen. Beispielsweise kann ein Onlineshop je nach Region oder Wetter unterschiedliche Produkte anzeigen.

Verhaltensbasiertes Targeting

Bestimmte Headless CMS wie NovaDB unterstützen Segmentierung, indem sie maßgeschneiderte Inhalte für Nutzergruppen bereitstellen, die in externen Systemen definiert wurden:

Anzeige personalisierter Banner oder Aktionen
Anpassung von Layouts basierend auf dem Nutzerverhalten
Auslieferung zeitkritischer Angebote für bestimmte Zielgruppen

A/B-Tests und Inhaltsvarianten

Durch Integration mit Test- und Experimentierwerkzeugen können Unternehmen verschiedene Inhaltsvarianten testen, um herauszufinden, was beim Publikum am besten ankommt. Dieser datenbasierte Ansatz verbessert Personalisierungsstrategien und sorgt für optimale Interaktion.

Omnichannel-Inhaltsverteilung

Ein Headless CMS ermöglicht die Auslieferung personalisierter Inhalte über mehrere Plattformen hinweg (Web, mobile Apps, smarte Geräte). Das gewährleistet ein konsistentes Nutzungserlebnis – unabhängig vom Endgerät oder Kanal.

Vorteile personalisierter Inhalte mit einem Headless CMS

Höheres Engagement: Personalisierte Inhalte binden Nutzer und verlängern die Verweildauer.
Bessere Conversion: Zielgerichtete Empfehlungen und Angebote erhöhen die Abschlussraten.
Höhere Kundenzufriedenheit: Nutzer schätzen auf sie zugeschnittene Erlebnisse.
Stärkere Markenbindung: Kunden kehren eher zurück, wenn sie sich verstanden fühlen.
Größere Flexibilität: Unternehmen können Personalisierungsstrategien schneller anpassen.

Technische Funktionen, die Personalisierung im Headless CMS ermöglichen

Composable Modules

Composable Modules sind zentrale Bausteine in einem Headless CMS. Sie ermöglichen es Teams, Inhaltskomponenten kanalübergreifend zu erstellen, anzupassen und wiederzuverwenden – was die Entwicklung personalisierter Erlebnisse beschleunigt, ohne an starre Vorlagen gebunden zu sein. Durch das flexible Kombinieren einzelner Module wird Personalisierung einfacher und skalierbarer.

API-First-Ansatz

APIs ermöglichen eine nahtlose Kommunikation zwischen dem CMS und externen Personalisierungssystemen. Unternehmen können Nutzerdaten in Echtzeit abrufen und Inhalte dynamisch an Verhalten, Vorlieben und Kontext anpassen.

Webhooks für Echtzeit-Content-Updates

Webhooks sind automatische Benachrichtigungen, die ein System an ein anderes sendet, sobald ein bestimmtes Ereignis eintritt – etwa eine Inhaltsänderung. Sie spielen eine zentrale Rolle bei der Bereitstellung von Echtzeit-Updates in einem Headless CMS: Anwendungen oder Dienste werden sofort informiert, was unmittelbare Personalisierung und dynamische Nutzererlebnisse ermöglicht – ganz ohne manuelle Eingriffe oder Verzögerungen.

Headless-Commerce-Integrationen

Für E-Commerce-Unternehmen ermöglicht die Integration eines Headless CMS mit Headless-Commerce-Plattformen personalisierte Einkaufserlebnisse – einschließlich maßgeschneiderter Produktempfehlungen und dynamischer Preisgestaltung.

Fazit

In der heutigen digitalen Landschaft ist Personalisierung kein „Nice-to-have“ mehr – sie ist entscheidend, um Nutzererwartungen zu erfüllen und echte Interaktion zu fördern.
Headless CMS-Plattformen machen dies möglich, da sie die Flexibilität bieten, dynamische, maßgeschneiderte Inhalte über mehrere Kanäle bereitzustellen – gestützt durch Echtzeitdaten und nahtlose Integrationen.

Im Gegensatz zu traditionellen CMS überwinden Headless-Systeme technische Hürden und ermöglichen es Unternehmen, über relevante, kontextabhängige Erlebnisse mit ihren Nutzern in Kontakt zu treten.
Wer seine digitale Strategie weiterentwickeln möchte, sollte die Personalisierungsfunktionen eines Headless CMS verstehen und nutzen – sie sind der Schlüssel zu wirklich nutzerzentrierten digitalen Erlebnissen.

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Lokalisierungsfunktionen im Headless CMS

Die Lokalisierungsfunktionen von Headless CMS ermöglichen die Verwaltung und Bereitstellung von Inhalten in mehreren Sprachen für verschiedene Regionen. Sie unterstützen Übersetzungsworkflows, Sprachvarianten und die Ausrichtung regionaler Inhalte. So können Marken weltweit konsistente Inhalte bereitstellen und diese gleichzeitig innerhalb einer flexiblen, API-gesteuerten Architektur effizient an lokale Zielgruppen anpassen.

Definition von Content-Lokalisierung und warum sie wichtig ist

Content-Lokalisierung ist der Prozess der Anpassung digitaler Inhalte an verschiedene Sprachen, kulturelle Nuancen, regionale Präferenzen und gesetzliche Anforderungen. Im Gegensatz zur einfachen Übersetzung stellt die Lokalisierung sicher, dass Inhalte wirklich bei der Zielgruppe ankommen, indem regionale Besonderheiten, Datumsformate, Währungssymbole, idiomatische Ausdrücke und andere lokalisierte Elemente berücksichtigt werden.

Für globale Unternehmen ist die Lokalisierung unerlässlich, um unterschiedliche Zielgruppen effektiv zu erreichen. Eine gut lokalisierte Website oder Anwendung erhöht die Nutzerinteraktion, verbessert die Kundenzufriedenheit und steigert die Konversionsrate, indem sie ein personalisierteres Erlebnis bietet. Unternehmen, die ohne eine starke Lokalisierungsstrategie in neue Märkte expandieren, riskieren, potenzielle Kunden zu verprellen und wertvolle Wachstumschancen zu verpassen.

Wie ein Headless CMS die Lokalisierung vereinfacht

Ein Headless CMS trennt Inhalte von ihrer Präsentationsschicht und liefert sie über APIs an verschiedene Plattformen und Geräte. Diese architektonische Trennung ermöglicht eine strukturiertere Verwaltung der Inhalte, was die Lokalisierung erheblich vereinfacht. Sprachvarianten können unabhängig von Design oder Layout verwaltet werden, was gezielte Übersetzungsworkflows, die Bereitstellung regionaler Inhalte und ein konsistentes mehrsprachiges Erlebnis über alle Kanäle hinweg ermöglicht.

Durch die Speicherung von Inhalten in einem strukturierten Format, das unabhängig von der Darstellung ist, bietet ein Headless CMS Unternehmen folgende Vorteile:

Verwaltung eines zentralen Content-Repositorys für mehrere Sprachen.
Bereitstellung lokalisierter Inhalte für verschiedene Plattformen (Web, Mobile, IoT usw.) über APIs.
Einfache Aktualisierung und Änderung von Inhalten ohne Unterbrechung der Frontend-Anwendungen.
Integration mit Übersetzungsdiensten und Lokalisierungstools von Drittanbietern.
Dynamische Anpassung von Inhalten basierend auf Geolokalisierung, Gerätetyp und Benutzerpräferenzen.

Traditionelles CMS vs. Headless CMS in Lokalisierungs-Workflows

Inhalt & Präsentation

Traditionelles CMS: Streng gekoppelt
Headless CMS: Vollständig entkoppelt

Mehrsprachige Unterstützung

Traditionelles CMS: In der Regel werden für jede Sprache eigene Seiten oder Plugins benötigt
Headless CMS: Verwendet strukturierte Inhalte und APIs für eine effiziente Verwaltung

Verwaltung von Übersetzungen

Traditionelles CMS: Manuelle Aktualisierungen, anfällig für Inkonsistenzen
Headless CMS: Nahtlose Integration mit Übersetzungsdiensten

Skalierbarkeit

Traditionelles CMS: Schwierig in großem Umfang zu verwalten
Headless CMS: Leichte Handhabung der Lokalisierung über mehrere Plattformen hinweg

Personalisierung

\n
Traditionelles CMS: Begrenzte Anpassungsfähigkeit für verschiedene Regionen
\n
\n
Headless CMS: Liefert dynamische, regionsspezifische Inhalte
\n

Mit einem Headless CMS erhalten Unternehmen einen rationalisierten und skalierbaren Lokalisierungs-Workflow, der es ihnen ermöglicht, mit minimalen Reibungsverlusten weltweit zu expandieren.

Zentrale Herausforderungen bei der Lokalisierung von Inhalten

Obwohl die Lokalisierung für die globale Expansion unerlässlich ist, stehen Unternehmen bei der Verwaltung mehrsprachiger Inhalte oft vor mehreren Herausforderungen. Zu den häufigsten Herausforderungen gehören:

Fragmentierung von Inhalten – Herkömmliche CMS speichern Inhalte so, dass es schwierig ist, die Konsistenz über mehrere Sprachen hinweg zu gewährleisten.
Langsame Übersetzungsprozesse – Manuelle Übersetzungsworkflows sind zeitaufwändig und anfällig für menschliche Fehler.
Engpässe bei der Freigabe und Veröffentlichung – Unternehmen mit mehreren Teams in verschiedenen Regionen haben oft Schwierigkeiten mit der Verwaltung der Freigabe lokalisierter Inhalte.
Skalierbarkeitsprobleme – Mit dem Wachstum eines Unternehmens wird die Verwaltung von Übersetzungen in vielen Sprachen und auf vielen Plattformen schnell komplex.
Hindernisse bei der Personalisierung – Die dynamische Bereitstellung lokalisierter Inhalte auf Basis des Nutzerverhaltens und der Geolokalisierung kann mit starren CMS-Architekturen eine Herausforderung darstellen.

Headless CMS-Plattformen lösen diese Probleme durch strukturiertes Content Management, die Integration von Übersetzungstools und die dynamische Bereitstellung von Inhalten.

Wie Headless CMS die Herausforderungen der Lokalisierung löst

Strukturierte Inhalte für die Verwaltung mehrerer Sprachen

Ein Headless CMS wie NovaDB bietet ein zentrales Content-Repository, in dem alle Sprachversionen von Inhalten in einem strukturierten Format gespeichert werden können. Im Gegensatz zu herkömmlichen CMS-Plattformen, bei denen lokalisierte Versionen oft separate Seiten oder manuelle Duplikate erfordern, ermöglicht ein Headless CMS:

Content-Modellierung – Definition strukturierter Felder für verschiedene Sprachversionen.
Content-Beziehungen – Verknüpfung von Übersetzungen mit ihren Quellinhalten.
Flexible Datenabfrage – Dynamische Bereitstellung der richtigen Sprachinhalte über eine API.

Mit einem API-first-Ansatz können Unternehmen mehrere Sprachen effizient verwalten und gleichzeitig die Konsistenz über alle Plattformen hinweg gewährleisten. APIs ermöglichen es Entwicklern, lokalisierte Inhalte dynamisch abzurufen und sicherzustellen, dass die richtige Sprachversion basierend auf den Präferenzen oder dem Standort des Benutzers angezeigt wird.

Integration mit Übersetzungsdiensten

Ein wesentlicher Vorteil der Verwendung eines Headless CMS ist die Möglichkeit der Integration mit computergestützten Übersetzungswerkzeugen (CAT-Tools) wie beispielsweise:

DeepL – KI-gestützte Übersetzungen für hochwertige Ergebnisse.
Crowdin – Cloud-basiertes Übersetzungsmanagement für globale Teams.
Smartling – Automatisiert die Übersetzung von Inhalten durch Zusammenarbeit in Echtzeit.

Durch die Nutzung von APIs können Unternehmen Übersetzungsworkflows automatisieren. Wenn beispielsweise neue Inhalte hinzugefügt werden, kann das System eine automatische Übersetzungsanfrage auslösen, wodurch der Lokalisierungsprozess optimiert wird.

Lokalisierungs-Workflows und Berechtigungen

Die Verwaltung lokalisierter Inhalte erfordert häufig die Zusammenarbeit mehrerer Teams, darunter Marketingfachleute, Übersetzer und Regionalmanager. Ein Headless CMS unterstützt die rollenbasierte Zugriffskontrolle (RBAC), um Folgendes sicherzustellen:

Nur autorisierte Benutzer können Übersetzungen bearbeiten oder genehmigen.
Regionale Teams verfügen über spezifische Berechtigungen zur Verwaltung ihrer lokalisierten Inhalte.
Automatisierte Workflows führen die Inhalte von der Übersetzung über die Genehmigung bis zur Veröffentlichung.

Darüber hinaus können Genehmigungsworkflows automatisiert werden, wodurch Verzögerungen bei der Veröffentlichung lokalisierter Inhalte reduziert werden.

Dynamische Bereitstellung von Inhalten für die regionale Anpassung

Über die einfache Übersetzung von Sprachen hinaus umfasst die Lokalisierung auch die Anpassung von Inhalten an regionale Präferenzen. Ein Headless CMS ermöglicht Unternehmen Folgendes:

Bereitstellung personalisierter Inhalte basierend auf der geografischen Lage (z. B. Anzeige unterschiedlicher Angebote in verschiedenen Ländern).
Dynamische Anpassung von Bildern, Währungen und Datumsformaten.
Kulturell relevante Inhalte basierend auf den demografischen Daten der Nutzer rendern.

Beispielsweise kann eine E-Commerce-Website Preise, Zahlungsoptionen und Werbebanner automatisch an den Standort des Nutzers anpassen.

Ebenso können Medienunternehmen regionsspezifische Nachrichten und Artikel bereitstellen und so die Relevanz für das lokale Publikum sicherstellen.

Best Practices für die Lokalisierung von Headless CMS

Definieren Sie eine klare Inhaltsstruktur mit Sprachvarianten

Ein gut strukturiertes Inhaltsmodell ist für eine effiziente Lokalisierungsverwaltung unerlässlich. Die Definition einer klaren Hierarchie für Inhaltsvarianten gewährleistet reibungslose Übersetzungsworkflows und ein einfaches Abrufen lokalisierter Versionen. Zu den wichtigsten Schritten gehören:

Trennung von Inhalt und Darstellung, um eine flexible Bereitstellung über mehrere Kanäle hinweg zu gewährleisten.
Erstellung strukturierter Felder für mehrsprachige Inhalte, z. B. sprachspezifische Varianten innerhalb eines einzelnen Inhaltseintrags.
Verwendung von Sprachcodes (ISO 639-1) zur Unterscheidung von Inhaltsversionen für verschiedene Regionen (z. B. en-US, fr-FR).

Optimieren Sie die Übersetzung mit API-gesteuerten Tools

Manuelle Übersetzungen können zeitaufwändig und fehleranfällig sein. Der Einsatz API-gesteuerter Übersetzungsdienste optimiert den Prozess und gewährleistet Konsistenz. Headless CMS-Plattformen lassen sich mit Übersetzungstools wie den folgenden integrieren:

DeepL, Google Translate, Crowdin und Smartling für automatische Übersetzung und Lokalisierung.
Webhooks zum Auslösen von Übersetzungen, wenn neue Inhalte erstellt oder aktualisiert werden.
Automatisierte Überprüfungs- und Freigabeworkflows, um die Genauigkeit der Übersetzung vor der Veröffentlichung sicherzustellen.

Verwenden Sie lokalisierungsfreundliche Komponenten

Lokalisierung geht über die Sprache hinaus – sie umfasst auch die Anpassung von Datumsformaten, Währungen und UI-Elementen an regionale Präferenzen. Zu den Best Practices gehören:

Implementierung einer dynamischen Datums- und Zeitformatierung basierend auf dem Standort des Benutzers
Verwendung lokalisierter Währungssymbole und Preisformate zur Anpassung an regionale Märkte.
Anpassung der Maßeinheiten (Meilen vs. Kilometer, Pfund vs. Kilogramm) an die Zielgruppe.
Sicherstellung der ordnungsgemäßen Unterstützung von Sprachen mit Schreibrichtung von rechts nach links (RTL) wie Arabisch und Hebräisch, einschließlich gespiegelter Layouts und angepasster UI-Komponenten.

Regionale SEO mit hreflang-Tags und mehrsprachigen URLs

Damit lokalisierte Inhalte in Suchmaschinen effektiv ranken, ist die Umsetzung SEO-freundlicher Lokalisierungsstrategien von entscheidender Bedeutung. Dazu gehören:

Verwendung von hreflang-Tags, um Suchmaschinen sprachspezifische Inhalte zu signalisieren.
Strukturierung mehrsprachiger URLs mit Sprachkennzeichnungen (z. B. example.com/en/ für Englisch, example.com/de/ für Deutsch).
Vermeidung von Duplicate-Content-Problemen durch Sicherstellung, dass jede Sprachversion über eindeutige Metadaten und Schlüsselwörter verfügt.
Erstellung lokalisierter Sitemaps, um Suchmaschinen bei der korrekten Indizierung der Inhalte zu unterstützen.

Lokalisierte Inhalte vor der Bereitstellung testen

Durch Tests wird sichergestellt, dass lokalisierte Inhalte korrekt angezeigt werden und den kulturellen Erwartungen entsprechen. Zu den Schritten zur Optimierung der Lokalisierungstests gehören:

Verwendung automatisierter Lokalisierungstesttools wie Selenium, Lokalise oder Smartling.
Durchführung manueller Überprüfungen durch Muttersprachler, um die sprachliche Genauigkeit und kulturelle Relevanz zu überprüfen.
Durchführung browser- und geräteübergreifender Tests, um eine konsistente UI/UX auf verschiedenen Bildschirmen sicherzustellen.
Durchführung von A/B-Tests für lokalisierte Inhalte, um die Interaktion der Zielgruppe zu messen.

Auswahl des richtigen Headless CMS für die Lokalisierung

Die Auswahl eines für die Lokalisierung optimierten Headless CMS ist für die effiziente Verwaltung mehrsprachiger Inhalte von entscheidender Bedeutung. Nachfolgend finden Sie die wichtigsten Funktionen, auf die Sie achten sollten:

Mehrsprachige Unterstützung

Das CMS sollte integrierte Unterstützung für mehrere Sprachen bieten, mit:
Flexiblen Spracheinstellungen für Inhaltsvarianten.
Side-by-Side-Übersetzungsschnittstellen zur Vereinfachung des Inhaltsvergleichs.

Automatischen Fallback-Mechanismen zur Anzeige von Standardinhalten, wenn keine Übersetzung verfügbar ist.

API-First-Architektur

Ein API-gesteuerter Ansatz ermöglicht die nahtlose Integration mit Übersetzungsdiensten, Automatisierungstools und Frontend-Frameworks. Achten Sie auf:

RESTful- oder GraphQL-APIs zum dynamischen Abrufen lokalisierter Inhalte.
Webhooks für Echtzeit-Updates, wenn neue Übersetzungen verfügbar sind.
Modulare Architektur, die Sprachdienste von Drittanbietern unterstützt.

Rollenbasierte Zugriffskontrolle (RBAC)

Ein gutes Headless CMS sollte detaillierte Berechtigungssteuerungen bieten, um Lokalisierungsworkflows effektiv zu verwalten. Zu den Funktionen gehören:

Regionale Inhaltsberechtigungen, damit lokalisierte Teams ihre eigenen Inhalte verwalten können.
Genehmigungsworkflows für Übersetzungen, bevor Inhalte live geschaltet werden.
Audit-Protokolle, um Inhaltsänderungen in verschiedenen Sprachversionen zu verfolgen.

Inhaltsversionierung und Workflow-Automatisierung

Die Verwaltung mehrerer Sprachversionen erfordert ein robustes Versionierungssystem, um Inhaltsänderungen zu verfolgen. Zu den wichtigsten Funktionen gehören:

Entwürfe und Veröffentlichungs-Workflows für lokalisierte Inhaltsaktualisierungen.
Automatische Übersetzungsauslöser, wenn neue Inhalte erstellt werden.
Rollback-Funktion zum Wiederherstellen früherer Versionen, falls Fehler auftreten.

Lokalisierungsspezifische SEO-Funktionen

Um eine korrekte Indizierung und Platzierung in regionalen Suchmaschinen zu gewährleisten, sollte ein Headless CMS Folgendes bieten:

Automatische Generierung von hreflang-Tags für mehrsprachige Seiten.
Anpassbare URL-Strukturen basierend auf Sprache und Standort.
Metadatenverwaltung für sprachspezifische SEO-Optimierungen.

Integration mit KI- und Machine-Learning-Tools

Fortschrittliche Headless CMS-Plattformen unterstützen KI-gestützte Lokalisierungsfunktionen wie:

Maschinelle Übersetzungsengines zur Beschleunigung der Inhaltsanpassung.
Natürliche Sprachverarbeitung (NLP) für Stimmungs- und Kontextanalysen.
Analyse des Nutzerverhaltens zur Optimierung personalisierter Lokalisierungsmaßnahmen.

Fazit

Für Unternehmen, die eine Verbindung zu einem weltweiten Publikum aufbauen möchten, bedeutet Lokalisierung mehr als nur die Übersetzung von Wörtern. Es geht darum, Inhalte zu liefern, die in jedem Markt natürlich und relevant wirken. Headless CMS-Plattformen machen dies möglich, indem sie Inhalte von der Darstellung trennen und es Unternehmen so ermöglichen, mehrere Sprachen und regionale Varianten zentral und strukturiert zu verwalten. Der API-gesteuerte Ansatz optimiert Übersetzungsworkflows, lässt sich nahtlos in moderne Lokalisierungstools integrieren und ermöglicht die dynamische Bereitstellung von Inhalten, die auf den Standort, die Präferenzen und die Kultur der Nutzer zugeschnitten sind. Im Gegensatz zu herkömmlichen CMS bieten Headless-Systeme die Flexibilität, Skalierbarkeit und Kontrolle, die erforderlich sind, um häufige Lokalisierungsherausforderungen wie Content-Fragmentierung, langsame Freigaben und Personalisierungsbarrieren zu überwinden. Für globale Teams und wachsende Marken ist die Wahl eines Headless CMS mit starken Lokalisierungsfunktionen unerlässlich, um Konsistenz, Geschwindigkeit und Relevanz auf allen Plattformen zu gewährleisten und mehr Menschen mit Inhalten zu erreichen, die wirklich ihre Sprache sprechen.

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Jenseits von Excel: Intelligentere Methoden zur Verwaltung Ihrer Produktdaten

Seit Jahrzehnten ist Excel das Werkzeug der Wahl für die Verwaltung von Produktdaten. Es ist flexibel, weit verbreitet und erfordert nur eine Tabellenkalkulation und einige grundlegende Kenntnisse, um loszulegen.

Von kleinen Produktkatalogen über saisonale Preislisten bis hin zur Konsolidierung von Lieferanten – Excel hilft Unternehmen seit langem dabei, Daten schnell und einfach zu verwalten. Aber Produktdaten sind nicht mehr das, was sie einmal waren. In der heutigen Omnichannel-Welt, in der Informationen genau, konsistent und sofort auf mehreren Plattformen verfügbar sein müssen, kann es zu einer Herausforderung werden, alles allein in Tabellenkalkulationen zu verwalten.

Die Frage ist nicht mehr, ob Excel funktioniert, sondern ob es mit den heutigen Anforderungen Schritt halten kann.

Die Stärken von Excel für Produktdaten: Warum funktioniert es immer noch?

Auch mit dem Aufkommen spezialisierter Tools für die Produktdatenverwaltung ist Excel nach wie vor ein bewährtes Arbeitstier. Es ist nicht nur ein Überbleibsel aus der Zeit vor der Cloud. Es bleibt ein zuverlässiges Tool für flexible, ad hoc anfallende Produktdatenaufgaben.

Geringe Kosten und sofortige Verfügbarkeit

Die meisten Unternehmen verfügen bereits über Microsoft Office oder Zugriff auf Google Sheets, sodass keine zusätzliche Software gekauft oder integriert werden muss. Dies macht Tabellenkalkulationssoftware zu einem attraktiven, kostengünstigen Tool für kleine Unternehmen, die einen Produktkatalog organisieren oder schnelle Datenbearbeitungen durchführen müssen.

Für Teams allgemein bekannt

Fast jeder in einem Unternehmensumfeld kann Excel zumindest auf einem grundlegenden Niveau verwenden.

Es erfordert weder große Einstiegshürden noch umfangreiche Schulungen.

Hohe Flexibilität für Ad-hoc-Anforderungen

Die leere Tabellenstruktur von Excel lässt sich nahezu beliebig anpassen – sei es als einfache flache Tabelle mit Artikelnummern (SKUs, unternehmensinterne Produktkennungen) oder als komplexere Arbeitsmappe mit mehreren Tabellenblättern.

Ideal für kleine Kataloge und statische Daten

Wenn Sie nur mit einer kleinen Anzahl von Produkten zu tun haben und Änderungen nur gelegentlich vorkommen, ist Excel möglicherweise alles, was Sie brauchen.

Geeignet für einmalige Projekte oder als temporärer Datenspeicher

Manchmal ist die Produktdatenverwaltung nur für einen kurzen Zeitraum erforderlich, beispielsweise während einer Katalogmigration oder bei der Konsolidierung von Lieferantenlisten.

Starke Offline-Fähigkeiten

Im Gegensatz zu reinen Cloud-Tools funktioniert Excel auch offline einwandfrei. Dies ist besonders für Außendienstteams oder Remote-Betriebe von Vorteil, wo der Internetzugang möglicherweise unzuverlässig ist.

Wo Excel in der modernen Produktdatenverwaltung an seine Grenzen stößt

Excel ist zweifellos leistungsstark, aber es wurde nie dafür entwickelt, die Größenordnungen, Compliance-Anforderungen und dynamischen Workflows der heutigen Produktdaten zu verwalten. Da Unternehmen mit immer größeren Katalogen, umfangreicheren Produktattributen und mehreren Vertriebskanälen zu tun haben, stoßen Tabellenkalkulationen an ihre Grenzen.

Das Problem ist nicht, dass Excel „schlecht” ist, sondern dass es für eine andere Art von Arbeit entwickelt wurde.

Die Skalierung von Produktlinien wird riskant

Was für 50 Artiken perfekt funktioniert, kann bei 5.000 Artikeln unüberschaubar werden. Mit der Anzahl der Zeilen steigen auch das Risiko von Duplikaten, fehlenden Feldern und menschlichen Fehlern.

Ein versehentliches Einfügen kann Hunderte von Produktbeschreibungen ohne Warnung überschreiben, und der Fehler wird möglicherweise erst Tage später entdeckt.

Probleme mit mehreren Datenquellen

Die Nachverfolgung und Verwaltung von Produktinformationen ist heutzutage selten so einfach wie das Abrufen aus einem einzigen Bestand oder einer einzigen Lieferantendatenquelle. Stattdessen haben Sie es mit einer Mischung aus Lieferantendatenfeeds, ERP-Systemexporten, Bildbibliotheken und marktspezifischen Anforderungen zu tun. All diese Quellen – ERP-Exporte, Bildbibliotheken, Bestandsdatenbanken – müssen zentralisiert und validiert werden, bevor sie verwendet werden können.

In Excel bedeutet das in der Regel viel manuelle Arbeit. Sie importieren Dateien einzeln, kopieren Werte und fügen sie ein und formatieren Spalten neu, damit sie übereinstimmen. Das ist mühsam, repetitiv und fehleranfällig.

Die Schwierigkeiten der Zusammenarbeit in Excel

Excel eignet sich gut für viele Aufgaben, aber die Koordination von Aktualisierungen zwischen mehreren Personen kann zusätzliche Sorgfalt erfordern. Cloud-basierte Versionen ermöglichen zwar den gemeinsamen Zugriff, aber Teams benötigen dennoch klare Prozesse, um Änderungen zu organisieren und Duplikate zu vermeiden. Wenn beispielsweise zwei Teammitglieder verschiedene Teile einer Produktliste aktualisieren, wobei sich einer auf Elektronik und der andere auf Haushaltswaren konzentriert, und beide mit separaten Kopien arbeiten, besteht die Gefahr, dass Änderungen beim Zusammenführen der Dateien verloren gehen oder überschrieben werden.

Eingeschränkte Datenverwaltung und Compliance-Kontrollen

In regulierten Branchen wie der Lebensmittel-, Kosmetik- oder Elektronikindustrie ist die Genauigkeit und Rückverfolgbarkeit von Produktinformationen keine Option, sondern eine Compliance-Anforderung. Vorschriften ändern sich, Aufzeichnungen müssen aufbewahrt werden und jede einzelne Datenangabe muss überprüfbar sein.

Excel bietet jedoch keine der integrierten Sicherheitsfunktionen, die Sie für diese Art von Arbeit erwarten würden. Es gibt keine nativen Validierungsregeln, um sicherzustellen, dass die Daten den gesetzlichen Standards entsprechen, keine Genehmigungsworkflows, um Änderungen vor ihrer Veröffentlichung zu bestätigen, und keine automatisierten Prüfungen, um veraltete oder falsche Einträge zu kennzeichnen.

Omnichannel-Publishing ist manuell und zeitaufwändig

Moderne Produkte sind nicht nur an einem Ort zu finden. Sie müssen konsistent auf Websites, in mobilen Apps, auf Online-Marktplätzen, Social-Commerce-Plattformen, in gedruckten Katalogen und vielem mehr erscheinen. Jeder Kanal hat seine eigenen Anforderungen an Formatierung, Bildmaterial und Datenfelder.

Wenn Sie in Excel arbeiten, ist die Aufbereitung der Produktdaten für jeden dieser Kanäle fast immer eine separate Aufgabe. Am Ende erstellen Sie einzelne Tabellen, formatieren Spalten neu und exportieren die Dateien einzeln. Das ist ein langsamer und fehleranfälliger Prozess.

Mangelnde Automatisierung für sich wiederholende Prozesse

Excel ist hervorragend geeignet, um Zahlen zu verarbeiten, aber wenn es um die Integration mit anderen Systemen oder die Automatisierung sich wiederholender Aufgaben geht, stößt es an seine Grenzen. Es kann ohne umfangreiche manuelle Eingriffe keine Produktaktualisierungen auslösen, Genehmigungsworkflows ausführen oder Änderungen an Veröffentlichungsplattformen weiterleiten.

Das bedeutet, dass selbst einfache, vorhersehbare Änderungen wie die Synchronisierung von Produktaktualisierungen zu zeitaufwändigen Aufgaben werden können.

Einschränkungen bei der Verarbeitung von Rich Media und digitalen Assets

Produktinformationen gehen heute weit über Text und Zahlen hinaus. Bilder, Videos, 3D-Renderings und andere digitale Assets erfordern eine strukturierte Organisation und intelligente Datenverwaltung. Excel wurde jedoch nie für die Verwaltung dieser Dateitypen entwickelt. Es kann bestenfalls einen Dateipfad oder einen Hyperlink speichern. Es kann die Assets selbst nicht in der Vorschau anzeigen, organisieren oder validieren.

Das bedeutet, dass Sie häufig externe Ordner pflegen, strenge Namenskonventionen einhalten und darauf hoffen müssen, dass alle diese Konventionen konsequent befolgen.

PIM-System: Erweiterung von Excel, kein Ersatz

Die Einführung eines Produktinformationsmanagementsystems (PIM) bedeutet nicht, dass Sie sich von Excel verabschieden müssen. Für viele Unternehmen geht es darum, auf dem aufzubauen, was Excel bereits gut kann.

Excel glänzt, wenn Sie schnelle Datenbearbeitung, schnelle Berechnungen oder einmalige Analysen benötigen. Es ist ideal für kleinere, in sich geschlossene Projekte, bei denen Flexibilität wichtiger ist als Prozesskontrolle. Wenn Ihre Produktdaten jedoch wachsen und über mehrere Teams, Kanäle und Systeme hinweg fließen müssen, verlangsamen die manuellen Arbeitsabläufe in Excel den Prozess.

Hier kommt ein PIM ins Spiel. Stellen Sie sich PIM als das zentrale Nervensystem Ihrer Produktinformationen vor. Es sorgt für Struktur, Konsistenz und Integration mit anderen Plattformen und automatisiert routinemäßige Aktualisierungen, während Ihre Daten stets korrekt und für die Omnichannel-Veröffentlichung bereit sind.

Wie sich PIM von Excel unterscheidet

Während Excel eine universelle Tabellenkalkulation ist, wurde PIM speziell für die Produktdatenverwaltung und Omnichannel-Veröffentlichung entwickelt.

Die wichtigsten Unterschiede sind:

Zentralisierte, einheitliche Datenquelle

Excel: Oft existieren mehrere Kopien in verschiedenen E-Mail-Threads oder Ordnern, was zu Verwirrung hinsichtlich der Versionen führt.
PIM: Eine zentrale Datenbank, auf die alle zugreifen, wodurch die Datenkonsistenz über Teams und Kanäle hinweg gewährleistet ist.

Strukturierte Daten und Validierungsregeln

Excel: Grundlegende Datenvalidierung ist möglich, aber die Regeln sind manuell und leicht zu umgehen.
PIM: Erzwingt Pflichtfelder, Attributformate und Taxonomien und reduziert so das Risiko unvollständiger oder falscher Produktdaten.

Zusammenarbeit mit rollenbasiertem Zugriff

Excel: Alles-oder-nichts-Zugriff; Zusammenarbeit kann zu Überschreibungen und Konflikten führen.
PIM: Unterschiedliche Berechtigungen für Produktmanager, Marketer, Übersetzer und Lieferanten, die alle parallel arbeiten, ohne sich gegenseitig zu überschreiben.

Automatisierte Integration mit anderen Systemen

Excel: Erfordert manuelle Exporte/Importe oder benutzerdefinierte Skripte.
PIM: Verbindet sich über APIs mit ERP, CMS, Marktplätzen, Drucksystemen und mehr und überträgt Aktualisierungen automatisch.

Multi-Channel-Publishing

Excel: Separate Exporte für jeden Kanal, manuell formatiert.
PIM: Kanalspezifische Vorlagen und Regeln stellen sicher, dass jeder Marktplatz, jeder Webshop und jeder Printkatalog sofort die richtigen Daten im richtigen Format erhält.

Rich-Media-Management

Excel: Kann Dateilinks speichern, aber keine Medien verwalten, in der Vorschau anzeigen oder verteilen.
PIM: Integriert häufig DAM-Funktionen (Digital Asset Management) und verknüpft jede SKU mit genehmigten Bildern, Videos und Dokumenten.

Wann ist PIM sinnvoll?

Ein PIM wird dann wertvoll, wenn die Komplexität der Produktdaten den Rahmen dessen sprengt, was Excel komfortabel bewältigen kann. Dazu gehören folgende Szenarien:

Schnell wachsende Produktpalette

Hinzufügen von Hunderten oder Tausenden von SKUs mit jeweils mehreren Attributen und Varianten.

Mehrere Datenquellen und Stakeholder

Lieferanten-Feeds, interne Teams und externe Agenturen tragen alle zu den Produktinformationen bei.

Omnichannel-Vertriebsstrategie

Verkauf auf mehreren Plattformen (eigener Webshop, Amazon, Großhandel, Printkataloge) und Notwendigkeit einer einheitlichen Darstellung auf allen Plattformen.

Globale Märkte und mehrsprachige Anforderungen

Verwaltung von Übersetzungen, lokalen Compliance-Anforderungen und regionsspezifischen Produktdetails.

Häufige Aktualisierungen oder saisonale Änderungen

Regelmäßige Aktualisierung von Preisen, Beschreibungen, Bildern oder technischen Spezifikationen, ohne dass veraltete Informationen im Umlauf bleiben.

Anforderungen an Compliance und Qualitätskontrolle

Branchen mit strengen Vorschriften (Lebensmittel, Medizin, Sicherheit), die aktuelle und verifizierte Produktdaten erfordern.

NovaDB PIM: Hand in Hand mit Excel

Excel-freundlicher Workflow

Das NovaDB Excel-Add-in ermöglicht es Teams, Inhalte und Produktdaten direkt in Microsoft Excel zu bearbeiten – in der vertrauten Oberfläche, ohne sich in das PIM-System einloggen zu müssen. Ein praktisches Beispiel: Lieferanten schicken ihre Produktlisten oft als Excel-Dateien. Diese können von den Teams direkt geöffnet, ergänzt oder korrigiert werden, bevor sie über das Excel Add-in wieder nach NovaDB zurückfließen. Nach der Änderung werden die Daten über regelbasierte Validierung und Importflüsse eingespielt. Das Add-in unterstützt nicht nur den reibungslosen Datenaustausch, sondern auch die Zusammenarbeit: Mehrere Teammitglieder können parallel an Produktdaten arbeiten, Verantwortlichkeiten sind klar abgrenzbar, und externe Lieferanten lassen sich unkompliziert einbinden. Dadurch werden Prozesse transparenter, Abstimmungen schneller und Fehlerquellen reduziert.

Mapping und Massendatenbearbeitung

Ein weiterer Vorteil: Mit dem Add-in lassen sich große Mengen an Produktdaten gleichzeitig anpassen und mappen. Oft stimmen die Bezeichnungen oder Klassifizierungen der Lieferanten nicht mit den eigenen Namenskonventionen überein. Mapping bedeutet daher die eindeutige Zuordnung dieser Spalten oder Attribute zu den passenden Feldern in NovaDB – zum Beispiel, wenn die Lieferantenspalte \"Artikel-Nr.\" dem Feld \"Produkt-ID\" in NovaDB zugeordnet wird oder die Spalte \"Farbe\" mit dem Attribut \"Color\" abgeglichen wird. So können unterschiedliche Lieferantenangaben in die eigene Systematik übertragen, Attributwerte über viele Produkte hinweg einheitlich gepflegt oder ganze Kategorien von Beschreibungen in einem Schritt aktualisiert werden. Das spart Zeit, reduziert manuelle Arbeit und minimiert Fehler.

Fazit

Excel hat sich als vielseitiges und zuverlässiges Tool für die Verwaltung von Produktdaten etabliert, insbesondere in einfacheren Szenarien mit geringen Volumina. Mit wachsenden Katalogen, immer mehr Kanälen und einer zunehmenden Bedeutung der Datenqualität werden seine Grenzen jedoch immer deutlicher.

Ein PIM-System wie NovaDB ersetzt Excel nicht, sondern baut auf dessen Stärken auf und ergänzt es um Struktur, Automatisierung und Skalierbarkeit, um modernen Anforderungen gerecht zu werden. Die richtige Wahl hängt von der Komplexität und den Wachstumsplänen Ihres Unternehmens ab. Wenn Sie jedoch wissen, wann und wie Sie diese Tools kombinieren können, können Sie Produktdaten von einer Verwaltungslast in einen Wettbewerbsvorteil verwandeln.

Da Unternehmen ihre Produktlinien erweitern, die Zusammenarbeit verbessern und die Anforderungen des Omnichannel-Handels erfüllen möchten, bieten intelligentere Tools wie NovaDB PIM strukturierte, automatisierte und skalierbare Alternativen zu herkömmlichen Tabellenkalkulationen und verwandeln Produktdaten in einen echten Wettbewerbsvorteil.

\n ",[3467,3468,3469,3470,3471,3472,3473,3474,3475,3476],2174616,2174618,2174619,2174620,2174621,2174622,2174623,2174624,2174689,2174625,[609],[614],[48],"2025-09-08T00:00:00.0000000Z","excel-produktdatenmanagement","Jenseits von Excel: Intelligentere Methoden zur Verwaltung Ihrer Produktdaten ","Mehr als Excel: Intelligentere Möglichkeiten zur Verwaltung Ihrer Produktdaten","Erfahren Sie, wie Sie Produktdaten effektiv verwalten. Entdecken Sie intelligentere Strategien zur Ergänzung Ihrer Tabellenkalkulationen und zur Verbesserung der Zusammenarbeit.",2174627,[94,95],{"_41":3488,"_46":3489},[639],[101],[609],"/en/blog/excel-product-data-management","/de/videos",{"_13":3494,"_15":16,"_17":3495,"_35":3500,"_96":3537,"_102":6,"_103":3492,"_104":3540,"_106":3541},"Video Library",{"_19":1739,"_21":3496,"_23":24,"_25":26,"_27":3497,"_29":3498,"_31":32,"_33":3499},"45ccbfff-8750-43f6-ac4b-587a79b4e1c2",52419,"2025-11-14T12:49:39.9289897Z","uszNaxJj6jNq0LDXzE7xPA",{"_51":3501,"_37":3527,"_46":3529,"_49":3530,"_79":3531,"_44":3532,"_74":3533,"_76":3494,"_41":3534,"_77":3535,"_90":91,"_88":89,"_92":3536},[1716,3502,3503,3504,3505,3506,3507,3508,3509,3510,3511,3512,3513,3514,3515,3516,3517,3518,3519,3520,3521,3522,3523,3524,3525,3526],2174666,2175057,2174710,2175423,2174712,2175425,2174741,2175429,2174824,2175430,2174883,2175432,2174893,2175434,2174916,2175438,2174924,2175441,2174939,2175445,2175017,2175449,2175080,2175453,2175553,{"_39":3528},"\n

NovaDB ist die zentrale Anlaufstelle für all Ihre Inhalte und Daten

NovaDB Application Dashboard

NovaDB-Objekttypen, -Formulare und -Attribute

Mit NovaDB Suche alles schnell finden

Erstellen Sie mit NovaDB in wenigen Minuten benutzerdefinierte Content Modelle

NovaDB Diskussions- und Kommentarfunktion

Erstellung von individuellen Formularen in NovaDB

ehalten Sie die Kontrolle: Das Area Dashboard in NovaDB

Sofort-Vorschau für Medien in NovaDB

Alles im Blick: Dashboard-Vorschau in NovaDB

Inhalte mühelos verknüpfen mit Objekt-Referenzen in NovaDB

Mehrsprachige & zielgruppengerechte Produktdaten einfach managen

Behalten Sie die Kontrolle über jedes Update – mit der Changes-Seite in NovaDB

Medien-Dateien in sekundenschnelle mit der NovaDB Delivery API abrufen

\n ",[48],2174664,"Videos","NovaDB Videos","In unserer NovaDB Video Library finden Sie Produkt-Demos, Tutorials und Experteninterviews.",[43],"videos",[94,95],{"_46":3538,"_41":3539},[101],[3243],[],"/en/videos","/de/headless-cms/unternehmen",{"_13":3544,"_15":16,"_17":3545,"_35":3548,"_96":3564,"_102":6,"_103":3542,"_104":3566,"_106":3567},"Headless CMS für Unternehmen",{"_19":821,"_21":3546,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":3547},"d0bce0d7-a09f-406b-b8e4-ed8d71dcf0c0","Pculi46SgfAN5QRA4u7QwQ",{"_51":3549,"_41":3555,"_79":3544,"_76":3544,"_49":3556,"_77":3557,"_74":3558,"_80":3559,"_44":3560,"_37":3561,"_424":91,"_285":796,"_92":3563,"_88":89,"_689":32,"_688":32,"_90":91},[3550,3551,3552,3553,3554,73],2174781,2174783,2174787,2174821,2174822,[760],2174778,"unternehmen","NovaDB bietet ein Headless-CMS der Enterprise-Klasse mit hoher Leistung, robusten APIs und skalierbarer Architektur.",[84,82,82],"Enterprise Headless CMS für höchste Leistung",{"_39":3562},"\n

Was ist ein Enterprise Headless CMS?

Ein Enterprise Headless CMS trennt Inhalt und Darstellung und stellt Inhalte über APIs bereit. So können Unternehmen Inhalte zentral verwalten und gleichzeitig über Websites, Apps und neue digitale Kanäle ausspielen – mit integrierter Skalierbarkeit, mehrsprachigen Workflows und Enterprise-Sicherheit.

„Headless“ bedeutet dass es kein festes Frontend gibt. Inhalte liegen in einem Backend, können aber überall veröffentlicht werden: auf Websites, in mobilen Apps, auf Displays oder Sprachassistenten.

Für Unternehmen ist diese Flexibilität entscheidend: Sie können in verschiedenen Märkten skalieren, Teams und Regionen effizient unterstützen und neue Technologien einführen – ohne das gesamte Content-System neu aufbauen zu müssen.

Warum traditionelle CMS für Unternehmen zum Problem werden?

Traditionelle CMS wurden für eine Zeit entwickelt, in der Websites der einzige Kanal waren und Content-Anforderungen überschaubar blieben. Heute stellen sie oft ein Hindernis dar.

Sie haben mit hohem Datenverkehr und der Komplexität mehrerer Kanäle zu kämpfen. Starre Templates schränken die Flexibilität ein, verlangsamen die Entwicklung und zwingen Teams, sich den Systemgrenzen anzupassen, statt das umzusetzen, was Nutzer wirklich brauchen.

Hinzu kommt der Wartungsaufwand: Server betreiben, Updates einspielen und Sicherheitslücken schließen kostet Ressourcen und lenkt vom Wesentlichen ab – Innovation. Wer im Enterprise-Umfeld flexibel und sicher agieren will, stößt mit klassischen CMS schnell an Grenzen.

Enterprise-Features und Vorteile von NovaDB Headless CMS

Anwendungsfälle für ein Enterprise Headless CMS

Globale Markenwebsites
Betreiben Sie mehrere Websites über Regionen, Sprachen und Teams hinweg, alles von einem einzigen Content-Hub aus.
Multi-Channel-Marketingkampagnen
Liefern Sie konsistente Botschaften über Web, E-Mail, Mobile, Social Media und mehr, ohne doppelten Aufwand.
Content-Management für Mobile- und Web-Apps
Stellen Sie Inhalte in Echtzeit über Apps und Plattformen bereit und halten Sie alles über APIs synchron.
Schnellen, flexiblen Headless Commerce ermöglichen
Verwalten Sie Produktinhalte unabhängig von Ihrem Storefront, damit Sie schnelle, maßgeschneiderte Einkaufserlebnisse über alle Kanäle hinweg schaffen können.

Bereit, sicher zu skalieren?

Bauen Sie auf einem Headless-CMS für Unternehmen auf, das Ihren Teams ermöglicht, schnell zu handeln, flexibel zu bleiben und die Kontrolle zu behalten.

Sprechen Sie mit unserem Team oder vereinbaren Sie eine Demo, um zu erfahren, wie NovaDB für Ihr Unternehmen arbeiten kann.

Nehmen Sie Kontakt mit uns auf!

\n ",[94],{"_41":3565},[1223],[760],"/en/headless-cms/enterprise","/de/blog/bedeutung-von-pim-fuer-ihren-shop",{"_13":3570,"_15":16,"_17":3571,"_35":3574,"_96":3589,"_102":6,"_103":3568,"_104":3592,"_106":3593},"Blog: Die Bedeutung von PIM für ihren Shop",{"_19":1839,"_21":3572,"_23":24,"_25":26,"_27":466,"_29":467,"_31":32,"_33":3573},"e64d7b01-56ea-484a-a2ff-63ea7a0ad0c4","2L_0z4MW1h7-AopzRbeu4w",{"_79":3575,"_76":3570,"_44":3575,"_74":3576,"_424":91,"_37":3577,"_77":3579,"_41":3580,"_51":3581,"_591":3585,"_46":3586,"_587":3587,"_90":91,"_88":89,"_92":3588},"Die Bedeutung von PIM für ihren Shop","Warum eine E-Commerce-Plattform erst gemeinsam mit einem PIM-System ihren vollen Mehrwert entfaltet",{"_39":3578},"\n

Die Bedeutung von PIM für ihren Shop

Warum eine E-Commerce-Plattform erst gemeinsam mit einem PIM-System ihren vollen Mehrwert entfaltet

Der digitale Handel ist heute unverzichtbar. Doch mit jedem neuen Kanal, jeder Sprache und jedem Markt wächst auch die Komplexität im Produktdatenmanagement. Wer allein auf seine E Commerce Plattform für die Verwaltung von Produktdaten setzt, ob SAP Commerce Cloud, Adobe Commerce (Magento), Shopware oder HCL Commerce, stößt schnell an Grenzen. Informationen werden fehleranfällig, Datensilos bremsen die Effizienz, Kosten steigen. Am Ende leiden Umsatz, Kundenerlebnis und die Fähigkeit, neue Märkte zu erschließen.

Unser Whitepaper zeigt, warum ein PIM System der entscheidende Baustein für nachhaltigen Erfolg ist: als zentrale „Single Source of Truth“, die Ordnung ins Datenchaos bringt, Effizienz schafft und Omnichannel Strategien erst möglich macht. Neben den Grundlagen enthält es auch Praxisbeispiele, die verdeutlichen, welchen Unterschied PIM in realen Projekten macht.

Im Whitepaper erfahren Sie:

warum die Verwaltung komplexer Produktdaten allein in einer E Commerce Plattform langfristig scheitert
wie ein PIM System als zentrale Datenquelle Ordnung ins Chaos bringt und Effizienz schafft
welche Anforderungen moderne PIM Systeme erfüllen müssen
welche messbaren Ergebnisse Unternehmen mit PIM erreichen können
wie Praxisbeispiele aus realen Projekten zeigen, welchen Unterschied ein PIM in der täglichen Arbeit tatsächlich macht

Nehmen Sie Kontakt mit uns auf!

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Sicherheit für Headless-CMS: Schutz Ihrer Inhalte

Heutzutage müssen Inhalte schnell, flexibel und sicher sein. Headless-CMS-Plattformen erfüllen die ersten beiden Anforderungen – ohne starke Sicherheitsvorkehrungen kann die Sicherheit jedoch schnell zu einer Schwachstelle werden.

Ein Headless CMS (Content Management System) ist ein moderner Ansatz, bei dem das Backend (wo Inhalte gespeichert und verwaltet werden) vom Frontend (wo sie angezeigt werden) getrennt wird. Diese Trennung erhöht die Flexibilität, Skalierbarkeit und Omnichannel-Bereitstellung. Wie bei jeder digitalen Infrastruktur bleibt jedoch die Sicherheit ein kritischer Faktor. Da Headless-CMS-Plattformen bei der Verteilung von Inhalten stark auf APIs angewiesen sind, sind die Sicherung dieser APIs, die Verwaltung von Zugriffskontrollen und die Gewährleistung der Datenintegrität unerlässlich, um Cyber-Bedrohungen zu verhindern.

Sicherheitsaspekte in einer Headless-CMS-Umgebung

Um eine sichere Grundlage zu schaffen, ist es wichtig, zunächst zu verstehen, wie sich die Sicherheit von Headless-CMS von herkömmlichen Plattformen unterscheidet. Der architektonische Wandel verändert die Risiken – und die erforderlichen Schutzmaßnahmen.

Die Sicherheit in einem Headless-CMS muss anders angegangen werden als bei herkömmlichen Plattformen:

Entkoppelte Architektur: Backend und Frontend arbeiten unabhängig voneinander und erfordern sichere API-Verbindungen.
API-Abhängigkeit: APIs sind die entscheidende Verbindung für die Bereitstellung von Inhalten und müssen stark geschützt werden.
Cloud-Hosting: Die meisten Headless-CMS laufen in der Cloud. Im Rahmen des Shared Responsibility Model sorgt der Anbieter für die Sicherheit der Infrastruktur, während der Kunde für die Zugriffskontrolle, die API-Konfiguration und den Datenschutz verantwortlich ist.
Integrationen von Drittanbietern: E-Commerce-, Analyse- und CRM-Verbindungen vergrößern die Angriffsfläche, wenn sie nicht ordnungsgemäß gesichert sind.

Typische Sicherheitsrisiken bei Headless CMS

Kein CMS ist vollständig vor Angriffen geschützt. Das Verständnis der häufigsten Bedrohungen hilft Organisationen, sich auf reale Risiken vorzubereiten.

Typische Bedrohungen für Headless CMS

API-Ausnutzung – Angreifer können über ungesicherte Endpunkte Daten stehlen oder Schadcode einschleusen.
DDoS-Angriffe – APIs oder Auslieferungsendpunkte können durch massiven Traffic lahmgelegt werden, wenn keine Rate-Limits, Firewalls oder CDNs implementiert sind.
Unbefugter Zugriff – schwache Passwörter, fehlende Multi-Faktor-Authentifizierung (MFA) und unzureichendes Identity Management setzen Systeme der Gefahr aus.
XSS & SQL Injection – auch wenn der CMS-Kern weniger anfällig ist, bleiben verbundene Frontends oder individuelle Integrationen ohne saubere Eingabevalidierung gefährdet.
Datenlecks – unverschlüsselte oder falsch konfigurierte Speicherlösungen können zu Compliance-Verstößen und Reputationsschäden führen.

Insider-Risiken durch den Faktor Mensch

Technologie allein kann ein CMS nicht absichern – Menschen bleiben das schwächste Glied. Insider-Bedrohungen, sowohl unbeabsichtigt als auch absichtlich, spielen eine wichtige Rolle bei Sicherheitsvorfällen.

Mitarbeiter, Auftragnehmer oder Partner mit Zugriff auf das CMS können unbeabsichtigt oder absichtlich Risiken erzeugen:

Phishing-Angriffe, die CMS-Zugangsdaten kompromittieren
Unbeabsichtigte Datenoffenlegung durch falsch konfigurierte Berechtigungen
Unbefugte Änderungen durch unzufriedene oder ehemalige Mitarbeiter mit verbleibendem Zugriff
Schwaches Zugriffsmanagement durch zu weit gefasste Berechtigungen

Gegenmaßnahmen: Einführung starker IAM-Strategien, Erzwingung von MFA, Anwendung rollenbasierter Zugriffskontrollen (RBAC) und regelmäßige Sicherheitsschulungen.

Besondere Sicherheitsvorteile eines Headless CMS

Sicherheit in einem Headless CMS bedeutet nicht nur Herausforderungen – im Vergleich zu traditionellen Systemen gibt es auch klare Vorteile. Das Verständnis dieser Stärken hilft Organisationen, darauf aufzubauen.

Reduzierte Angriffsfläche – kein öffentlich zugängliches Backend
Moderne API-Sicherheit – OAuth2, JWT und API-Keys sind Standard
Cloud-Sicherheit – Nutzung von Anbieter-Tools wie DDoS-Schutz, Key-Management und automatisierte Bedrohungserkennung
Granulare Berechtigungen & Audit-Logs – ermöglichen Nachvollziehbarkeit und Governance
Versionskontrolle – erlaubt Rollbacks und die Erkennung unbefugter Änderungen

API-Sicherheit als Kern des Headless-CMS-Schutzes

APIs sind die Lebensader eines Headless CMS – und zugleich das wichtigste Ziel für Angreifer. Ihr Schutz sollte daher immer oberste Priorität haben.

Authentifizierung & Autorisierung: OAuth2/JWT, RBAC, MFA für Benutzer
Traffic-Schutz: Erzwingung von HTTPS/TLS, IP-Whitelisting und Rate Limiting
Monitoring & Logging: Überwachung von Requests, Erkennung von Anomalien und Integration mit SIEM-Systemen
Datenschutz: Verschlüsselung von Daten sowohl während der Übertragung als auch im Ruhezustand

Integrität von Inhalten schützen

Es reicht nicht aus, nur den Zugriff zu schützen – Organisationen müssen auch sicherstellen, dass die Inhalte selbst korrekt und sicher bleiben.

Verschlüsselung & Hashing: Manipulation erkennen und gespeicherte Daten absichern
Sichere CDNs: Token-basierter Zugriff, automatisierte Bedrohungserkennung und DDoS-Abwehr
Backups & Disaster Recovery: Regelmäßige automatische Backups und ein Wiederherstellungsplan für Sicherheitsvorfälle oder Ausfälle

Bewährte Vorgehensweisen für die Sicherheit im Headless CMS

Prinzipien in die Praxis umzusetzen, ist der Schlüssel zu starker Sicherheit. Diese Best Practices bieten Organisationen eine klare Orientierung.

APIs absichern mit OAuth2/JWT, RBAC und MFA
TLS erzwingen und CSP-Header in Frontends anwenden
API-Aktivitäten überwachen durch Logging, SIEM und Anomalieerkennung
Updates und Patches zeitnah einspielen; Abhängigkeiten auf Schwachstellen prüfen
API-Exposition begrenzen auf notwendige Endpunkte und Daten
Sensible Inhalte verschlüsseln und sichere CDNs nutzen
Penetrationstests und Schwachstellenscans durchführen; Bug-Bounty-Programme in Betracht ziehen
Mitarbeiter schulen im sicheren Umgang mit Zugangsdaten und im Erkennen von Phishing-Versuchen

Lehren aus realen Sicherheitsvorfällen

Ein Blick auf vergangene CMS-Vorfälle liefert praktische Erkenntnisse. Diese Fälle zeigen, warum zeitnahe Updates, sichere APIs und Monitoring unerlässlich sind.

WordPress Plugin Exploit (2021) – Angreifer nutzten ein verwundbares Plugin, um Millionen von Websites zu kompromittieren. Lehre: Drittanbieter-Komponenten schnell patchen.
Drupalgeddon – eine kritische Schwachstelle ermöglichte Remote Code Execution. Lehre: Sicherheits-Notfallpatches sofort einspielen.
API-Fehlkonfigurationen in Cloud-CMS – private Daten wurden über ungesicherte Endpunkte offengelegt. Lehre: APIs kontinuierlich absichern und überwachen.

Hosting-Optionen: Cloud oder On-Premises

Wo ein CMS gehostet wird, hat direkten Einfluss auf sein Risikoprofil. Sowohl Cloud- als auch On-Premises-Optionen bringen Vorteile und Nachteile mit sich.

Cloud-Risiken: Geteilte Infrastruktur, Abhängigkeit vom Anbieter, Prüfungen zur regulatorischen Compliance
On-Premises-Risiken: Verantwortung für Updates, Monitoring und physische Sicherheit liegt vollständig bei der Organisation

Headless CMS vs. traditionelles CMS – Sicherheitsunterschiede

Der Vergleich zwischen traditionellem und Headless CMS zeigt, wie die Architektur die Sicherheit beeinflusst. Jeder Ansatz bringt eigene Stärken und Schwächen mit sich.

Traditionelles CMS: Monolithisch, große Angriffsfläche, Plugin-Risiken, Fehlkonfigurationen
Headless CMS: API-first, entkoppeltes Frontend, granulare Zugriffskontrollen, einfacher in Zero-Trust-Modelle integrierbar

Fazit

Am Ende ist Sicherheit keine einmalige Aufgabe, sondern eine kontinuierliche Disziplin. Ein Headless CMS verlagert den Fokus auf APIs, Identität und Cloud-Governance – mit den richtigen Maßnahmen kann es jedoch ein sehr hohes Sicherheitsniveau erreichen.

Durch die Absicherung von APIs, den Einsatz starker IAM-Konzepte, das zeitnahe Einspielen von Patches und die bewusste Wahl des Hosting-Modells können Organisationen ihre Content-Infrastruktur vor neuen Bedrohungen schützen – und gleichzeitig die Flexibilität und Skalierbarkeit nutzen, die Headless-CMS-Architekturen bieten.

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NovaDB 5.3 Release – Stärker im Team, stabiler im Betrieb

Optimierte Redaktions-Workflows, klare Rollen und sichere Prozesse

NovaDB 5.3 verbessert die Teamarbeit, vereinfacht Workflows und steigert die Datenbank-Performance. Mit neuen Funktionen im Visual Editor, erweiterten Möglichkeiten zur Datenpflege und zusätzlichen API-Funktionen sorgt das Release für mehr Effizienz, Sicherheit und Stabilität im täglichen Betrieb.

Würzburg, 17. September 2025 – Die Noxum GmbH, ein führender Anbieter von Lösungen für Informationsmanagement, Produktdatenverwaltung und Content Management, gibt die Verfügbarkeit von NovaDB 5.3 bekannt. Mit dem neuen Release setzt Noxum auf mehr Übersicht, Stabilität und praktische Verbesserungen, die Unternehmen ihre tägliche Arbeit erleichtern.

Bessere Kollaboration: Inhalte gemeinsam und sicher bearbeiten

Mit NovaDB 5.3 wird die Zusammenarbeit in Redaktionsteams weiter verbessert. Inhalte lassen sich in der Weboberfläche zuverlässiger bearbeiten, während erweiterte Sperrfunktionen dafür sorgen, dass parallele Änderungen an Content-Modulen noch konsequenter vermieden werden. So arbeiten alle Beteiligten stets mit dem aktuellen Stand. Unterbrechungen der Netzwerkverbindung werden beim Speichern klar angezeigt, was zusätzliche Sicherheit im Arbeitsprozess schafft. Zudem können Workflows in Redaktionsteams besser abgebildet werden, sodass Aufgaben klarer verteilt und Bearbeitungsprozesse transparenter gesteuert werden.

Neuerungen im NovaDB Visual Editor für mehr Teamarbeit

Der NovaDB Visual Editor wurde mit neuen Funktionen ausgestattet, die die Zusammenarbeit in Teams weiter fördern. Das Read-Only-Verhalten wurde optimiert und bietet nun erweiterte Möglichkeiten zur Verwaltung von schreibgeschützten Inhalten. Das sorgt für mehr Klarheit und unterstützt einen intuitiven Arbeitsfluss – insbesondere im redaktionellen Alltag mit großen Teams. Darüber hinaus wurde die Arbeit mit Verlinkungen erweitert: Interne und externe Links, zum Beispiel aus Fremdsystemen wie ERP-Lösungen, lassen sich direkt in Text- und Tabellenkomponenten einsetzen. Verbesserungen in der Tastaturnavigation erleichtern den Zugriff auf einzelne Elemente im Visual Editor, erhöhen die Benutzerfreundlichkeit und beschleunigen die Bearbeitung.

Neue Funktion in der Massenbearbeitung

Das Entfernen von Werten ist in der Massenbearbeitung an vielen Objekten jetzt gleichzeitig möglich. Dies spart Zeit, reduziert manuelle Arbeitsschritte und sorgt für eine effizientere Pflege.

Automatische Daten-Maintenance für verbesserte Datenbank-Performance

Für die Datenpflege steht ein neuer Job bereit, mit dem historische Daten gezielt gelöscht werden können. Zu historischen Daten zählen beispielsweise alle Änderungen, die an einem Artikel oder Content-Modul im Laufe der Zeit vorgenommen wurden – oftmals tausende automatisch protokollierte Einträge von der Erstellung bis zur Freigabe. Mit NovaDB 5.3 können Anwender selbst festlegen, wie lange diese Historie aufbewahrt werden soll. So lässt sich etwa einstellen, dass nur die letzten sechs Monate erhalten bleiben. Damit wird die Datenbank entlastet und die Performance verbessert.

Neue und optimierte Jobs

Der Thumbnail-Job wurde erweitert und verarbeitet nun zusätzlich OpenOffice- sowie ältere Microsoft-Office-Formate. Im Job Manager sorgen die optimierte Bereinigung und die Möglichkeit, Read-Only-Jobs auszuführen, für mehr Stabilität.

Diese Erweiterung ist besonders wichtig für Kunden und Partner, die eigene Jobs schreiben: Sie können jetzt Read-Only-Jobs auf Arbeitspaketen ausführen, für die sie lediglich Leserechte besitzen. Dies erhöht die Sicherheit und schafft Transparenz in der Zusammenarbeit.

Zusätzlich können wartende Jobs jetzt gezielt abgebrochen werden.

Core API: Mehr Kontrolle über Daten und Workflows

Die Core API wurde um Funktionen für das Sperren von Objekten und Arbeitspaketen, für Read-Only-Jobs sowie für die Kürzung der Datenhistorie ergänzt. Damit lassen sich Löschjobs selbst konfigurieren und über die API steuern, zum Beispiel in Verbindung mit ERP-Systemen. So kann definiert werden, dass bei einem bestimmten Ereignis im ERP-System, etwa wenn ein Produktstatus geändert wird, automatisch ein Job zum Löschen veralteter Datenhistorien ausgeführt wird. Zusätzlich kann der CMS-Client jetzt im Read-Only-Modus betrieben werden, was klare Rollenverteilungen unterstützt und die Arbeit bei Prüf- und Freigabeprozessen erleichtert

Stabilität durch moderne Standards

Eine zentrale Neuerung ist die Einführung aktueller Standards mit Fokus auf moderne Datenbanken und ein verbessertes Monitoring durch OpenTelemetry. Dabei werden verschiedene Systemdaten wie Protokolle, Kennzahlen und Abläufe gesammelt und zur Auswertung weitergegeben. So können IT-Teams und Devops ihre Systeme leichter im Blick behalten, was für mehr Transparenz, Stabilität und eine zukunftssichere Basis sorgt

Nehmen Sie Kontakt mit uns auf!

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TRUMPF präsentiert Kundenvortrag auf der tekom-Jahrestagung 2025

HMI-Texte effizient erstellen, verwalten und global ausliefern mit der NovaDB Smart Techdoc Solution

Die TRUMPF Werkzeugmaschinen SE + Co. KG berichtet in einem Kundenvortrag auf der tekom-Jahrestagung 2025, wie NovaDB Smart Techdoc Solution zur Modernisierung ihrer Prozesse rund um HMI-Texte beigetragen hat. Im Fokus stehen Erstellung, Verwaltung, Übersetzung und globales Delivery von Bedienoberflächentexten.

Würzburg, 08. Oktober 2025 – Die Noxum GmbH, Spezialist für Content Management und Redaktionssysteme, kündigt den Kundenvortrag ihres Kunden TRUMPF auf der tekom-Jahrestagung 2025 an. Am 13. November 2025 um 15:00 Uhr im Plenum 1 zeigen Frank Neidhart, Head of Technical Information, und Benjamin Russer, Softwaremanager bei TRUMPF Werkzeugmaschinen SE + Co. KG, wie das Unternehmen seine HMI-Textprozesse erfolgreich neu aufgestellt hat.

Von gewachsenen Strukturen zur zentralen Lösung

TRUMPF ist einer der Markt- und Technologieführer für Werkzeugmaschinen und Lasertechnik. Die Maschinen werden über ein Human Machine Interface (HMI) bedient, das Fehlermeldungen und Hinweise für das Bedienpersonal liefert. Die bisherige Lösung zur Verwaltung dieser Inhalte war jedoch nicht mehr zukunftsfähig. Für die weltweit mehr als 50 HMI-Entwicklungsbereiche entschied sich TRUMPF daher für eine zentrale Standardsoftware: die NovaDB Smart Techdoc Solution von Noxum.

Modulare Textstrukturen und neue Workflows für effiziente HMI-Dokumentation

Im Vortrag wird aufgezeigt, wie TRUMPF eine modulare Textstruktur und neue redaktionelle Workflows eingeführt hat, um Qualität, Konsistenz und Wartbarkeit von HMI-Fehlermeldungen und Hilfetexten nachhaltig zu verbessern. Ein besonderer Vorteil bietet sich Entwicklerinnen und Entwickler, die Inhalte nun selbst strukturiert erfassen und pflegen können.

Besuchen Sie den Kundenvortrag von TRUMPF auf der tekom-Jahrestagung 2025 und erfahren Sie aus erster Hand, wie moderne Informationsprozesse im industriellen Umfeld gestaltet werden können.

Nehmen Sie Kontakt mit uns auf!

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Omnichannel vs. Unified Commerce

Im heutigen Einzelhandel und E-Commerce erwarten Kunden reibungslose, personalisierte Erlebnisse – egal ob sie online einkaufen, ein Geschäft besuchen oder über soziale Medien interagieren. Um diese Erwartungen zu erfüllen, haben Unternehmen Strategien wie Omnichannel und neuerdings auch Unified Commerce eingeführt. Obwohl die Begriffe oft synonym verwendet werden, beschreiben sie zwei sehr unterschiedliche Ansätze, um Kundenerlebnisse über mehrere Touchpoints hinweg zu gestalten.

Der Hauptunterschied zwischen Omnichannel und Unified Commerce liegt in der Integration. Omnichannel verbindet Vertrieb und Marketing über verschiedene Kanäle, behält Systeme und Plattformen jedoch häufig getrennt. Unified Commerce dagegen zentralisiert Bestände, Zahlungen und Kundendaten auf einer einzigen Echtzeit-Plattform und ermöglicht dadurch ein nahtloses Kundenerlebnis mit vollständiger Datensynchronisation.

Dieser Unterschied hat große Auswirkungen – nicht nur darauf, wie Unternehmen mit Kunden interagieren, sondern auch darauf, wie sie ihre Abläufe steuern, Daten nachverfolgen und ihr Wachstum skalieren können.

Was ist Omnichannel Commerce?

Omnichannel Commerce ist eine Handelsstrategie, die darauf abzielt, Kunden über alle Touchpoints hinweg ein konsistentes und vernetztes Erlebnis zu bieten – sei es über eine Website, eine mobile App, ein Ladengeschäft, ein Callcenter oder soziale Medien. Ziel ist es, Kunden den einfachen Wechsel zwischen Kanälen während ihrer Customer Journey zu ermöglichen, ohne dass Kontext oder Kontinuität verloren gehen.

In der Praxis könnte ein Kunde zum Beispiel:

ein Produkt online ansehen
es in den mobilen Warenkorb legen
ein Geschäft besuchen, um es vor Ort zu prüfen
und den Kauf schließlich am Desktop abschließen

Für Kunden wirkt die Reise nahtlos. Hinter den Kulissen stützen sich die einzelnen Kanäle jedoch oft auf fragmentierte Systeme – etwa für Lagerbestand, Auftragsabwicklung oder Kundenservice – die manuell oder nur teilweise miteinander verbunden sind.

Was ist Unified Commerce?

Unified Commerce baut auf dem Omnichannel-Konzept auf und geht einen Schritt weiter. Anstatt Kanäle lediglich an der Oberfläche zu verbinden, integriert Unified Commerce alle Systeme – Vertrieb, Lagerbestand, Auftragsmanagement und Kundendaten – in einer einzigen zentralen Plattform.

Das Ergebnis:

Eine einheitliche Datenbasis für Bestände über alle Standorte hinweg
Echtzeit-Kundendaten, auf die jeder Verkäufer oder Servicemitarbeiter zugreifen kann
Sofortige Synchronisation von Aktionen wie Rabatten, Rückgaben oder Lieferstatus

Unified Commerce bedeutet vollständige Abstimmung zwischen Frontend-Erlebnissen und Backend-Systemen. So können Unternehmen schneller reagieren, effizienter arbeiten und wirklich reibungslose Kundenerlebnisse bieten.

Omnichannel vs. Unified: Wichtige Unterschiede

Systemarchitektur

Omnichannel: Entsteht durch die Verbindung getrennter Systeme (POS, CRM, E-Commerce, Lager) über APIs oder Middleware. Die Infrastruktur bleibt oft fragmentiert.
Unified Commerce: Läuft auf einer einzigen Plattform oder einem eng integrierten System, in dem alle Komponenten Daten nativ teilen.

Datenfluss und Synchronisation

Omnichannel: Datenabgleich erfolgt mit Verzögerungen oder Inkonsistenzen. Echtzeit-Sicht ist eingeschränkt.
Unified Commerce: Echtzeit-Datenfluss über alle Systeme hinweg – Bestellungen, Lager, Kundendaten und Zahlungen.

Bestandsmanagement

Omnichannel: Lagerbestände werden pro Kanal verwaltet; Transparenzlücken sind häufig.
Unified Commerce: Zentrale, aktuelle Sicht auf alle Bestände in allen Kanälen und Standorten.

Kundendaten und Profile

Omnichannel: Kundendaten können kanalweise isoliert sein, was zu Duplikaten oder Inkonsistenzen führt.
Unified Commerce: Einheitliche Kundenprofile, die alle Interaktionen und Kanäle bündeln.

Auftragsabwicklung und Retouren

Omnichannel: Prozesse wie Retouren im Laden für Online-Bestellungen sind möglich, erfordern aber oft manuelle Schritte.
Unified Commerce: Vollständig integrierte Abwicklung und Rückgabe mit konsistenten Richtlinien über alle Touchpoints.

Checkout und Zahlungen

Omnichannel: Unterschiedliche Zahlungssysteme pro Kanal, was zu Abweichungen führen kann.
Unified Commerce: Einheitliche Zahlungsinfrastruktur für reibungslosere Transaktionen und einfachere Abstimmung.

Reporting und Analytics

Omnichannel: Benötigt Datenaggregation aus mehreren Systemen, oft mit Verzögerungen.
Unified Commerce: Zentrales, Echtzeit-Reporting mit vollständiger Transparenz über Kundenverhalten und Abläufe.

Kundenerlebnis

Omnichannel: Bietet ein relativ nahtloses Erlebnis, doch Backend-Disconnects können Probleme verursachen.
Unified Commerce: Schafft ein durchgehend flüssiges Kundenerlebnis mit synchronisierten Systemen hinter jeder Interaktion.

Skalierbarkeit

Omnichannel: Wird mit zunehmenden Kanälen und Integrationen schwieriger zu skalieren.
Unified Commerce: Dank zentraler Struktur und modularer Plattform besser skalierbar.

Implementierungsgeschwindigkeit

Omnichannel: Einfacher und schneller umzusetzen, da bestehende Systeme genutzt werden.
Unified Commerce: Benötigt mehr Zeit für tiefe Integration und Datenvereinheitlichung.

Kosten

Omnichannel: Niedrigere Einstiegskosten, aber höhere Wartung und manuelle Aufwände langfristig.
Unified Commerce: Höhere Anfangsinvestition, aber effizientere Abläufe und geringere Integrationskosten über die Zeit.

IT- und Lieferantenmanagement

Omnichannel: Mehrere Anbieter und Systeme erhöhen die IT-Komplexität.
Unified Commerce: Eine zentrale Plattform vereinfacht Anbieterbeziehungen und Support.

Business Agility

Omnichannel: Langsamere Anpassungen oder Innovationen aufgrund getrennter Architektur.
Unified Commerce: Ermöglicht schnelle Innovationen und neue Funktionen aus einer zentralen Steuerung.

Wann sollte man Omnichannel und wann Unified Commerce einsetzen?

Omnichannel eignet sich, wenn:

Sie ein kleines bis mittelständisches Unternehmen sind, das mit mehreren Kanälen startet.
Sie das Kundenerlebnis verbessern möchten, ohne Ihre Backend-Systeme komplett neu aufzubauen.
Ihre Verkaufszahlen noch mit etwas manueller Koordination zu bewältigen sind.

Unified Commerce eignet sich, wenn:

Sie ein größeres Einzelhandelsunternehmen mit vielen physischen und digitalen Kanälen betreiben.
Sie Echtzeit-Transparenz über Lagerbestände, Kundendaten und Bestellungen benötigen.
Sie schnell skalieren möchten, ohne die Komplexität des Backends zu erhöhen.
Ihr Geschäftsmodell auf fehlerfreien kanalübergreifenden Prozessen basiert (z. B. Click & Collect, Rückgaben im Laden).

Kann man später von Omnichannel auf Unified Commerce wechseln?

Ja, Unternehmen können mit der Zeit von Omnichannel zu Unified Commerce übergehen – und viele tun das, sobald sie wachsen. Während Omnichannel Multi-Channel-Erlebnisse mit lose gekoppelten Systemen ermöglicht, erfordert Unified Commerce tiefere Plattformintegration – inklusive Lager, POS, CRM und Zahlungssystemen – in eine einheitliche Datenbasis.

Der Übergang umfasst sowohl technische Upgrades – wie Datenkonsolidierung und Ersatz isolierter Systeme – als auch organisatorische Anpassungen, etwa Mitarbeiterschulungen und neue Prozesse.

Dieser Wandel muss nicht auf einmal erfolgen. Viele Unternehmen gehen schrittweise vor: zunächst Lager oder Auftragsmanagement vereinheitlichen, dann nach und nach Kundenprofile, Zahlungen und Analytics integrieren.

Trotz der anfänglichen Investitionen lohnt sich der Übergang langfristig: Echtzeit-Transparenz, weniger Fehler und ein durchgehend nahtloses Kundenerlebnis sind entscheidende Vorteile.

Fazit

Zusammengefasst verbessern sowohl Omnichannel als auch Unified Commerce die Customer Journey über verschiedene Touchpoints hinweg. Unified Commerce liefert jedoch eine vollständig integrierte, skalierbare Echtzeit-Lösung, indem Daten, Systeme und Abläufe auf einer Plattform zentralisiert werden.

Diese enge Abstimmung von Frontend-Erlebnissen und Backend-Infrastruktur ermöglicht es Unternehmen, Kundeninteraktionen personalisiert, effizient und reibungslos zu gestalten. Mit Blick auf die Zukunft des Handels bietet Unified Commerce die nötige Agilität, Genauigkeit und operative Effizienz, um wettbewerbsfähig zu bleiben und steigende Kundenerwartungen zu erfüllen.

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Implementierung eines Headless CMS: Herausforderungen meistern

Headless-CMS-Plattformen sind zu einer leistungsstarken Möglichkeit geworden, Inhalte über APIs auf Websites, in Apps und anderen digitalen Touchpoints bereitzustellen. Diese Vielseitigkeit macht sie für die moderne Webentwicklung immer beliebter.

Die Implementierung eines Headless CMS bringt jedoch einige Herausforderungen mit sich, darunter die Komplexität der APIs, fehlende native Funktionen und die Notwendigkeit von Fachwissen im Bereich Frontend-Entwicklung. Um diese zu bewältigen, müssen Teams die Architektur sorgfältig planen, flexible CMS-Plattformen auswählen und eine enge Zusammenarbeit zwischen Entwicklern und Content-Managern etablieren.

Häufige Herausforderungen bei der Implementierung von Headless-CMS und wie man sie meistert

Technische Komplexität

Der Umstieg auf Headless erfordert tiefere technische Kenntnisse als herkömmliche CMS-Setups. Entwickler müssen mit Frontend-Frameworks, APIs und Omnichannel-Content-Delivery vertraut sein. Für Teams, die an monolithische Systeme gewöhnt sind, gibt es eine Lernkurve, die jedoch zu bewältigen ist.

Viele moderne Entwicklungsteams arbeiten bereits mit Tools wie React, Vue oder Angular, und es stehen immer mehr Ressourcen, Frameworks und Starter-Kits zur Verfügung, um die Lücke zu schließen. Einige Headless-CMS-Plattformen bieten mittlerweile Low-Code-Integrationen und robuste SDKs, die den Implementierungsprozess erheblich vereinfachen.

Content-Modellierung und -Strategie

Bevor etwas aufgebaut wird, müssen die Inhalte sorgfältig strukturiert werden. Ein Headless-CMS basiert auf klaren, wiederverwendbaren Content-Modellen. Ohne diese besteht die Gefahr von Fragmentierung und Inkonsistenz. Diese Vorarbeit mag entmutigend erscheinen, zahlt sich aber in Form von Skalierbarkeit und Flexibilität aus. Die Zusammenarbeit zwischen Content-Strategen und Entwicklern zu Beginn des Prozesses erleichtert diesen Schritt.

Integration in bestehende Systeme

Headless-CMS-Plattformen müssen mit CRMs, Analysetools, E-Commerce-Systemen und anderen Geschäftsanwendungen verbunden werden, um ein konsistentes Kundenerlebnis und einen einheitlichen Datenfluss zu gewährleisten. Durch diese Integrationen bleiben Inhalte, Produktinformationen und Kundenerkenntnisse über alle digitalen Kanäle hinweg synchronisiert.

Die Integration eines Headless CMS in Altsysteme, CRMs, Analysetools oder E-Commerce-Plattformen kann komplex sein. Eine API-first-Architektur ermöglicht jedoch eine nahtlose Interoperabilität über Middleware, GraphQL-Schichten oder vorgefertigte Konnektoren.

Anfangskosten und Ressourcen

Die Implementierung eines Headless-CMS erfordert oft höhere Vorabinvestitionen in Entwicklung, Teamschulung und Infrastruktur-Einrichtung. Zu den langfristigen Vorteilen gehören jedoch eine verbesserte Skalierbarkeit, eine höhere Leistung, Unabhängigkeit von Anbietern und schnellere Pipelines für die Bereitstellung von Inhalten.

Kleinere Teams können die Komplexität reduzieren, indem sie mit einer Hybridlösung beginnen oder eine Headless-CMS-Plattform verwenden, die Managed Hosting und vorkonfigurierte APIs bietet.

Eine Hybridlösung kombiniert Elemente sowohl des traditionellen als auch des Headless-CMS-Ansatzes – sie bietet integrierte visuelle Bearbeitung und Seitenverwaltung und stellt gleichzeitig Inhalte über APIs für die Omnichannel-Bereitstellung bereit. Auf diese Weise können Teams schrittweise Headless-Workflows einführen, ohne bestehende Systeme komplett neu aufzubauen, was sie zu einer praktischen Brücke für Unternehmen im Umbruch macht.

Schulungen und Anpassungen der Arbeitsabläufe

Content-Teams, die von traditionellen WYSIWYG-Tools umsteigen, sind möglicherweise mit dem strukturierten und entkoppelten Ansatz eines Headless-CMS nicht vertraut. Plattformen wie NovaDB, die visuelle Editoren, modulare Content-Komponenten und Live-Vorschau-Umgebungen kombinieren, können diesen Übergang erheblich erleichtern und die Content-Governance stärken.

Sicherheit und Governance

API-first-Systeme bringen neue Sicherheitsaspekte mit sich. Starke Authentifizierung, rollenbasierte Zugriffskontrolle und gründliche Überwachung sind unerlässlich, gehören aber auch zur Standardpraxis in der modernen Webentwicklung. Die meisten Anbieter von Headless-CMS bieten integrierte Sicherheitsfunktionen und Compliance-Unterstützung für Vorschriften wie DSGVO und SOC 2. Die frühzeitige Festlegung interner Governance-Richtlinien trägt dazu bei, die Konsistenz und Kontrolle bei der Skalierung Ihres CMS aufrechtzuerhalten.

Best Practices für die Implementierung eines Headless CMS

Beginnen Sie mit einem Proof-of-Concept (PoC) oder Pilotprojekt

Ein Pilotprojekt in kleinem Maßstab hilft dabei, Architektur, Workflows und Tools zu validieren, bevor Sie sich zu einer vollständigen Migration verpflichten. So können Teams Annahmen testen, Integrationsprobleme aufdecken und Feedback sammeln, ohne die gesamte Content-Infrastruktur zu gefährden.

Wählen Sie das richtige Headless CMS und bewerten Sie es sorgfältig

Die Wahl der richtigen Plattform bedeutet, die Funktionen des CMS auf Ihren Anwendungsfall abzustimmen. Schauen Sie über das Marketing hinaus und bewerten Sie Kernfunktionen wie Flexibilität bei der Content-Modellierung, API-Leistung, Benutzerfreundlichkeit des Editors, Integrationsoptionen und Preisstruktur.

Konzipieren Sie eine modulare, komponentenbasierte Content-Architektur

Die Erstellung von Inhalten mit wiederverwendbaren, modularen Komponenten fördert Konsistenz und Skalierbarkeit. Ein gut strukturiertes Content-Modell vereinfacht die API-Nutzung, ermöglicht die Bereitstellung über mehrere Kanäle und reduziert Duplikate zwischen den verschiedenen Bereichen.

Verwenden Sie die richtige Strategie für SEO und Performance

Um eine starke SEO und schnelle Ladezeiten zu gewährleisten, verwenden Sie Server-Side Rendering (SSR), Static Site Generation (SSG) oder ein Hybridmodell – kombiniert mit effektiven Caching- und Content-Delivery-Strategien für schnelle, crawlbare Erlebnisse.
SSR generiert Seiten jedes Mal, wenn sie angefordert werden, auf dem Server und sorgt so für aktuelle und suchmaschinenfreundliche Inhalte – ideal für dynamische oder personalisierte Seiten.

SSG erstellt Seiten während der Bereitstellung vorab und liefert statische Dateien direkt aus einem CDN, um maximale Geschwindigkeit und Sicherheit zu gewährleisten – perfekt für stabile Inhalte wie Blogs oder Marketingseiten.

Hybridmodelle kombinieren beide Ansätze und verwenden statisches Rendering für stabile Bereiche und On-Demand-SSR für dynamische Teile. Frameworks wie Next.js, Nuxt oder Gatsby erleichtern es, Leistung, Flexibilität und SEO in Einklang zu bringen.

Frühzeitige Einbindung von DevOps, CI/CD und Monitoring

Die Automatisierung von Bereitstellungen und die Überwachung der API-Leistung von Anfang an reduzieren Ausfallzeiten und technische Schulden. CI/CD-Pipelines, Monitoring-Tools und Protokollierung sorgen für Stabilität und schnelle Wiederherstellung, wenn Probleme auftreten.

Funktionsübergreifende Schulungen und Governance-Richtlinien

Eine erfolgreiche Einführung hängt von der Abstimmung innerhalb des Teams ab. Durch die Schulung von Content-Erstellern und Entwicklern zum Content-Modell und den Workflows in Verbindung mit einer klaren Governance für Änderungen werden Verwirrung vermieden und die Systemintegrität gewahrt.

Inkrementelle Migration und paralleler Betrieb

Anstelle einer „Big Bang“-Umstellung können Teams durch eine schrittweise Migration Legacy- und Headless-Systeme parallel betreiben. Dies reduziert Risiken, erleichtert die Einarbeitung und ermöglicht Fallback-Optionen während der Umstellung.

Überwachen, iterieren und betreuen

Durch die kontinuierliche Überwachung der Content-Performance, des Feedbacks der Redakteure und des Systemverhaltens können Unternehmen ihre Konfiguration optimieren und sich an veränderte Geschäftsanforderungen anpassen.

Wann Headless möglicherweise nicht die beste Wahl ist

Headless-CMS bieten zwar große Flexibilität für die Bereitstellung von Inhalten über mehrere Kanäle, sind jedoch nicht für jedes Unternehmen notwendig. Wenn sich Ihre digitale Strategie hauptsächlich auf eine einzige Website und nicht auf mehrere Plattformen oder Touchpoints konzentriert, kann ein traditionelles oder hybrides CMS die effizientere und kostengünstigere Option sein.

Traditionelle Systeme verfügen über integrierte visuelle Editoren, SEO-Tools und Plugin-Ökosysteme, die die Einrichtung vereinfachen und den technischen Aufwand reduzieren. Für Teams, die keine komplexen Integrationen oder die Bereitstellung über mehrere Kanäle benötigen, bietet ein traditionelles CMS alles Notwendige bei geringerer architektonischer Komplexität und schnellerer Bereitstellung.

Fazit: Planung für eine erfolgreiche Headless-CMS-Einführung

Headless-CMS-Plattformen eröffnen leistungsstarke Möglichkeiten für die Bereitstellung von Inhalten über mehrere Kanäle und ermöglichen so mehr Flexibilität, Leistung und Skalierbarkeit. Diese Flexibilität ist jedoch mit architektonischen, betrieblichen und organisatorischen Anforderungen verbunden, die sorgfältig gemanagt werden müssen. Von der Content-Modellierung und Preview-Tools bis hin zur API-Integration und SEO-Strategie hängt der Erfolg mit Headless von einer durchdachten Planung, funktionsübergreifender Zusammenarbeit und einem iterativen Ansatz ab.

Die erfolgreichsten Implementierungen beginnen mit klaren Zielen, einer ehrlichen Einschätzung der Teamfähigkeiten und einer schrittweisen Einführung, die Lernen und kontinuierliche Verbesserung fördert.

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Connectoren Shopsysteme, CRM, ERP, SAP

Marktplätze

ERP & CRM

Nehmen Sie Kontakt mit uns auf!

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Die besten Headless-CMS-Alternativen zu Contentful

Headless CMS with API-first architecture and flexible content model

Contentful gehört seit Jahren zu den bekanntesten Headless-Content-Management-Systemen (CMS). Durch die Trennung von Inhalt und Präsentation ermöglicht die Plattform es Entwicklern und Marketingteams, konsistente Erlebnisse über Websites, Apps und digitale Kanäle hinweg zu schaffen. Mit seiner API-First-Architektur, dem strukturierten Inhaltsmodell und einer Vielzahl an Integrationen gilt Contentful als beliebte Wahl für digitale Teams, die skalierbare Content-Infrastrukturen aufbauen möchten.

Warum man nach Alternativen zu Contentful sucht

Je komplexer die Content-Prozesse werden, desto häufiger beginnen Teams, nach Alternativen zu Contentful zu suchen. Oft spielen dabei Faktoren wie Kosten, Skalierbarkeit, Anpassungsfähigkeit, bessere Redaktionswerkzeuge oder mehr Kontrolle über Hosting und Daten eine Rolle.

In vielen Fällen geht es nicht um Unzufriedenheit, sondern darum, eine Plattform zu finden, die besser zu den eigenen technischen, organisatorischen oder redaktionellen Anforderungen passt.

Warum nicht jedes CMS eine echte Alternative ist

Nicht jedes Content-Management-System ist eine echte Alternative zu Contentful.
Klassische oder „monolithische“ CMS wie WordPress, Drupal oder Joomla verwalten Inhalte und Darstellung gemeinsam – Backend und Frontend sind also eng miteinander verbunden. Das schränkt die Flexibilität ein, Inhalte kanalübergreifend zu veröffentlichen.

Ein Headless CMS wie Contentful trennt dagegen Inhalt und Darstellung vollständig. Inhalte werden über APIs bereitgestellt, sodass Entwickler jedes beliebige Frontend-Framework oder jede Technologie nutzen können – sei es eine Website, eine App oder ein digitaler Touchpoint.

Die besten Alternativen zu Contentful

NovaDB

NovaDB ist ein cloudbasiertes Headless CMS, das Marketing- und Produktinformationen in einer intuitiven Plattform zusammenführt. Durch die Kombination aus Content-Management und Product Information Management (PIM) entsteht ein gemeinsamer Arbeitsbereich, in dem Produkt- und Marketingteams nahtlos zusammenarbeiten und konsistente, personalisierte Erlebnisse über alle Kanäle hinweg liefern können.

NovaDB bietet zudem eine visuelle, komponentenbasierte Bearbeitungsumgebung, in der Inhalte über eine intuitive Drag-and-Drop-Oberfläche mit Live-Vorschau erstellt und verwaltet werden können. Dieser Ansatz ermöglicht es Teams, Seiten und Kampagnen visuell zu gestalten und wiederverwendbare Content-Bausteine für mehr Geschwindigkeit, Konsistenz und kreative Flexibilität zu nutzen.

Wesentliche Highlights:

Vereintes CMS + PIM: Inhalte und Produktdaten in einer Oberfläche verwalten – für konsistente Botschaften und schnellere Markteinführung.
Visuelles, komponentenbasiertes Arbeiten: Intuitive Drag-and-Drop-Umgebung mit Live-Vorschau für bessere Zusammenarbeit zwischen Marketing und Technik.
Flexible APIs: REST- und GraphQL-Schnittstellen zur einfachen Integration in Frontend- oder Commerce-Systeme.
Governance & Lokalisierung: Rollenbasierte Zugriffsrechte, Versionierung und mehrsprachige Workflows.
Enterprise-Skalierbarkeit: Ausgelegt auf Millionen Datensätze mit horizontaler Skalierung und optimierter API-Performance.

Strapi

Strapi ist ein weit verbreitetes Open-Source-Headless-CMS auf Basis von Node.js. Es ermöglicht Teams, Inhalte über APIs zu erstellen, zu verwalten und zu veröffentlichen. Strapi überzeugt durch seine hohe Flexibilität: Unternehmen können es selbst hosten, anpassen und durch Plugins erweitern. Unterstützt von einer aktiven Open-Source-Community bietet Strapi volle Kontrolle über die eigene Infrastruktur – ganz ohne Anbieterbindung.

Sanity

Sanity ist eine namhafte Alternative zu Contentful und bietet einen flexiblen und entwicklerfreundlichen Ansatz für strukturiertes Content-Management. Mit Sanity Studio können Teams Workflows und Content-Modelle anpassen und gleichzeitig die Zusammenarbeit zwischen Redakteuren in Echtzeit unterstützen. Mit einer modernen API-gesteuerten Architektur und einer skalierbaren Cloud-Infrastruktur ist es eine gute Wahl für Unternehmen, die Wert auf Anpassungsfähigkeit und kollaborative Content-Operationen innerhalb eines Headless-CMS-Frameworks legen.

Storyblok

Storyblok setzt auf eine visuelle, komponentenbasierte Bearbeitungserfahrung. Über eine intuitive Oberfläche können Redakteure Inhalte strukturieren und in Echtzeit mit Live-Vorschau bearbeiten. Die Kombination aus Headless-Flexibilität, Kollaborationstools und effizienter Wiederverwendung von Content-Blöcken macht Storyblok ideal für Teams, die kreative Freiheit mit strukturierten Workflows verbinden möchten.

Hygraph

Hygraph ist ein GraphQL-basiertes Headless CMS, das sich besonders für datengetriebene, komplexe digitale Ökosysteme eignet. Es bietet leistungsstarke APIs und unterstützt Content Federation, um Inhalte aus verschiedenen Systemen zu vereinheitlichen. Hygraph ist umfangreich konfigurierbar und besonders geeignet für technisch erfahrene Teams mit hohem Integrationsbedarf.

Prismic

Prismic ist ein SaaS-basiertes Headless CMS, das für Teams gedacht ist, die einfache Einrichtung und schnelle Ergebnisse schätzen. Die Plattform nutzt sogenannte Slices – wiederverwendbare Inhaltsabschnitte, mit denen sich strukturierte Seiten effizient erstellen lassen. Prismic integriert sich nahtlos in moderne Frontend-Frameworks und bietet eine stabile, vollständig verwaltete Infrastruktur. Der Fokus liegt klar auf einfacher Bedienung und agilen Workflows.

Directus

Directus ist ein Open-Source-Headless-CMS und eine flexible Datenplattform für Teams, die volle Kontrolle über ihre Infrastruktur wünschen. Anstatt Inhalte in einem proprietären System zu speichern, verbindet sich Directus direkt mit einer beliebigen SQL-Datenbank und generiert automatisch APIs für Verwaltung und Bereitstellung. Die Oberfläche ist anpassbar, das System erweiterbar – erfordert aber etwas mehr technisches Know-how als reine SaaS-Lösungen.

Webiny

Webiny ist ein Open-Source- und serverloses Headless-CMS, das vollständig auf der AWS-Infrastruktur läuft.
Dadurch entfallen klassische Serverwartung und Hosting-Aufwand. Webiny bietet eine GraphQL-API, hohe Skalierbarkeit und große Flexibilität bei der Anpassung. Es eignet sich besonders für Teams, die cloud-native Anwendungen entwickeln und dabei volle Kontrolle behalten wollen.

Fazit

Die Wahl des richtigen Headless-CMS hängt letztlich davon ab, wie gut die Plattform zu den Zielen und Prozessen einer Organisation passt. Teams, die große Mengen an Inhalten und Produktdaten verwalten, suchen zunehmend nach Lösungen, die Flexibilität mit zentralem Management verbinden. Wichtige Entscheidungskriterien sind Skalierbarkeit, Integrationsfähigkeit, Benutzerfreundlichkeit und Daten-Governance.

Plattformen, die CMS- und PIM-Funktionen vereinen und gleichzeitig leistungsstarke APIs sowie Enterprise-Performance bieten, schaffen die Grundlage für konsistente digitale Erlebnisse über alle Kanäle hinweg.

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Warum Product Information Management (PIM) im Handel entscheidend ist

Eine Product Information Management (PIM)-Plattform dient als zentrale Quelle für Produktdaten. Sie organisiert, prüft und verteilt Produktinhalte über verschiedene Vertriebskanäle hinweg – von Online-Shops und Retail-Apps bis zu Marktplätzen und stationären Geschäften.

Da Produktkataloge wachsen, Bestände schwanken und Preise sich dynamisch verändern, führt manuelle Datenpflege schnell zu Fehlern, Verzögerungen und einem uneinheitlichen Markenauftritt.

NovaDB PIM automatisiert diese Abläufe, ermöglicht Echtzeit-Updates und sorgt für eine deutlich höhere Datenqualität – auch in großem Umfang.

Das beschleunigt nicht nur die Markteinführung neuer Produkte, sondern verbessert das Einkaufserlebnis, stärkt das Markenvertrauen und unterstützt eine einheitliche Omnichannel-Strategie.

Herausforderungen im Handel ohne ein PIM-System

Zentrale Funktionen der NovaDB PIM-Plattform für den Handel

Geschäftliche Vorteile für moderne Einzelhändler

Nahtlose Integration & Unternehmensweite Skalierbarkeit

NovaDBs cloud-native PIM lässt sich mühelos in Ihre bestehende Handelslandschaft integrieren – von ERP- und POS-Systemen bis zu E-Commerce-Plattformen und Marktplätzen.

Ob Echtzeit-Synchronisierung von Beständen, Anreicherung von Produktinhalten oder Anpassung für neue Verkaufskanäle – NovaDB bietet die Flexibilität und Interoperabilität, um Ihre Prozesse skalierbar und zukunftssicher zu gestalten.

Bereit, Produktinformationen in Wachstum zu verwandeln?

Steigern Sie Effizienz, reduzieren Sie Fehler und schaffen Sie überzeugende, konsistente Produkterlebnisse über alle Vertriebskanäle – mit dem modernen Product Information Management-System von NovaDB.

Lassen Sie sich eine Demo erstellen, die auf Ihre Branche, Ihr Systemumfeld und Ihre individuellen Geschäftsziele zugeschnitten ist.

Nehmen Sie Kontakt mit uns auf!

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Noxum PXM with integrated PIM and CMS

Noxum integrates the core processes and tools for Product Experience Management into a single editorial system with its PIM and CMS modules. Technical writers, marketing and e-commerce teams, as well as product and catalog managers, work on a shared data foundation. For users without routine experience in editorial systems, Noxum offers user-friendly tools such as the Visual Editor for visual editing, simplified data entry forms, and intuitive interfaces — for example, direct integration with layout programs like Adobe InDesign.

Product Storytelling Redefined with Product Experience Management Powered by Noxum

Top Features

Product Content Management and Content Enrichment
Digital Shelf Management
Customer Experience Management
Omnichannel Product Content Delivery
Personalization and Customization
Integrated PIM and CMS System
Product Lifecycle Management
Data Syndication
Product Content Translation and Language Management
Digital Asset Management
Real-time Product Updates
AI-Integrated Solution
Optimized for E-Commerce Platforms
API For Content Delivery

Today, customers' expectations of their customer journey have fundamentally changed. Customers expect a tailored product experience across all media and touchpoints. The basis for this is consistent product information and compelling marketing content. Omnichannel Product Experience Management aims to present products to potential customers in a convincing way and to make it possible for them to experience them.

As part of a PXM strategy, consistency of product information must be ensured across all distribution channels. The basis is formed by error-free and relevant product information. This gives the customer a harmonious picture and unambiguous information. The customer is thus shown genuine appreciation and attention. He has the feeling that he is putting himself in reliable hands.

Building Strong Foundation for Successful PXM Implementation

Product Experience Management (PXM) can only be implemented if you create a holistic foundation for your product data. You can achieve this if you manage all your product data and product information and text modules and media assets in a central PIM-System  and can automatically play out the product data from the system in a qualitative, appealing, personalized and context-related manner via functioning interfaces.

Customers who Benefit from Noxum’s PXM Solution

How PXM Benefits Decision Makers

Improving product communication: Noxum PXM enables efficient and high-quality product information management, resulting in improved product communication.
Accelerating time to market: Noxum PXM enables products to be brought to market more quickly by accelerating the creation and updating of product information.
Optimizing costs: By automating processes and reducing manual effort, Noxum PXM helps to cut costs and increase efficiency within the company.
Increasing customer satisfaction: By providing consistent and personalized product information, customers can make better-informed purchasing decisions, resulting in increased customer satisfaction.
Ensuring data quality: Noxum PXM supports the management of high-quality product and master data, which ensures reliable and accurate information for internal processes and external customers.
Scalability and flexibility: Noxum PXM is adaptable and can grow with the company. It allows the solution to scale to meet changing requirements and ensure long-term success.

How Can Marketing Teams Leverage PXM Solution

Quickly create and manage marketing content through intuitive user interfaces and automated workflows. This reduces time-to-market and increases productivity.
Targeted publication: With Noxum, marketers can publish content specifically to different channels, such as websites, social media, e-commerce platforms and printed media. This enables them to address specific target groups and maximizes the reach of their messages.
Personalized customer targeting: By centrally managing customer data and integrating with other systems, marketers can create personalized marketing campaigns. This improves customer engagement and increases conversion rates.
Automated workflows: Noxum automates repetitive marketing processes, such as the creation of marketing materials or the approval of content. This minimizes human errors and increases efficiency.
Consistent brand messages: Noxum enables marketers to ensure that brand guidelines and messages are communicated consistently across all channels. This strengthens brand identity and improves the brand experience for customers.
Data analysis and reporting: Noxum offers extensive analysis and reporting functions to provide marketers with insights into the performance of their campaigns and channels. This enables data-driven optimization of marketing strategies and better ROI assessment.

Why PXM is Relevant to You as a CTO:

Unification of systems: Noxum PXM enables the integration and central management of different systems and data sources, which reduces complexity and increases efficiency in the IT landscape.
Efficient data management: Noxum's central PIM system enables IT managers to efficiently manage, update and synchronize product and master data, resulting in consistent, high-quality data.
Standardized interfaces: Noxum PXM offers standardized interfaces for exchanging data with other systems, which facilitates integration and smooth data flow and saves time during implementation.
Process automation: Noxum PXM automates repetitive tasks and workflows, enabling IT managers to save time and resources. This leads to more efficient processes and higher productivity.
Scalability and flexibility: Noxum PXM is scalable and flexible to meet the requirements of companies. IT managers can adapt and expand the system according to their needs.
Data and system security: Noxum PXM offers robust security mechanisms to ensure data integrity and system security. IT managers can rely on a safe and secure environment.

Faster Time-To-Market with the Combined Power of PXM and PIM

PIM and CMS in A Single Platform for Better Product Experience

The Noxum PIM Complete PIM system is used to centrally maintain product portfolios, product data, characteristics, characteristic values and product relationships via an intuitive interface. The integrated CMS component takes care of editorial tasks such as workflow and version-supported editing, correction and release of structured and unstructured content. The big advantage: all product information only has to be maintained once in the PIM system due to the consistent XML approach. The content created in this way is then available to all process participants for media-specific output.

Data Standards and Classification for Secure and Compliant Product Data

Classification: Use of industry-dependent classification systems and exchange formats (XML, ETIM, ECLASS, BMEcat, UNSPSC) by the PIM system.
Characteristics maintenance: Maintenance of characteristics and attributes for products in the PIM system
Portfolios: Import of master data, graphics and parts lists from third-party systems into the PIM system for further use
Standards: Compliance with standards such as consistent corporate design and creation of various catalogs, data sheets, price lists, etc.
Interfaces: Use of standardized interfaces to integrate data from external systems into the PIM system

PXM Solution Built for Speed and Performance

Structure of product portfolios
Configuration of customer-specific metadata on characteristics
Referencing of information units
Compilation, maintenance and comparison of mass data
Generation of electronic catalogs for delivery to e-procurement systems
Support of BMEcat, ECLASS, ETIM etc.
Faster time-to-market for product launches and change processes
Optimization of the sell side through dynamic generation of target group-specific content
Preservation of a uniform corporate design
Cross-media use of product information due to a central database

Export Content Anywhere: Print and Digital

The PXM system is equipped with a series of publishers for the targeted output of media-neutral product information in the respective publication channels. These can be used to supply different channels with the same quality of information from a central data source, taking into account the specific layout features of each channel. In addition, the PIM system enables the media-optimized presentation of product information with the inclusion of value-added functions such as specially prepared search results, product finder and product comparisons.

The Technology That Drives PXM: Modern & Future-proof

Drive Forward with the Force of MACH Architecture

Agile, nimble, customer-oriented and future-proof, these are all characteristics that modern software must bring. That means moving away from monolithic architecture, breaking up legacy applications and introducing a modular architecture instead. To keep pace with customer expectations and master the digital world, many companies rely on MACH.

What is MACH, or MACH Architecture?

MACH is based on principles and best-of-breed technologies: The acronym stands for microservices-based, API-first, cloud-native and headless.

Enterprises have the freedom to choose from the best tools on the market when building their enterprise software stacks: because this set of modern technology principles from MACH includes a best-of-breed approach The structure allows tools from it to be easily added, replaced or removed.

Microservices

Microservices replace the traditional monolithic architecture. Microservices are applications to efficiently solve specific requirements. The applications can be developed independently and coupled with each other. New features and customizations can be introduced faster because only a small part has to be adapted and not the whole system landscape as for example with a software monolith.

API-first

API (Application-Programming-Interface) are interfaces between applications. Among other things, the standardized interfaces enable data to be exchanged between individual applications. Two or more applications or services can thus interact with each other quickly and easily. The entire functionality of NovaDB is provided via a self-documenting API.

Cloud-Native

NovaDB was designed and developed as a cloud-native application. As a cloud-native, you benefit from all the advantages of a cloud. Benefits include elastic scaling of highly available resources, resilience, server and hardware cost savings, and automatic updates. As Software-as-a-Service (SaaS), NovaDB is up and running very quickly without long project lead times or development.

Headless

Headless means the front-end user experience such as a website is decoupled from the back-end logic, channels and programming language. This provides design freedom for creating user interfaces for multiple channels and devices. NovaDB acts as the central data source. Here, content is maintained in a platform-independent headless CMS and aggregated from different data sources. The content can then be published to a wide variety of platforms, media and channels via interfaces. For example, with Gatsby, Shopify, etc.

Mach+

Use NovaDB as a low-code development platform with pre-built and extensible application packages. Dramatically reduce the cost and complexity of building. NovaDB enables you to extract and transform a wide variety of data formats from a wide variety of sources, refine them in an automated way, and deliver them to every point of contact.

Benefits of MACH Architecture and NovaDB PXM

Shorter time to launch new features and functionality
Shorter project lead times and cost-efficient development
Freedom to customize and innovate
Maximum scalability, reliability, security
Simplified connection to systems and applications
NovaDB adapts to your wishes and requirements
Flexibility through Software as a Service model
Utilization of current technologies

The NovaDB Information Management Ecosystem

Get in touch with us!

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What you gain with NovaDB

ECLASS plays a decisive role in e-commerce and e-procurement. Through standardization and uniform classification, it enables the smooth exchange of product data. This makes procurement and sales processes more efficient, improves interoperability between companies and increases data quality. As an internationally recognized standard, ECLASS facilitates global trade and promotes collaboration across industries. Stay competitive and get started now!

Accelerate the mapping of classifications
Transparency for procurement and sales processes
Savings through reduction of procurement costs
Increased quality thanks to the classification check function
Flexibility for recoding catalog structures
Customizing allows classification at different levels of article groups.

ECLASS Business Portal powered by NovaDB

Maximize your competitiveness and efficiency

Efficient business processes: ECLASS enables structured classification of product data, leading to efficient procurement and sales processes.
Cost savings: The interoperable data exchange and standardization of product descriptions can reduce costs by reducing manual effort and minimizing errors.
Increased productivity: The ECLASS Business Portal powered by NovaDB offers simple and intuitive data entry screens that enable products and services to be classified quickly and effectively.
Competitive advantage: The use of ECLASS enables better collaboration with suppliers, customers and partners, which can lead to a stronger positioning in the market.
Future orientation: ECLASS is an internationally recognized standard and lays the foundation for future developments in the field of e-commerce and Industry 4.0.

Efficient product data classification with the ECLASS Business Portal powered by NovaDB

Simplified product data classification: The ECLASS Business Portal powered by NovaDB offers intuitive data entry screens that allow users to easily and conveniently classify their products and services according to ECLASS.
Time saving: By using the ECLASS Business Portal, users can save time when creating and managing product-related documents as they can access standardized product descriptions and classifications.
Effective data exchange: ECLASS enables interoperable data exchange across companies so that users can easily collaborate with suppliers, customers and partners, regardless of their internal systems and data formats.
Error minimization: The uniform structure and naming of product data in ECLASS reduces errors in communication and interpretation, resulting in higher data quality.
Flexibility: The ECLASS Business Portal allows users to classify their products and services from any location via a web browser without the need to install special software.
Continuous improvement: The ECLASS Business Portal enables versioning and change tracking of product data so that users always have the most up-to-date information and can track changes to the data.
Improved collaboration: By using ECLASS, users can collaborate seamlessly with other departments, suppliers and customers, all based on a common language and structure.

Your IT will love NovaDB ECLASS Business Portal

Modern technology: NovaDB is based on the MACH architecture (microservices-based, API-first, cloud-native, headless), which is agile, flexible and future-proof. This enables CTOs to use modern technologies and design their system landscape accordingly.
Scalability and resilience: As a cloud-native application, NovaDB offers elastic scaling of highly available resources, giving CTOs the ability to easily adapt their infrastructure and minimize downtime.
Simplified integration: NovaDB enables easy connection to existing systems and applications through standardized interfaces (APIs). This allows CTOs to exchange data smoothly and integrate different tools and services seamlessly.
Efficient development: NovaDB offers a low-code development platform with pre-built and extensible application packages. This enables CTOs to reduce the cost and complexity of development and implement projects faster.
Future-proof: By using NovaDB and the MACH architecture, CTOs can ensure that their systems are state of the art and meet the requirements of the digital world. NovaDB supports the use of modern technologies and enables seamless adaptation to future developments.

Overall, NovaDB offers CTOs the opportunity to make their IT systems agile, efficient and future-proof by benefiting from the advantages of the MACH architecture and the flexibility of NovaDB.

Future-proof and Ready for New Challenges

ECLASS Business Portal powered by NovaDB for the classification of your products and services

The integration of ECLASS standards into a Product Information Management (PIM) system such as NovaDB is a strategic decision that offers far-reaching benefits for companies in e-commerce and e-procurement. The use of ECLASS for the standardized and structured classification of product data significantly increases data quality and interoperability. These advantages are fully exploited in the PIM system, also known as product information management. Here, the standardized data can be efficiently managed, updated and optimized for various sales channels.

The symbiosis of ECLASS and Product Information Management (PIM) leads to improved internal data management and optimizes external communication with suppliers, partners and customers. This results in more efficient procurement and sales processes, a reduction in manual effort and a minimization of errors. Overall, the integration of ECLASS into a PIM system creates a robust foundation for digital transformation and enables companies to be agile and competitive in the ever-changing business environment.

Using intuitive data entry screens, you can classify your products and services according to ECLASS easily and comprehensibly from anywhere using a web browser. Your IT does not have to install anything. ECLASS as a service! Ask for our brochure!

More information about NovaDB PIM

Mass data maintenance, data import, mapping to ETIM with Microsoft Excel Add-In

In addition to maintenance in NovaDB, you also have the option of importing your data to NovaDB via Excel. This is a convenient way if, for example, you want to import a large amount of your data into NovaDB. With our Excel-add-in it is also possible to map and classify your product data, which has already been classified according to ETIM for example, according to ECLASS.

BMEcat for electronic catalogs and e-procurement systems

BMEcat is the established standard for the electronic exchange of catalog data. With just a few clicks, you can use NovaDB to transform your ECLASS-classified products and services into the BMEcat standard. This data can then be conveniently exported to e-procurement systems. NovaDB helps you to remain competitive. Various versions are supported: BMEcat 1.1, BMEcat 1.2 and BMEcat 2005. Make an appointment for a presentation!

Marketing support with Noxum Plugin for Adobe® InDesign®

The Noxum Plugin for Adobe® InDesign® enables designers in advertising agencies, printers, publishers or marketing departments to combine valid ECLASS data from the ECLASS Business Portal with individual layouts directly in InDesign®. The implementation of the Noxum plugin for Adobe® InDesign® equips the layout program with functions that allow users to access ECLASS Business Portal content directly from InDesign® and retain control over layout and typography. Users work in InDesign® as usual. Make an appointment for a presentation!

ECLASS Business Portal shows its strength in combination with ECLASS application packages

We have already prepared ECLASS application packages for you! If you purchase the license for ECLASS Standard, we can provide you with the ideal maintenance interface. Read more about the ECLASS application packages in our technical article in IT&Production

NovaDB - Process optimization through Kanban boards

Version control and change tracking at a glance

With the ECLASS Business Portal powered by NovaDB, you have your processes under control. The system automatically creates versions in which changes to product features, for example, are logged. The user can compare versions with just a few clicks. Changes are highlighted in color, enabling the user to view them quickly and clearly

Talk to our consultants if you would like to find out more.

Kanban Boards for Optimized Collaboration

Content Management with Workflow Automation: Publish Better Content

Kanban boards have established themselves as essential tools for efficient teamwork and continuous process improvement. They enable a clear and transparent presentation of the entire course of the project. They not only make it easier to manage individual tasks, but also ensure that sources of error are significantly reduced through the use of role-based workflows and clearly defined deadlines. Whether it's planning or publishing content, with Kanban boards you benefit from increased flexibility and reliable process security.

Consistency and Collaboration in One Central Location

Use Kanban boards to define specific workflow states and roles. This ensures that all team members and process participants are informed about the current status at all times without having to leave the \"NovaDB\" platform.

Roles and Permissions for Maximum Data Security

Ensuring the security and integrity of your data is paramount. With advanced permission controls, you can define roles and set granular permissions at both the object and attribute levels. This allows you to manage who can view or edit specific objects or even individual attributes within an object, ensuring precise control over sensitive data. Combined with Kanban boards, you can assign clear roles and deadlines, ensuring that everyone knows what needs to be done, when it needs to be done, and what level of access they have to the information.

Create and Approve Content Efficiently

With the ability to define different workflows for different types of content or products, you can involve specialized subject matter experts. They can not only create content, but also evaluate and approve it.

Clear and Flexible Content Lifecycle Management

The role-based workflows of Kanban Boards enable teams to maintain an overview at all times, no matter how complex or variable the requirements are. This allows you to adapt to any situation and always work efficiently.

Get in touch with us!

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About NovaDB and Noxum

NovaDB is a product of Noxum GmbH, a German software company with over 25 years of experience in content and information management. While Noxum continues to serve clients with custom solutions, NovaDB represents our scalable SaaS platform for product-driven companies that need faster time-to-market, seamless integrations, and future-proof architecture.

By partnering with NovaDB, you benefit from Noxum’s longstanding expertise and reliability — combined with the agility and openness of a modern cloud platform.

Why Partner with Noxum?

Expertise and Innovation:

As a Noxum partner, you gain access to our extensive expertise and the latest innovations in digital solutions, especially with NovaDB. NovaDB is a cutting-edge, API-driven platform that allows you to optimize product information management, headless CMS, and technical documentation. Partners will have the opportunity to consult, develop, and implement solutions that transform their customers' digital experiences.

Global Network:

Through our international partner network, you can collaborate with other experts worldwide. This partnership fosters the exchange of ideas, best practices, and the development of new markets, all while utilizing NovaDB to create tailored solutions for various industries.

Expanding Your Business:

As a Noxum partner, you’ll be able to extend your reach and strengthen your market presence by implementing NovaDB for your customers. Our platform, along with dedicated support, will help you grow your customer base, unlock new business opportunities, and deliver high-quality solutions.

Customer Satisfaction:

With NovaDB, Noxum specializes in creating memorable digital experiences for customers. As a partner, you can utilize our expertise in NovaDB to help your customers deliver superior content experiences that increase satisfaction and engagement.

Resources and Support:

We provide our partners with comprehensive support, training, and resources to ensure your success with NovaDB. Our dedicated team is here to help you with everything from consultation to development and implementation, ensuring you can fully leverage the platform for your clients.

Growth Opportunities:

The dynamic digital landscape presents numerous opportunities for growth. By partnering with Noxum and utilizing NovaDB, you are perfectly positioned to capitalize on these trends, enhance your service offerings, and expand your business potential.

Join Noxum's Partnership Program:

Partnering with Noxum means working with an established leader in product information management, headless CMS, and technical documentation. With NovaDB, you gain access to a modern, API-driven SaaS platform that empowers you to consult, develop, and implement tailored solutions for your clients, helping you expand your service portfolio and accelerate project delivery.

We work together to achieve your goals!

Let’s Build the Future Together

Become part of the NovaDB partner ecosystem and help shape the way companies manage and deliver their content. We’re always looking for forward-thinking partners ready to co-create value for clients.

Get in touch with us!

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NovaDB Headless Composable Commerce Solution: The future of Omnichannel Commerce

Flexibility is crucial in modern e-commerce. Composable Commerce and NovaDB offer just that - they allow companies to customize their online commerce platforms.

What is Composable Commerce?

Composable commerce is an approach to e-commerce that allows companies to customize their commerce platforms in a modular way. Instead of using a standardized \"one-size-fits-all\" solution, composable commerce allows companies to select specific software components and services and connect them via APIs (interfaces).

Each of these software components or services fulfills a specific function, be it in the area of the online store, the enterprise resource planning system (ERP), the product information management (PIM), the content management system (CMS) or the point-of-sale system (POS).

The advantage of this approach lies in its flexibility: companies can select the tools and services best suited to their needs and quickly replace or expand them as required. This enables greater adaptability to specific business requirements and market changes.

NovaDB Composable Commerce: Features

API-Driven
Modular
Headless
Microservices Architecture
Cloud-native
Third-party integrations

The Necessity of Digital Transformation

In the age of digital transformation, composable commerce is the next logical step in the evolution of omnichannel e-commerce. Originally coined by Gartner Inc. in 2020, this approach offers companies the flexibility to combine specialized functions from a variety of sources without being tied to monolithic systems.

What Does Composable Commerce Mean for E-commerce?

Composable commerce is more than a trend; it is a strategy for companies that want to serve their customers better, optimize their business processes and increase their competitiveness.

Core Benefits of Composable Solution

Modular Commerce Architecture
Each software component or module can be implemented individually and replaced as required.
Integration Capabilities
Various systems such as a store, ERP, PIM, CMS, and POS can be integrated effortlessly.
Flexible
Thanks to the flexibility of the architecture, you can adapt the solution to the constantly changing requirements of your company.
Business-oriented
You have full control over the innovation process and can respond to market requirements with lower costs and risks.
Headless
The backend is decoupled, giving developers flexibility in choosing the front end.

Why Modular Commerce is the Future

Modular business functions are functional units with a modular structure that can be easily integrated into the existing architecture. They reduce complexity and offer the possibility of using specialized services from different providers.

Advantages of modular business functions

Scalability: Easy adaptation to different company sizes and needs.
Synergies: Combine different modules to create an optimal ecosystem for your business.
Reduced risk: The ability to swap out individual components minimizes the risk of close dependence on a single provider.

Why Composable Commerce?

Composable Commerce offers a scalable and flexible solution that allows you to design your business strategies in an agile way. You can create omnichannel commerce experiences that are tailored to the specific needs of your customers. The open Microservices-based architecture ensures seamless integration and harmonious interaction between the various components.

Future-proof Through Composable Commerce

In a world where customer requirements are constantly evolving, Composable Commerce offers the necessary agility and adaptability. The headless and modular architecture allows you to react quickly to market trends and changes, keeping you one step ahead of the competition.

The Composable Commerce Ecosystem

The Composable Commerce ecosystem is at the heart of this strategy. It comprises the diverse modules, platforms and services that companies can use to design their individual Composable Commerce solutions. This ecosystem offers a wide range of options to meet different business requirements.

Components of the Composable Commerce ecosystem

Modules: These modular business functions form the basic framework of the ecosystem. They range from e-commerce modules to specialized tools for marketing, logistics and more.
Platforms: Composable commerce platforms enable the seamless integration and management of these modules. They offer flexibility in configuration and scalability.
Services: Service providers and service providers help to expand the ecosystem. They offer specialized solutions that can be integrated into the overall system.
Community and partnerships: An active community of developers, users and partners contributes to the continuous development of the ecosystem. Partnerships with other companies enable additional integrations and services.

The Integration of Composable Commerce into your Existing IT Landscape

One of the most important advantages of Composable Commerce is its ability to integrate seamlessly into existing system landscapes. Thanks to open standards and flexible interfaces, companies can seamlessly implement modular business functions into their technology stacks.

Successful Use Cases

Personalization: Implementation of AI-driven modules that enhance the product experience through personalized offers and interactions.
Data analysis: Integration of specialized modules for business intelligence and analytics for decision-making.
Logistics and supply chain: Use of logistics modules to optimize inventory and supply chains.

The Role of Packaged Business Capabilities (PBCs)

PBCs are modular functional units that can be easily integrated into the existing architecture. They reduce complexity and offer the option of using specialized services from different providers.

Advantages of PBCs

Scalability: Easy adaptation to different company sizes and requirements.
Synergies: Combine different PBCs to create an optimal ecosystem for your company.
Reduced risk: The possibility of exchanging individual components minimizes the risk of close dependence on a single provider.

API-Driven Headless Commerce: Built for Speed and Agility

API-Driven PIM: Access Your Content from Any Platform

Choosing the right backend is key for scalable, high-performance online stores. NovaDB’s Delivery API offers speed, scalability, and adaptability—built to grow with your digital business.

NovaDB in action - Interview with Ulrich Klingeberg, Head of Product Data Management at Festool GmbH

Real-Time Product Updates

In today's e-commerce environment, the need for real-time updates is no longer optional, but a critical factor for business success. Our state-of-the-art delivery API is specifically designed to ensure the fast and efficient distribution of millions of pieces of product information. The system can provide up-to-date data on prices, product specifications and blog posts in near real-time.

Optimized for Scalability and Availability

Each instance of our Delivery API works autonomously. This means that you are on the safe side even in the event of an unexpected increase in traffic or disruptions in the network. Your website remains active and efficient at all times thanks to the high scalability and availability of our API.

Speed is the Key

In our fast-paced world, the slightest delay can cost a potential customer. That's why we've optimized our delivery API to deliver response times in the millisecond range. This way, your customers enjoy a seamless user experience on your website, regardless of the complexity of the underlying processes.

Combine the Powers of Composable Commerce and PIM

Single Source of Truth for All Your Information and Content

NovaDB Information Management Solution is the central point of contact for all content. This is the basis for consistency, branding and business across all media, touchpoints and sales channels.

Aggregate content in one place and update and share it on any platform.

Seamlessly Integrate and Optimize Your Content Delivery Across All Channels

You determine your output formats and channels - simply connect your desired third-party systems such as ERP, CRM, mailing tools, and marketing automation systems!

You generate better user experiences: For example, website deliveries worldwide are quickly visualized in the front end. You prepare in-depth information from the ContentHub for specific target groups to achieve your conversion.

Get in touch with us!

\n ",[43],"Composable Commerce Solution",[215,216,217,218,219,220,221,222,223,224,225,226,227,228,229,230,231,232,233,234,73],"Discover the future of e-commerce with Composable Commerce. Maximum flexibility, scalability and agility for your business. Find out more now!",[401,1429,4044,238,94],"digital leadership",[48],[94,95],{"_41":4048,"_46":4049},[3243],[101],[],{"_13":251,"_15":16,"_17":4052,"_35":4053,"_187":4067,"_96":4069,"_102":3988,"_103":311,"_104":4072,"_106":249},{"_19":253,"_21":254,"_23":24,"_25":26,"_27":255,"_29":256,"_31":32,"_33":257},{"_51":4054,"_37":4055,"_44":4057,"_74":4058,"_41":4059,"_77":284,"_285":286,"_88":89,"_49":287,"_79":4060,"_80":4061,"_76":251,"_46":4065,"_90":91,"_92":4066},[260,261,227,262,263,264,125,226,265,266,267,268,269,270,271,272,273,274,72,275,276,277,278,73],{"_39":4056},"\n

Why your e-commerce only works properly with a PIM system

Many commerce platforms reach their limits when it comes to complex product data.

In this white paper, you will learn how a centralized PIM system accelerates processes, improves data quality, and opens up new growth potential.

Learn:

how maintenance effort and time-to-market can be significantly reduced,
what impact clean product data has on conversion and return rates,
which best practices from industry and SMEs work,
and how success can be measured through ROI calculation and proof of concept (PoC).

NovaDB PIM Features

NovaDB in action - Interview with Ulrich Klingeberg, Head of Product Data Management at Festool GmbH

Product Information Management (PIM) Redefined!

More Than Just Product Data: CMS Functionality Directly In The PIM System

NovaDB is not only a powerful product information management (PIM), but also integrates a full-fledged content management system (CMS). In this way, product information can be combined directly with editorial content – without system disruption and without media disruptions.

With the integrated CMS functionality, teams can not only structure and distribute product data, but also create and maintain accompanying content such as use cases, white papers, stories or technical backgrounds – centrally, consistently and across channels.

The advantage: NovaDB acts as a central platform and content hub for your product communication – for e-commerce, print, social media or apps. The seamless interplay of product information management and content publishing gives companies agility, accelerates processes and creates an end-to-end brand experience along the entire customer journey.

Customers Who Benefit from Noxum NovaDB Solutions

API-Driven PIM: Access Your Content from Any Platform

Choosing the right backend is key for scalable, high-performance online stores. NovaDB’s Delivery API offers speed, scalability, and adaptability—built to grow with your digital business.

Product Information Governance: Support for Electronic Classification Standards & Data Exchange Formats

NovaDB is a PIM system that streamlines product data management and supports standards like ETIM, ECLASS, BMEcat, and UNSPSC.

ETIM:

NovaDB supports ETIM to ensure standardized, consistent product data—ideal for construction, HVAC, and electrical industries.

ECLASS:

NovaDB supports ECLASS for systematic product categorization, enhancing interoperability across business units and systems.

BMEcat:

With BMEcat support, NovaDB enables structured product catalog exchange, streamlining e-business between manufacturers and buyers.

UNSPSC:

NovaDB supports UNSPSC, a global classification system that simplifies sourcing and analysis across sectors like IT, healthcare, and education.

By supporting key standards, NovaDB ensures efficient, accurate, and consistent product data—streamlining integration, management, and exchange within organizations and with partners.

Connectors Shopsystems, CRM, ERP, SAP

Kanban Boards for Optimized Collaboration Workflow, and Approval Process

The future of PIM is intelligent: NovaDB and AI integrations

The Advanced Architecture of NovaDB Headless PIM

NovaDB's decoupled architecture enables easy integration of advanced tools like GPT for content creation, DeepL for translations, and LanguageTool for text checks—keeping your PIM system ready for today’s needs and tomorrow’s innovations.

Integration with External Systems

NovaDB PIM connects seamlessly with ERP, CRM, and e-commerce systems for smooth data exchange. Its API-first design and support for formats like JSON, XML, and CSV enable real-time sync and omnichannel syndication.

Personalization Through AI

The integration of GPT into the NovaDB Headless PIM streamlines content creation, reduces workload for marketing and product experience management teams, and enables personalized content tailored to different customer groups—boosting relevance, engagement, and customer loyalty.

Authoring Support: Quality and Consistency

High-quality, consistent product information is vital for trust and smooth e-commerce experiences. By integrating LanguageTool, NovaDB ensures automated checks of grammar, style, and consistency—reducing manual effort and boosting both content quality and efficiency.

AI-Driven Data Optimization in E-Commerce with NovaDB Headless Product Information Management

The integration of GPT into the NovaDB Headless PIM revolutionizes how retailers handle product data. It automates the extraction and standardization of information from unstructured supplier documents, reducing manual effort and improving data quality—making PIM processes faster, more efficient, and less error-prone.

MACH+ Architecture: Modular & Decoupled Headless PIM

NovaDB builds on MACH principles—Microservices, API-first, Cloud-native, and Headless—and adds Automation for even greater efficiency and scalability. The result: a flexible, future-proof PIM platform.

Microservices allow independent development and fast innovation
API-first ensures seamless integration with commerce, payment, and logistics systems
Cloud-native enables scalability, high availability, and reduced operational costs
Headless decouples data from presentation—perfect for omnichannel delivery
Plus Automation speeds up processes and reduces manual effort

MACH+ gives NovaDB the power to support modern, data-driven product information management—fast, modular, and ready for change.

Get in touch with us!

\n ","Headless Product Information Management (PIM) Software","Manage product data efficiently using Noxum's Headless Product Information Management (PIM) Software. Highly customizable and scalable. Try now!",[43],"Headless Product Information Management",[291,4062,293,4063,4064,295,296],"Produktkommunikation","pim cms","product management",[48],[94,95],{"_41":4068},[301,302,303,304,305],{"_41":4070,"_46":4071},[666],[101],[],{"_13":4074,"_15":16,"_17":4075,"_35":4076,"_96":4090,"_102":3988,"_103":356,"_104":4093,"_106":312},"Technical Documentation",{"_19":316,"_21":317,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":318},{"_37":4077,"_41":4079,"_51":4080,"_44":4081,"_74":4082,"_77":4083,"_76":4074,"_79":4084,"_88":89,"_80":4085,"_46":4088,"_49":349,"_90":91,"_92":4089},{"_39":4078},"\n

NovaDB Smart Techdoc Solution: Efficiency in Technical Documentation

The NovaDB Smart Techdoc Solution is a SaaS-based editorial system specializing in technical documentation. Its web-based structure enables companies to easily create, manage and publish technical content. The system is designed to be implemented quickly and still offers scope for individual customizations and extensions. With support for various languages and output formats, the Smart Techdoc Solution offers a solid and practical solution for modern technical documentation requirements.

Smart TechDoc: Technical Documentation Features

Efficiency in Technical Documentation
Collaboration Tools
Authoring Support and Intuitive Tool Integration
AI-supported Content Creation and Translation
Minimal IT effort, Maximum Efficiency
Document Auditing
Single-Source Publishing
Reusable Content Elements
Version Control
Content Hierarchy and Advanced Structuring
CMS and PIM Integration
Workflow Automation
Export to PDF, and more

Smart Techdoc Solution: Efficiency in Technical Documentation

The Smart Techdoc Solution combines ease of use with functional depth. Designed with a clear focus on intuitiveness and simplicity, it offers a web editor interface that feels instantly familiar to users. The WYSIWYG approach allows users to design and edit documents in real time, significantly speeding up the documentation creation process. The result? An efficient editing system that requires no complex training or extensive instruction.

Expand the Boundaries of Technical Documentation with Collaboration Tools

The Smart Techdoc Solution redefines teamwork. With integrated Kanban boards, it not only enables efficient process flows, but also promotes collaboration between internal teams and external service providers. Thanks to centralized project overviews and a smooth information management, everyone involved is always up to date and works hand in hand towards common goals.

Structured Authoring Support and Intuitive Tool Integration

Smart Techdoc Solution emphasizes the empowerment of authors. The system enables seamless integration of industry-leading tools such as LanguageTool, Congree and others that help authors create high-quality and consistent content. By easily connecting these tools, users benefit from improved writing quality, grammar control and style guidelines that optimize and accelerate the editing process.

The Fast Track to Content with AI/GPT

Companies are often faced with the question of how they can cover channel-specific content creation with their resources. NovaDB opens up a new dimension of content creation with the integration of GPT in its Content Management System (CMS). It uses deep learning to create, summarize, simplify or translate texts. With NovaDB, you can easily create, manage and translate high-quality content that will inspire your target audience: Tonality, language style and scope such as paragraphs can be selected as desired. These features, as well as automatic generation and adaptation, significantly reduce time and costs.

Smart Techdoc AI-supported Translation and Localization Management

DeepL, a machine learning-based AI translation, delivers high-quality and accurate translations that understand nuance and context. Integration with a headless CMS, such as NovaDB, plays a crucial role as it serves as a central platform and collaboration tool for your editorial team. By involving editors and translators in the translation process, you can ensure that your message is understood correctly and appropriately. With the headless CMS NovaDB, you retain full control over your content and optimize the quality of your machine translations.

Fully Managed Technical Documentation Solution as SaaS

NovaDB was developed with the aim of providing companies with technical relief and operational excellence. As Software-as-a-Service, NovaDB not only offers you the benefits of a constantly updated system, but also eliminates the need for time-consuming installations and maintenance. The result: a smooth flow of your business processes and a relieved IT team

Investing in the Future

Unlike monolithic systems, Smart Techdoc Solution is designed to be flexible from the ground up. In view of the rapid pace of technological development, this ensures that you not only keep pace with current trends, but are also prepared for future challenges. Rely on a system that adapts to changing industry needs and scales with your requirements. Invest in the future of your technical documentation today.

Focus on Customers

Collaboration made easy

NovaDB Visual Editor: Collaboration in Technical Documentation with Marketing and Product Management

Efficient content creation relies on close collaboration between technical writers, marketing teams, and product management. With the NovaDB PIM application package, product managers can centrally create and maintain product information – structured, version-controlled, and media-neutral. These well-maintained data sets form the foundation for a wide range of output channels and content formats.

Next, the NovaDB Visual Editor comes into play: it offers a true WYSIWYG experience with an intuitive drag-and-drop interface, allowing content such as text, images, and videos to be placed and edited directly within the layout. The marketing team uses the editor to create print and online marketing materials – efficiently, flexibly, and in line with brand guidelines.

Based on the centrally maintained PIM data, not only technical documentation is created, but also product catalogs, marketing materials, and landing pages – all built from a modular content system. The integrated omnichannel functionality ensures consistent delivery across web, print, and digital platforms.

Kanban Boards for Optimized Collaboration

Content Management with Workflow Automation: Publish Better Content

Consistency and Collaboration in One Central Location

Roles and Permissions for Maximum Data Security

Create and Approve Content Efficiently

Clear and Flexible Content Lifecycle Management

Get in touch with us!

\n ",[43],[324,125,325,326,327,328,329,330,331,72,332,333,334,335,137,336,73],"CMS for Technical Documentation: Smart TechDoc","Smart TechDoc by NovaDB is an intuitive CMS for technical documentation, simplifying content management for editorial teams of all sizes.","technical-documentation","Technical Documentation Solution",[4086,341,346,342,4087,347],"editorial system","technical communication",[48],[94,95],{"_41":4091,"_46":4092},[3243],[101],[],{"_13":359,"_15":16,"_17":4095,"_35":4096,"_96":4105,"_102":3988,"_103":386,"_104":4107,"_106":357},{"_19":361,"_21":362,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":363},{"_37":4097,"_41":4099,"_88":89,"_44":359,"_92":4100,"_80":4101,"_74":4103,"_79":359,"_77":375,"_76":359,"_51":4104,"_49":381,"_90":91},{"_39":4098},"\n

Capture, collect, manage, compile versioned medical and clinical data and make it available for analysis

The European Medical Device Regulation (EU) 2017/745 (MDR) requires medical device manufacturers to document the usage of their products once they are on the market and report this information to the competent authorities through Post-Market Surveillance (PMS). As a manufacturer, you are now responsible for establishing content and data processes to meet these regulatory obligations.

When designing PMS processes under the MDR, the following factors must be considered:

Internal and external data sources
Proactive measures by the manufacturer - planning and reporting system
Reactive measures by the manufacturer such as reporting and analysis of data

A look at the PMS objectives shows how diverse the requirements for process optimization can be. In an initial discussion with you, we are eager to hear about your requirements for data and content processes!

The objectives of Post-Market Surveillance (PMS) are to.

Identify the risks involved in the practical use of the product in a systematic manner.
Assess the performance of the products in real-world conditions.
Find product defects and undetected safety problems,
Continuously update the risk-benefit assessment, and
Quickly initiate necessary actions such as recalls.

To achieve the goals, you are challenged with the active and systematic collection of safety and performance related information on your and similar products. This information can come from different sources. Feel free to contact us for the integration of internal and external data sources!

Your information gathering concerns

Information about serious incidents
Information on safety corrective actions
Incident records
Adverse event data
Trend reports
Information from literature, databases or registries
Information from users, distributors and importers, including feedback and complaints.

The breadth of information gathering shows how comprehensive the sources of information are. This requires support of the processes for data collection and versioned compilation.

Talk to us about your requirements for data collection and for establishing the uniqueness of data for your reporting!

Get in touch with us!

\n ",[43],[94,95],[401,371,4102,359,94],"Risk identification","NovaDB facilitates PMS processes in accordance with the EU Medical Devices Regulation. Systematic data collection, analysis and reporting for more safety and compliance.",[377,378,379,380,73],{"_41":4106},[3243],[],{"_13":389,"_15":16,"_17":4109,"_35":4110,"_96":4120,"_102":3988,"_103":415,"_104":4123,"_106":387},{"_19":391,"_21":392,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":393},{"_37":4111,"_41":4113,"_44":4114,"_74":4115,"_80":4116,"_79":389,"_77":403,"_76":389,"_51":4117,"_46":4118,"_49":408,"_90":91,"_88":89,"_92":4119},{"_39":4112},"\n

What does this mean for the building materials industry? - Suppliers must provide BIM data for their building materials in order to be present on building material portals.

What is BIM?

BIM is a methodology designed to enhance the planning, execution, and management of buildings and other structures through the use of software.

It involves the digital recording and integration of all relevant building data.
BIM creates a synchronized database that connects all processes and sub-aspects and can be accessed by all project participants.
BIM enables a comparison system for building materials and thus supports planners and purchasers in the selection process.
All information is transparently networked and effects of a change on all other sub-areas become visible in real time.

In other words, BIM ensures that all relevant information is available at the right time with current content, covering every stage of the structure's lifecycle.

Why BIM?

The aim of BIM is to make construction projects transparent, allowing schedules, costs and risks to be determined and optimized earlier and more precisely.

BIM with Noxum PIM

Noxum supports you as a construction supplier. Our software is BIM-capable - this allows you to set up the basic data structure, record all construction-relevant product data and form an important building block for your presence on BIM portals.

\"We support the processes of BIM with our systems, which stand for functionality, openness and neutral interfaces\"

Get in touch with us!

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How Festool Leverages NovaDB: Interview with Product Manager Ulrich Klingeberg

New times in product communication in e-commerce

NovaDB supports minute-by-minute updates and real-time content delivery to display accurate information at all times

In the dynamic marketplace and online shopping, Festool, manufacturer of premium power tools, is at a crucial turning point. With the transition to a digital-first strategy and the expansion into the direct-to-customer (D2C) market through the Festool online store, the question arises: How can efficient and agile product data management be achieved that also enables fast online portal updates via high-performance data delivery? This project presents the solution from Noxum, Festool's long-standing partner, in which NovaDB is used as a data hub and data management solution.

Portal updates in minutes with NovaDB

The customer

Festool, a family-owned company with 24 national companies and over 3000 employees, pursues the goal of making professional craftsmen successful and proud. The focus is on the customer. The challenges in this dynamic market are manifold, in addition to supply bottlenecks and a change in communication. The modern customer expects an \"always-on\" mentality, which has prompted Festool to develop a future-oriented e-commerce strategy. This strategy includes the decision to operate its own e-commerce store, while at the same time maintaining close contact and strengthening the traditionally very good relationship with specialist dealers is of great importance. Festool attaches particular importance to getting to know its customers better through direct contact and learning more about the decision-making processes involved in purchasing. At the same time, it is a declared goal to strengthen the specialist trade as a competent consulting partner and to maintain it as an important multiplier.

Advantages for Festool

Full access to all PIM data
Efficient preparation of data for all channels
Perfect control of content
Acceleration of portal updates

Find out more about how NovaDB optimizes Festool's e-commerce processes.

Success Story Customized data for retailer platforms - create BMEcat catalogs with just a few clicks

Easily populate dealer portals with a standardized exchange format

Thanks to the Noxum Publishing Studio, manufacturers can also present themselves competently to their dealers. The versatile interface options allow manufacturers to respond to the requirements of dealers with regard to the exchange formats for their online portals.

Request the success story and find out how Festool creates its BMEcat catalog in several languages and with country-dependent product ranges with just a few clicks.

‘Our existing PIM and MAM systems were replaced and merged by Noxum within just one year, on time, on budget and in terms of quality. Our main benefit lies in the system merger, which enables us to achieve annual cost savings in the 5-digit range. The media output could be increased.’

How the specialist trade is transforming - effects and opportunities for Festool marketing

Presentation by Fabian Ertinger, Head of Online Marketing, Festool GmbH at the Noxum Tech Summit 2016

TTS Tooltechnic Systems has implemented a holistic multi-channel marketing solution with its premium brand Festool and Schneider airsystems. Noxum GmbH was commissioned with the complete replacement of the existing systems.

In 2014, Noxum replaced the existing systems, which had been expanded over twelve years and were deeply integrated into all marketing and publishing processes. Since then, Noxum's PIM, MAM and content management system has established itself as a multi-channel marketing tool that is used to create electronic product catalogs and marketing materials, for example.

Case Study Festool

Presentation by Fabian Ertinger, Head of Online Marketing, Festool GmbH

TTS Tooltechnic Systems has implemented a multichannel marketing solution with its Festool brand and Schneider airsystems and commissioned Noxum to do so.

The following case study provides an overview of the company Festool GmbH and the migration project \"Replacement Mediando\" and the integration of a holistic multichannel marketing solution consisting of PIM, MAM and editorial system with Noxum GmbH.

The main contents are the project modules from the evaluation phase to the implementation and the achievement of highly efficient marketing output on numerous classic and new media channels.

Introduction of the PIM, MAM and content management system at Festool

Technical presentation at the tekom annual conference 2015 by Fabian Ertinger, Festool GmbH, Wendlingen

TTS Tooltechnic Systems has implemented a holistic multi-channel marketing solution with its premium brand Festool and Schneider airsystems and commissioned Noxum GmbH with the technical relaunch. The implementation of the PIM and content management system and the go-live of Noxum MAM Online and Noxum PIM Online were successfully completed.

The introduction of the PIM, MAM and content management system from Noxum has replaced the Mediando PIM system and mediacockpit from the DAM Group at Festool. Existing third-party systems continue to be supported and simplifications to processes and the existing application landscape were explicitly desired.

The specialist presentation presents the migration project and the challenges and opportunities. Experts will gain an overview of a holistic multi-channel marketing solution with PIM, MAM, CMS and collaboration tools for a globally active industrial user company. It becomes clear that replacing such a deeply networked PIM system requires a company-wide overview of business and technical processes as well as the existing application landscape.

Get in touch with us!

\n ",[428],[430,431,432,125,433,434,435,436,437,438,439,73],[146,4133,2981,4134,450,4135,4136,1152,148],"casereport","contenthub","tts","kunden","Here you will find a summary of the projects that Noxum has realized for Festool","Multi-channel marketing solution at Festool ",[48],[94,95],{"_41":4142,"_46":4143},[456],[101],[428],{"_13":4146,"_15":16,"_17":4147,"_35":4148,"_96":4158,"_102":3988,"_103":487,"_104":4161,"_106":460},"NürnbergMEsse reference page",{"_19":464,"_21":465,"_23":24,"_25":26,"_27":466,"_29":467,"_31":32,"_33":468},{"_90":91,"_37":4149,"_46":4151,"_41":4152,"_77":4153,"_79":475,"_76":4146,"_51":4154,"_49":479,"_44":4155,"_74":4156,"_88":89,"_92":4157},{"_39":4150},"\n

Success Story NürnbergMesse SelfService in the exhibitor area powered by NovaDB

NürnbergMesse Group is pushing ahead with the gradual expansion of real trade fair events with additional digital products and services for exhibitors, suppliers and visitors. In line with the motto \"before the exhibition is after the exhibition\", exhibitors should have the opportunity to present themselves to visitors and make contact 24/7. To do this, you need an up-to-date, well-maintained profile with product data and services. Visitors should also be able to meet and exchange information online throughout the year.

In future, NürnbergMesse will support the expansion of its offering with the SelfService for exhibitors, thus relieving its service agency of the burden of data entry: exhibitors and suppliers can enter their company and product data 24/7 conveniently, quickly, easily and intuitively, and keep the data up to date and complete themselves.

Quick to market - SelfService as a minimum viable product (MVP)

The project team developed the self-service as an MVP into a tangible product with its core functions in just a few weeks. NovaDB was used as a data hub, for data enrichment and as a maintenance client for the realization of the MVP.

Service
Exhibitors can maintain their data 24/7.
Brand maintenance
The data can be used for different brands and trade fairs without having to maintain them multiple times.
Efficiency
Release processes and communication costs are significantly reduced.
Cost savings
The service agency is largely relieved of pure data transfer.

Get in touch with us!

\n ",[48],[428],"nurnberg-messe",[477,478,73],"Industries & Customer Overview","Erfahren Sie, wie NovaDB-Lösungen Unternehmen wie Festool, PFENNIG Trumpf und anderen bei ihren Anforderungen an das Informationsmanagement geholfen haben.",[94,95],{"_46":4159,"_41":4160},[101],[456],[428],{"_13":490,"_15":16,"_17":4163,"_35":4164,"_96":4175,"_102":3988,"_103":509,"_104":4177,"_106":488},{"_19":190,"_21":492,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":493},{"_37":4165,"_51":4167,"_44":4168,"_79":4169,"_74":4170,"_41":4171,"_76":490,"_77":4172,"_49":502,"_80":4173,"_88":89,"_90":91,"_92":4174},{"_39":4166},"\n

About NovaDB and Noxum

By partnering with NovaDB, you benefit from Noxum’s longstanding expertise and reliability — combined with the agility and openness of a modern cloud platform.

Would you like to become part of the NovaDB partner network?

Would you like to become a NovaDB partner? Become part of our international network and seize the opportunity to grow your business. As a NovaDB partner, you will not only benefit from working with a technology leader in the field of information management systems, but also from the advantages of a strong network of dedicated experts. Their expertise, combined with our advanced technology, creates synergies that enrich both your business and our mutual customers. Join us and help shape the future of digital transformation.

Get in touch with us!

\n ",[498,172,499,73],"Become A Strategy Partner","Strategy Partner","Become a strategy partner at the Noxum partner network. Grow your business with us!",[164],"strategy-partner",[4023,4024,4025,4026],[94,95],{"_41":4176},[507],[164],{"_13":4179,"_15":16,"_17":4180,"_35":4181,"_96":4193,"_102":3988,"_103":539,"_104":4196,"_106":510},"Integration partner",{"_19":191,"_21":514,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":515},{"_37":4182,"_51":4184,"_44":4185,"_79":4186,"_74":4187,"_77":4188,"_76":4179,"_41":4189,"_46":4190,"_49":532,"_80":4191,"_88":89,"_90":91,"_92":4192},{"_39":4183},"\n

About NovaDB and Noxum

By partnering with NovaDB, you benefit from Noxum’s longstanding expertise and reliability — combined with the agility and openness of a modern cloud platform.

The advantages of an integration partnership with NovaDB

Discover the benefits of becoming a NovaDB integration partner. With access to innovative technology, comprehensive support and the opportunity to grow your business, this partnership offers numerous opportunities. Learn how you can become part of a dedicated network and drive digital transformation.

Access to the innovative NovaDB platform

As an integration partner, you have exclusive access to Noxum's NovaDB information management platform. This advanced technology enables you to offer your customers powerful solutions based on state-of-the-art technology standards. With NovaDB, you can develop innovative and competitive products and services.

Comprehensive support

Noxum provides its integration partners with comprehensive training and resources. They are carefully prepared for NovaDB, receive technical training and have access to strategic consulting. This ensures that you are optimally prepared for implementing NovaDB and can offer your customers the best possible support.

Business expansion

The partnership with Noxum offers the opportunity to expand your business by adding NovaDB to your portfolio. This expands your business opportunities and creates new revenue streams. NovaDB can be used in various market segments, which opens up a wide range of growth opportunities for you.

Cooperation with a renowned technology leader

Noxum is a recognized technology leader in the field of information management systems. Partnering with such a company strengthens your credibility and reputation with customers. Working with Noxum gives your company a strong position in the market.

Technology access and business expansion in one partnership

Overall, the partnership as an integration partner of NovaDB offers a unique opportunity to gain access to cutting-edge technology, grow your business, receive first-class support and strengthen your credibility as a technology expert. This helps you to serve your customers in the best possible way while developing your own business.

Would you like to become part of the NovaDB partner network?

NovaDB Implementation: Achieving your business goals together with our integration partners

Our NovaDB integration partners are essential to our customers' successful transition into the digital era. With extensive expertise and hands-on experience, they are available to make your NovaDB implementation seamless and efficient. They not only provide you with technical support, but also guide you strategically to ensure that your business goals are achieved through the use of NovaDB. Your satisfaction and the success of your company are the focus of our cooperation. Turn to our integration partners with confidence.

Integration Partner

Let’s Build the Future Together

Get in touch with us!

\n ",[172,520,521,522,523,524,525,499,526,527,176,73],"Become An Integration Partner","Integration Partner","Take advantage of the benefits of being an integration partner of Noxum. Work on building solutions using Noxum's products.","integration-partner",[164],[48],[4023,4024,4025,4026],[94,95],{"_41":4194,"_46":4195},[507],[101],[164],{"_13":542,"_15":16,"_17":4198,"_35":4199,"_96":4211,"_102":3988,"_103":568,"_104":4214,"_106":540},{"_19":192,"_21":544,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":545},{"_37":4200,"_51":4202,"_44":4203,"_74":4204,"_79":4205,"_76":542,"_77":4206,"_41":4207,"_46":4208,"_49":561,"_80":4209,"_88":89,"_90":91,"_92":4210},{"_39":4201},"\n

About NovaDB and Noxum

By partnering with NovaDB, you benefit from Noxum’s longstanding expertise and reliability — combined with the agility and openness of a modern cloud platform.

Fast realization of digital dreams

The rapid implementation of digital visions is the top priority for digital agencies. Through continuous technological progress and the search for optimal software solutions, these agencies offer their customers decisive competitive advantages. To implement projects promptly and efficiently, they need tools that are both easy to understand and user-friendly. This allows developers to focus on the creative aspects of the project without getting lost in complex software structures.

Modern tools for efficient project implementation

To implement projects promptly and efficiently, they need tools that are both easy to understand and user-friendly. This allows developers to focus on the creative aspects of the project without getting lost in complex software structures.

NovaDB: A headless CMS that offers more

NovaDB, as a headless CMS, meets exactly these criteria and goes one step further. As a content hub and data hub, it is particularly suitable when complex product portfolios with extensive product data need to be presented in addition to appealing web design.

NovaDB: The Game-Changer in the Portfolio of Modern Digital Agencies

For digital agencies, NovaDB is an ideal complement to already established tools such as Sitecore, Contao or TYPO3 and thus expands the spectrum of powerful, flexible solutions for demanding customer projects.

Powerful and Scalable: NovaDB in use

Companies using NovaDB manage millions of product data and can deliver them to diverse platforms such as online stores, websites and merchant portals in seconds thanks to the powerful DeliveryAPI.

Digital agencies

Would you like to become part of the NovaDB partner network?

Get in touch with us!

\n ",[172,550,551,552,553,554,555,499,73],"Partnership Opportunity for Digital Agencies","Are you a digital agency interested in becoming part of the Noxum partner network? Join our global partner program and grow your agency.","Digital Agencies","digital-agencies",[164],[48],[4023,4024,4025,4026],[94,95],{"_41":4212,"_46":4213},[507],[101],[164],{"_13":571,"_15":16,"_17":4216,"_35":4217,"_96":4225,"_102":3988,"_103":597,"_104":4227,"_106":569},{"_19":573,"_21":574,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":575},{"_37":4218,"_74":4220,"_77":580,"_79":581,"_41":4221,"_44":4222,"_76":571,"_92":4223,"_587":588,"_51":4224,"_591":592,"_90":91,"_88":89},{"_39":4219},"\n

The key to next-generation e-commerce

NovaDB Delivery API

Discover the extraordinary potential of the NovaDB Delivery API, which gives your online business a new dynamic with its speed, scalability and flexibility. Imagine your website loading in a fraction of a second, no matter how high the traffic is – this is the new standard in digital commerce.

Würzburg, August 1, 2023 – Noxum GmbH, a specialist in content management and editorial systems, has specialized in backend technologies with NovaDB, among other things, and is presenting its Delivery API here. This API, focused on speed, scalability and flexibility, is a central resource for companies operating in the e-commerce sector.

The digital landscape is constantly changing and companies are faced with the challenge of continuously serving their customers at the highest level. The NovaDB Delivery API provides an effective solution to this challenge.

Speed

In the world of e-commerce, a delay of just a few seconds can mean the difference between success and failure. NovaDB's Delivery API ensures fast response times in the millisecond range, guaranteeing a seamless online experience.

Scalability and Availability

Whether it's handling a sudden traffic spike or compensating for a network disruption, NovaDB's Delivery API is up to the task. Because each API instance works independently, the online presence remains active and efficient even when faced with unforeseen challenges.

Real-time updates

The Delivery API enables real-time implementation of changes. Whether it's price changes, product updates or new blog posts, users always receive the latest content.

Flexibility

NovaDB's Delivery API supports branching and makes it possible to work on different content versions without affecting the live version. The API supports both RESTful and GraphQL, allowing you to choose technology based on your specific requirements.

Multimedia content

The delivery of multimedia content such as high-resolution images, detailed PDFs or engaging videos is another important aspect of the Delivery API to ensure a rich and engaging user experience.

Conclusion

With the introduction of NovaDB, companies hold the key to next-generation e-commerce. The Delivery API forms the backbone for their online presence and enables companies to focus on their core competencies, i.e. providing excellent products and services.

\n ","Discover the extraordinary potential of the NovaDB Delivery API, which gives your online business a new dynamic with its speed, scalability and flexibility. Imagine your website loading in a fraction of a second, no matter how high the traffic is – this is the new standard in digital commerce.",[583],"The key to next-generation e-commerce",[586],[590],{"_41":4226},[595],[583],{"_13":4229,"_15":16,"_17":4230,"_35":4231,"_96":4245,"_102":3988,"_103":642,"_104":4248,"_106":598},"Blog: What is PIM ",{"_19":602,"_21":603,"_23":24,"_25":26,"_27":466,"_29":467,"_31":32,"_33":604},{"_37":4232,"_41":4234,"_591":610,"_587":611,"_612":4235,"_74":4236,"_80":4237,"_44":4239,"_77":4240,"_79":4241,"_51":4242,"_76":4229,"_46":4243,"_90":91,"_88":89,"_92":4244},{"_39":4233},"\n

What is PIM?

Product information management, or PIM, involves the collection, maintenance and processing of product data and its provision for various output channels or media. A PIM system provides a central location for collecting, managing and enriching product information, creating a product catalog and distributing it to sales and e-commerce channels. PIM systems facilitate the creation and delivery of compelling product experiences. They manage all types of data related to your products, including technical data, usage data and emotional data. PIM systems can collect raw data from various systems, import data via CSV and XLSX files, input product data directly from suppliers and connect to DAM systems for images, videos and documents.

Advantages of PIM systems

PIM systems enable everyone involved to prepare products for sale on time and on budget. They can improve data quality, shorten time to market, increase conversions, boost productivity and reduce returns. The advantage of a PIM tool lies in the centralized management of data, which forms the basis for more efficient management of product information. Once in the system, the products are organized in a media-neutral structure and enriched with additional information such as descriptive texts and media. The quality of the data is crucial in this phase. Data validation ensures that the minimum requirements for the product description are met.

Data management and integration in PIM systems

PIM systems can classify products into families, categories and channels, measure and track the quality of product data, regulate users with roles and permissions, and manage the completeness and versions of the catalog. They can enrich product descriptions with technical and usage data, link images, videos and documents to the respective product and use a rules engine for the automatic enrichment of standardized attributes. PIM systems can localize and translate product information for each market and region, manage catalogs for each sales channel in a single system, select channel-specific attributes for each channel and consolidate all online and print channels via API-based connectors.

PIM systems and business transformation

PIM software prepares your company for digital transformation and lays the foundation for fully utilizing all the possibilities of digital product data management. PIM systems are needed by marketing professionals, product managers, e-commerce experts, sales professionals, IT professionals and CEOs who want to keep an eye on costs while thinking about increasing sales. All product information is in one place without duplicate data storage (single source of truth). The information is stored independently of its destination (catalog or e-commerce system). Efficient data maintenance is ensured by mass processing and search functions.

PIM systems and customer experience

PIM systems can syndicate catalogs to marketplaces and shopping channels that are not their own. They can benefit the entire team, including marketers, CMO and sales, the C-suite and IT. Your customer receives consistent product information across all relevant channels that align with available space. Defined quality gates ensure that only product information of sufficient quality reaches the customer. PIM systems improve the customer experience by providing consistent, accurate and comprehensive product information across all channels.

PIM systems and advanced technologies

PIM systems can be seamlessly integrated with cutting-edge technologies such as advanced AI tools thanks to their advanced architecture. They can speed up content creation and reduce the burden on marketing and product management by integrating GPT for automated content creation. PIM systems can increase customer satisfaction and loyalty by generating personalized content for different customer groups. They can ensure the quality and consistency of product information by integrating AI technologies, especially LanguageTool. PIM systems can automatically check grammar, style and consistency, minimizing manual revisions. PIM systems can automatically identify, extract and standardize relevant product data from a variety of unstructured text sources by integrating GPT.

PIM systems and workflow management

Processes can be defined and initiated automatically using workflows. Workflow management in PIM systems provides insight into all processes, which improves the accuracy and productivity of workflows. PIM systems can create and release content efficiently by defining different workflows for different content types or products and involving specialized subject matter experts. PIM systems can maintain an overview, no matter how complex or variable the requirements are, through role-based workflows from Kanban boards.

Introduction of a PIM system - preliminary considerations

Are you about to introduce a Product Information Management (PIM) system? The introduction of a Product Information Management (PIM) system requires careful consideration. It doesn't just affect one department, but has far-reaching effects within the company. Employee acceptance and the cooperation of all departments are crucial. Involving employees at an early stage to allay their concerns and taking individual departmental requirements into account are key factors for success.

Our products

Our customers

Get in touch with us!

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What is Composable Commerce?

Composable Commerce is a concept that enables companies to create scalable and customizable e-commerce platforms that best suit their individual needs. It is a software architecture that separates the front-end and back-end of a business, allowing the selection and combination of the best technologies to create a flexible and agile e-commerce architecture. Composable Commerce uses modern technologies such as MACH (microservices, API, cloud, headless) and JAMstack (JavaScript, APIs and markup) to be truly modern and future-proof. With Composable Commerce, components from different providers can be selected and combined into a single platform. These components are referred to as Packaged Business Capabilities (PBCs).

Packaged Business Capabilities (PBCs)

Packaged Business Capabilities (PBCs) are the building blocks of Composable Commerce. They focus on delivering a specific business function through clear and precisely defined business tasks. PBCs are software components that represent a well-defined business capability and serve as building blocks for larger app suites, all connected by an API. PBCs are autonomous and not dependent on external data or services to fulfill a task. The granularity of each PBC should be determined by business need and weighed against cost, complexity and time to market.

Flexibility and scalability of composable commerce

Composable Commerce is modular, which means that each component can be deployed, replaced or removed independently. This allows for greater flexibility, faster time to market and a better customer experience across all devices. Composable Commerce is flexible and enables the creation of fully customized solutions. It enables the creation of individual commerce experiences that are tailored to your customers' exact needs. Composable Commerce offers scalability. As your business grows and adapts to its customers, you need a platform that is tailored to your business.

Business benefits of composable commerce

Composable Commerce is business-oriented. A fully customizable system allows you to respond quickly and cost-effectively to changing market demands and increase the potential for innovation. Composable Commerce enables companies to select the best applications from different providers and combine them into a seamless technology platform. This means you are no longer dependent on a single vendor to meet your business needs. Composable Commerce provides a more flexible, efficient and cost-effective way for companies to build and manage their e-commerce platform, allowing them to adapt quickly to market changes and deliver a better user experience.

Speed and efficiency of composable commerce

Composable Commerce offers an API-centric approach. An API platform means you can avoid the lengthy process of integrating multiple components. Composable Commerce enables faster development and deployment of new features and functionality. This can help companies respond quickly to changes in the market or to customer needs. Composable Commerce can deliver new features and experiences up to 8 times faster, helping companies to meet customer expectations.

The future of composable commerce

The greatest strength of Composable Commerce is the ability to quickly customize your own e-commerce setup to meet the needs of your business now and in the future. Transitioning to a composable commerce platform requires careful planning and implementation to ensure that the platform meets all business needs and can be utilized to its full potential. Gartner predicts that organizations that have adopted composable commerce will outperform their competitors by 80% in implementing new features. Composable commerce is the next evolution in digital commerce technology, moving away from inflexible monolithic systems to a modular, component-based design.

Our products

Our customers

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What is a Headless CMS? Architecture, Features, and How It Works

What is a Headless CMS?

A headless CMS architecture separates back-end content functions such as creation, management and storage from front-end functions such as presentation and delivery. This architecture is the result of the evolution of the relationship between web content and content creation, addressing new content challenges and enabling the creation and management of necessary content for the target audience. Traditional, monolithic content management systems have two components: the front end and the back end. In a headless CMS, however, backend and frontend tasks are separated, allowing developers to code quickly and develop frontend experiences in their preferred language without being slowed down by restrictive backend technologies.

At its core, a headless CMS focuses purely on content management, without worrying about how it will be displayed. Content is structured and stored in a backend system, which provides APIs for content retrieval. These APIs enable seamless integration with various front-end applications such as websites, mobile apps, IoT devices, and digital signage. This gives businesses the ability to create and deliver content across multiple channels without being restricted by a fixed layout or presentation method.

Comparison: Headless CMS vs Traditional CMS

To better understand the concept, it's important to compare a headless CMS with a traditional (monolithic) CMS. In a traditional CMS, content and presentation are tightly coupled, meaning the same system controls both content creation and its display. This makes multi-channel content delivery complex, as each new platform requires additional customization or workarounds. This structure can limit flexibility and require significant manual work to adapt content for mobile, web, and other devices.

In contrast, a headless CMS allows businesses to focus solely on content, without worrying about its presentation. It enables content to be served via APIs to various platforms, allowing a consistent and flexible user experience across different channels, from websites and apps to smart devices and voice assistants.

Why 'Headless'?

The term 'headless' originates from software architecture principles and describes a system where the presentation layer (the 'head') is removed from the content management backend (the 'body'). This separation enables content to be delivered dynamically via APIs to any front-end application, allowing businesses to create personalized and flexible digital experiences - without the constraints of a monolithic system. Essentially, the content becomes \"headless\" because it no longer relies on a specific front-end interface to be meaningful or functional. This enables organizations to deliver dynamic, tailored content to a broader audience, whether through websites, mobile applications, or emerging technologies like voice assistants and digital signage.

How Does a Headless CMS Work?

The fundamental principle of a headless CMS revolves around an API-first approach. An API (Application Programming Interface) is the bridge that allows the back-end system to communicate with different front-end systems, delivering content seamlessly across multiple touchpoints.

In a headless CMS, content is stored and managed in a centralized back-end repository. When the content needs to be displayed, the front-end system requests the relevant data through the API, which serves up the content in the requested format. This method ensures that content is delivered consistently and flexibly, regardless of the front-end system in use. A Headless CMS serves as a structured content repository that allows front-end systems to request and retrieve content via APIs. Instead of pushing content actively, the API-driven approach enables on-demand access, ensuring seamless and flexible content delivery across multiple platforms, whether it’s a website, a mobile app, or even a voice interface..

This decoupled architecture makes a headless CMS particularly appealing for businesses that want to scale their digital presence across multiple platforms and touchpoints without having to repeatedly rework the back-end system for each new front-end interface. By focusing solely on content and utilizing APIs for delivery, businesses can maintain a unified content strategy while delivering personalized, engaging experiences for their customers.

Features of a Headless CMS

A Headless Content Management System (CMS) is designed to offer flexibility, scalability, and efficiency, especially for businesses looking to scale their content management across multiple platforms and channels. Below is a comprehensive list of key features of a headless CMS:

API-First Architecture

The defining feature of a headless CMS is its API-first architecture. This approach means that the system is designed to deliver content through APIs, rather than being tied to a specific front-end presentation layer. The API-first approach ensures that content is not tied to a specific presentation layer. Using REST or GraphQL APIs, front-end applications can query and retrieve structured content efficiently. This approach allows businesses to distribute content seamlessly across web, mobile, smart devices, and emerging platforms like AR/VR. APIs ensure that the content can be delivered in real-time, making the system more dynamic and responsive.

Content Delivery Across Multiple Channels

Headless CMS platforms enable true omnichannel content distribution. Whether it's a website, mobile app, digital signage, or voice interface, the headless CMS allows businesses to create content once and distribute it everywhere. This multi-channel flexibility allows businesses to maintain consistent branding and messaging while tailoring the user experience for different platforms, ensuring a consistent brand experience.

Decoupled Front-End and Back-End

In a headless CMS, the back-end (where content is managed) is decoupled from the front-end (the presentation layer). This separation offers unparalleled flexibility as businesses can choose any front-end technology (e.g., React, Angular, or Vue) to display the content. The decoupling allows for easier updates to the content without disrupting the user interface, providing the flexibility to make changes on one side without affecting the other. It also supports faster development cycles since updates to the presentation layer can be made independently of the content layer.

Customizable Content Models

Headless CMS platforms offer customizable content models that allow businesses to define how content is structured and organized. Unlike traditional CMS platforms, which often come with predefined templates or rigid content structures, a headless CMS lets users create custom content types based on their specific needs. Whether it's blog posts, product listings, or multimedia content, businesses can define their own fields and taxonomies to ensure that the content is aligned with their unique requirements and workflows.

Scalability

One of the primary advantages of a headless CMS is its scalability. Since the front-end and back-end are decoupled, businesses can scale their infrastructure independently to meet growing demand. The API-driven architecture allows easy integration with third-party services and tools, and as traffic grows, businesses can increase their resources accordingly without disrupting operations. This scalability is particularly advantageous for businesses expanding across different regions or platforms.

Content Personalization

A headless CMS offers powerful personalization capabilities, enabling businesses to tailor content based on user behavior, location, preferences, and demographics. With APIs delivering data across multiple channels, businesses can push personalized content to each user, creating a more engaging and relevant experience. Personalization is crucial for modern businesses that want to stay competitive and meet the expectations of their users in an increasingly digital world.

Omnichannel Experience

By decoupling content from the front-end display, a headless CMS enables an omnichannel approach. This means businesses can create and manage content in one central place and then push it to various platforms, devices, and channels, including websites, mobile apps, social media platforms, IoT devices, and more. The omnichannel feature ensures a consistent brand experience across all touchpoints while allowing for flexibility in how the content is presented based on each platform's unique requirements.

Multi-Language and Multi-Region Support

Many headless CMS platforms come with built-in capabilities for handling multi-language and multi-region content. Businesses operating in diverse global markets can easily create localized content for different languages, regions, or cultural preferences. With a headless CMS, it's easy to update content in one place and push it across all regional versions of the site, ensuring that users receive relevant and localized content, regardless of their location.

Faster Load Times and Performance

Headless CMS platforms are optimized for performance, as they allow businesses to deliver content efficiently through APIs. Since the content is delivered independently from the front-end layer, it reduces the complexity and the time required to render a page, resulting in faster load times. This is especially important for user experience and SEO, as faster websites tend to rank better and retain users for longer periods.

Enhanced Security

Since a headless CMS decouples the content management and delivery processes, security can be better controlled. With only the API being exposed to the front-end systems, businesses can implement more robust security measures, such as access control and data encryption, at the API layer. This reduces vulnerabilities and ensures that only authorized users or systems can access the content. Additionally, the decoupled architecture allows for more precise permission management, so different users can have tailored access rights based on their roles. However, since APIs are a key access point, businesses should also implement safeguards like usage limits, activity monitoring, and protective filters to prevent potential threats, such as unauthorized data access or excessive requests. With the right security measures in place, a headless CMS provides a strong foundation for protecting digital content.

Integration with Other Tools and Services

A headless CMS integrates seamlessly with other systems, including Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), e-commerce platforms, and marketing automation tools. These integrations make it easier for businesses to connect their content management systems with existing business processes, enhancing workflows, and ensuring consistency across various departments. APIs facilitate smooth data sharing between the CMS and these integrated systems, allowing for a more cohesive and streamlined experience.

Developer-Friendly

The flexibility and API-first nature of a headless CMS make it particularly appealing to developers. With a headless CMS, developers have the freedom to choose their preferred front-end technology stack, whether it’s modern frameworks like React or Angular, or more traditional ones. This flexibility allows developers to work in a familiar environment and optimize the content delivery process according to their needs. Additionally, many headless CMS platforms come with built-in developer tools like SDKs and comprehensive documentation, making it easier to get started and manage complex integrations.

Cloud-Based Architecture

Most headless CMS platforms are cloud-based, offering businesses the advantage of accessibility, remote collaboration, and easy scalability. With cloud-based solutions, businesses don’t need to worry about infrastructure management, as the service provider handles the heavy lifting. Cloud-based headless CMS platforms are also typically more cost-effective, as they offer pay-as-you-go pricing and eliminate the need for on-premises hardware.

Version Control and Content Auditing

Another essential feature of headless CMS platforms is content version control and auditing. Businesses can track the history of content updates, allowing for better oversight and accountability. If any issues arise, teams can revert to previous versions of content quickly, minimizing disruptions to the user experience. This feature is particularly useful for teams that handle large volumes of content and need to maintain consistency and quality control over time.

Role in Modern Web Development

In modern web development, a headless CMS plays a pivotal role in empowering developers to build highly flexible, scalable, and dynamic digital experiences. The separation between the back-end content management and the front-end presentation enables developers to use the best tools and technologies for each part of the process. Whether developers are using React, Angular, Vue, or any other front-end framework, they can pull content seamlessly from the headless CMS via APIs, allowing for a clean, performant, and custom-built solution tailored to their project's needs.

The Role of APIs in Headless CMS

API-first CMSs are similar to headless CMSs in that they also do not have a standard front end. Developers have the ability to create as many delivery layers as needed to deliver content in all new channels. The second core of a headless CMS are the interfaces, the APIs (often referred to as REST API or RESTful API). This is why headless CMS are also called \"API-first CMS\". The CMS can not only distribute content via the API, but also retrieve data or content from other systems, such as product databases or digital asset management systems. A headless CMS can connect any number of channels via APIs and supply them with content. Modern channels such as wearables or IoT devices are also compatible.

Advantages for Developers

Flexibility in Technology Choices

Developers are not limited to a specific front-end framework or content management system. With a headless CMS, they can use modern web development frameworks and languages of their choice, ensuring they are not restricted by legacy systems.

Streamlined Development Process

The decoupled nature of headless CMS allows front-end and back-end teams to work independently, speeding up development cycles. Additionally, developers can easily integrate third-party tools and platforms, creating a more efficient development environment.

API Integration

The API-first approach of a headless CMS makes it simple to integrate content with other systems, such as e-commerce platforms, customer relationship management (CRM) systems, and marketing automation tools. Developers can also leverage APIs for real-time content updates, enhancing user engagement.

Headless CMS Architecture

Technical Overview

Headless CMS is an architecture where the content management and content delivery layers are decoupled. The 'head' (the front-end) is separated from the 'body' (the back-end), allowing developers to deliver content across multiple platforms and devices without being tied to a specific display format. Instead of controlling how the content is presented, the headless CMS focuses solely on storing and managing content, which can then be accessed via APIs.

Key Components

Content Repository: Stores structured content, typically using a database, that can be accessed through APIs.
Content API: Provides access to the content, enabling different platforms to retrieve and display it as needed.
Admin Interface: A user-friendly platform where content creators and editors can manage content.
Front-end: The presentation layer, which could be any technology or platform, as it's not limited to a specific templating engine.

Benefits of the Architecture

Decoupled Nature: Separating the front-end from the back-end means developers can build the presentation layer with any framework, ensuring flexibility in design and functionality.
Adaptability: As digital ecosystems evolve, headless CMS can easily integrate with new technologies and platforms, making it easier to scale content across diverse channels.
Future-proofing: The flexibility of a headless CMS allows businesses to remain adaptable in a rapidly changing digital landscape, ensuring long-term sustainability.

Headless CMS in Development

Role in Modern Web Development

In today’s web development landscape, a headless CMS plays a crucial role by enabling developers to create omnichannel experiences. With an increasing need for websites, mobile apps, and IoT devices to access the same content, a headless CMS offers an efficient and flexible solution. It allows developers to focus on delivering personalized content to various platforms without worrying about integrating different content management systems for each one.

Advantages for Developers

Developers benefit from a headless CMS due to its flexibility and ability to work with multiple programming languages and frameworks. The decoupled nature allows developers to innovate with front-end technologies like React, Vue.js, or Angular while seamlessly pulling content from the CMS. Additionally, the structured content management provided by headless CMS improves workflows and simplifies maintenance.

Benefits of Using a Headless CMS

We delve deeper into the specific benefits of headless CMS in this article. However, the key advantages of a headless CMS are:

Improved Flexibility in terms of presentation and scalability.
Enhanced Speed and Performance by optimizing content delivery across multiple platforms.
Streamlined Workflow for developers and content creators alike.
Better User Experience across various digital channels.

The Advantages of Headless CMS for Multichannel Marketing

Headless CMS allows content to be created once and then published everywhere, reducing administration time and providing more effective, consistent experiences. They are technically very flexible and efficient. You can create unified digital experiences for customers across all channels and conduct omnichannel marketing. In a headless CMS, marketers can create content once and centrally (content hub). The content is then reused on all channels. There is no need to create or copy content multiple times and manage it side by side in multiple systems. The headless CMS is connected to all digital channels - i.e. all digital touchpoints - via the API. It not only supplies them with content, but can also collect data from all touchpoints.

The Role of Headless CMS in Digital Transformation

The increasing spread of IoT devices requires a headless CMS. Headless is therefore the key to IoT marketing. A headless content management system is a CMS that only has a backend, but no frontend (head). It is suitable for the centralized management of content for various channels such as websites, apps, online stores and POS systems. Content managers store individual content in the backend in a structured and unformatted (or format-neutral) form. The content is output to the various channels or front ends via APIs (interfaces). The same content can be customized and designed differently for each frontend.

Is a Headless CMS Right for You?

A headless CMS might be ideal for your project if:

You need to deliver content across multiple channels (web, mobile, IoT).
Your organization follows an omnichannel content strategy.
Your team requires greater control over the front-end development process.
You prioritize scalability and long-term adaptability in your content strategy.
Your website or application relies on dynamic pages with complex data structures.
You require robust integration capabilities with your existing tools and systems.

The Limitations of Headless CMS

Headless CMSs are not a panacea for all content challenges. What you gain in flexibility with this type of content storage, you lose in accessibility. When the CMS is \"decapitated\", there is no longer a way to share customer data between the frontend and backend in real time, which means experiences can't be personalized or content analytics performed. A pure headless CMS offers only rudimentary backend functionality for content authors and marketers. Its function is essentially to be a \"content database\" with interfaces. The headless CMS mainly manages marketing content, i.e. texts and images. For other data such as product data or large amounts of videos, other software solutions are better suited.

The Future of Content Management: Headless CMS

Headless CMS solutions are seen as the future of content management due to the increasing complexity of digital content and content creators, as well as growing user expectations. Brands can improve their content operations and provide a better experience for their customers by integrating structured content and content modeling in a headless CMS. The user experience with a headless CMS is fast, consistent and on-demand, as the client side does not need to communicate with the backend system - it only needs to render the content. Developers are no longer tied to programming languages they are not familiar with in the backend. They can develop user experiences in terms of look and feel and functionality using tools they know and love to use, and then publish the content everywhere using the latest APIs.

Conclusion

Headless CMS is a powerful solution that aligns with the demands of modern web development, offering flexibility, scalability, and efficiency. By separating content management from content delivery, it empowers developers to create versatile and future-proof digital experiences. If your organization is ready to embrace omnichannel strategies, a headless CMS could be the right fit to meet your needs.

NovaDB – The Future-Ready Headless CMS

NovaDB by Noxum is a powerful Headless CMS that meets these exact requirements. With its API-first approach, NovaDB enables seamless omnichannel content delivery, allowing businesses to manage and distribute content effortlessly across websites, mobile apps, and emerging digital platforms. Its flexible architecture supports rapid development, scalability, and secure content management, making it the ideal solution for companies looking to future-proof their digital strategy.

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NovaDB Headless CMS

A Headless CMS offers maximum flexibility and efficiency by freeing the creation, management and provision of content from fixed structures. Content can be created centrally and used seamlessly for websites, apps, e-commerce platforms or other digital channels. This enables faster time-to-market, better scalability and a consistent user experience across all touchpoints. The modern architecture improves performance, facilitates integrations and ensures future-proof digital strategies.

A Headless CMS may be right for your projects if you need:

Content Management Meets Product Data Management: CMS & PIM in One Platform

NovaDB combines a powerful content management system (CMS) with integrated product information management (PIM). In this way, editorial content and structured product information can be centrally managed, linked and displayed across channels – without any duplicate data maintenance.

As a product information manager, NovaDB enables the structured maintenance, versioning and media-neutral provision of product data. The close connection between CMS and PIM results in lean workflows, consistent content and faster time-to-market times.

The result: More efficient processes, less maintenance and a clear competitive advantage in all digital channels.

How Festool Leverages NovaDB: Interview with Product Manager Ulrich Klingeberg

Customers Who Benefit from Noxum NovaDB Solutions

NovaDB Headless CMS Features

NovaDB Visual Editor

Intuitive content creation with the first-class NovaDB Visual Editor

The intuitive interface of the NovaDB Visual Editor has been specifically designed for marketers and content creators to simplify the process of content creation and editing. With the visual editor, content modules such as images, videos, and text can be placed and flexibly rearranged using drag-and-drop.

A WYSIWYG editing experience is embedded directly in the NovaDB Visual Editor, allowing elements to be edited directly on the page. A preview view enables content to be reviewed before publication, ensuring accuracy and consistency.

Thanks to the omnichannel capabilities of the NovaDB CMS, content can be delivered consistently across multiple channels without needing to be created separately for each one.

The visual editor offers reusable components, enabling faster creation of landing pages and campaigns without having to build content from scratch each time.

Collaboration in NovaDB Headless CMS

The comment function in NovaDB enables direct and transparent collaboration. Users can add, edit, and delete comments in the \"Discussion\" tab on any content module. With the @Mention function, specific users can be tagged, ensuring they receive a notification and can respond promptly.

All comments are visible in the \"Discussion\" tab, providing clear and traceable communication. Users can edit or delete their own comments at any time. A confirmation dialog prevents accidental deletions, while a timestamped note remains after a comment is removed.

Role-based access controls determine who can view, add, or edit comments. This function enhances teamwork, promotes structured communication, and reduces misunderstandings—without the need for external communication tools

Notification system in NovaDB

The notification system in NovaDB ensures users stay informed about important updates and interactions. Notifications appear in the system's notification center and alert users to various events, such as completed jobs, new comments, or mentions in discussions. These alerts help streamline workflows by providing direct links to relevant content, enabling users to respond efficiently. Role-based access controls allow for tailored notification settings, ensuring that users only receive relevant information, thus improving collaboration and reducing unnecessary distractions.

When a user is mentioned with @username, they receive a notification that alerts them to the comment. These notifications appear in the system's notification center, ensuring that important discussions are not overlooked.

Customize Search Filters

With customizable search filters in NovaDB, search queries for content modules can be precisely refined to deliver exactly the desired results. Users can individually define which filters are available, adjust them, and further refine their search using comparison operators such as \"equals,\" \"contains,\" or \"greater than.\"

The advantage: By flexibly customizing the search, editorial teams save time and gain exactly the information they need.

With customizable list columns in NovaDB, users can tailor the display of search results to show only the information relevant to them. The column customization feature allows users to show or hide columns, rearrange them via drag & drop, and adjust their width. Additionally, data can be sorted by clicking on column headers. This flexibility enhances search clarity and improves overall efficiency.

Change history

With the change history in NovaDB, all modifications to content and product data remain fully traceable at all times. Changes are transparently documented and can be viewed directly in the History Tab, where details such as the timestamp, responsible user, and specific modifications are clearly displayed.

Thanks to versioning, previous changes can be easily compared—whether with the latest version, the previous modification, or the original content. Filter options also allow targeted searches for specific changes or users. These features enhance transparency, streamline collaboration, and ensure that all adjustments remain traceable at any time.

Multi-Language Support in NovaDB

NovaDB provides efficient language management to optimize content for international markets, streamlining multilingual content management, reducing manual work, and ensuring consistent brand communication across all markets.

Centralized control of all language versions: Create content once and manage multiple languages efficiently.
Flexible translation workflows: Parallel processing in separate work packages without affecting the main content.
Language and variant management: Adapt product names, prices, or campaign content for different regions.
Fast multi-channel publishing: Seamless distribution across websites, shops, and social media.
Scalable internationalization: Easily expand into new languages without additional effort.

Efficient data management through inheritance

Inheritance is a principle in which properties or values are transferred from superordinate to subordinate units. This allows structures to be organised efficiently, redundancies to be avoided and changes to be controlled centrally.

One example is the allocation of discounts for different markets: a company defines a general discount strategy that applies to all markets. However, individual markets can make specific adjustments, such as higher discounts for certain regions. If the basic discount changes, the adjustment is automatically adopted - individual deviations are retained. This principle ensures consistency and flexibility in the management of company data.

NovaDB Success Storys

Integrations, Add-Ins and Plugins

Use NovaDB Headless CMS with the Tech Stack You Choose

With its API-first design, NovaDB integrates seamlessly into your preferred environment

React Router
Nextjs
Gatsby
React
Angular
Vue
PHP

Modular and Composable Content Modeling, Reusable Components

The modular capabilities of NovaDB makes it ideal for solutions such as composable commerce. Users can structure their data that works for them and can have granular control over it. Every single field is customizable and can be re-used.

Re-usable components save time and effort for developers and marketers while building pages and content that need to be used over and over again.

Multi-channel Publishing

Single source for all your content, product data, and marketing materials. Everything stored in NovaDB CMS can be delivered to the platform of your choosing using the delivery API. Upload content once and use it everywhere.

Roles and Permissions

Granular field-level control for user access management, allowing control over who can edit or view content, down to specific fields.

AI Integration

Leverage GPT-based AI for content creation, content suggestions, and personalization, integrating cutting-edge tools into your workflow.

NovaDB Headless CMS: Developer-Focused Features

API-First Architecture

NovaDB Headless CMS is built on the MACH architecture (Microservices, API-First, Cloud-native, Headless). This ensures seamless integration and content delivery to any system that supports RESTful APIs. Both RESTful and GraphQL APIs are supported, enabling fast and easy data access.

High-Performance Content Delivery

API-first design, CDNs, caching, and scalable cloud infrastructure ensure content is delivered quickly and reliably, with optimizations for high performance.

Scalable Infrastructure

Real-time scaling to meet growing demands, with auto-scaling systems monitoring load and dynamically adjusting resources, using containerization for additional flexibility.

Decoupled Frontend and Backend

Having the front end and back end in two separate environments offers numerous benefits. Any updates or changes to one system will not affect the other. The decoupled backend helps in building additional user-facing solutions such as mobile apps, web stores, and POS systems without needing to create separate content sources for each solution.

Advanced Content Structuring

NovaDB allows users to create advanced content structures and hierarchies. Unlike traditional CMS solutions with predefined structures, NovaDB offers the flexibility to define your own content structure. It also includes an intuitive drag-and-drop interface to create the most advanced information silos.

Security and Compliance

NovaDB ensures your data is secure and compliant with various standards. It provides data encryption, role-based access control, vulnerability monitoring, and secure RESTful APIs. Supported standards include ETIM, ECLASS, BMEcat, and UNSPSC for data classification. We participate in the TISAX programme and are ISO27001 certified.

Experience the Future of Content Management

Get in touch with our team for a live demo. Be part of the change and build future-proof content management solutions.

Get in touch with us!

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In a remarkably short period of just six weeks, PFENNIG Reinigungstechnik GmbH, a leading provider in the cleaning industry, has introduced the NovaDB product information management system. This strategic decision was made in response to the increased requirements for digital product presentation and search on their website. The rapid and successful implementation and configuration of NovaDB has enabled centralized and efficient management and updating of product information, resulting in improved customer interaction on the website. This case report illustrates how NovaDB provides customized solutions without extensive customization or development work. It also highlights the system's ability to seamlessly adapt and grow with PFENNIG's business processes and continuously evolve.

Initial situation

PFENNIG Reinigungstechnik GmbH, an innovative family business with an established presence in the cleaning technology sector since 1974, decided to redesign its website. A central aspect of this redesign was to present the products in an appealing and clear way for their B2B customers and to enable an efficient product search. The tight deadlines for the relaunch required a fast and reliable solution for managing the product data. The decision to implement a product information management system (PIM) was based on the need to speed up product data provision, ensure efficient translation processes and traceability.

Decision for NovaDB PIM from Noxum GmbH

In cooperation with PFENNIG Reinigungstechnik GmbH and the consulting firm Inbeso Consulting GmbH, NovaDB was selected as the appropriate PIM system. NovaDB immediately met almost all requirements without the need for complex programming. The PIM system met their requirements for easy updating of data and information, traceability and translation.

Request the complete PDF via our contact form now!

Get in touch with us!

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NovaDB 4.0

Latest updates in our web application increase efficiency and user experience in information management and e-commerce

In the dynamic world of e-commerce, where the accurate management and attractive presentation of product information and content is critical to success, Noxum is pleased to introduce NovaDB 4.0. This major update has been specifically designed not only to increase work efficiency and improve usability, but also to respond to the complex challenges of digital commerce. Discover the multitude of benefits that NovaDB 4.0 offers to facilitate and optimize your daily work. Set new standards in information management and your e-commerce together with us!

Würzburg, February 29, 2024 - Noxum GmbH, a specialist in information management and e-commerce solutions, is proud to announce the latest updates to its advanced web application NovaDB. These updates are specifically designed to increase the efficiency and productivity of information management professionals, simplifying the management of complex data sets while optimizing the online shopping experience for end customers. At a time when accurate information management and ease of use are critical to success in a wide range of industries, these developments mark a significant step forward.

Significant improvements for information management and smooth e-commerce operations:

Web UI Optimizations: Improved duplication functionality of objects now ensures a seamless workflow and efficient product catalog management, for example.
Extended access from the application dashboard: New direct access options to essential functions such as favorites and recently used items make it easier for online retailers, for example, to quickly adjust their product offerings and efficiently manage inventory lists. The optimized layout enables fast and intuitive navigation, which leads to considerable time savings in day-to-day business operations.
Enhanced media content management features: The improved handling of Binary Proxy Objects (\"digital twin of binary data\") including preview and download options, simplifies the management of product images and videos, a critical factor for appealing product presentations in e-commerce.
Touchscreen optimization: Adaptation to mobile devices ensures that e-commerce managers can effectively manage their web stores on the move.
Improvements to dialogs and forms: New functions support a dynamic product catalog design and enable flexible adaptation to specific sales strategies.
Innovative drag & drop functionality: This enhancement affects changes and search results and facilitates, for example, the quick organization of product lists and promotions, enabling an agile response to market trends.
Enhanced search functions: The optimized search supports effective product discovery and selection, which simplifies the management of extensive product catalogs. Specifically, the search functions have been significantly improved with customizable search filters, advanced search filters for mixed searches and a new type-ahead feature.
Innovations for developers: The updates offer new integration options and improved security features that ensure a robust and flexible platform for the development of e-commerce applications, for example. Specifically, these include the use of the Razor API or the Delivery API in jobs, as well as improvements in security and flexibility in job management.

These updates underline Noxum's commitment to providing advanced solutions that support companies in information management and e-commerce in their efforts to work more efficiently and offer an outstanding shopping experience. We are convinced that these enhancements will have a significant impact on the e-commerce industry and significantly increase productivity and customer satisfaction.

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Speaking of the NovaDB 4.0 release

Updates improve the user experience and productivity in our web application

As part of our continuous efforts to simplify and improve data management for our customers, the update for NovaDB focused on a comprehensive revision of the user interface, which offers users a number of advantages that facilitate and optimize their daily work.

Würzburg, April 16, 2024 - Noxum GmbH, specialist for content management and editorial systems , is highlightingthe advantages of NovaDB 4.0 .In addition to the interesting technical features, this release focuses strongly on improving the user experience and enhancing the user interface.

User-friendly interface

We have fundamentally redesigned the NovaDB web UI. The redesign includes:

Access directly from the Application Dashboard: the \"Favorites\", \"Recent\", \"Worklist\" and \"Trash\" functions are now accessible directly from the Application Dashboard, giving you faster access to frequently used functions. In addition, application area tiles can now be saved as bookmarks, allowing you to reach important areas more quickly.
Improved main menu and dashboard navigation: The arrangement of actions in the main menu and dashboard has been redesigned for easier operation. This leads to more intuitive navigation and saves you valuable time in your daily work.
Extended functions for binary proxy objects (our nomenclature for the \"digital twin of binary data\"): Duplicate Binary Proxy Objects can now be previewed and downloaded, making it easier to access and manage files.
Touchscreen optimization: Usability on touchscreen devices has been improved to ensure smooth use even on mobile devices.
Dialogs and forms: Creating objects and editing lists has been simplified with new dialog functions. In addition, new attributes in forms enable a condition-controlled display and the definition of additional, object-related forms.
Drag & drop functionality: The new drag & drop functionality for changes and search results improves efficiency by allowing you to easily drag items to your favorites or worklist.
Enhanced search functionality: Search functionality has been greatly improved with customizable search filters, advanced search filters for mixed searches and a new type-ahead feature, helping you find the information you need faster.
New features in the jobs area: For developers, the updates offer new possibilities, such as the use of the Razor API or the Delivery API in jobs, as well as improvements in security and flexibility in job management.

Focus on customer benefits

With these improvements, the latest NovaDB update aims to provide you with the following benefits:

Time savings: the optimized user interface and improved access options allow you to complete tasks faster and more effectively.
Increased productivity: The enhanced search and filter functions as well as the improved drag & drop functionality allow you to organize and manage your data more efficiently.
Improved customizability: The ability to customize search filters and results columns allows for a tailored view of your data, tailored to your exact needs.

These updates are part of our commitment to providing you with a powerful and user-friendly application. We are convinced that these improvements will positively impact your working experience with our web application and increase your productivity.

Get in touch with us!

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NovaDB 4.1 Release

Information for technical users and IT professionals

This release again offers numerous improvements and new features: An enhanced web user interface, WebHooks service, improvements in the Core API and an extended Razor API, which aim to further improve efficiency and usability for technical users.

Würzburg, May 10, 2024 - Noxum GmbH, specialist for content management and editorial systems, is pleased to announce the availability of NovaDB 4.1.

Important updates in NovaDB 4.1:

Enhanced web user interface: the historical view of objects has been enhanced to show a complete transaction history without suppressing entries. Users can now filter transactions by user and attribute, and there is a new detailed view for transactions.
WebHooks Service: Introduced as a preview release, this service enables the conversion of Nova events into external API calls. This function is configurable through new system objects of the type \"WebHook Definition\" and aims to facilitate the integration of NovaDB into external systems.

Further development of the security architecture in NovaDB 4.1: Until now, external systems for key management have played an important role in the security architecture of many companies. NovaDB 4.1 now allows security-relevant processes to be controlled directly within the platform in the Core API and Razor API. More details here:

Improvements in the Core API: With the introduction of a new \"External API\" object type for encapsulating endpoints and credentials to external APIs and updating the JavaScript engine to Jint 3.0, NovaDB 4.1 strengthens its capabilities as the central nervous system for digital business processes.
Enhanced Razor API: This now enables the integration of return values from \"External API\" calls into both server-side and client-side code, increasing application customizability and interactivity.

End of support for older versions: With the introduction of NovaDB 4.1, support for versions 3.4 and older will be discontinued. Customers are strongly encouraged to upgrade their systems in a timely manner to take advantage of the latest enhancements and continued support.

Future-proof and adaptable: With these updates, Noxum reaffirms its commitment to technology innovation and customer satisfaction. NovaDB 4.1 is a testament to our ongoing efforts to deliver powerful and flexible solutions that meet the changing needs of the digital world.

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NovaDB PIM WordPress Plugin: Limitless Product Management

Are data inconsistencies, poor data quality, and slow loading product data causing you revenue loss?
Tired of updating product data manually and managing too many product variants and versions?
Still managing product data in spreadsheets?
Paying too much for custom coded solutions to manage product data?

The NovaDB PIM WordPress plugin was developed specifically for sophisticated e-commerce platforms, digital marketplaces and content-oriented websites. It helps companies to overcome the limitations of WordPress when managing complex product information.

Why Do You Need a Product Information Management Tool in WordPress?

Advanced headless product information management: Don’t let simple content editor tools limit you. Create and store advanced product information in a centralized location.
Complex data structures: Do you have products that require complex data structures and technical specifications? Store and manage it in a PIM system to easily modify it later in a few clicks.
Accurate product data everywhere: Always have the most accurate product information on your WordPress website.
Workflows for managing product data: Have your team collaborate on product information content creation. Assign certain products, categories, or content sections to your team members. Use the approval workflow to approve and push product data live.
Multi-language: Store and manage product information in multiple languages

NovaDB PIM Plugin for WordPress

NoCode data import: Import product data to WordPress using shortcodes. Zero programming knowledge is .
Centralized product information management: Your product data gets stored in NovaDB.
Secure and Safe: Your data is secure as it is stored independently in a separate place. Issues in your website environment don’t affect your product data in any way.
Make changes faster: Modify product data and update the content such as product description, price, and more, directly within the PIM system. There is no need to make changes to the website.
Scalability: Store thousands to millions of product information data without affecting load time. Suitable for small businesses and enterprises.
Real-Time Updates: Lightning-fast data synchronization. Faster load time = more revenue.
Re-usable components: All information is stored as blocks so that it can be reused anywhere. Update an element once, and it will be reflected automatically wherever it is used.

Who is the NovaDB PIM WordPress Plugin for?

Enterprise: Robust management of extensive headless product information.
Digital marketplaces: Seamless management and presentation of product catalogs.
Content-driven websites: Efficient presentation of product information.
Agencies: Tailor-made solutions for customers to effectively manage and present product information.

Features of NovaDB PIM

Advanced product data editing capabilities
Collaboration among multiple users to edit/update product information
Ability to handle large number of products
Customizable data fields
Centralized data storage, independant of the website
Make changes to product data without editing the website
Import/Export product data
Multi-channel syndication
Support for popular data standards
Version control, change management and audit trail

Customers Who Benefit from Noxum NovaDB Solutions

Get in touch with us!

\n ",[253],[991,992,993,994,995,996,997,998,264,999,1000,73],"NovaDB WordPress PIM Plugin",[291,295,4063,4064,293,296],"PIM (Product Information Management) For WordPress","The NovaDB PIM WordPress plugin combines PIM efficiency with WordPress flexibility to seamlessly manage and present complex product information.",[48],[94,95],{"_41":4377,"_46":4378},[1010],[101],[253],{"_13":4381,"_15":16,"_17":4382,"_35":4383,"_96":4395,"_102":3988,"_103":1038,"_104":4397,"_106":1014},"Noxum GmbH releases NovaDB 4.2 ",{"_19":1018,"_21":1019,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":1020},{"_37":4384,"_44":4386,"_41":4387,"_591":592,"_80":4388,"_74":4391,"_77":4392,"_76":4381,"_79":4381,"_92":4393,"_587":1031,"_51":4394,"_90":91,"_88":89},{"_39":4385},"\n

Noxum GmbH releases NovaDB 4.2

Focus on improved usability, accessibility standards and enhanced API functionality

With NovaDB 4.2, Noxum GmbH is setting new standards in terms of user-friendliness and technical flexibility. The improved functions and increased accessibility make the software more attractive and easier to use for both end users and developers. The extended API functionality and optimized update processes make integration into existing systems and project management even more efficient.

Würzburg, July 10, 2024 - Noxum GmbH, a leading provider of information management systems, is pleased to announce the availability of the latest version of its product database solution, NovaDB 4.2. This release places particular emphasis on improving usability and expanding API functionality to meet the demands of a modern and inclusive IT environment.

Highlights of the new version:

Increased usability and accessibility

The Web UI now complies with the \"Web Content Accessibility Guidelines 2.0\", which improves accessibility for all users, including people with disabilities.
Users can now view \"Supplementary Information\" on items directly in search results and lists, making navigation and information retrieval much easier.
The management and clarity of work packages has been significantly optimized through improved display options.
The search function is now more efficient as type-ahead is supported for all text-based features.

Extended API functionality - interesting for developers

The Delivery API now offers more flexibility and can answer requests to any work packages without pre-configuration.

New parameters such as \"resolveUnits\" and extended configuration options for External API objects offer developers extensive customization options and improved integration possibilities.

Discontinuation of support for older versions

Support for versions 4.0 and older will be discontinued in order to focus on the new version 4.2 and its benefits. Project installations should therefore be updated promptly.

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Legacy PIM system vs. headless PIM system

Author: Volker Römisch, Senior Software Architect at Noxum

In today's digital business world, the efficient management of product information is essential to remain competitive. Product information management (PIM) systems play a central role in how companies organize, manage and distribute their product data across different sales channels. Providing consistent and accurate product information is not only a technical advantage, but also a strategic advantage that contributes significantly to improving the product experience. An optimized product experience leads to increased customer satisfaction, higher conversion rates and ultimately stronger brand loyalty.

Companies are faced with the choice between two main approaches in the PIM area: the traditional, monolithic PIM system, also known as legacy PIM, and the modern headless PIM system.

Headless PIM systems are PIM systems in which the front end and back end are separated from each other and which follow the API-first approach.

Both approaches have their pros and cons, and choosing the right system can be critical to how well a company meets the growing demands of the market. In this article, we explore the differences between these two approaches and look at which is better suited to meet the needs of modern businesses.

What is a legacy PIM system?

A legacy PIM system is the traditional approach to product information management. This system, also known as a monolithic PIM, integrates all functions into a single, comprehensive application. All components and modules, especially frontend and backend, are closely connected and work as a unit. These systems were developed to bundle all essential product information management functions in a closed system, which gives them a high level of stability and reliability.

Advantages of a legacy PIM system:

Stability and reliability: Due to the tight integration of all functions, a legacy PIM system offers a stable and reliable platform for the management of product information.
Easy implementation: For companies that do not have high demands on flexibility and scalability, a monolithic PIM system can be an uncomplicated solution that combines all the necessary functions in a single platform.
All-in-one solution: As all components are integrated into one system, there is no need for additional effort to integrate and manage different modules.

Challenges of a legacy PIM system:

Limited flexibility: The tight integration of components makes it difficult to adapt the system to specific business requirements. Changes or extensions often require extensive development work, which leads to long development cycles.
Difficult scalability: Since the entire system functions as a single unit, the entire platform must be scaled, even if only a sub-area requires more performance. This can be inefficient and expensive.
Technical debt: Legacy systems are often based on older technologies that lose relevance over time. Maintaining and updating such systems can be difficult and costly, limiting the company's ability to innovate.
Difficult integration: One challenge of legacy systems is connecting to other systems, often due to the weaker focus on APIs. As there are no standard interfaces, this integration often has to be developed individually, which is time-consuming and costly.

What makes a modern headless PIM system?

A modern headless PIM system is a flexible solution for product information management that is designed to offer companies greater adaptability and scalability. In contrast to legacy PIM systems, they are often based on the MACH architecture, which stands for microservices, API-first, cloud-native and headless. This architecture enables companies to develop highly scalable and flexible systems consisting of independent microservices. Each microservice fulfills a specific function and can be scaled or updated independently of each other.

The API-first approach, one of the most concise differentiators, ensures seamless communication between the microservices and enables easy integration of third-party providers. The cloud-native component ensures that the system runs on modern cloud platforms, which increases scalability and availability. Finally, the headless structure separates the backend from the user interface, allowing companies to develop customized frontends for different channels.

Advantages of a headless PIM system:

Flexibility and modularity: By separating the front end and back end, companies can develop customized user interfaces for different channels such as web stores, mobile apps, online marketplaces and maintenance interfaces without having to make any changes to the back end.
Scalability: Thanks to the modular structure, companies can easily expand their systems and adapt them to changing business requirements. This makes it possible to scale and adapt individual components independently of each other.

API-first architecture: A modern PIM system uses an API-first architecture that enables seamless integration with other systems and tools. This makes it easier to adapt to new technologies and the existing infrastructure can be expanded efficiently.
Agility and innovation: The decoupled structure of headless PIM systems enables companies to react more quickly to market changes and integrate new technologies such as AI. The front end and back end can be developed independently of each other, which shortens development cycles and reduces the time to market for new functions.

Downstream of a headless PIM system

Technical requirements: Headless PIM systems require a certain level of technical expertise, particularly in dealing with APIs and modern cloud architectures. Companies should be prepared to invest in the appropriate training and possibly additional technical support.
More complex management: Managing the various components of a headless PIM system can be a little more involved, as multiple microservices and APIs need to be coordinated. However, with the right planning and system administration, this challenge can be easily overcome.

Lack of an all-in-one solution: As headless systems are modular, they often lack the all-in-one convenience of a legacy PIM. Companies have to get used to the integration of different components, but these offer greater flexibility. There are software manufacturers who offer additional modules that enable a modular, quasi all-in-one solution. These modules are designed to work together seamlessly and combine the benefits of modularity with the convenience of an integrated solution

Example from practice

A practical example of the use of a headless PIM system is a retail company that operates both a web store and a mobile app. With a headless PIM system, the same backend that manages product information, pricing and inventory can serve both front ends. While the development team introduces new functions and a modern design for the mobile app, the web team can adapt the user interface of the web store in parallel without having to change the backend or the data structure. Thanks to the API-first architecture, both front ends access the same up-to-date data, which ensures a consistent user experience. This flexibility allows the company to respond more quickly to market trends without downtime or system conflicts.

Result

The decision between a headless PIM and a legacy PIM depends largely on a company's individual requirements and objectives. Legacy PIM systems offer a stable and comprehensive solution that can be particularly suitable for companies with manageable requirements or limited IT resources. These systems are ideal for organizations that prefer an integrated solution that combines all basic functions in one package. However, legacy PIMs often reach their limits as organizations grow and requirements change. They are also often more costly to operate as they incur higher maintenance and infrastructure costs. Implementing new features and updates can also be more complex and expensive with legacy systems.

In contrast, headless PIM systems offer a flexible, scalable and future-proof alternative that enables companies to adapt quickly to a dynamic market environment. Thanks to their modular architecture, companies can expand, integrate and optimize their technology as required. This not only increases the ability to innovate, but also helps to reduce operating costs and increase efficiency.

Another key advantage of headless PIM systems is their ability to significantly improve the product experience. As user interfaces can be developed independently of the backend, companies have the ability to offer personalized and consistent experiences across all channels. At a time when customer expectations are continually rising, this offers a significant competitive advantage.

Conclusion

At a time when adaptability and innovation are becoming increasingly important, headless PIM systems offer many advantages, particularly in terms of flexibility and scalability. They enable companies to respond efficiently to market changes and expand their digital infrastructure in a targeted manner. However, legacy PIM systems still have their place, especially for companies that rely on integrated solutions and have less need for constant customization. Depending on a company's specific requirements and goals, a legacy PIM can provide the stability needed, while a headless PIM is a more modern, future-oriented option. Companies should carefully consider both approaches to find the solution that best fits their long-term strategy.

Advice on your optimal PIM solution: support with decision-making and implementation

As a consultant, I see it as my task to support you in finding the right system and to offer you competent assistance during implementation and integration. My aim is to work with you to find a solution that not only meets your current requirements, but also supports future growth targets and secures your long-term competitiveness. Whether you opt for a flexible, future-oriented headless PIM or a tried and tested legacy PIM, I will be on hand to advise you on the best possible decision for your company.

Get in touch with us!

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About elio GmbH

elio is an IT service provider with a focus on e-commerce and digital experience. For more than 20 years, elio has been supporting medium-sized companies and corporations in their digital transformation. The integrated solution provider offers comprehensive services for the development, optimization and management of digital platforms (B2B, B2C, D2C). To this end, elio combines leading and innovative technologies with powerful individual developments. In this way, elio offers the best conditions for companies to create a stable, sustainable and agile digital infrastructure - the basis for successful e-business.

elio's range of services is divided into three areas:

Digital Solutions: Development and implementation of specific digital solutions.
Online stores, online marketplaces, shop-in-shops, content management systems and digital experience platforms, e-procurement platforms, catalog systems, interface connections, apps, AI solutions and much more.
Digital services: Tools for successful web applications.
Web development, performance optimization, UX/UI design, online marketing, iPaaS data integration, cloud hosting.
Digital Consulting: e-business consulting and training.
Technical consulting, design consulting, marketing consulting, legal consulting & technical expertise, financing consulting, developer training, design training, marketing workshops.

Well-known companies from a wide range of industries rely on elio: Douglas, Cube, Leuze, Bosch grow Platform, Yours Truly, Eintracht Frankfurt, Würth, memo AG, sodexo, Dictum and many more.

Rely on the experts at elio for your digital transformation: contact us now (elio-systems.com)

Target group and reference customers:

Suitable for every industry
Company size: from SMEs to large corporations
B2B, B2C, D2C
Reference customers: Douglas, Cube, Leuze, Bosch grow Platform, Yours Truly, Eintracht Frankfurt, Würth, memo AG, sodexo, Dictum

Key facts about elio:

IT service provider
Founded: 2000
150 colleagues
Locations in Gießen, Frankfurt am Main, Heilbronn, Würzburg
▷ elio GmbH | IT agency for your e-business solutions (elio-systems.com)

The partnership between elio and Noxum is a milestone for the integration of NovaDB into the IT infrastructure. Together, we offer tailor-made solutions that optimize business processes and equip companies for the future.

Get in touch with us!

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About synQup

synQup is a cloud-based integration platform for managing data. As a holistic iPaaS solution, synQup replaces individual interfaces between systems and ensures the standardized integration of various data sources in a single central integration platform. In addition, the flexible and scalable middleware also supports data migration, data management, data security and data automation.

With the partnership between synQup and Noxum, we are writing a new chapter in the integration of NovaDB into the IT landscape. Together, we enable the effortless synchronization of product information across all sales channels.

Target group and reference customers:

Suitable for every industry
Company size: from SMEs to large corporations
B2B, B2C, D2C
Reference customers: Cube, Dictum, memo, Leuze, Wild Beauty, Sanha

Key facts about synQup:

iPaaS solution
40+ colleagues
Locations in Gießen, Frankfurt am Main, Heilbronn, Würzburg
synQup - iPaaS Data Integration

Get in touch with us!

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Release of NovaDB 4.3

Smart optimizations for smart processes

With the new NovaDB release, Noxum brings targeted improvements that accelerate the workflow: An extended Kanban board, simplified authorization management and optimized display of metadata from external files such as images or PDFs facilitate daily use and increase productivity.

Würzburg, September 2, 2024 - Noxum GmbH, a leading provider of information management systems, presents the latest update of its innovative NovaDB platform. The latest release brings a variety of smart optimizations aimed at accelerating work processes and making everyday work even more productive.

This update of NovaDB focuses in particular on increasing efficiency in the management and processing of data and workflows. The enhancements, such as the extended Kanban board and the intuitive operation of rights assignment, make the handling of tasks and authorizations particularly intuitive and flexible - exactly what modern companies need.

Optimizations that make the difference

The revision of the Kanban board offers users new functions and enables work processes to be carried out directly on the board. With just a few clicks, new tasks can be created, objects can be edited en masse or processes can be started. This simplification reduces the need to switch between different interfaces and saves time.

Another highlight is the simplified management of authorizations. Thanks to the new \"All NovaDB users\" group, the effort involved in rights management is noticeably more intuitive without compromising security. This is particularly valuable for companies with a large number of users and complex authorization structures.

Users also benefit from an improved display of metadata from external files and an optimized user interface for icons, tree structures and thumbnails. These details make working with NovaDB particularly efficient and pleasant.

For a smooth workflow - today and tomorrow

The update also addresses the need to integrate processes seamlessly into everyday work. The improved display and orientation in the job logs enables better tracking of ongoing tasks. This allows companies to focus on the essentials and complete projects more efficiently.

With this release, Noxum once again proves that it responds to the needs of its customers and provides the tools that modern companies need for smooth operations.

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TRUMPF, a global leader in the production of machine tools and laser technology, is constantly faced with the challenge of optimizing its customers‘ production processes and increasing the efficiency of internal development processes. Human-machine interfaces (HMI), i.e. the interfaces for communication between man and machine, are one element of this. In particular, the management and translation of error messages communicated via the user interfaces are crucial for rapid problem resolution and maintaining production processes.

TRUMPF was now reaching the limits of its existing solution: The management of error messages was cumbersome and the translation process for the globally distributed production sites was inefficient. In view of the challenges posed by the limitations of the previous system solution, the company decided to explore an efficient alternative. The priority was to find a solution that would not only improve user-friendliness, but also optimize the translation and distribution processes for error messages. Considering cost and time savings, TRUMPF did not pursue a specific in-house development, but instead sought a modern standard software that could meet their complex requirements without extensive customization. The choice fell on NovaDB from Noxum, a system that is tailored to TRUMPF‘s needs with its tailor-made functions and customization options.

NovaDB Application Packages

Advantages for TRUMPF

Simplification and automation
Increasing data integrity
Improving text quality
Optimizing of the translation processes

Get in touch with us!

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Developer focus: Faster and smarter development with NovaDB Headless CMS

NovaDB Headless CMS provides developers with powerful tools for efficient content management and seamless delivery, accelerating development processes. Stay flexible in your choice of framework technologies. NovaDB Headless CMS supports: Astro, Gatsby, React, Angular, Nextjs, PHP, Nuxt, React Router, Vue and many more. Learn more on GitHub: Explore our website template here.

Choose your favourite technology – More Coming soon!

Why Developers Love NovaDB Headless CMS

API Flexibility (RESTful & GraphQL) and Fast Data Handling

Powerful GraphQL and RESTful API allows developers to build and deliver the content and data to any channel they choose. Build complex solutions without compromising performance.

Re-usable component-based architecture

Re-using content components improves efficiency and performance. It reduces redundancy as well. Making changes are easy as you have to update an element only once.

Custom content architecture

Create custom content fields, blocks and hierarchies as per the requirements. Don’t be restricted to using templated content editors and structures.

Webhooks

Trigger specific actions when events occur. Automate tasks within the CMS system whenever something happens in an external environment.

Preview and Production Environments

Work packages and environments to test your developments before going live. Create branches, or set up multiple environments for development, testing, production, etc.

Version Control and Branching

Track changes just like how you would on an IDE. Work on several branches, merge them when you are finished. Track the changes and revert if needed.

Authentication with NACS and Azure AD

Manage users within Azure AD or Noxum’s own NACS. Manage roles and permissions centrally.

Data Security Standards

NovaDB Headless CMS follows security standards such as GDPR, ISO 27001, and other compliance standards. Your data is secure with us.

Audit Logs and Monitoring

Audit logs and monitoring allows developers to track all activities within the CMS, making troubleshooting easier.

PaaS and SaaS

NovaDB is available as both PaaS and SaaS. Both have their own advantages. NovaDB allows developers to choose a model that works best for their infrastructure.

Customers Who Benefit from Noxum NovaDB Solutions

How can developers leverage NovaDB CMS

Define your content architecture. Decide the type of content and create fields and hierarchy
Use API to access the content
Render the content using the framework of your choice

Integrations

NovaDB Headless CMS provides developers with full flexibility in choosing their preferred technologies. With seamless integrations into modern frontend frameworks and tools like React, NextJS, Gatsby, Angular, Vue, and Tailwind, the platform enables the creation of powerful, scalable web applications and user interfaces. Whether you're building dynamic single-page applications, server-side rendered websites, or highly customizable UI designs, NovaDB Headless CMS supports you in efficiently connecting your projects to a flexible and secure backend infrastructure.

Plugins and Add-Ins

NovaDB Headless CMS expands its functionality through a wide range of plugins and add-ins that enable seamless integration of existing tools into content management processes. With connections to WordPress, Excel and Adobe InDesign, content can be efficiently managed, edited, and published. These integrations simplify collaboration between teams and enhance productivity by incorporating proven tools into the modern content workflow.

Get in touch with us!

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Customers Who Benefit from Noxum NovaDB Solutions

Why Marketers & Content Creators Love NovaDB Headless CMS

Omnichannel content delivery

Deliver consistent content across all channels. Centralized content management for web, mobile, and more. API-First approach helps you deliver the content to any channel.

Intuitive Content Creation Interface

Intuitive interface to simplify the process of creating and editing the content. Drag and drop elements to rearrange the content blocks. Write without worrying about technical complexities.

Re-usable content across channels and campaigns

Save time by creating and managing re-usable content blocks. Repurpose elements such as product description, blog posts across multiple pages or channels.

Faster time to market

A visual editor combined with a Headless CMS enables quick changes without relying on developers. Accelerate the publication of your marketing materials.

Content structing

Create advanced content hierarchies and structures easily. Break down larger content pages into smaller blocks and elements that can be re-used across many channels.

Faster loading pages

Complete flexibility in performance optimization. The headless architecture ensures frontend performance by fully separating content management from presentation.

Collaboration across team members

Build collaborative workflows for your team members to edit and publish content. Assign tasks, review and publish via built-in Kanban board.

Multi-lingual support for global presence

Manage content for global audience. Publish content in any language you choose.

Seamless integration with analytics tools

Integrate with powerBI for analytics. Gain real-time insights into how your campaign and content is performing.

Optimized for SEO

Control all SEO elements such as title, meta description, URL, and more. Optimize your website for SEO and rank higher.

Independence from development and IT teams

Publish content and build pages without relying on technical teams. Directly make changes and deploy.

Learn more about NovaDB Headless CMS

How Can Marketers & Content Creators Leverage NovaDB CMS

Create, edit and publish content
Collaborate among team members. Distribute to multiple channels (website, mobile apps)
Optimize and update in real-time

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PIM vs. ERP: Difference and How They Work Together

Many companies that already use an Enterprise Resource Planning (ERP) system often ask themselves the question: \"Why should I also invest in a Product Information Management (PIM) system?\" This question arises because ERP systems could also map product information as a central platform for managing master data such as article numbers. However, ERP systems are not designed to manage complex product information such as technical data or marketing content. Customizations to integrate these functions would often be too expensive, inflexible and time-consuming. A PIM system, on the other hand, offers a central database for the entire company, which ensures that uniform product data is available and that all authorized individuals can access this information.

The separation of the two areas is particularly important as companies should only grant access to ERP systems to a small number of people in order to protect business-critical data. The PIM system, on the other hand, must be accessible to many people from different areas, as the PIM data should be known throughout the company and, if necessary, published on the website.

PIM Explained

A Product Information Management (PIM) system helps in centralizing product data. It acts as a single source of truth for all product -related information. This data can be distributed and accessed via various channels such as websites, mobile apps, catalogues and more.

ERP Explained

ERP has a broader objective as it is integrated into various departments and processes within a company, including but not limited to product data management. ERPs are used to create processes and workflows across an organization. Some organizations use ERP for storing product information, but they are not optimized for managing complex product data.

PIM vs ERP: Key Differences

Some major differences between PIM and ERP are:

Purpose

A PIM system is specifically built for managing and enriching product data, thereby making it the ideal solution for the same. Its data structure, workflows, and features are tailored to centrally maintain product data and efficiently distribute it across multiple channels.

Whereas ERP systems serve as a central platform for managing business resources, including finance, procurement, manufacturing, and human resources. Product data is only a small part of ERP systems and is not as comprehensive as a dedicated PIM system.

End users

PIM systems are usually handled by teams directly involved with products, such as product managers, marketing teams, e-commerce specialists, sales department, etc.

ERP systems are used by Finance, HR, operations, procurement and any other team that depends on such a system. Typically, ERP users rely on enterprise-wide data for operational purposes.

Data

PIM system holds product data such as technical specifications, marketing materials, creative assets, structured catalog information, etc. It helps organizations provide high-quality product data across various formats and channels.

ERP holds comprehensive business and operational data, such as financial records, inventory levels, supply chain information, and production planning.

Integration

PIM systems are usually integrated with marketing and commerce channels, online marketplaces, content management systems (CMS), and print publishing solutions to ensure consistent product information delivery across all sales channels. Whereas ERP systems are integrated with accounting tools, supply chain, back-office applications and other operations related systems.

Can ERP and PIM Work Together?

While the ERP system is geared towards managing master data such as article numbers, prices, stocks and transaction data such as orders and stock movements, a PIM system focuses on managing technical data and marketing content such as product descriptions, specifications and media content. Instead of viewing PIM and ERP as competing systems, they should therefore be seen as solutions that complement each other perfectly. The interaction of the two systems enables a clear separation of tasks and ensures that product-related information and information on the ordering and delivery process is managed consistently and efficiently.

The main advantages of integrating PIM and ERP are explained in more detail below.

The Complementary Nature of PIM and ERP

ERP systems focus on managing master data such as stocks, prices and article numbers as well as business transactions such as orders and deliveries. PIM systems, on the other hand, manage complex product data and marketing content. Both systems work in a complementary way and complement each other in their specific areas of responsibility.

Clearly define which data is stored in each system

A clear separation of responsibilities for data management is essential: article numbers and master data should always be generated and maintained in the ERP system, while technical data and marketing information are organized in the PIM system. This reduces the risk of errors.

Advantages of integrating PIM and ERP

Data consistency and uniform data source:

The integration of PIM and ERP creates a uniform and central source for all product information. This ensures that all departments and sales channels work with the same, up-to-date data and inconsistencies are avoided. For example, a change to the product description in the PIM system can automatically update all relevant sales channels without the need for manual corrections in different systems.

Error reduction and increased efficiency:

The synchronization between PIM and ERP takes place in defined processes, which reduces manual data entry and improves the accuracy of the data. Imagine a new item is created in the ERP - this process is automatically transferred to the PIM system so that technical data and marketing content can be easily added.

Process automation and resource-efficient product data management:

Many manual processes can be made more efficient. Selected changes made in the PIM can be transferred to the ERP in defined processes or after approval, and vice versa. This significantly reduces the administrative burden and enables companies to use their resources more efficiently while maintaining data consistency between the systems.

Data update and synchronization:

One example here is the synchronization of new products between ERP and PIM. When a new item is created in ERP, the basic master data is managed in ERP, while PIM adds the technical data and marketing information. This synchronization takes place in defined processes or time-controlled workflows to ensure that all relevant sales channels can access the latest information without unnecessarily overloading the systems. Depending on requirements, data can be manually checked or approved before it is synchronized between the systems.

Faster time to market and faster product updates:

An integrated system enables companies to bring products to market faster. Changes made in the PIM can be propagated to relevant systems and channels according to defined processes or approvals, enabling controlled and accelerated product updates. This is particularly beneficial where product information changes frequently and needs to be adapted quickly. The integration ensures that all important information is available in the right places in a timely manner without losing control.

Flexibility in adapting to the market:

While an ERP system acts as a central management system that controls master data and operational processes such as inventory, finance and order processing, a PIM offers the flexibility required to efficiently distribute product-related information such as technical data, specifications and marketing content across various sales channels. New product variants or changes can be created and specifically adapted in the PIM, while the ERP ensures the smooth management of central business processes. This enables companies to react more quickly to market changes and bring products to market efficiently and consistently.

Conclusion

Summary of the advantages:

The integration of PIM and ERP systems enables companies to future-proof their processes. The clear separation of responsibilities ensures efficient management of product information and supports greater flexibility for market adjustments in the long term.

PIM and ERP: Different worlds remain

It is important to understand that PIM and ERP systems will remain separate worlds in the future, as they each fulfill specific tasks. While ERP systems are optimized for master data and operational processes, the PIM is responsible for managing fine-grained product information, such as technical data and marketing content. Attempts to add PIM functionalities to ERP systems usually result in sluggish and cumbersome systems. Technical specifications and variations belong in the PIM to avoid a bloated ERP system.

The future of PIM-ERP Integration:

Increasing standardization will make the interaction between PIM and ERP easier and smoother in the future. Although there is currently no universal standard interface, the development towards more flexible integration solutions will continue. This will enable companies to utilize the strengths of both systems even more efficiently.

Support

How we can help you:
Our experts are available to help you integrate PIM and ERP. We offer customized solutions that meet your specific requirements and take your business to the next level.

Contact information:
Contact us to learn more about how you can benefit from a PIM-ERP integration and how we can help you optimize your business processes.

Get in touch with us!

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Get started with one of our React Router templates

Follow these steps to set up your local development environment with NovaDB and React Router

Request your API-Key here
Choose a template from the Github repo
Run the create-router CLI
Replace <example> with the folder name of the example you are interested in
```
npx create-react-router@latest --template noxum/novadb-reactrouter-examples/<example>
```
Create a project folder, initialize a git repo if you wish, and install all node packages. If this is done, change directory into your created project folder
Enter the API data you have received from us
Rename the file .env.template to .env and enter your API information.
Run the dev server with
```
npm run dev
```

Learn more on Github!

Get in touch with us!

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What is Omnichannel Commerce?

Omnichannel commerce represents a cohesive and integrated retail approach that creates a seamless and uniform shopping experience across multiple customer touchpoints. These touchpoints span physical stores, websites, mobile applications, social media platforms, and other online and offline channels. The goal of omnichannel commerce is to ensure that customers experience continuity and consistency in their interactions with a brand, regardless of the platform or method they choose to shop with.

At its core, omnichannel commerce aims to eliminate friction throughout the customer journey. Whether a customer starts their journey on a smartphone, transitions to a physical store, interacts over social media, or completes a transaction through an online checkout, omnichannel strategies ensure that the experience remains smooth, intuitive, and personalized. This approach leverages the strengths of both physical retail spaces and digital shopping to address changing consumer expectations around convenience, personalization, and choice.

Omnichannel commerce is more than just technology or strategy—it reflects a commitment to delivering exceptional customer experiences and value across every touchpoint, meeting customers where and how they prefer to shop. By consolidating data from these varied interactions, businesses can gain deeper insights into customer behaviors and preferences, enabling them to predict trends, tailor marketing efforts, and refine operational strategies. Ultimately, this leads to not just customer satisfaction but also operational agility and efficiency for the business.

The strength of omnichannel commerce lies in its ability to connect these multiple channels into a single, smooth system. This connection allows brands to better understand customer journeys, predict purchasing preferences, and streamline operations to align with evolving consumer habits. It creates a frictionless customer journey while also fostering brand loyalty through personalized interactions, real-time engagement, and seamless service across all platforms.

Benefits of Omnichannel Commerce & The Problems it Solves

Better Customer Experience

Omnichannel commerce connects to customers wherever they are and switches seamlessly between channels. Customers may browse on a phone, add to their cart, and close the transaction in-store. Such an experience with less friction enhances customer satisfaction.

Better Collection of Data

Analyzing data from multiple touch points implies that businesses understand what their customers want and do. Richer data allows for more-personalized marketing, thus creating more intimate customer relationships and loyalty.

Increased Loyalty and Retention of Customers

Omnichannel strategy increases loyalty among customers because the shopping experience becomes more convenient and tailored. Channel integration without fragmentation also gives a brand flexibility in terms of the way the customers want to interact with it, hence increasing retention.

Operational Efficiency Enhancement

With the help of omnichannel commerce, inventory management, order processing, and customer care would all become streamlined. Retailers can have stocks in place without problems in different locations and create a robust and cohesive operation that easily transforms with shifting customer demands.

Improved Sales

Research indicates that multi-channel shoppers spend more than those who tend to shop through only one channel. Cross-channel interaction forces customers to spend more frequently and in higher quantities which means improved sales.

Omnichannel Commerce Implementation Strategy

Omnichannel commerce is about executing an orchestra of flawless strategy that aligns with business objectives and meets customer expectations. The following are some steps for this:

Customer Journey Mapping

Customer journey mapping is critical to the success of omnichannel commerce because it provides a comprehensive visualization of a customer's interactions across all touchpoints—both online and offline. It enables businesses to analyze and understand how customers engage with their brand at every stage of their journey, from initial awareness to purchase and beyond.

This helps businesses understand at which stages of the customer journey the customer's behavior and preferences change, so that they can optimize experiences and engage the customer on a deeper level. Customer journey mapping allows brands to track the path customers take through various channels and identify friction points or areas where their needs might not be fully met.

These stages map out how brands align messaging, technology, and services to customer needs at every touchpoint. It ensures customers get the right experience, convenience, and personalization whether they browse on a website, visit a store, use a mobile app, or track an order. A well-crafted customer journey map can help businesses design seamless yet personalized experiences that meet and even surpass customer expectations.

Systems and Channels Integration

All systems need to work together to give you a 360-degree view of every interaction that each customer has with your brand. For example, businesses can adequately run their operations and have stronger customer relations by linking CRM systems with point-of-sale systems and inventory management software.

Establish Balanced Messaging

Achieve a Single Consistent Brand Message. Omnichannel commerce is the only way to attain a single, consistent brand message and experience. Marketing materials, promotional messages, and customer service should all reflect the same voice and branding.

Data Analytics

Start using data analytics to understand what behavior your customers are exhibiting. With this data, you can personalize experiences, create targeted marketing campaigns, and use it to identify potential bottlenecks in the customer journey.

Inventory and Supply Chain Optimization

True real-time inventory visibility across all channels will help to ensure that there is never a stock out, yet not a lot of excess at the same time. Solutions that allow for centralized tracking of stock can do much to reduce inefficiency as well as speed up fulfillment.

Embracing Flexibility and Innovation

Omnichannel commerce is constantly in flux, and new tools and channels are unveiled frequently. Businesses must learn to adapt and innovate to continue to be competitive.

Technology and Software Requirements for Successful Implementation

The right technology stack has to be adopted to back up a strong omnichannel commerce strategy. The main software requirements are:

Customer Relationship Management (CRM) Systems

A robust CRM system allows businesses to track customer interactions, preferences, and purchase history across the board. It supports efforts at personalization and better service to customers by granting access to rich data about customers.

Point-of-Sale (POS) Integration

Modern POS should be online and offline connected to facilitate easy and seamless transactions. They allow BOPIS, pickups from stores for online orders besides returns in-store from orders bought online-the services that customers are demanding more.

Inventory and Order Management Software

Real-time tracking of inventory across all channels is one aspect of avoiding stock outs or selling more than what is available. Centralized order management also ensures that orders get filled up quickly to be delivered on schedule with minimum inconvenience caused to customers while reducing operational costs.

Data Analytics Platforms

Data analytics products aggregate and analyze data coming from different channels. This enables businesses to know where things are going right and where things need improvement-from marketing campaigns to optimizing inventory.

NovaDB Product Information Management (PIM)

Efficiently managing and centralizing product information across multiple channels is essential for retailers aiming to deliver seamless customer experiences. NovaDB Product Information Management (PIM) offers a robust, integrated solution for consolidating and organizing product data across all touchpoints. Designed to enhance scalability, accuracy, and speed, NovaDB PIM ensures that businesses maintain real-time inventory visibility, streamline operations, and enable dynamic content updates across channels.

With NovaDB PIM, retailers can efficiently manage vast amounts of product data while ensuring consistency and accuracy across every customer interaction—whether online, in-store, or via mobile platforms. Its intuitive structure allows for real-time updates on inventory, order status, and product details, empowering retailers to respond quickly to shifting demand and operational needs.

By leveraging NovaDB PIM, businesses can integrate data insights, strengthen omnichannel operations, and enhance the customer journey by ensuring product availability and transparency across all shopping touchpoints.

Key Challenges in Omnichannel Commerce and How to Overcome Them

System Integration

System integration from disparate systems, including POS, CRM, and eCommerce platforms, is often a challenge. This is less complicated using API-driven integrations or when working with providers that offer plug-and-play solutions.

Data Management and Analysis

Information from multiple channels can be very unmanageable if not kept straight. One such prime imperative is having a centralized data management system to collate customer information in real time and thereby prevent data silos.

Consistency Across Channels

Stringent control over messaging, price, and product information would ensure a seamless customer experience. Controlling messaging and mistakes with a CMS while automating frequent updates will maintain the integrity of the brand.

Customer Privacy and Data Security

Customer data is the lifeblood of an omnichannel strategy, hence the need for data privacy and security. It is, therefore, key for a retailer to adhere to all the stipulations of data and information management such as GDPR regulations and utilize secure systems that protect customer information.

Omnichannel vs. Unified Commerce

Omnichannel and unified commerce share a common goal: enhancing customer experiences across multiple sales channels. However, they differ significantly in their approach and execution.

Omnichannel Commerce:

Focuses on integrating multiple sales and interaction channels like brick-and-mortar stores, websites, mobile apps, and social media.
Aims to create a consistent and seamless customer experience across these channels.
Allows customers to switch between different channels easily without disrupting their journey.

Unified Commerce:

Centralizes all systems, data, and touchpoints into a single platform.
Provides real-time visibility into customer interactions, inventory, order history, and transaction data across all channels.
Enables faster, more efficient, and highly personalized customer experiences by integrating operations into one system.

Key Differences:

Omnichannel enhances connectivity across different sales paths by focusing on creating a consistent journey.
Unified Commerce offers a more comprehensive solution by integrating data and operations centrally, improving real-time insights and decision-making.

Omnichannel vs. Multichannel

Although the terms multichannel commerce and omnichannel commerce are often used interchangeably, they represent two distinct approaches to retail strategy. Understanding the difference is crucial for businesses aiming to optimize their customer experiences. Here's how they differ:

Integration Across Channels:

Multichannel: Each channel operates independently without coordinating customer data or inventory. For instance, online inventory and physical store inventory may not align.
Omnichannel: All channels are interconnected, creating a unified system. Inventory, customer data, and preferences are shared across all touchpoints, ensuring customers encounter no disruptions when moving between them.

Customer Experience:

Multichannel: Customers may face complications such as repeated information entry, mismatched inventory statuses, or limited visibility into their interactions across platforms.
Omnichannel: The shopping experience is seamless and personalized. Customers can switch channels without any inconsistencies (e.g., checking an item online and purchasing it in-store without difficulty).

Data Usage:

Multichannel: Data is isolated within each channel. Customer insights or behavior patterns across different channels are not shared.
Omnichannel: Data is aggregated into a single system, allowing businesses to gain a 360-degree view of customer behaviors and preferences, leading to improved personalization and engagement.

Operational Efficiency:

Multichannel: Inventory and order fulfillment systems may operate independently, leading to inefficiencies or stockouts.
Omnichannel: Systems are integrated, ensuring real-time inventory visibility and a more efficient, streamlined fulfillment process.

Future of Omnichannel Commerce

Omnichannel commerce is all set to change for the good with technology sitting in the middle. Some future trends are:

AI-Based Personalization

Omnichannel commerce is being made better by artificial intelligence because it will make things much more personal. Machine learning algorithms can analyze gigantic amounts of data to make personalized suggestions, offers, and interactions for each customer.

Voice commerce

Voice-activated assistants are booming and voice commerce might become an integrated part of the omnichannel strategies. Retailers can integrate voice search and shopping capabilities for a convenient, hands-free shopping experience.

AR and VR

AR and VR can be used to enhance customer experience through shopping. Customers can view a product before purchase is made. The use of this technology is already available with several retail powerhouses, who provide an immersive omnichannel shopping experience.

Adoption of Wearables is Increasing

With IoT, so much can be connected and retailers reach customers through new touchpoints like smart appliances. This will push the new frontiers of omnichannel commerce. Customers will have access to unique, integrated experiences.

Sustainability and Ethical Considerations

Future omnichannel strategies need to be sustainable in nature since the consumers are fast becoming more sensitive about environmental issues. The practice would be adopting activities such as an eco-friendly package, ethical sourcing, and in-store pickup as a simple way of reducing emissions linked with delivery.

Conclusion

In today’s technologically driven retail landscape, omnichannel commerce is no longer optional—it has become essential for businesses aiming to meet the expectations of modern customers. Consumers now expect flexible, seamless, and intuitive shopping experiences that connect both online and offline touchpoints. Omnichannel commerce is a proven strategy that allows brands to create these connected experiences by unifying customer interactions across all channels.

Adopting an omnichannel approach offers brands numerous advantages: it improves customer satisfaction, enhances loyalty, and builds long-lasting relationships by creating personalized, frictionless experiences. Moreover, through technologies like CRM, real-time inventory management, and POS systems, companies can gain visibility into customer behaviors and operational efficiencies. These tools make it easier to manage inventory, reduce stockouts, streamline fulfillment, and personalize customer journeys based on insights derived from customer data analytics.

Omnichannel strategies also prepare brands for future technological shifts such as AI, voice commerce, and augmented reality by creating agile frameworks capable of integrating these advancements without disrupting customer experiences. Retailers who commit to this strategy can lower operational costs, boost inventory management capabilities, and drive higher revenue through deeper customer engagement and loyalty.

The transformational potential of omnichannel commerce lies in its ability to connect every interaction a customer has with a brand, thereby creating opportunities to improve both experiences and operational performance. In a digital economy shaped by technological advancements and consumer expectations, investing in omnichannel commerce is an opportunity to stay competitive, innovative, and customer-focused.

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EU Digital Product Passport: A Comprehensive Guide

What is a Digital Product Passport?

A Digital Product Passport (DPP) is a digital record containing all the information relating to a product’s lifecycle. Any and all information such as the product’s origin, the materials used for making it, the impact it has on the environment, disposal, and recycling viability at the end-of-life are included in the digital product passport. The aim of DPP as proposed by the EU is to make products more sustainable and thereby promote a circular economy model.

The Purpose of Digital Product Passport

The driving factor behind the digital product passport initiative from the EU is to promote a sustainable and circular economy by reducing wastage and conserving resources by reusing them along with making product lifecycle more transparent.

There are two main goals here:

Take the next step in sustainability
Make product information as transparent as possible

The goal of digital product passports is to make product-related data accessible to everyone so that we know how a product is made, what it is made of, where it was made, and how to recycle the product.

DPP proposes to include the entire lifecycle information of a product, from source materials to end of life management. The information proposed to be included in DPP is unavailable in the current system, making DPP a significant improvement over the current system.

By providing detailed information about products such as its origin, materials, environmental impact, etc., DPP helps both businesses and consumers alike. Consumers can make informed decisions during purchase and businesses like supply chain partners can stay compliant and support the circular economy initiative.

Since DPP is not applicable for just companies in the EU, companies across the world should start planning for DPP if they plan to sell products within the EU, even if the product does not originate from the EU.

DPP is important for companies that plan to enter the EU market in the future as well since DPP will become mandatory by 2026 for some industries of importance.

In addition, staying compliant, especially for non-EU companies, gives them a competitive advantage over companies that are not yet compliant.

The Role of Circular Economy Action Plan (CEAP) in DPP

CEAP aka Circular Economy Action Plan was the triggering regulation for digital product passports. The goal of CEAP is to enable sustainable product design and manufacturing, reduce waste, and recycle as much as possible.

The European Green Deal

The European Green Deal is the broader picture and CEAP is only a part of it. The Green Deal aims to make the EU climate-neutral by 2050.

Circular Economy Action Plan

Instead of the current model of manufacture, consumption, and disposal, the EU is pushing for the process to be circular. In the circular model, instead of fully disposing of a product, it should be recycled and reused as much as possible. Even if the entire product cannot be recycled, some of its components must be recycled.

To know what’s reusable and what’s not, we need to know what a product is made up of and that’s where DPP comes into play.

There are some other EU regulations that are connected to CEAP.

Circular Textiles Strategy

This is another part of the CEAP that is specifically aimed at the textile industry. Since textiles are one of the industries that produce a lot of waste, it is crucial to implement CEAP in textiles.

The Battery Directive

The battery directive is a regulatory framework created just for batteries since they are one of the large sources of waste and are hard to dispose of and recycle. Since there is a rise in electric vehicles (EV) and the EU wants to make EVs sustainable, there is a special focus on batteries in CEAP. The goal just like other products mandated in CEAP is to enable circularity and enhance the reusability of batteries.

What Does the DPP Look Like?

We understand that DPP contains all the information relating to a product. But what does a digital product passport look like?

DPP is a digital record. Meaning, it is to be accessed electronically. What that can look like for consumers is a mechanism for scanning, like a QR code, NFC, RFID, barcode, etc., and a platform that will display the information.

In layman’s terms, if you scan the QR code on a product you purchased, your phone will just open a browser window or a pre-installed application that contains the information about the product you scanned.

Such a system is nothing new. Most companies out there already have a website.

What makes DPP different is the type of information that’s displayed. The EU regulation makes it clear that the entire lifecycle of the product must be included in the DPP.

If we take a step further, a separate QR code can be provided for consumers and partners. Consumers might not need to see very detailed and technical data whereas vendors, distributors, and partners can benefit from all the details of a product.

Proprietary information can be hidden or given access to specific users, which can be protected via login credentials.

What Needs to be Included: Data Requirements & Components for Digital Product Passport

EU has specified the type of data that’s required for products. The type of data can change for each industry and type of product. The important core data are:

Product Identification

Products need a unique identifier for them to be recognizable and to be able to connect to the data stored in DPP.

Materials and Origins

The materials used in the production of each product along with the origin information are required along with sourcing data. This includes the recyclability of each raw material as well since the objective is to identify how much of a product’s components can be reused.

Environmental Impact

This is related to how environmental damage an item can create, and the carbon footprint of the product throughout its production lifecycle. The energy and resource consumption information also need to be included.

Safety and Compliance

Products have to stay compliant with certain regulations depending on their type. Safety and compliance data refers to information on regulatory standards the product has to meet, health and safety information, warnings, and other risk mitigation information for the safe handling of the product.

Repair and Maintenance

Repairing products is important for CEAP as it reduces wastage. How repairable a product is, past repair data, and the availability of spare parts and other components needed for repair and maintenance are to be included in DPP.

Ownership, and history

The ownership history, along with the supply chain history of the product and its components.

Disposal Information

What to do with the product at the end of life and how to dispose or reuse the product or its components.

Digital Product Passport Implementation Timeline

Even though the European Green Deal has set a deadline of 2050, the implementation deadline for DPP is much sooner. The pilot program for certain industries has already started. Currently, the objective is to gather information on how the standard needs to be.

As per the timeline provided currently, 2026 will be the transition year to move from planning to the implementation phase for industries with significant environmental impact.

This means textiles, electronics and batteries are the first to begin implementation.

Mandatory requirements for certain product categories, such as batteries, will follow in 2027.

The new EU Battery Regulation mandates that starting in February 2027, all traction batteries, two-wheeled vehicle batteries, and industrial batteries with a capacity of over 2 kWh must have a digital EU battery passport. This also applies to LMT (light means of transport) batteries used in e-bikes and e-scooters.

Industries and Products that need to Implement DPP

DPP will need to be implemented in all industries that produce products. There are some important sectors that will need this done earlier than others due to the amount of wastage such products create.

Batteries

Batteries are one of the most important products expected to be managed under CEAP as battery usage has skyrocketed after the growth of the electric vehicles industry. It is also hazardous and difficult to dispose of and recycle.

Textiles and Fashion

Textiles and fashion industry produce waste in large quantities. Information on the materials of origin, dyeing process, and recyclability of clothes are expected to make this industry more sustainable.

Electronics

Electronics such as smartphones and laptops are being purchased at least every two years by most consumers, which creates large amounts of waste. Just like batteries, electronic components are harder to recycle and dispose of, making the electronics industry one of the primary targets of the CEAP.

Implementing DPP: Challenges

The major challenge in implementing DPP is the data itself.

DPP mandates all product information to be made available in a uniform digital format.

Collecting, maintaining, and standardizing the data is more challenging than implementing the technical infrastructure needed to store the data.

Scattered and Fragmented Data

To begin with, there is no standardized format that companies follow at the moment to maintain all the information needed for DPP.

Although the information is available, it is often dispersed across multiple sources.

All this data needs to be brought together and stored in a centralized system for it to be accessible from a single interface.

Data Quality Issues

Since there was no need to maintain the type of data (origin, materials, etc.) required for DPP, compiling them for the first time would result in serious data quality issues.

Companies would have to invent processes and workflows for collecting and validating the data.

Automation and Process Challenges

Since most companies do not have the digital infrastructure to create information for DPP, it would be a challenge to consolidate everything into one place.

Manual data migration could take a long time, so automation is more effective. Also, a process needs to be developed for consolidating, verifying, and then centralizing the data.

The Role of Product Information Management (PIM) Solutions in DPP

Product Information Management, aka PIM, is a solution that has existed for a long time. The purpose of a PIM system is to store and manage product information.

Until now, PIM systems have been used as a single source of truth for product data. This data would then be displayed across various channels, such as websites, mobile apps, portals, etc.

There are two of the major pillars of technology required for DPP:

A mechanism to store product data
A delivery and distribution system for customers and vendors to access the product data

A PIM system can be part of the solution for this requirement.

PIM systems can be customized to store additional information needed for DPP.

This does not mean that a PIM system can act as a DPP. Instead, the PIM system can potentially become one of the pillar components of DPP and can work together with other systems to realize DPP.

A headless PIM system is an asset for implementing DPP because:

Data management can be centralized
Making changes to product data is easier using the visual editors available in most PIM systems
PIM systems are usually compliant with regulations
Integration with existing systems is possible

The Digital Product Passport requires comprehensive documentation and proof across the entire supply chain, including certificates, to ensure full transparency throughout the entire product lifecycle. All the relevant technical data can be centrally managed within the PIM system. Certificates and other documentation can be stored, managed, and directly assigned to the respective products or components, enabling efficient and compliant data management.

Implementation Strategy for DPP

More planning is needed in identifying the data and deciding on a structure for the data rather than the implementation of a software solution for storing the data.

The data requirements for DPP are complex. We not only have to include the product information, but the entire lifecycle and raw material information also have to be included to be compliant.

Decide Data Standards and Requirements

The first step is identifying the data to be stored and creating a hierarchy and model for the data. A standardized data structure makes it easy to maintain .

Collaborate with Partners

Close collaboration with the individuals that consume the information stored in DPP is required to ensure that the solution is effective. Understand their data requirements and incorporate them into the plan.

Building the Digital Infrastructure

Choose the best solution for storing the data. PIM systems make an ideal candidate for DPP. Keep in mind that the DPP and CEAP are in the early stages and can evolve and change in the upcoming year. So, it is critical to choose a PIM system that can adapt quickly to changes and at the same time stay compliant with all the data protection requirements in the EU.

Do Companies Outside the EU Require DPP?

Regardless of a company’s location, if they intend to sell products within the EU, they should have DPP. Remember the goal is to create a circular economy within the EU, which is only possible if all the companies that operate and sell within the EU stay compliant.

Final Words

DPP is new to the business world and is still in the planning and evolving phase. But the tight deadline makes it important to act on it as quickly as possible. The industries that could be affected should start planning for DPP as soon as possible to stay compliant.

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Benefits of Headless CMS for Ecommerce Content Management

NovaDB headless CMS offers unmatched speed, flexibility, and customization that traditional CMS platforms lack. Separating the front end from the back end allows businesses to customize online stores, update content easily, and deploy changes without technical support.

The faster deployments and unparalleled flexibility of headless CMS solutions empower you to adapt to constantly evolving business needs.

Enhanced Product Page Management

Take product data management to the next level. The headless architecture of an ecommerce CMS helps businesses build better customer experiences and manage product data efficiently. Easily update product data, add images and videos, and personalize content based on user behavior.

The modular structure enables teams to collaborate on content creation and updates. Teams can work together on the same content or focus on specific areas separately.

Faster Checkout Experiences

Improve your customers' checkout experience with custom and frictionless flows. Unlike traditional CMS platforms with fixed checkout structures, a headless CMS offers full customization to create tailored experiences.

NovaDB CMS for ecommerce is modular and scalable. It allows businesses to scale specific modules when traffic increases. The API-based interface ensures faster delivery of product content to your store.

Personalized Shopping Experience at Scale

The NovaDB Headless CMS for E-Commerce offers a flexible and modular structure that can be tailored to meet the specific needs of your business. Product data can be captured using customizable fields, enabling precise control over product information management.

By integrating with analytics and CRM systems, businesses gain valuable insights into customer behavior and purchasing patterns. These insights help create personalized shopping experiences that meet customer expectations.

Multi-Region Support

The integrated language management feature centralizes product content in multiple languages through a unified interface. Content can be organized by language and assigned to regional teams. The system also provides clear visibility to track the entire process efficiently.

Features Built for Ecommerce Storefronts

API-Driven Ecommerce Content Delivery

NovaDB headless CMS is built on an API-first architecture. Backend content is accessible via the API, enabling seamless integration with any external system. This architecture provides flexibility in choosing the frontend and building custom ecommerce stores.

Omnichannel Capabilities

NovaDB CMS acts as a single source of truth for all your product information and content. The same content can be delivered and displayed on various channels such as websites, mobile apps, vendor portals, and more.

Built-In SEO for Product Listings

The built-in SEO features allow you to optimize the pages and content. Manage SEO elements such as title, description, image alts, internal links, structured data, and more.

Customers Who Benefit from Noxum NovaDB Solutions

Use NovaDB Headless CMS with the Tech Stack You Choose

With its API-first design, NovaDB integrates seamlessly into your preferred environment

React Router
Nextjs
Gatsby
React
Angular
Vue
PHP

Get in touch with us!

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Noxum releases NovaDB 4.4 - Work more efficiently thanks to new functions

Optimized user interface, faster workflows and more overview for modern teams

With NovaDB 4.4, Noxum is focusing on user-friendliness and efficiency. The latest improvements make everyday work easier, optimize usability and ensure reliable processes. From customizable dashboards to clearer search results: NovaDB 4.4 offers tools that make teams more productive.

Würzburg, January 10, 2025 - Noxum GmbH, a leading provider of information management solutions, is releasing the new NovaDB 4.4. The update makes handling complex data easier, faster and more intuitive - and ensures that teams can work even more efficiently.

Clear benefits for users

1. focus on user-friendliness

The new version makes working in the NovaDB interface much more convenient:

Individual dashboards: Content can be flexibly customized so that every user sees exactly what they need for their work.
Faster editing: Values can now be changed directly in the preview without having to switch between views.
Better overview: Search results can be configured as required and remain clearly structured.

2. optimized functions for more productive workflows

NovaDB 4.4 supports teams in completing their daily tasks with fewer clicks:

More flexibility for forms: Style sheets ensure a clear and concise presentation of content. Content entry is even easier for creators thanks to optimized user-friendliness.
Clear status displays: Improved information provides clear insights into the current progress and status of processes.

3. reliable and stable processes

Noxum has further increased system stability to ensure reliable processes:

- Resilience: automatic retry logic for SQL database queries protects against interruptions.
- Targeted log analysis: Extended and clearly structured logs enable easier and faster error diagnosis.

Upgrade to NovaDB 4.4 now

With the latest improvements, NovaDB 4.4 offers everything modern teams need: more productivity, better overview and smart tools for more efficient workflows. Let us show you the new features in a personal demo and find out how NovaDB 4.4 makes your daily work easier!

Get in touch with us!

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NovaDB on STACKIT: A Sovereign Cloud Solution for Data Compliance and Security

Navigating the complexities of data protection is more important than ever in our interconnected world. The GDPR is one of the most robust data protection laws globally, designed to ensure secure and responsible data management within the European Union (EU). While it enforces strict guidelines on how data is processed and stored, it does not mandate that all data be exclusively processed or stored within the EU. Instead, the regulation allows for cross-border data transfers, provided that adequate safeguards are implemented to ensure privacy and security.

With global cloud providers like Amazon Web Services (AWS), Microsoft Azure, and Google Cloud operating outside of Europe, organizations have faced challenges in maintaining compliance and data sovereignty. One key factor is the CLOUD Act (Clarifying Lawful Overseas Use of Data Act), a U.S. regulation allowing U.S. authorities to access data held by U.S.-based companies, even when stored on servers outside the U.S. This poses potential conflicts with local laws like the EU GDPR and raises concerns about unauthorized access and violations of data sovereignty.

Data sovereignty has become a critical concern for businesses seeking to protect sensitive information, especially those in industries such as healthcare, finance, ecommerce and public sector. These industries require strict compliance with regulations such as GDPR to protect privacy and reduce risks related to cross-border data transfers.

In response to these challenges, STACKIT, the digital brand of Schwarz IT KG and a part of the Schwarz Group, which also includes Lidl and Kaufland, offers a sovereign cloud environment with a strong focus on data security and compliance. STACKIT provides organizations with a fully compliant platform, ensuring that data remains within Germany, aligned with GDPR regulations. Furthermore, Noxum, a trusted provider of information management solutions, has tested NovaDB for compatibility with STACKIT’s Kubernetes Engine. This combination delivers a sovereign database solution, ensuring enterprises meet their data protection needs while avoiding vendor lock-in.

This blog explores how NovaDB on STACKIT addresses the critical concerns of data sovereignty, compliance, and security for organizations seeking independence from global cloud providers.

The Rise of Data Sovereignty and GDPR Compliance

The introduction of GDPR has reshaped how organizations process, store, and protect personal data. GDPR aims to give individuals more control over their personal data and imposes strict requirements for data processing within the EU. One key aspect of GDPR is data protection, which ensures that personal data is handled securely, whether processed within the EU or transferred outside it, as long as adequate safeguards are in place.This regulation has had a profound impact on how businesses approach cloud computing, as relying on global providers like AWS or Microsoft Azure risks non-compliance with GDPR requirements.

Organizations operating in the EU must now ensure that data is processed, stored, and accessed in a manner that adheres to GDPR guidelines. The risk of heavy fines and reputational damage has driven businesses to seek cloud solutions that offer data sovereignty, security, and control. The increasing preference for sovereign cloud providers such as STACKIT reflects this growing demand.

However, global cloud providers have long operated with infrastructure outside the EU, raising concerns over data residency and compliance. While these providers offer a vast array of services, their infrastructure often places data under the jurisdiction of countries with differing privacy regulations, such as the U.S. For organizations concerned with GDPR compliance, these factors have created an environment of uncertainty.

The STACKIT platform, operated by the Schwarz Group, addresses these concerns by offering a sovereign cloud infrastructure designed to meet the requirements of GDPR. STACKIT ensures that organizations can maintain control over their data while meeting compliance standards.

Why Choose STACKIT?

Data Sovereignty and GDPR Compliance

STACKIT guarantees that data stored on its platform remains within Germany and Austria, ensuring compliance with GDPR requirements. STACKIT’s sovereign cloud environment eliminates the need for organizations to rely on global providers, thereby ensuring that data privacy and security are maintained.

Security and Control

STACKIT’s Kubernetes Engine offers a secure, scalable environment. Businesses benefit from features such as encryption, role-based access control, and secure data isolation, ensuring their data remains protected. STACKIT’s GDPR-compliant cloud storage further reinforces data security and ensures compliance with European data protection regulations, giving organizations full control over their data without exposure to external risks.

Independence from Global Providers

By opting for STACKIT, businesses can reduce their dependence on global cloud providers that may process data outside the EU. The STACKIT platform ensures that companies are free from vendor lock-in, granting them full autonomy over their cloud infrastructure and data.

Scalability and Performance

Designed to handle high-performance workloads efficiently, the solution supports both transactional and analytical database operations. STACKIT’s Kubernetes Engine ensures scalability and performance without compromising security or compliance.

Reliability Through Proven Technology

STACKIT is already in use by the Schwarz Group to power companies such as Lidl or Kaufland. Every day, millions of customers depend on the platform’s exceptional digital performance. With its high availability and robust stability, STACKIT seamlessly supports even the most demanding, large-scale business applications.

Futureproofing Through the Gaia-X European Initiative

Gaia-X is a European initiative designed to establish a secure, sovereign, and federated digital infrastructure that bolsters Europe’s digital autonomy. Focused on data sovereignty, interoperability, and transparency, it aligns with core European principles such as robust data protection and fair competition. Rather than serving as a central cloud provider, Gaia-X functions as an open, interconnected ecosystem where providers and users collaborate using open standards. It brings together companies, research institutions, and governments to create secure, trustworthy solutions for key sectors like healthcare, Industry 4.0, mobility, and energy. The initiative aims to ensure secure data access while offering a viable alternative to global hyperscalers, driving innovation and sustainable development across Europe.

Part of Gaia-X

STACKIT, the digital brand of Schwarz IT KG, has been an active member of the European Gaia-X initiative since 2020. As a \"Day 1 Member,\" STACKIT plays a pivotal role in advancing a connected, data-sovereign infrastructure that adheres to European standards. This commitment positions STACKIT as a reliable partner, empowering businesses to manage their data securely and transparently while supporting Gaia-X's vision of an open and trusted European data ecosystem.

NovaDB: A Sovereign Information Management Solution

NovaDB empowers decision-makers with a flexible and centralized platform for managing and delivering product information and content.

It combines powerful Product Information Management (PIM) capabilities with advanced Content Management System (CMS) features, streamlining the creation, organization, and distribution of critical data across multiple channels, such as e-commerce platforms, websites, enterprise resource planning systems, and print materials.

With its cloud-based, scalable architecture, it ensures secure and efficient information management, helping leaders achieve their strategic objectives. By optimizing workflows and upholding high standards of data quality and security, NovaDB PIM and CMS facilitates informed decision-making, drives innovation, and provides a sustainable competitive edge in today’s digital landscape.

Product Experience Management powered by NovaDB

Benefits of NovaDB on STACKIT

NovaDB on STACKIT offers unmatched performance, scalability, and seamless integration within a secure and reliable cloud ecosystem. With STACKIT’s robust infrastructure and NovaDB’s advanced PIM (Product Information Management) and CMS (Content Management System) capabilities, businesses can efficiently manage data, optimize operations, and drive innovation—all while ensuring cost-effectiveness and ease of use.

NovaDB is trusted across industries such as e-commerce, mechanical engineering, and the automotive sector, where data security and protection are paramount. From its inception, data protection has been a core focus of NovaDB’s development, ensuring the platform meets the stringent requirements of these industries.

When combined with the STACKIT cloud, NovaDB offers a highly secure, GDPR-compliant solution. The STACKIT cloud provides reliable, cutting-edge storage, while NovaDB’s robust architecture, with advanced access controls, ensures comprehensive data protection throughout its lifecycle. Together, NovaDB and STACKIT deliver a solid foundation for businesses to meet regulatory requirements and safeguard sensitive information with confidence.

Decision-Makers Concerned with Data Sovereignty and Compliance

The target audience for STACKIT and NovaDB includes decision-makers who place a high emphasis on data sovereignty, security, and compliance. These organizations operate within industries that require stringent regulatory compliance, such as finance, public sector, ecommerce, manufacturing and legal firms.

Businesses in these sectors are increasingly seeking cloud solutions that offer data residency within the EU, ensuring compliance with GDPR and reducing the risks associated with cross-border data transfers. The STACKIT platform, combined with NovaDB’s sovereign database capabilities, addresses these concerns effectively.

By offering a sovereign cloud environment and a compliant database solution, STACKIT and NovaDB enable these decision-makers to:

Ensure full control over their data.
Achieve compliance with GDPR regulations.
Reduce dependency on international cloud providers.
Maintain high levels of security and performance.
Leverage a scalable platform for your valuable product information and content, designed to seamlessly adapt to your evolving business needs.
Achieve seamless integration with existing IT systems while maintaining data integrity.
Utilize a high-performance content hub for efficient and centralized information management.
Optimize workflows without sacrificing data consistency or accuracy.
Effortlessly scale to meet increasing information and operational demands.

Noxum’s successful testing of NovaDB for compatibility with STACKIT’s Kubernetes Engine is a significant advancement for organizations prioritizing data sovereignty and compliance. The integration of NovaDB’s powerful PIM (Product Information Management) and CMS (Content Management System) capabilities on STACKIT offers a sovereign cloud environment that ensures businesses can meet their data protection and privacy needs while reducing the reliance on global providers.

For organizations seeking GDPR compliance, full control over their data, and minimized security risks, STACKIT and NovaDB provide a robust sovereign cloud solution. NovaDB acts as a powerful information management platform, offering high performance and scalability to meet the needs of modern businesses. With data sovereignty and compliance as top priorities, businesses using STACKIT and NovaDB gain access to a secure, scalable, and regulation-compliant cloud infrastructure. This combination enables organizations to efficiently manage complex information workflows, ensure data protection, and foster sustainable growth with confidence.

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Fast Content Delivery with the NovaDB Content Delivery API

NovaDB offers a variety of APIs to help you create the optimal user experience for your specific needs. For fast and secure content delivery, the Content Delivery API is the ideal choice.

Get in touch with us!

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The EU Battery Passport Explained

What is the Battery Passport?

The Battery Passport is a digital record containing the entire lifecycle information of batteries. Battery Passport is mandated by the EU and should contain information regarding materials and their origin, carbon footprint and environmental impact, disposal and recycling details. The purpose of the Battery Passport is to promote the circular economy and to recycle and reuse batteries and raw materials as much as possible, with minimal impact on the environment.

Digital Product Passport Vs Battery Passport

The Digital Product Passport (DPP) is a broad EU initiative promoting transparency, traceability, and sustainability across various product sectors, while the Battery Passport (BPP) is a specific implementation tailored to the battery industry. The BPP, mandated by the EU Battery Regulation starting in 2027, provides detailed lifecycle information for batteries, including raw material origin, carbon footprint, and recyclability. It acts as a pilot for the DPP, using shared standards and technologies to ensure data integrity and traceability.

Why is the EU Introducing DPP and the Battery Passport?

Sustainability and transparency are the two main objectives of both the Digital Product Passport and the Battery Passport. It all started with the European Green Deal that aims to make the EU climate-neutral by 2050. The CEAP (Circular Economy Action Plan) was created as part of the European Green Deal, to promote a circular economy where products are reused as much as possible.

The Digital Product Passport (DPP) is applicable for all the products sold in the EU. Batteries, Electronics, and Textiles are some of the industries that must implement DPP first since these sectors create most of the waste.

A separate product passport for batteries (Battery Passport) was proposed because highly specific data points such as carbon footprint, material composition, recycling efficiency, etc. are necessary for managing battery lifecycle data. These requirements can’t be met by the generic data structure of DPP.

With the increasing adoption of electric vehicles, the EU anticipates that battery recycling and disposal will become a significant challenge. To address these expected changes, the EU Battery Regulation, a legal framework for managing batteries, was introduced in 2023.

Features of Battery Passport: What’s to be Included?

We have discussed what a digital product passport is and what its data requirements are in a previous article.

The data requirements for Battery Passport differ from those for DPP, as special data points must be processed for the management of batteries.

Battery Passport, similar to the DPP is a digital record that can be accessed electronically via various mediums such as QR code, NFC, etc. Different types of users will have access to relevant information.

For example, end users will get more details and sustainability metrics on the batteries they are looking to buy whereas manufacturers, vendors, and supply chain partners will have access to detailed lifecycle, compliance, and material sourcing data.

Different types of information to be included in the Battery Passport are:

General Information

General information refers to basic data such as:

Unique battery ID (for traceability)
Manufacturer details
Weight, dimensions, etc.

Origin and Material Information

Tracking material origin ensures compliance with sustainability and ethical sourcing regulations.

Battery Passport must provide details on:

Raw material sources – Where were the materials extracted?
Mining and production locations
Composition – What percentage of the battery consists of recycled vs. virgin materials
Energy consumption and carbon footprint during material extraction and battery production
Hazardous substances used in the battery

Carbon Footprint

It refers to the carbon footprint not only during battery production but also the possible carbon emissions during the entire life cycle of the battery including:

Manufacturing emissions
Energy consumption during use
End-of-life impact (e.g., emissions from disposal or recycling)

State of Health, Performance, and Durability

Battery performance deteriorates over time and information on battery health is important to know how long someone can keep using it. The capacity, health, efficiency, and remaining lifecycle information are expected to be included in the Battery Passport for this purpose.

Compliance Information

Batteries must adhere to EU regulations and industry standards to ensure safety and sustainability compliance, The Battery Passport will confirm:

Compliance with the EU Battery Regulation (Regulation (EU) 2023/1542)
Certification status and safety standards
Environmental and sustainability commitments

Tracing Supply Chain

Transparency is a key goal of the Battery Passport. This section provides information such as:

Supply chain journey – Where the battery traveled before reaching the market
Suppliers and processing facilities involved in manufacturing
Ethical sourcing information

Recyclability of Materials

This is an important metric to ensure reusability and a circular economy. The raw materials used to create the battery should be as recyclable as possible. Since each material has a different recycling capacity, granular detail on each element is expected. The passport must provide insights into:

Recyclability percentage for each material
Potential for reuse in second-life applications
Recycling processes and recovery efficiency

Disposal and Reusing

Not all battery components can be recycled. Since batteries contain hazardous elements, it is important to include details on how to dispose of such components and elements.

Role-Based Access to Data

Since a Battery Passport will be a digital record and is expected to be accessed via the Internet, a role-based access system might be required to ensure only relevant data is shared with the right people. Consumers would get performance, durability, and recyclability-related information, whereas businesses should get access to detailed composition, carbon footprint, and compliance data.

Benefits of Battery Passport

Cost Saving via Better Recycling

Battery Passport provides precise data on the material composition of batteries, thereby improving recyclability and reducing costs for manufacturing batteries. By optimizing the reuse of materials, manufacturers can streamline battery production and reduce dependency on newly extracted raw materials.

Support Circular Economy

Battery Passport supports the circular economy by encouraging the recycling and reuse of materials. Detailed data on battery components allows companies to disassemble batteries more efficiently, maximizing material recovery and reducing waste. Reduce carbon footprint

By providing data on the overall carbon footprint of each battery, from material sourcing to end-of-life, Battery Passports help reduce the carbon footprint by identifying sources of high carbon emission areas and promote low-carbon production strategies. It also supports recycling efforts, further reducing environmental impact.

Transparent Supply Chain

Battery Passport should contain information on the source of materials along with the path it has traveled before it became a battery. By ensuring traceability, it promotes ethical sourcing, responsible production, and compliance with sustainability regulations.

Challenges and Solutions

Technical Challenges

Since Battery Passports are a digital solution, one of the primary challenges with implementation is preparing the technical infrastructure and collection and standardization of data.

Data Collection and Integration

The data required for creating the Battery Passport is not stored in a centralized manner at the moment. The data may not even exist in certain organizations. If it does, it probably is scattered across multiple teams and departments. One of the major challenges is to consolidate all the data into one place and then create a standardized format for storing and updating this data in the future.

Data Security

The large amount of data that gets stored requires adequate security and privacy while ensuring transparency. It’s tricky to share access to only the required information without revealing sensitive information.

High Cost and Resources for SMEs

Preparing something like a Battery Passport requires both technical infrastructure and human resources. For small and medium-sized enterprises (SMEs), these costs can be significant, posing a barrier to adoption.

A Short Timeline for Implementation

The deadline for implementing the Battery Passport is February 2027 for Light Means of Transport (LMT) batteries, and industrial batteries above 2kWh to be made available with a Battery Passport.

For any other type of battery, the deadline is not mandated as of now.

Technical Infrastructure for Implementation

The technical infrastructure for the Battery Passport is essentially the same as a digital product passport, which we have covered already.

The key difference is that the Battery Passport requires specific data types (e.g., carbon footprint, lifecycle tracking, and performance metrics).

As long as businesses properly collect and structure their battery data, existing DPP solutions can serve as a foundation for implementing Battery Passports.

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Mastering Product Information Management: Best Practices for Success

In today's fast-paced, data-driven business environment, Product Information Management (PIM) has become essential for managing and delivering consistent, accurate product data across multiple channels. By adopting best practices in PIM, businesses can enhance their operational efficiency, improve customer experiences, and maintain their competitiveness in an increasingly digitized business environment.

Understanding PIM: The Foundation

Product Information Management (PIM) refers to the systems and processes businesses use to centralize, manage, and distribute product data. A well-executed PIM strategy is vital for ensuring that product information is accurate, up-to-date, and accessible to all stakeholders, helping streamline workflows and foster better collaboration across departments.

Why the Best Practices Matter in PIM

Without an effective PIM strategy, businesses frequently encounter challenges such as data silos, inconsistencies, and inefficiencies. These issues can lead to delays, errors in product listings, and a fragmented customer experience. By following PIM best practices, companies can realize numerous benefits, such as improved operational efficiency, enhanced customer satisfaction, and more informed decision-making.

Key Strategies for Effective Product Information Management

Centralize Your Product Data

Having a single, unified source of truth for all product information is essential for consistency and accuracy. A centralized PIM system allows businesses to manage product details in one place, reducing errors and ensuring that everyone in the organization is working with the same data. This requires integrating data from various sources—such as suppliers, internal systems, or other departments—into a robust PIM solution to ensure streamlined access and data integrity.

Train and Prepare Your Team

For PIM to be effective, it’s crucial that employees and stakeholders are aligned on its purpose and usage. Provide comprehensive training to ensure that everyone understands how to use the PIM system, how to input data correctly, and how to access and distribute information. A trained team minimizes errors, enhances data consistency, and improves cross-departmental collaboration.

Ensure Data Accuracy and Completeness

Accurate and complete product data is fundamental to effective PIM implementation. Inaccurate or missing information can result in customer dissatisfaction and operational inefficiencies. Regularly audit your data to maintain accuracy and ensure that all product attributes are included. Establish processes to continually update and verify product information, making sure it remains reliable and trustworthy across all platforms.

Adopt a Consistent Taxonomy and Categorization

A well-structured product hierarchy and standardized attributes play a pivotal role in organizing product information efficiently. Establishing a consistent taxonomy ensures that products are categorized properly, making it easier to search and access product data. A clear and uniform categorization system helps both internal teams and customers find what they need quickly and accurately, enhancing the overall user experience.

Enable Multichannel Distribution

In today’s omnichannel world, it's vital to distribute product data seamlessly across various sales channels, including websites, marketplaces, and physical stores. A PIM system with multichannel functionality ensures that product information remains consistent across all touchpoints. By using API-based PIM systems, businesses can enable real-time updates, ensuring that any changes to product data are reflected instantly across all platforms, improving accuracy and customer satisfaction.

Integrate with Upstream and Downstream Systems

For a seamless and efficient ecosystem, integrate your PIM system with upstream systems like ERP and CRM, as well as downstream platforms such as CMS and e-commerce solutions. This integration ensures a seamless flow of product data, reducing the risk of inconsistencies. Real-time synchronization between systems is key to maintaining up-to-date information, preventing errors, and improving decision-making.

Invest in Scalability and Flexibility

To ensure long-term success, it's crucial to choose PIM solutions that are built for growth and can easily adapt to evolving market demands. As your business expands, the volume of product information and the complexity of distribution will likely increase. PIM systems with a modular architecture enable easy scaling, allowing new features to be added or integrations with other systems as required Additionally, an API-first approach ensures seamless integration with existing and future technologies, offering flexibility as your business evolves and enters new markets.

Prioritize Data Governance and Security

Effective data governance is essential to maintain control over product information and safeguard sensitive data. Establishing clear roles and permissions for team members involved in data management helps prevent unauthorized access and ensures accountability. It's also critical to align your PIM practices with data privacy regulations, such as GDPR or CCPA, to avoid legal risks. Implementing security protocols, including encryption and regular audits, protects your product data from cyber threats and ensures compliance with relevant industry standards.

Enhance Collaboration Across Teams

PIM isn't just a tool for managing product data—it also serves as a central hub that fosters collaboration across departments. Encouraging alignment between marketing, IT, product development, and customer support teams is essential for delivering consistent and accurate product information. A well-implemented PIM system streamlines workflows, reduces duplication of efforts, and ensures that all departments have access to the most up-to-date information. Using PIM to manage approval processes ensures faster decision-making and reduces bottlenecks that can delay time-to-market.

Set Up Workflows for Data Approval and Maintenance

Establishing clear workflows for product data entry, review, and approval is essential for maintaining the quality and accuracy of your product information. Clearly defined roles and responsibilities in these workflows help prevent errors and ensure that all critical data is accounted for. Regularly auditing your product data for outdated or irrelevant information and archiving it systematically helps keep your PIM system clean and efficient. A well-maintained database ensures that only accurate, relevant data is shared with your customers, improving the overall experience.

Optimize for Localization and Globalization

As businesses expand internationally, it’s essential to adapt product information to meet the needs of diverse regions, languages, and cultural preferences. Localization involves more than just translating text—it requires tailoring product descriptions, images, and specifications to resonate with local markets. A PIM system that supports localization and globalization ensures that product data can be easily customized and distributed across various markets, helping your business connect with customers worldwide.

Leverage Automation and AI Tools

Automation is key to reducing manual errors and enhancing operational efficiency. By automating repetitive tasks such as data entry, validation, and updating, businesses can free up valuable time for teams to focus on more strategic initiatives. Additionally, AI tools can provide valuable insights through predictive analytics, helping to identify trends, forecast demand, and enhance product content. AI-powered tools help optimize product data by identifying relevant keywords, product attributes, and even generating descriptions based on consumer preferences and search behavior.

Tools and Technologies to Support PIM Best Practices

When selecting the right PIM solution, it's essential to evaluate several key criteria. Look for tools that offer robust data management capabilities, seamless integration with other business systems, and support for both structured and unstructured data. Consider solutions that provide intuitive user interfaces and scalability to accommodate future growth. Additionally, ensure that the PIM system aligns with your business goals and offers flexibility to adapt to changing requirements. A comprehensive, user-friendly platform will help you streamline operations, enhance collaboration, and deliver consistent, accurate product information across all touchpoints.

Conclusion

Implementing effective Product Information Management (PIM) practices is vital for businesses striving to deliver accurate, consistent, and timely product data across various sales channels. By prioritizing scalability, data management, cross-departmental collaboration, and automation, companies can develop a PIM strategy that meets current requirements while positioning them for future success in an evolving digital landscape.

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Benefits and Advantages of Headless CMS

A Headless CMS is a modern content management system that offers flexibility and scalability by decoupling the backend (where content is created and stored) from the frontend (where content is displayed). This separation enables seamless content delivery across multiple platforms, benefiting developers, marketers, and businesses alike. Let’s dive into what a Headless CMS is and explore its top advantages.

What Is Headless CMS?

A Headless CMS solution separates content creation from its presentation, allowing businesses to deliver content dynamically to websites, apps, and smart devices via APIs. This ensures seamless omnichannel experiences without frontend restriction. By removing the constraints of a traditional CMS, a Headless CMS empowers businesses to innovate and adapt in an increasingly digital-first world.
In a Headless CMS, content creators focus on high-quality content, while developers build unique, customizable frontends. This enables seamless content delivery across multiple digital channels without the constraints of traditional CMS platforms.

Improved inclusivity for diverse audiences.
Compliance with accessibility standards and regulations.
Enhanced user satisfaction across all demographics.

Conclusion

A Headless CMS is the key to scalable, future-proof content management. It empowers businesses to innovate, expand, and deliver seamless digital experiences. Now is the time to embrace Headless CMS and stay ahead in the digital landscape.

By adopting this modern approach to content management, businesses can unlock new opportunities for growth and innovation, ensuring long-term success in a constantly evolving landscape. Whether you’re a developer seeking greater freedom, a marketer aiming for seamless omnichannel delivery, or a business leader looking to future-proof your digital strategy, a Headless CMS is the solution to elevate your content management game.

\n ",[609],[1626,1627,1628,1629,1630,1631,1632,1633,1634,1635,1636,1637,1638,1639,1640,1641],[4704,3027],"Benefits and Advantages of Headless CMS",[48],[681],"benefits-advantages-headless-cms","Discover the key benefits of a headless CMS. Learn how it improves content delivery and supports modern development.","Benefits of Headless CMS: Key Advantages Explained",[94,95],{"_41":4712,"_46":4714},[4713],-2147308886,[101],[609],{"_13":4717,"_15":16,"_17":4718,"_35":4719,"_96":4732,"_102":3988,"_103":1704,"_104":4736,"_106":1656},"Blog: Headless CMS vs. Traditional CMS",{"_19":1660,"_21":1661,"_23":24,"_25":26,"_27":466,"_29":467,"_31":32,"_33":1662},{"_37":4720,"_51":4722,"_587":1688,"_76":4717,"_41":4723,"_79":1690,"_46":4724,"_77":1692,"_74":4725,"_44":4726,"_80":4727,"_612":4730,"_591":1697,"_90":91,"_88":89,"_92":4731},{"_39":4721},"\n

Headless CMS vs. traditional CMS: Key differences you need to consider

In today's fast-paced digital world, selecting the right content management system (CMS) is essential for delivering seamless, engaging, and personalized customer experiences. Businesses are faced with two primary options: Headless CMS and Traditional CMS, each offering distinct advantages depending on their digital strategy and scalability needs. Both are designed to manage content, but they differ fundamentally in their architecture, functionality, and use cases. Marketing and product managers must understand these differences to determine the best approach for their organizations’ digital strategy.

In this article, we’ll explore the differences between Headless CMS and Traditional CMS, breaking down their key features, benefits, and challenges. We’ll look at important factors like customizability, scalability, security, omnichannel delivery, and e-commerce capabilities, so you can make a well-informed decision when choosing the right CMS for your business. Whether you’re looking for flexibility, simplicity, or a more integrated approach, we’ll help you navigate the options and find what best suits your needs.

What is Traditional CMS

A Traditional CMS is a content management system that integrates both the back-end content management and the front-end content delivery in a single system. This means that the system is responsible for storing, managing, and displaying content on websites, blogs, and other digital channels. Some of the most popular traditional CMS platforms include WordPress, Joomla, and Drupal.

Traditional CMS platforms often come with pre-built themes and templates, making it easier for marketers, content creators, and administrators to publish content without requiring technical expertise. The front-end and back-end components are tightly coupled, meaning that changes made to the content management layer directly affect the way content is displayed on the front-end. While this integrated system is user-friendly and easy to manage, it can present limitations in terms of flexibility, scalability, and customization.

Ease of Use:

Traditional CMS platforms are typically more user-friendly and require little technical expertise to manage day-to-day operations. Non-technical users, such as content managers or marketers, can easily create and publish content without needing to understand coding or web development.

All-in-One Solution:

Traditional CMS platforms offer an integrated approach, combining content management and content delivery in one system. This simplifies the management process, making it easier to handle updates, troubleshooting, and maintenance.

Community Support:

Popular traditional CMS platforms have extensive communities of users, developers, and support resources. This makes it easier to find help, tutorials, and plugins that extend the functionality of the CMS.

Disadvantages of Traditional CMS

Limited Flexibility:

Traditional CMS platforms are limited in terms of customization, particularly when businesses need unique front-end designs or complex digital experiences.

Challenges with Scalability:

As businesses grow and require more digital touchpoints, traditional CMS platforms can struggle to scale and manage multiple channels simultaneously.

Security Risks:

Traditional CMS platforms can be more vulnerable to security breaches, particularly if they rely heavily on third-party plugins and extensions.

Advantages of Headless CMS

Customizability:

Headless CMS platforms offer unparalleled flexibility, allowing businesses to create tailored user experiences for every channel. This makes it ideal for brands with unique design requirements or complex content delivery needs.

Scalability:

Headless CMS platforms are built for scalability. Businesses can easily add new digital touchpoints without disrupting the content management system, enabling rapid growth and expansion.

Omnichannel Capabilities:

Headless CMS platforms enable true omnichannel content delivery, ensuring that content can be distributed across websites, mobile apps, IoT devices, and other digital platforms seamlessly.

Disadvantages of Headless CMS

Complexity:

Headless CMS platforms are more complex to set up and maintain than traditional CMS platforms. Businesses may require developers with technical expertise to manage both the front-end and back-end systems.

Cost:

While the initial implementation of a Headless CMS may require a higher investment due to its decoupled architecture, the long-term operational costs are often lower compared to monolithic systems. Unlike traditional CMS platforms, which require frequent and sometimes costly upgrades to maintain performance and security, a Headless CMS benefits from a more modular and API-driven approach, reducing the need for extensive system overhauls. Additionally, lower infrastructure and hosting costs—especially when leveraging cloud-native solutions—can make ongoing maintenance more cost-effective. For businesses prioritizing long-term scalability and omnichannel content delivery, a Headless CMS offers a future-proof investment with a strong return on investment.

When to Choose Traditional CMS

Small to Medium-Sized Businesses:

Traditional CMS platforms are ideal for small to medium-sized businesses that want a simple, cost-effective solution for managing content without needing complex customization or technical expertise.

Single-Channel Operations:

If your business primarily operates on a single platform (such as a website) and doesn’t require omnichannel capabilities, a traditional CMS is a practical choice.

Rapid Deployment:

If you need to deploy a website quickly and easily, traditional CMS platforms are generally faster to set up and require less technical overhead.

When to Choose Headless CMS

Large Enterprises:

Headless CMS is perfect for large organizations with complex, multi-channel marketing needs. If your business is scaling rapidly or has content delivery requirements across various touchpoints, headless CMS offers the flexibility and scalability you need.

E-Commerce:

If you operate an e-commerce business that requires seamless integration with multiple platforms and personalized content delivery, headless CMS provides a powerful solution.

Omnichannel Experience:

If delivering consistent, personalized experiences across websites, mobile apps, and other platforms is a priority, a headless CMS is the best choice.

Future Perspective

The future of content management is undoubtedly moving toward more flexible and customizable systems. As technology continues to evolve, businesses will increasingly demand solutions that offer more control, scalability, and integration capabilities. Headless CMS will continue to lead the charge, particularly in businesses that are focused on providing omnichannel experiences and personalized content at scale.

At the same time, Traditional CMS will remain a viable option for simpler, single-channel operations where ease of use and speed are key considerations. As more businesses transition to headless systems, traditional CMS platforms may adapt by offering more modular and decoupled options to meet the growing demand for flexibility.

Ultimately, the choice between headless and traditional CMS comes down to your business's current needs, future growth plans, and digital strategy. Understanding these platforms' strengths and weaknesses will help you choose the right solution for long-term success.

Conclusion

Choosing between a Headless CMS and a Traditional CMS is a decision that requires careful consideration of your business's goals, technological requirements, and user experience priorities. While traditional CMS platforms remain an excellent choice for many businesses, the flexibility, scalability, and omnichannel capabilities of headless CMS make it the ideal choice for companies looking to scale and deliver personalized content across multiple platforms.

Your choice of CMS should align with your business goals, content strategy, and long-term scalability needs. While traditional CMS platforms offer simplicity and ease of use, headless CMS solutions like NovaDB empower businesses with the flexibility, security, and omnichannel capabilities needed to thrive in a digital-first world.

NovaDB – The Future-Ready Headless CMS

NovaDB by Noxum is the future-proof Headless CMS designed to scale with your business. Its API-first approach ensures seamless omnichannel content delivery across websites, mobile apps, and emerging digital platforms. Whether you're aiming for faster time-to-market, personalized content experiences, or enterprise-level security, NovaDB is your key to a truly modern digital strategy.

Get in touch with us!

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Why your e-commerce only works properly with a PIM system

Many commerce platforms reach their limits when it comes to complex product data.

In this white paper, you will learn how a centralized PIM system accelerates processes, improves data quality, and opens up new growth potential.

Learn:

how maintenance effort and time-to-market can be significantly reduced,
what impact clean product data has on conversion and return rates,
which best practices from industry and SMEs work,
and how success can be measured through ROI calculation and proof of concept (PoC).

One Central Platform for All Your Content and Data

NovaDB: The Modern Solution for Unified Information Management

NovaDB replaces fragmented tools and isolated systems with a central platform where you can efficiently manage all content and data—from product information and marketing materials to technical documentation.

Designed for cross-team collaboration and system integration, NovaDB breaks down silos and ensures consistent, up-to-date information across your business. Its headless, API-first architecture scales effortlessly with your needs and supports your long-term digital strategy.

Thanks to a consistent structure for your content, you get a seamless flow of information across teams, departments, and channels—whether web, e-commerce, app, or print. NovaDB integrates flexibly into existing system landscapes and supports your processes without detours.

As a modern headless solution, NovaDB is designed for growth: you can scale content flexibly, automate processes, and ensure consistent communication—today and in the future.

Meet NovaDB: The Central Hub for All Your Content and Data

Seamlessly Bring In Data From Any Source

Connect and import data from ERP systems, databases, Excel spreadsheets, or other sources and systems. NovaDB structures and organizes your content, reducing manual effort and errors. With powerful integrations and automation, your data always remains up to date and ready for use.

Manage & Improve – Edit, Structure, and Optimize Your Content Seamlessly

Focus on content – not on tools. NovaDB lets you easily edit, approve, and optimize content across teams and languages. Intuitive editing with our NovaDB Viusal Editor, version tracking, and automated workflows ensure accuracy, speed, and consistency – from first draft to final publication.

Distribute Content Effortlessly To All Channels

Publish content to websites, e-commerce platforms, apps, or print – automatically and in real time. NovaDB is built to connect seamlessly with your existing systems, ensuring fast and consistent delivery to every customer touchpoint. From marketing to product teams, everyone benefits from reduced manual work and faster publishing cycles.

NovaDB – One Platform, Endless Possibilities: Custom Solutions for Your Content Management

NovaDB is the powerful foundation for specialized solutions like PIM (Product Information Management), CMS (Content Management System), DAM (Digital Asset Management), and more. Designed to adapt to your business, these solutions leverage NovaDB’s flexible architecture to streamline content management, collaboration, and omnichannel delivery.

Solutions

NovaDB Success Storys

25 years of experience in powerful software solutions for content management

Noxum is a leading provider of content and product data management with over 25 years of experience in developing powerful software solutions. Our technology enables companies worldwide to efficiently manage, integrate, and deliver content and product data across all channels. Our renowned clients include AUDI AG, JURA Elektroapparate AG, KUKA AG, Dr. Ing. h.c. F. Porsche AG, Stiftung Warentest, Cornelsen Experimenta Verlag, Hueber Verlag, C.C. Buchner Verlag, NürnbergMesse and ZF Friedrichshafen AG. With a focus on scalability, performance, and flexibility, Noxum provides the ideal foundation for digital strategies and future-proof content experiences. This extensive expertise is incorporated into NovaDB, the central platform for the creation, management, processing, and delivery of content of all kinds.

Schedule A Demo!

Ready to simplify content management across your business?
Let us show you how NovaDB centralizes your workflows and accelerates results.

Let’s transform the way you manage and deliver content! Schedule your personalized demo now.

Get in touch with us!

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News Archive

2024
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2020

\n ",[1765,1766],"Stay updated with the latest news, insights, and updates on NovaDB, headless PIM & CMS innovations, industry trends, and company announcements.",[43],[94,95],{"_41":4761},[573,866,928,955,1018,1143,1445,1774,1775,1776,1777,1778,1779,1780,1781,1782,1783,1784,1785,1786,1787,1788,1789,1790,1791,1792,1793,1794,1795,1796,1797,1798,1799,1800,1801,1802,1803,1804],{"_41":4763},[1701],[],{"_13":1812,"_15":16,"_17":4766,"_35":4767,"_187":4774,"_96":4776,"_102":3988,"_103":1848,"_104":4779,"_106":1810},{"_19":609,"_21":1814,"_23":24,"_25":26,"_27":466,"_29":467,"_31":32,"_33":1815},{"_90":91,"_74":4768,"_37":4769,"_51":4771,"_44":617,"_41":4772,"_79":617,"_77":1823,"_76":1812,"_49":1824,"_88":89,"_92":4773},"Discover articles on headless PIM, CMS and information management. Stay up to date with the latest trends, best practices and insights from NovaDB.",{"_39":4770},"\n

NovaDB Blog

Blog Archive

2024

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What is NovaDB?

NovaDB is a headless CMS and PIM system that combines product and content worlds in one platform—for consistent product experiences, smooth processes, and sustainable growth.

NovaDB bridges the gap between data management and content experience—as a platform where marketing and product teams speak the same language. It connects structure and story so that products are not only maintained but experienced.

This creates a common basis across the entire customer journey: teams work with the same information, avoid duplicate maintenance, and ensure consistent brand communication across all channels – from e-commerce and websites to online catalogs, print, POS, and mobile applications.

Companies can start using NovaDB immediately and expand the platform step by step as new requirements arise. This allows NovaDB to grow with the company – without creating complexity or disrupting existing systems.

NovaDB is designed to be API-first and low-code expandable – for maximum flexibility, fast implementation, and long-term future-proofing.

Our Mission

Our mission is to empower businesses with a flexible, API-driven information management ecosystem that enables seamless data structuring, integration, and delivery across digital platforms.

By simplifying complex content and product data workflows, NovaDB helps organizations streamline operations, enhance digital experiences, and scale effortlessly.

Community & Ecosystem

NovaDB thrives within a dynamic ecosystem of technology partners, solution providers, and integration specialists.

TGOA Analysis Ranks NovaDB Among the Top PIM Solution Providers

NovaDB has been recognized by The Group of Analysts (TGOA) as one of the leading PIM solutions, demonstrating strengths in market development, responsiveness, and customer experience.

From the House of Noxum

NovaDB is proudly developed by Noxum GmbH, a leading provider of enterprise content and information management solutions with over 25 years of expertise.

Backed by Noxum’s deep industry knowledge and commitment to innovation, NovaDB embodies the company’s vision for next-generation, API-first information management.

Meet the Team

Schedule A Demo!

Ready to simplify content management across your business?
Let us show you how NovaDB centralizes your workflows and accelerates results.

Let’s transform the way you manage and deliver content! Schedule your personalized demo now.

\n ",[1861,1862,1863,1864,1865,1725],[43],"Learn more about NovaDB, our mission, and how we revolutionize information management with Headless PIM & CMS solutions for businesses worldwide.","about-us",[94,95],{"_41":4791},[4792],-2147431220,[],{"_13":1878,"_15":16,"_17":4795,"_35":4796,"_96":4804,"_102":3988,"_103":1896,"_104":4807,"_106":1876},{"_19":1747,"_21":1880,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":1881},{"_37":4797,"_51":4799,"_74":4800,"_44":4801,"_76":1878,"_77":3968,"_41":4802,"_79":4801,"_49":1890,"_90":91,"_88":89,"_92":4803},{"_39":4798},"\n

Get in touch with us!

Our Location

Beethovenstraße 5
97080 Würzburg
Bavaria
Germany

Phone: +49 931 46588-0

General email: info@novadb.com
Sales: sales@novadb.com

For security-related questions or to report a security incident, please contact us at: it-security@noxum.com

\n ",[73,1886],"Have questions about NovaDB? Contact our team for expert advice on Headless PIM, CMS, and information management solutions. We're here to help!","Contact Us",[43],[94,95],{"_41":4805},[4806],-2147457434,[],{"_13":4809,"_15":16,"_17":4810,"_35":4811,"_96":4820,"_102":3988,"_103":1917,"_104":4823,"_106":1897},"Imprint - novadb.com",{"_19":1748,"_21":1901,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":1902},{"_37":4812,"_44":4814,"_74":4815,"_79":4814,"_77":4816,"_76":4809,"_41":4817,"_51":4818,"_90":91,"_88":89,"_92":4819},{"_39":4813},"\n

Imprint

Responsible for the content of this website is

Noxum GmbH
Beethovenstrasse 5
97080 Würzburg
Würzburg, Germany

Phone +49 931 46588-0
Fax +49 931 46588-599
info@noxum.com
www.noxum.com

Commercial register: Würzburg Local Court
Register entry: HRB 6212
Value added tax ID: DE194660464

Managing Director:

Norbert Klinnert
Michael Stegmann

All information on this website is for general information purposes only. It does not constitute binding advice or recommendations. Nor do we guarantee that the information is correct and/or up-to-date.

The contents of external websites that can be reached via hyperlinks from this site or that refer to this site are third-party contents over which Noxum GmbH has no influence and for which Noxum GmbH assumes no liability whatsoever.

\n ","Imprint","Find legal information, company details, and contact data for NovaDB. Learn more about our business identity, compliance, and legal notices.","imprint",[43],[1910,1911],[94,95],{"_41":4821},[4822],-2147413744,[],{"_13":1920,"_15":16,"_17":4825,"_35":4826,"_96":4833,"_102":3988,"_103":1939,"_104":4836,"_106":1918},{"_19":1749,"_21":1922,"_23":24,"_25":26,"_27":762,"_29":763,"_31":32,"_33":1923},{"_37":4827,"_74":4829,"_44":1928,"_77":1929,"_76":1920,"_41":4830,"_51":4831,"_79":1928,"_90":91,"_88":89,"_92":4832},{"_39":4828},"\n

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NovaDB

Industries & Customer Overview

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Resources

Blog\n
- Blog Archive 2024
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News\n
- News Archive 2024
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\n

About Us

\n ","Find all NovaDB pages in one place. Easily navigate our Headless PIM & CMS solutions, product insights, news, and support resources.",[43],[1932,1933],[94,95],{"_41":4834},[4835],-2147466172,[],{"_13":1942,"_15":16,"_17":4838,"_35":4839,"_187":4847,"_96":4849,"_102":3988,"_103":1983,"_104":4851,"_106":1940},{"_19":428,"_21":1944,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":1945},{"_37":4840,"_51":4842,"_44":4155,"_74":4156,"_77":4843,"_79":4844,"_41":4845,"_76":1942,"_49":1974,"_90":91,"_88":89,"_92":4846},{"_39":4841},"\n

Content and Product Data Management – Reinvented with 25+ Years of Expertise and the NovaDB Platform

Noxum is a leading provider of content and product data management solutions, with over 25 years of experience in developing powerful software platforms. Our technology empowers companies worldwide to efficiently create, integrate, and deliver content and product data across all channels.

Drawing on the expertise gained from more than 300 successful projects, we have developed NovaDB – our central platform for creating, managing, processing, and delivering all types of content. NovaDB is highly configurable and can be seamlessly adapted to existing marketing and product management processes – with little to no programming required.

This enables marketing teams and product managers to independently structure, manage, and distribute their content, campaigns, and product data across all channels. The platform adapts to your processes – not the other way around.

NovaDB Success Storys

Automotive & vehicle construction

Our extensive experience in the automotive and mobility industry enables us to develop highly specialized CMS and PIM solutions that meet the specific requirements of this dynamic industry. From global brand communication and multilingual product data management to centralized platforms for sales and service, we offer scalable systems that combine speed, stability and seamless integration.

Consulting, Finance & Law

We implement solutions for the structured management of sensitive information for companies in the consulting, financial services and legal sectors. Our systems support data protection, compliance and efficient client communication.

Electrical appliance manufacturer

Digital processes for managing product information are crucial for manufacturers of electrical appliances. Our systems offer central data storage, internationalization and automation.

Electronics & measurement technology

Manufacturers of electronics and measurement technology products need powerful platforms for managing technical specifications and multimedia content. Our solutions guarantee international scalability and the highest quality.

Building technology, residential & industrial construction

Our solutions support manufacturers and suppliers in the construction and building sector in providing complex technical product data in a structured manner and integrating it efficiently into digital processes.

Trade

In retail, the speed of information provision and consistency across all channels is what counts. Our solutions ensure seamless data exchange between PIM, CMS and commerce systems.

Industrial automation & mechanical engineering

In the highly specialized world of industrial automation and mechanical engineering, we support our customers with robust, future-proof systems that translate technical complexity into efficient information flows. Our platforms map complex product structures, simplify the maintenance of technical data and ensure consistent processes across different systems and touchpoints.

Medical technology & hearing acoustics

For companies in regulated industries such as medical technology and hearing acoustics, we create solutions that enable standard-compliant documentation and secure information flows - with a focus on transparency and efficiency.

Trade fair & event industry

Trade fair and event organizers benefit from digital solutions that provide up-to-date, multilingual and targeted content. Our systems support the organization, marketing and visitor communication.

Publishers & media-related organizations

We develop platforms for efficient content management and distribution for publishers and media-related institutions. In addition to CMS and PIM systems, we implement digital business models and editorially optimized workflows.

\n ",[1950,779,1951,1952,1953,1954,1955,1956,1957,1958,1959,1960,1961,1962,1963,1964,1965,1966,1967,1968,1969,1970],"industries","Industries",[43],[94,95],{"_41":4848},[420,464,831,1169,1978],{"_41":4850},[3243],[],{"_13":1986,"_15":16,"_17":4853,"_35":4854,"_96":4862,"_102":3988,"_103":2003,"_104":4864,"_106":1984},{"_19":1750,"_21":1988,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":1989},{"_37":4855,"_41":4857,"_79":4858,"_51":4859,"_77":4860,"_76":1986,"_90":91,"_44":1728,"_88":89,"_92":4861,"_74":4744},{"_39":4856},"\n

Search results

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Privacy policy (data protection information pursuant to Art. 13 GDPR)

The protection of your personal data when it is collected, processed and used during your visit to our website is important to us. Your data is protected in accordance with legal regulations. Below you will find information on what data is collected during your visit to our website and how it is used.

1. Name and contact details of the controller

The controller pursuant to Art. 4 (7) of the EU General Data Protection Regulation (GDPR) is
Noxum GmbH
Beethovenstraße 5
97080 Würzburg
Würzburg, Germany

Phone +49 931 46588-0
Fax +49 931 46588-599
info@noxum.com
www.noxum.com

Commercial register: Würzburg Local Court
Register entry: HRB 6212
Value added tax ID: DE194660464

Managing Director:
Norbert Klinnert
Michael Stegmann

2. Contact details of the data protection officer

A data protection officer has been appointed at Noxum GmbH and can be contacted at datenschutz@noxum.com

3 Rights of the data subject

You have the following rights vis-à-vis us with regard to your personal data:
- Right of access,
- Right to rectification or erasure,
- Right to restriction of processing,
- Right to object to processing,
- Right to data portability.
You have the right to complain to a data protection supervisory authority about the processing of your personal data by Noxum GmbH.

4 Individual data collection
4.1 Data collection when visiting the website

When using the website for information purposes only, i.e. if you do not provide us with any other information, we only collect the personal data that your browser transmits to our server.
When you view our website, we collect the following data, which is technically necessary for us to display our website to you and to ensure stability and security:

- IP address
- Date and time of the request
- Time zone difference to Greenwich Mean Time (GMT)
- Content of the request (specific page)
- Access status/HTTP status code
- amount of data transferred in each case
- Website from which the request originates
- browser
- Operating system and its interface
- Language and version of the browser software.
a.) Purposes:
Purposes for which the personal data is to be processed:
- Display of the website.
b.) Legal basis:
Legitimate interests pursuant to Art. 6 para. 1 f) GDPR.
The legitimate interests are:
- Functionality
- presentation
- stability
- and security of the website
c.) Categories of recipients of the personal data:
The web server is technically operated by a service provider (processor).
d.) Storage period:
1 week

4.2 Transient cookies / session cookies (technically necessary cookies)

Necessary data storage includes cookies that are absolutely necessary for the functions of a website. These are, for example, cookies that are used to store log-in data, the shopping cart or the language selection. These are deleted when the browser is closed.

a.) Purposes:
Purposes for which the personal data is to be processed:

- Presentation of the website.

b.) Legal basis:
Legitimate interests pursuant to Art. 6 para. 1 f) GDPR
The legitimate interests are:

- Functionality,
- presentation,
- stability and
- security of the website

c.) Categories of recipients of the personal data:
The web server is technically operated by a service provider (processor).

d.) Storage period:
Until the browser is closed.

4.3 Persistent cookies (which are not technically necessary)

Non-essential cookies are text files that are not only used for the functionality of the website, but also collect other data. These include, for example, the following:

- Tracking cookies
- Targeting cookies
- Analysis cookies
- Cookies from social media websites

Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. You can delete the cookies in your browser's security settings at any time.
You can configure your browser settings according to your wishes and, for example, refuse to accept third-party cookies or all cookies.

When using integrated third-party services, it is possible that these use persistent cookies to collect user data. In this case, we point this out in advance and refer to the privacy policy of the respective provider and only use these services after the visitor has given their consent.

4.4 Data collection contact form

We collect the following data in the contact form: First name, last name, company, position, industry, telephone, e-mail address and message. This data is used to record and respond to inquiries, to contact you and to inform you about future events.

a.) Purposes:
Purposes for which the personal data is to be processed:

- Contacting you
- Information about future events.

b.) Legal basis:

Consent for one or more specific purposes (Art. 6 para. 1 a) GDPR).

You have the right to withdraw your consent at any time. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.

c.) Categories of recipients of the personal data:
The web server is technically operated by a service provider (processor).

d.) Storage period:
Until consent is withdrawn.

4.5 Data processing by the webinar tool GoToWebinar from LogMeIn

On our website, we offer you the opportunity to participate in webinars organized by us or to view recordings of webinars that have already taken place. In the webinars, you will receive further information on our products and solutions, as well as on other, topic-related use cases.

When you register, the following personal data is transmitted and processed:

- First and last name
- e-mail address
- Company name
- Job title

In addition, you can optionally provide the following information:

- Role in the purchasing process
- Questions for the speaker

1. a) Purposes

Purposes for which the personal data is to be processed:

- Participation in webinars offered or provision of recordings of webinars already held

- Provision of webinar documents by email (webinar recording, accompanying documents)

- Making contact following the seminar

- Information about future events

1. b) Legal basis

Consent for one or more specific purposes (Art. 6 para. 1 a) GDPR).

You have the right to withdraw your consent at any time. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.
If you request the deletion of your data after using the services offered, we will send this information to LogMeIn with instructions for final deletion in GoToWebinar.

Further information on data protection and security at LogMeIn can be found at https://www.goto.com/de/company/trust.

1. c) Categories of recipients of the personal data
The web service is technically operated by a service provider (LogMeIn, Inc. as processor).

1. d) Storage period
Until consent is withdrawn.

1. e) Data processing outside the European Union
The provider of the GoToWebinar web service is LogMeIn, Inc. This is an American company. This means that the data may also be processed in a third country. The requirements of Art. 28 GDPR are fulfilled by:

- The existence of a contract for order processing including the EU standard contractual clauses.

- LogMeIn has an EU-US and Swiss Privacy Shield certificate.

4.6 Embedded YouTube videos

On some of our pages, we embed videos from YouTube with the user's consent. The operator of the corresponding plugin is YouTube LLC, 901 Cherry Ave, San Bruno CA 94066, USA.
As soon as consent is given to embedding the videos on the corresponding page, a connection to YouTube servers is established. YouTube is informed which pages you visit. If you are logged into your YouTube account and/or Google account, YouTube can assign your surfing behavior to you personally. You can prevent this by logging out of your YouTube account and/or Google account beforehand.

The videos are embedded in extended data protection mode, which means that no cookies are used to track users. However, YouTube may also store usage information in other areas of the browser.
Further information on data protection at YouTube can be found in the provider's privacy policy at https://policies.google.com/privacy?hl=de&gl=de.

5. SSL encryption

This website uses SSL encryption to protect your transmitted data in the best possible way. You can recognize such encrypted connections by the prefix \"https://\" in the page link in the address bar of your browser. Unencrypted pages are marked with \"http://\".
Thanks to SSL encryption, all data that you transmit to this website - for example in the case of inquiries - cannot be read by third parties.

6. security notice

We make every effort to take all technical and organizational measures to store your personal data in such a way that it is not accessible to third parties. For technical reasons, complete data security cannot be guaranteed when communicating by e-mail, so we recommend that you send confidential information by post.

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NovaDB 1.0 – The New Era of Data and Content Management

With NovaDB 1.0, a new era begins in content and product information management. Companies today face the challenge of managing content and data flexibly, structurally, and efficiently—whether for content management systems (CMS), product information systems (PIM), or custom solutions. NovaDB provides the perfect answer to these needs by combining powerful functionality with an intuitive user experience.

A System for Content and Data Experts

Whether editors, product data managers, partners, or providers—NovaDB 1.0 offers a tool that manages complex content while remaining easy to use. The web-based platform enables structured content to be captured, managed, and output in various formats. Thanks to its high configurability, NovaDB can be adapted to a wide range of business processes and workflows.

New Features in NovaDB 1.0

NovaDB 1.0 offers a variety of new features that simplify everyday work and enhance the user experience:

User-Friendliness and Flexibility

Multilingual User Interface: Available in English and German by default, with the option to define custom UI languages.
Optimization for Touch Devices: Work on the go or on a tablet—NovaDB supports touch-optimized workflows.
Live Configuration: Adjustments to the configuration can be made directly during operation.
Collaborative Work: Thanks to Kanban boards and integrated workflow support, teams can work efficiently together.
Batch Editing and Mass Processing: Large amounts of data can be quickly and efficiently edited.

Data Management and Structuring

Flexible Rights Management: Extensive role and permission concept for targeted access control.
Index-Based Search and Sorting: Objects can be found and organized quickly and intuitively.
Multilingual Content and Variants: Manage content with different language versions and variants.
Inheritance and Branching of Values: Structured data management with intelligent inheritance and merge functions.
Support for Multiple Values and Units of Measure: Ideal for PIM and technical data management scenarios.

Technical Performance

Microservice Architecture: A scalable and extensible infrastructure for high performance.
Docker Hosting on Kubernetes (Linux): Deployment in modern cloud and on-premise environments.
Job Management and Automation: Import, export, data processing—all processes can be automated.
Notifications and Change Tracking: System and user actions are transparently documented.
API-Supported Extensions: NovaDB can be easily integrated into existing IT landscapes.

A Tool with a Future

NovaDB 1.0 is not only a powerful CMS and PIM system but also a platform for customized enterprise solutions. Thanks to its open architecture and extensive configuration options, specific requirements can be implemented quickly without the need for complex development projects.

Typical Use Cases

Decentralized Data Collection by various actors (e.g., editors, translators, product managers).
Data Management for Digital Platforms such as e-commerce, ERP, or digital catalogs.
Publication and Distribution in the form of websites, PDFs, Excel files, or other formats.
Dynamic Research Platforms for large datasets and complex relationships.

Ready for the Next Step?

NovaDB 1.0 is now available! Take the opportunity to revolutionize your data and content processes. Contact us for a personal consultation, a live demo, or a custom test environment—and experience NovaDB in action!

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NovaDB 1.1: More Efficiency and Convenience for Editors, Product Data Managers, and Consultants

With the new NovaDB 1.1 release, we continue to focus on user-friendliness and efficiency. The new features and improvements make working with NovaDB even more intuitive and powerful for editors in Content Management Systems (CMS), product data managers in Product Information Management Systems (PIM), as well as partners and consultants.

New Features in NovaDB 1.1

Quick Search within Tree Structures
Navigating large datasets becomes easier: With the new quick search within tree structures, users can find the content they are looking for quickly and precisely without having to click through complex hierarchies.

Breadcrumb Navigation (Quick Edit)
The breadcrumb navigation enables faster access to relevant content and makes it easier to edit data directly from the navigation. Users can switch between different editing levels more efficiently.

Integrated Help
NovaDB now offers an integrated help function that provides context-sensitive explanations and instructions. This reduces training efforts and allows users to find answers to their questions directly within the application.

Attribute Validation with JavaScript
Attribute validation is now supported by JavaScript. This allows input fields to be checked for accuracy while data is being entered, preventing incorrect data from being saved.

Virtual Attributes with JavaScript
With virtual attributes, dynamic values can be represented in NovaDB without the need to modify database structures. This promotes flexible workflows and facilitates individual customizations.

Improvements in NovaDB 1.1

Flexible Configuration of Internal Caches
With the new version, the size of internal caches can be adjusted via the NovaApiOptions configuration option. This allows performance and memory usage to be better tailored to individual requirements.

Conclusion

NovaDB 1.1 introduces a variety of new features that further optimize usability for editors, product data managers, and consultants. Improved navigation, more powerful search and validation functions, and increased flexibility in configuration make working with NovaDB more efficient and convenient.

Are you ready to explore the new features? Contact us for a personal demonstration!

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NovaDB 1.2 – More Efficiency and Better Usability

NovaDB is constantly evolving to meet the needs of businesses, editors, product data managers, and partners. With NovaDB 1.2, the system sets new standards in usability and performance. The latest version introduces numerous improvements that make daily work in content management (CMS) and product information management systems (PIM) significantly easier.

Improvements in the Web UI – A More Convenient Experience for Editors

The web interface has been extensively redesigned to enhance usability and efficiency:

Copy & Paste for Objects – Content can now be quickly and easily copied and pasted.
Bulk Upload for Binary Files – Large volumes of data can be uploaded and processed more efficiently.
Favorites Feature – Important objects can be marked and easily accessed at any time.
Enhanced Multi-Select in Object Search – Simplifies searching and managing multiple pieces of content simultaneously.
List of Recently Opened or Created Objects – Enables faster access to frequently used content.
Open Object Details in New Browser Tabs – Supports parallel work on multiple pieces of content.
Faster Rendering of Tree Structures – Increased performance ensures a more responsive user interface.

More Powerful API – Enhancements for Data Management and Processing

The API has been further optimized to handle large amounts of data even more efficiently:

Bulk Operations for Large Data Types – Enables efficient handling of text, XML, and binary references.
Faster Imports and Bulk Operations – Increases the speed of data processing.
Event-Based Notifications for Schema Changes – Systems can respond to changes in the database schema.

Conclusion: NovaDB 1.2 Brings More Efficiency and Flexibility

With this version, NovaDB becomes even more powerful and user-friendly. The improvements in the web UI significantly ease the daily tasks of editors and product data managers. At the same time, developers and administrators benefit from new tools and a more flexible API.

NovaDB 1.2 is the next step in the evolution of a flexible, scalable, and high-performance data and content management system that can be perfectly tailored to individual requirements.

\n ","NovaDB 1.2 enhances usability and performance for editors, data managers, and partners, simplifying daily tasks in CMS and PIM systems.","NovaDB 1.2",[583],[2080,2081],[94,95],{"_41":4917},[595],[583],{"_13":2089,"_15":16,"_17":4920,"_35":4921,"_96":4928,"_102":3988,"_103":2106,"_104":4930,"_106":2087},{"_19":1777,"_21":2091,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":2092},{"_37":4922,"_74":4924,"_44":2089,"_587":2096,"_77":2097,"_76":2089,"_79":2089,"_41":4925,"_51":4926,"_591":592,"_90":91,"_88":89,"_92":4927},{"_39":4923},"\n

NovaDB 1.3: A Significant Update for Editors, Product Data Managers, and Consultants

With NovaDB 1.3, we present the most comprehensive update yet to our flexible and powerful content and information management platform. The new version introduces numerous improvements to the web interface, enhanced object management capabilities, stronger integration with Microsoft Excel, and API optimizations. These enhancements make the work of editors, product data managers, partners, and consultants easier and ensure more efficient content and product data management.

Highlights of the New Version

Improved Web Interface

The user-friendliness of the web interface has been further optimized. New features include:

Hyperlinks in the Simple HTML Editor: Allows users to insert links to facilitate content linking.
Content References in the Simple HTML Editor: Makes it easier to link content within the editor.
Deleting Objects for the Current Branch: Object deletion is now more targeted.
Recycle Bin for Deleted Objects: Objects can now be restored if accidentally deleted.
Version History & Change Tracking: Enables transparent tracking of all modifications to an object.
Quick Search: Enhanced search functionality for faster access to relevant content.

Excel Add-In Now an Integral Part of NovaDB Releases

Previously, the Excel Add-In was updated separately. As of NovaDB 1.3, it will now be released in sync with the main version. The version numbers of NovaDB and the Excel Add-In will always match, making integration easier and providing greater planning security.

Conclusion: More Efficiency, More Control, More Convenience

With NovaDB 1.3, we are setting new standards in user-friendliness and process control. The improvements to the web interface, the deeper integration of the Excel Add-In, and the optimized delete and restore mechanisms make working with complex content significantly easier.

Whether for editors, product data managers, partners, or consultants, NovaDB 1.3 delivers real value in the structured management of content and product information.

Stay tuned for more updates and new features in upcoming versions!

\n ","NovaDB 1.3 delivers enhanced web interface, object management, Excel integration, and API improvements for efficient content and data management.",[583],[2100,2101],[94,95],{"_41":4929},[595],[583],{"_13":4932,"_15":16,"_17":4933,"_35":4934,"_96":4941,"_102":3988,"_103":2127,"_104":4943,"_106":2107},"NovaDB 1.4: Efficiency, Control, and New Workflows",{"_19":1778,"_21":2111,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":2112},{"_37":4935,"_74":4937,"_44":2118,"_587":2116,"_77":2117,"_76":4932,"_79":2118,"_41":4938,"_51":4939,"_591":592,"_90":91,"_88":89,"_92":4940},{"_39":4936},"\n

NovaDB 1.4: Efficiency, Control, and New Workflows

With the latest release, NovaDB 1.4, we are setting a new standard in content and product information management. This new version brings numerous improvements for editors, product data managers, partners, and consultants, making daily tasks easier and processes more efficient. A special focus is on an optimized user interface, improved workflows, and new integration options.

Improved Web UI: More Transparency and Easier Processes

The NovaDB web interface has been expanded and improved in several areas:

New \"Changes\" View: Changes to objects in the current branch are now directly visible.
Optimized Merging: An overview of all objects to be merged, detailed differences, and conflict indications simplify data merging.
Drag & Drop Support: Objects can now be moved between areas via drag & drop, making editing more flexible.
Extended Object References: XML references are now displayed in a dedicated object usage view.
Customizable Tile View: Thumbnails for objects can now be defined specifically per object type.
Workflow Information at a Glance: The new \"General\" tab shows relevant workflow information for an object.

Kanban Board: Faster Workflows, Better Overview

Kanban boards are a central tool for many users. NovaDB 1.4 brings significant improvements here:

Direct Link Between Objects and Kanban Columns: When opening an object, the corresponding column in the Kanban board is displayed.
Performance Optimizations: Board population is now significantly faster.
Independent Scrolling of Columns: Better navigation within large boards ensures improved clarity.

Nova Open API: More Flexibility, Better Integration

With Nova Open API, NovaDB offers a modern RESTful interface that conforms to the Open API standard. Starting with this release, the API will be published in sync with NovaDB versions to ensure continuous development and better integration.

Nova InDesign Service: Seamless Integration for Publishing Processes

The new Nova InDesign Service enables seamless connectivity between NovaDB and Adobe InDesign. This significantly facilitates collaboration between content management and professional layout design. Here too, further development will now be synchronized with NovaDB.

Additional Changes and Improvements

Enhanced Security: Log Viewer, Indexer, and Job Manager now require authentication.
Optimized HTML Editor: Instead of generic tags, specific HTML elements such as , , , and are now generated.
Improved User Guidance: A warning is displayed when entering more than 400 characters in a string field.
New Design for the Main Menu and Permission Dialogs: Improved clarity and modern UI elements.

Conclusion: NovaDB 1.4 Enhances Content and Product Data Management

With NovaDB 1.4, users benefit from an improved user experience, faster workflows, and new integration options. Whether as an editor, product data manager, or partner – this release sets new standards in efficiency and flexibility.

Try it now and discover the advantages of the new version!

\n ","NovaDB 1.4 boosts efficiency with improved UI, enhanced workflows, Kanban upgrades, and seamless InDesign and Open API integration for CMS and PIM.",[583],[2121,2122],[94,95],{"_41":4942},[595],[583],{"_13":4945,"_15":16,"_17":4946,"_35":4947,"_96":4954,"_102":3988,"_103":2148,"_104":4956,"_106":2128},"NovaDB 1.5: The New Release in Detail",{"_19":1779,"_21":2132,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":2133},{"_37":4948,"_44":2140,"_74":4950,"_51":4951,"_79":2140,"_77":2141,"_76":4945,"_41":4952,"_587":2143,"_591":592,"_90":91,"_88":89,"_92":4953},{"_39":4949},"\n

NovaDB 1.5: The New Release in Detail

With NovaDB 1.5, the platform once again reaches a new level, offering numerous improvements and new features. This update particularly enhances user-friendliness, workflow efficiency, and integration into existing business processes. This post is aimed at editors, product data managers, partners, and consultants who use or recommend NovaDB in CMS and PIM environments.

Optimized User Interface for Greater Efficiency

The NovaDB 1.5 Web UI introduces several improvements to make daily work with the platform easier:

Better Branch Management: Branches can now be bookmarked and filtered by name, making navigation in complex projects much easier.
Flexible Merge Options: Any branches can now be merged directly. An intuitive dialog allows users to select the source and target branch.
Enhanced Merge Statistics: The merge page now offers improved statistics for transparent tracking of changes.
New Object Views: Multiple object references can be displayed as a list view, tile view, or preview.
Direct Access to Object Details: Object details can now be opened even from disabled reference controls.
More Convenient Search: The object search now includes a new \"Select All\" function.
Improved HTML Editor: The simple HTML editor preserves markup formatting when copying and pasting and hides the toolbar when not needed.

Optimized API for Greater Flexibility

The update also enhances the Core API and Open API for even more flexible integration:

Extended Branch Control: The API now allows merging of any branches.
Direct Access to Branch-Specific Data: API changes take effect immediately without requiring a service restart.
Better User Management: Users must now exist in ACS to authenticate with the API.
Improved Search Results: Deleted objects are now filtered out of search queries by default.

Optimizations for Microsoft Excel and Adobe InDesign

There are also exciting new features for integration with Excel and InDesign:

Excel Add-In:

Support for virtual attributes
Redesigned alignment tool for better usability with large datasets
Documentation and download link now available directly in the Web UI

InDesign Service:

New object tree view for efficient searching and batch publishing

A Look Ahead

With NovaDB 1.5, the platform takes another step toward improved user-friendliness, scalability, and efficient workflows. Businesses benefit from more powerful branch management, optimized API integration, and enhanced interfaces for Excel and InDesign.

The new features make NovaDB the ideal solution for demanding content and product data management needs. Whether as a powerful CMS, a flexible PIM, or a platform for complex business processes – NovaDB provides the right tools for efficient digitization and automation.

Be inspired by the new possibilities and discover NovaDB 1.5!

\n ","NovaDB 1.5 enhances user-friendliness with better branch management, API updates, and optimized Excel and InDesign integrations for CMS and PIM users.",[2138,2139],[583],[94,95],{"_41":4955},[595],[583],{"_13":4958,"_15":16,"_17":4959,"_35":4960,"_96":4967,"_102":3988,"_103":2169,"_104":4969,"_106":2149},"NovaDB 1.6: More Efficiency, More Collaboration, More Control",{"_19":1780,"_21":2153,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":2154},{"_37":4961,"_44":2161,"_74":4963,"_51":4964,"_79":2161,"_77":2162,"_76":4958,"_41":4965,"_587":2164,"_591":592,"_90":91,"_88":89,"_92":4966},{"_39":4962},"\n

NovaDB 1.6: More Efficiency, More Collaboration, More Control

With NovaDB 1.6, we are setting new standards for efficient content and product data management. The latest version introduces numerous improvements that make everyday work easier for editors, product data managers, and partners. From an enhanced web interface to expanded collaboration features, NovaDB 1.6 provides more flexibility, transparency, and control.

New Features and Enhancements in NovaDB 1.6

Web UI: Improved Usability and Navigation

The NovaDB user interface has been optimized to improve workflows and make work as efficient as possible for editors and product managers.

Direct Discussions on Objects: Comments enable discussions within the system—including the ability to mention other users, who are automatically notified.
Better URL Handling: Deep links are now fully supported, while browser history retains the current scope and branch settings.
Optimized Overview and Navigation: Objects can now be more easily organized, edited, and managed. Especially useful: \"Open Definition in New Tab\" for UI-related system elements such as areas, forms, or attribute trees.
Visual Enhancements: The updated job and job detail pages now provide live updates and a clear list of related objects.

New Notification Features

To enhance transparency, a new \"Snack Bar\" has been introduced. This immediately informs users if the active branch has changed—without disrupting their workflow.

More Control Over Data and Processes

NovaDB 1.6 offers new options for more efficient object management and editing:

Simplified Merge Dialog: The merge interface has been redesigned for better clarity and usability.
Batch Deletion: Multiple objects can now be deleted at once, saving time in large projects.
Space-Saving Display: The object detail form now uses available space more effectively and features an intuitive overflow menu.

New User Manual for an Easier Onboarding

Whether you're a new user or an experienced one, the new user manual is accessible directly from the main menu and provides:

A detailed explanation of all UI-related features
A reference for user actions and system objects
A complete release history
Various search options for quick navigation

Enhanced API for Developers and Integrations

NovaDB 1.6 also introduces new possibilities for integration partners. The updated API now supports comments with extended functions and offers a faster system for detecting object changes. Additionally, new security and validation mechanisms have been implemented.

Conclusion: A Release with Real Value

NovaDB 1.6 brings crucial improvements in collaboration, user guidance, and data management. With these new features, companies can organize, manage, and collaborate on their content and product data more efficiently than ever.

Now is the perfect time to explore the new features in NovaDB 1.6 and unlock its full potential for your content and processes!

\n ","NovaDB 1.6 enhances collaboration, optimizes workflows, improves data management, and introduces advanced API features for CMS and PIM users.",[2159,2160],[583],[94,95],{"_41":4968},[595],[583],{"_13":4971,"_15":16,"_17":4972,"_35":4973,"_96":4980,"_102":3988,"_103":2190,"_104":4982,"_106":2170},"NovaDB 1.7: More Efficiency and Control for Editors and Product Data Managers",{"_19":1781,"_21":2174,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":2175},{"_37":4974,"_44":2182,"_74":4976,"_51":4977,"_79":2182,"_77":2183,"_76":4971,"_41":4978,"_587":2185,"_591":592,"_90":91,"_88":89,"_92":4979},{"_39":4975},"\n

NovaDB 1.7: More Efficiency and Control for Editors and Product Data Managers

With the new release of NovaDB 1.7, the platform is enhanced with numerous improvements and new features that benefit editors, product data managers, as well as partners and consultants. The focus is on an optimized user experience, increased flexibility, and even more efficient process control.

Improvements in the Web Interface

The user-friendliness of NovaDB has been further enhanced through various innovations:

More control in job management: Completed jobs can now be easily restarted, while running jobs can be stopped if necessary.
Faster access to favorites: Favorite stars are now directly clickable and change their status immediately.
Optimized search results: Newly created objects and jobs now appear at the top of search results.
Improved notification system: The notification panel has been redesigned so that links now automatically point to the correct version or branch.
Extended list view: Object references can now be displayed as a configurable list view.
New job overview panel: A new sidebar provides a better overview of running and completed jobs. Additionally, job searching and management have been improved.

Enhancements in Job Management

With NovaDB 1.7, job management has become even more flexible:

Targeted resource allocation: The number of simultaneously running jobs and their use of computing power and memory can now be better regulated.
Better workload control: The total number of parallel jobs can be limited to ensure efficient use of system resources.
More detailed status information: Jobs now receive new status indicators, enabling better tracking and organization.

Core API: More Control and Efficiency

NovaDB's core API has been enhanced with important new features:

Extended job information: In addition to restart and kill requests, specific status messages can now be added.
Improved job logs: Logs can now be cleared directly from the API.
Notifications with contextual links: Notification links can now directly load the appropriate branch view.

Seamless Integration with InDesign

For users of the InDesign service, there is a convenient new feature: When an object is opened via a Nova link, the application automatically switches to the correct branch version.

Conclusion: More Control and Flexibility

With the release of NovaDB 1.7, users benefit from an optimized user interface, more control options in job management, and an enhanced core API. Editors, product data managers, and partners can work more efficiently and gain even greater control over processes and content.

Discover the new features of NovaDB 1.7 and take advantage of an advanced platform that makes your work even more efficient!

\n ","NovaDB 1.7 introduces smarter workflows, enhanced job management, and API improvements, giving editors and data managers more control and efficiency.",[2180,2181],[583],[94,95],{"_41":4981},[595],[583],{"_13":2193,"_15":16,"_17":4984,"_35":4985,"_96":4992,"_102":3988,"_103":2210,"_104":4994,"_106":2191},{"_19":1782,"_21":2195,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":2196},{"_37":4986,"_44":2193,"_74":4988,"_51":4989,"_79":2193,"_77":2203,"_76":2193,"_41":4990,"_587":2205,"_591":592,"_90":91,"_88":89,"_92":4991},{"_39":4987},"\n

NovaDB 1.8: A Significant Step for Content and Product Data Management

With the release of NovaDB 1.8, Noxum sets new standards for efficiency and user-friendliness in content and product data management. The latest version introduces numerous improvements and new features that significantly ease the daily work of editors, product data managers, partners, and consultants.

Web UI: More Comfort and Flexibility

The NovaDB 1.8 user interface has been further developed to make interactions even more intuitive. Key innovations include:

Visual feedback for \"Copy\" actions, making edits more transparent.
Direct access to job details from the right panel for quicker analysis and processing.
New UI type \"Razor Code\", expanding customization possibilities.
Preview tab in the information panel, making content immediately visible.
Optimized display in the object reference dialog for better navigation.
Warnings for unsaved comments, preventing data loss.
Improved readability of timestamps for clearer tracking.
Flexible handling of notifications – all can be deleted except bookmarked ones.
Editors can expand to full size, increasing productivity.
Menu items moved to the dashboard, decluttering the main navigation.
New design for three-state checkboxes, improving usability.
\"Create and Open\" an object with a single click, making editing more efficient.
Edit and run jobs directly from the list of recent objects.
Edit and refresh objects directly from the usage panel.
Definable object types \"Trigger\", optimizing workflows.
Direct access to Kanban boards from the area dashboard, enabling faster task management.

InDesign Plug-In: Enhanced Search Capabilities

The NovaDB 1.8 InDesign plug-in now offers an enhanced search function for predefined values, allowing content to be found and used even faster.

Open API: More Flexibility and Control

NovaDB’s open interfaces have been expanded to enable even more powerful integrations:

Extensions for job management, including file uploads.
New language parameters, accepting both ISO language codes and object IDs.
Object queries now support the _objectIds filter, allowing multiple objects to be retrieved in a single request.

Razor API: New and Powerful

With the new Razor API, NovaDB 1.8 enables the use of a Razor model for previews and publishing. Output can be in HTML or IPUB, enhancing flexibility in content creation and publication.

JavaScript API: Extended Control Options

The JavaScript API has been enhanced with scripted conditions, which can be used to restrict the execution of triggers. This allows for even better control of complex workflows.

Core API: New Object Types and Automation

NovaDB 1.8 brings numerous innovations in the Core API:

New object types: Razor View, Trigger, Condition Types.
Automatic job creation through triggers.
Transaction events now include the branch ID.
New base classes for job hosting (available as a NuGet package).
Configurable batch size for database operations.

NuGet & Configuration Packages: More Efficiency for Developers

To enhance NovaDB’s extensibility, new NuGet packages for job implementations using Razor Views are available. Additionally, a new configuration package for countries provides object types, attributes, and instances according to ISO 3166.

Important Changes

The Open API now returns languages as ISO codes instead of object IDs.
Renaming of Kubernetes secrets, making configuration strings clearer.
Services such as Indexer, InDesign, and Razor can now use a read-only connection.

Conclusion: NovaDB 1.8 Makes the Difference

With NovaDB 1.8, Noxum offers a powerful platform that makes content and product data management more efficient and flexible. The improvements in the user interface, the new APIs, and the extended configuration options make this version a significant milestone for companies investing in innovative digital solutions.

\n ","NovaDB 1.8 improves UI, expands APIs, and boosts efficiency for editors, data managers, and developers, enabling better control and flexible workflows.",[2201,2202],[583],[94,95],{"_41":4993},[595],[583],{"_13":2213,"_15":16,"_17":4996,"_35":4997,"_96":5004,"_102":3988,"_103":2230,"_104":5006,"_106":2211},{"_19":1783,"_21":2215,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":2216},{"_37":4998,"_44":2213,"_74":5000,"_76":2213,"_51":5001,"_79":2213,"_77":2223,"_41":5002,"_587":2225,"_591":592,"_90":91,"_88":89,"_92":5003},{"_39":4999},"\n

NovaDB 2.0: A Major Leap for Content and Product Data Management

With NovaDB 2.0, a new era of efficient content and product data management begins. The latest version offers an improved user experience, optimized workflows, and innovative features for editors, product data managers, partners, and consultants. NovaDB remains true to its core principle: maximum flexibility and adaptability for a wide range of use cases.

Modernized User Interface for More Efficient Work

The NovaDB 2.0 web interface has been fundamentally redesigned, now featuring intuitive dashboards that provide better visibility into ongoing tasks and projects. The new Unified Object Search makes finding objects easier and faster. Additional filter options such as \"Object Type,\" \"Last Changed By,\" and \"Changed\" make searches even more precise.

New Capabilities in Workflow Management

NovaDB 2.0 introduces a comprehensive branch-based workflow system, now with attributes like \"Assigned To,\" \"Due Date,\" and \"Workflow Status\" for better process control. The new \"Manage Work\" section allows for flexible workflow organization in list, tree, or board views.

A particularly useful feature: Changed or to-be-changed objects are now highlighted in all lists and object details views. A \"Changes\" panel provides quick access to relevant modifications.

Improved Navigation and Context Menus

NovaDB 2.0 features a new top-level navigation, making it easier to work across multiple areas. The optimized context menu ensures quicker access to key functions.

Additional highlights:

Artifacts from failed jobs can be downloaded
Live updates of job logs simplify error analysis
Password and token management with the new UI Type String.Secret

InDesign Integration for Simplified Publishing

A game-changer for those working with Adobe InDesign: Razor Views can now be defined directly at the object level and published in InDesign. This significantly streamlines the creation and management of complex publications.

Performance Optimization Through New Jobs

Two new job types enhance efficiency:

Merge Job: Simplifies merging or updating branches
Grooming Job: Deletes unused content, improving overall performance

Enhancements for API Users

With this update, the NovaRazor API gains new capabilities, including improved methods for object linking and hyperlink management. The Core API has been expanded with new attribute types and events, allowing for even better integration and automation.

Conclusion: NovaDB 2.0 Delivers Greater Efficiency and Flexibility

The new features and optimizations make NovaDB 2.0 an even more powerful solution for content and product data management. Editors benefit from a more intuitive UI, product data managers from optimized workflows, and partners from improved integration options.

The new version is now available—discover how NovaDB 2.0 can optimize your processes today!

\n ","Explore NovaDB 2.0’s reimagined UI, advanced workflows, and powerful APIs that simplify content and product data management for businesses.",[2221,2222],[583],[94,95],{"_41":5005},[595],[583],{"_13":2233,"_15":16,"_17":5008,"_35":5009,"_96":5016,"_102":3988,"_103":2250,"_104":5018,"_106":2231},{"_19":1784,"_21":2235,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":2236},{"_37":5010,"_44":2233,"_74":5012,"_51":5013,"_79":2233,"_77":2243,"_76":2233,"_41":5014,"_587":2245,"_591":592,"_90":91,"_88":89,"_92":5015},{"_39":5011},"\n

NovaDB 2.1: New Features for More Efficient Content and Product Data Management

With NovaDB 2.1, we are setting new standards in flexibility and efficiency for content and product data management. Our latest version introduces crucial improvements for editors, product data managers, partners, and consultants—focusing on intuitive operation, powerful automation, and enhanced data processing.

Web UI: More Control and an Improved User Experience

The NovaDB web interface has been enhanced with new features to make daily work even more efficient:

More flexibility for numerical values: Attributes of type \"Double\" or \"Decimal\" can now be configured with units per value—a great advantage for those dealing with product-related measurements, weights, or technical specifications.
Duplicate objects with ease: A new object can now be created as an exact copy of an existing one with just a few clicks—ideal for similar content or product variants.
Advanced search and replace functionality: Text content can now be searched and replaced using wildcards or regular expressions—perfect for editorial corrections and data cleansing.
Improved navigation in tree structures: Tree children lists now support both List View and Tile View. Additional columns and sorting options facilitate organization.
Optimized package import handling: Values are preserved, and multiple values are intelligently merged—ensuring smooth data migration.
More precise filtering options: The \"Changed Object\" search filter now only displays objects in the worklist if actual changes have been made.

New Automation Capabilities with \"Razor PDF\"

NovaDB 2.1 introduces a new job type: \"Razor PDF\", which allows the creation of PDFs from any HTML-based Razor View. This enables automated generation of high-quality, personalized documents, reports, or product data sheets.

Extended API Functions for Seamless Integrations

Unit management in the API: The Nova API has been extended to support units per value—affecting both Nova's own package formats and external interfaces.
Search and replace functions now in the Core API: The API now allows targeted modifications of text content using regular expressions or wildcards.

Excel Add-In with More Capabilities

The NovaDB Excel Add-In now also supports units per value. With the correct cell formatting, values with associated measurement units can be precisely managed.

OpenAPI: More Accuracy When Working with Units

Values with units are delivered as strings with unit symbols.
Searching for values considers the optional unit symbol—ensuring more accurate results when working with data.

Conclusion: Increased Efficiency for Content and Product Data Managers

NovaDB 2.1 introduces numerous enhancements that make working with content and product data even easier, faster, and more effective. With extended Web UI functions, API optimizations, and new automation tools, companies benefit from a powerful, flexible, and future-proof solution.

Now is the perfect time to explore NovaDB 2.1 and take advantage of the new capabilities for your business!

\n ","NovaDB 2.1 boosts efficiency with advanced search, Razor PDF automation, unit handling, and enhanced API functions for seamless data management.",[2241,2242],[583],[94,95],{"_41":5017},[595],[583],{"_13":2253,"_15":16,"_17":5020,"_35":5021,"_96":5028,"_102":3988,"_103":2270,"_104":5030,"_106":2251},{"_19":1785,"_21":2255,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":2256},{"_37":5022,"_44":2253,"_74":5024,"_51":5025,"_79":2253,"_77":2263,"_76":2253,"_41":5026,"_587":2265,"_591":592,"_90":91,"_88":89,"_92":5027},{"_39":5023},"\n

NovaDB 2.2: More Efficiency, Better Usability, Optimized Workflows

NovaDB 2.2 is here! With the latest release, NovaDB introduces a range of improvements that make daily work easier, especially for editors, product data managers, partners, and consultants. The new version focuses on an optimized user interface, enhanced search functions, and increased performance and efficiency in managing content and processes.

New Features and Improvements

Improved Web UI

NovaDB's user interface has been expanded with numerous new functions and optimizations:

New search page for comments: Users can now search comments by full text, author, mentions, and object type. The results are displayed in a clear list with sortable columns.
Optimized HTML editor: The previous editor has been replaced with TinyMCE, which brings many improvements:

Enhanced table editing
Subscript and superscript formatting
Improved list styles
Search and replace within the editor
Source code view
Integrated help function
Contextual display of block elements
Performance optimization by loading only when needed

New keyboard shortcuts: New shortcuts have been introduced for faster operation, allowing users to save object details or open and close information tabs.
Extended context menus: The context menu is now accessible via a right-click on an object row or tile.
Better search results: The title of a search result now reflects the selected object type for clearer presentation.
Direct job deletion: Jobs can now be deleted directly from the interface.
Linked help: Some help messages now contain deep links to the manual.
Faster editors: The performance of HTML, long-text, and source code editors has been improved.
New columns in Favorites & Worklists: \"Favorites,\" \"Recent Objects,\" and \"Work List\" now show additional columns for \"Last changed by,\" \"Last changed on,\" and \"Object type.\"
Smart notifications: When an object is opened via a notification, the corresponding information tab (e.g., \"Jobs\" or \"Discussion\") is automatically displayed, and the relevant item is preselected.
\"Open Definition in New Tab\": This new context option is available for tree nodes, boards, and structure dropdowns.
Improved error messages: More precise error messages are now displayed when switching branches or opening links.

Improved Job Management

The management of background processes has been made more efficient:

Deleted jobs and their artifacts are now automatically removed from the database.
Job management has been switched to an optimized API version.

Conclusion

NovaDB 2.2 brings numerous improvements that make the system more efficient, intuitive, and powerful. The new search function, optimized user interface, and performance enhancements make working with NovaDB more pleasant and effective.

Take advantage of the new features and optimize your workflows with NovaDB 2.2!

\n ","Discover NovaDB 2.2’s advanced search, a revamped UI with TinyMCE, smart notifications, and improved job management for seamless content control.",[2261,2262],[583],[94,95],{"_41":5029},[595],[583],{"_13":2273,"_15":16,"_17":5032,"_35":5033,"_96":5040,"_102":3988,"_103":2290,"_104":5042,"_106":2271},{"_19":1786,"_21":2275,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":2276},{"_37":5034,"_44":2273,"_74":5036,"_51":5037,"_79":2273,"_77":2283,"_76":2273,"_41":5038,"_587":2285,"_591":592,"_90":91,"_88":89,"_92":5039},{"_39":5035},"\n

NovaDB 2.3: More Efficiency and Flexibility for Your Content and Product Data Management

NovaDB sets new standards in content and product data management with version 2.3. The latest release introduces numerous improvements that enhance usability and efficiency.

Optimized User Experience in the Web Interface

The NovaDB web interface has been specifically enhanced to make workflows more intuitive for editors and product data managers.

Quick Access to Jobs and Comments: Links to jobs now open the corresponding object with an active job panel. Similarly, objects opened from the comments list now display with the comment panel open.
Intuitive User Guidance: Dialogs now feature assisted help for easier operation. Multiple overlapping dialogs remain visible and are no longer hidden.
New \"Duplicate and Link\" Command: When creating new objects, they can now be duplicated and linked simultaneously.
Improved Forms: Required fields are now clearly highlighted. Missing values are automatically focused when an attempt is made to save.
Easier Multi-Value Entry: Multi-value fields can be extended simply by pressing the return key.
Validation for API Identifiers: Invalid API identifiers now display an error message directly below the input field.
Thumbnails from PDFs and Office Documents: NovaDB can now extract preview images from Microsoft Office files and PDF-compliant Illustrator files.

New: Delivery API – Real-Time Data Provisioning

The new Delivery API provides a fast and powerful way to supply content to web applications and other systems. This API is optimized for efficient read access and supports:

Search, sorting, and faceted filtering of data
Retrieval of the latest object values for different branches
Language- and variant-dependent data
Support for all data types, including binary data
RESTful Web API with an interactive Swagger UI
Experimental GraphQL API for flexible queries

The Delivery API allows direct integration of NovaDB data into web applications and simplifies real-time access to relevant content.

Core API Improvements

More Flexibility in Imports: Identical application packages can now be imported into different branches.
Validation of HTML and API Identifiers: NovaDB now checks HTML content and ensures API identifiers meet requirements.
Targeted Transaction Selection: Users can now retrieve the most recent transaction that matches specific criteria, such as a comment.

OpenAPI – Simplified Access and File Handling

New Homepage: Access to objects, jobs, and file management has been simplified.
Efficient Binary File Handling: External binary data can now be downloaded and uploaded in chunks.
Optimized JSON Structure: Empty values are no longer included in API responses, making data transmission more efficient.

Why NovaDB 2.3?

With these innovations, NovaDB continues its development as a powerful and flexible platform. The optimized web interface, the high-performance Delivery API, and numerous enhancements in core functionalities make NovaDB 2.3 an even more efficient tool for editors, product data managers, and partners.

Now is the perfect time to explore the new capabilities of NovaDB 2.3 and take the efficiency of your content and data processes to the next level!

\n ","Explore NovaDB 2.3 with a powerful Delivery API, an intuitive UI, and core updates that improve content management and data handling flexibility.",[2281,2282],[583],[94,95],{"_41":5041},[595],[583],{"_13":2293,"_15":16,"_17":5044,"_35":5045,"_96":5052,"_102":3988,"_103":2310,"_104":5054,"_106":2291},{"_19":1787,"_21":2295,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":2296},{"_37":5046,"_44":2293,"_74":5048,"_51":5049,"_79":2293,"_77":2303,"_76":2293,"_41":5050,"_587":2305,"_591":592,"_90":91,"_88":89,"_92":5051},{"_39":5047},"\n

NovaDB 2.4: Efficiency, User-Friendliness, and Performance on a New Level

With NovaDB 2.4, Noxum takes another major step in developing powerful content and product data management solutions. The new version brings numerous improvements that enhance workflows and optimize the user experience. Here is an overview of the key innovations:

Optimizations in the Web UI – More Clarity and Improved Interactions

NovaDB 2.4 introduces a variety of improvements to the user interface. In particular, the reference control has been fundamentally revised to make working with object references easier:

An empty reference control now directly displays search suggestions and accepts search terms.
Navigation through suggestions is intuitive using the arrow keys.
Values can no longer be replaced directly but must be explicitly deleted.
Multiple values can be added via copy & paste or drag & drop.
Context menus have been optimized and structured more clearly.
Keyboard control has been improved – users can now select or delete references more easily.

Additionally, there are enhancements for object trees: They now support a “cut” function to efficiently move elements.

Furthermore, focus and keyboard handling in dialogs have been improved. Tab and Shift+Tab now allow for intuitive navigation, and some dialogs start with a predefined focus (e.g., the name input field when deleting a work package).

New Features for Media Processing – More File Formats, More Automation

The job system in NovaDB 2.4 has been expanded. The noxum.nova.job.createthumbnail job now supports a wide range of media formats:

Videos: Thumbnails for various video formats are generated using FFmpeg.
Office documents: Word, Excel, and PowerPoint files now receive thumbnails via LibreOffice.
EPS files: ImageMagick and GhostScript enable previews.
PDF and Illustrator files: PDFium generates thumbnails.
SVG files: Thumbnails are created using rsvg-convert.

These enhancements provide even more powerful media management and expand the possibilities for automated data processing.

Conclusion: More Efficiency, Better Usability, and Optimized Workflows

NovaDB 2.4 introduces essential improvements for editors, product data managers, and partners, making everyday work more efficient. The improved Web UI, expanded media processing, and optimized user experience are just a few of the highlights of this release. Anyone using NovaDB for content and product data management benefits from a continuously evolving, powerful platform.

Now is the perfect time to get familiar with the new features – and take existing solutions to the next level!

\n ","Discover NovaDB 2.4 with a redesigned UI, enhanced media processing, and intuitive workflows that boost content and product data management.",[2301,2302],[583],[94,95],{"_41":5053},[595],[583],{"_13":2313,"_15":16,"_17":5056,"_35":5057,"_96":5065,"_102":3988,"_103":2330,"_104":5067,"_106":2311},{"_19":1788,"_21":2315,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":2316},{"_37":5058,"_74":5060,"_44":2313,"_51":5061,"_79":5062,"_77":2323,"_587":2324,"_76":2313,"_41":5063,"_591":592,"_90":91,"_88":89,"_92":5064},{"_39":5059},"\n

NovaDB 3.0 – More Efficiency, More Control, More Possibilities

With NovaDB 3.0, the innovative platform for content and product data management reaches a new level of user-friendliness, flexibility, and efficiency. The latest version offers an optimized web interface, improved search functions, greater transparency in editing, and powerful new data management features. This significantly facilitates the daily work of editors, product data managers, and partners.

Optimized Web Interface: Edit Without Losing Context

One of the most significant improvements is the ability to edit referenced objects directly in the detail view. Users can now make changes within an object with a simple click, without leaving the current view. This reduces unnecessary switching between different views and increases efficiency in data maintenance.

Further improvements in the Web UI:

Intuitive Inline Editing: Clicking on a cell in the object detail view directly opens the editor—while respecting data types and user permissions.
Better Navigation: Column headers now offer the option to open definitions in a new tab.
Enhanced Highlighting: Changes made to objects, forms, or attributes during editing are visually highlighted, making modifications immediately visible.
Support for Inline References: Objects can now be referenced within simple HTML data fields and displayed as their display names.

Advanced Search Functions: More Precise and Flexible

The enhanced search function now provides more targeted search capabilities. In addition to the established full-text search, users can now work with comparison operators, including:

\"Equal to\" / \"Not equal to\" (for strings up to 64 characters in length)
\"Greater than,\" \"Less than,\" \"Greater than or equal to,\" \"Less than or equal to\"
\"Unset\" (to find undefined values)

Additionally, a search is now automatically triggered when a search value is changed. This saves time and simplifies working with large data volumes.

More Control Over Managing Application Packages

The previous feature \"Import Application Packages\" has been renamed to \"Manage Application Packages\" and now offers enhanced functionalities:

Direct Integration with OCI Registry: Packages can be provided as artifacts in an OCI registry and imported or updated directly from there.
Updates at a Glance: Available updates are displayed immediately, ensuring users always work with the latest version.
Flexible Import Options: In addition to the OCI registry, it remains possible to import packages from an OPFA file.

Enhancements in Automation and Jobs

NovaDB 3.0 expands automation capabilities with new job types:

Thumbnail Generation for Large Data Sets: The job noxum.nova.job.createthumbnail can now process multiple input objects—ideal for extensive image and media archives.
Extracting Metadata from Binary Files: The new job noxum.nova.job.createmetadata reads Exif metadata from binary files and sets them as values for corresponding attributes.

Optimizations for the Open API and Delivery API

APIs have also been further developed to make integrations more secure and flexible:

Open API: Transactions are no longer conducted with a generic user account but with the authenticated user, improving traceability and security.
Delivery API:

The depth of resolution can now be limited using the resolveDepth parameter.
New filtering options allow comparisons with value lists (IN and NOT IN), significantly simplifying data queries.

Conclusion: NovaDB 3.0 Brings More Efficiency for Editors, Product Data Managers, and Partners

With these innovations, NovaDB 3.0 provides an even more powerful platform for managing content and product data. The improved user-friendliness, flexible search and editing options, as well as the extended automation and interface functions, lead to significant efficiency gains in everyday work.

NovaDB continues to evolve—with a clear focus on usability, scalability, and seamless integration into existing processes. With version 3.0, NovaDB sets new standards for content and product data management.

\n ","NovaDB 3.0 introduces inline object editing, flexible search operators, OCI package management, and enhanced APIs to streamline content workflows.",[2321,2322],"NovaDB 3.0 ",[583],[94,95],{"_41":5066},[595],[583],{"_13":2333,"_15":16,"_17":5069,"_35":5070,"_96":5077,"_102":3988,"_103":2350,"_104":5079,"_106":2331},{"_19":1789,"_21":2335,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":2336},{"_37":5071,"_44":2333,"_74":5073,"_51":5074,"_79":2333,"_77":2343,"_76":2333,"_41":5075,"_587":2345,"_591":592,"_90":91,"_88":89,"_92":5076},{"_39":5072},"\n

NovaDB 3.1: More Efficiency, More Control, More Possibilities

With NovaDB 3.1, Noxum sets another milestone in the development of a flexible and powerful content and data management system. The latest version offers numerous improvements that give editors, product data managers, and partners more control, clarity, and efficiency in their daily work.

Improved Web UI – More Transparency and Control

The user interface in NovaDB 3.1 has been significantly optimized to make workflows more intuitive and efficient. These include:

Better traceability of work packages: New columns now show who created a work package and when.
Extended control of display options: The default and allowed views for attributes with multiple object references can now be configured directly in the attribute definition.
Sortable object lists: The sorting in the object detail lists can now be adjusted based on defined attributes.
More transparency in search results: The color of the counter indicates whether the search results are based on an up-to-date index.
Extended search functions: In addition to the well-known object search, GUIDs can now also be searched.
WebP support: Icons and thumbnails benefit from transparency and clipping path support.
Improved error diagnosis: Misconfigured attributes and faulty job definitions now provide clearer error messages.

Jobs – More Automation Options

Automated processes are the heart of efficient data management. NovaDB 3.1 expands these possibilities:

New image derivation job: Images can now be automatically converted into different derivatives and linked to the original data.
Extended support for thumbnails: In addition to classic formats, CMYK with color profiles, transparency, and clipping paths are now supported.

Excel Add-In – More Flexible Data Entry

For users of the Excel add-in, there is a significant new feature: When saving data, key columns can now be defined, making data management easier and preventing ambiguities.

Delivery API Now a Regular Component

A particularly important update for partners and developers: The Delivery API is now a permanent part of the NovaDB release cycle. This ensures consistent development and better planning reliability for all who work with NovaDB.

Conclusion: A Release with Tangible Benefits

With NovaDB 3.1, users benefit from a more intuitive operation, better control options, and new automation features. Editors and product data managers gain more control over workflows and data processes, while partners benefit from improved API integration and more flexible jobs. NovaDB 3.1 makes working with complex data models more efficient – and opens up new possibilities for the future.

\n ","NovaDB 3.1 refines workflows with better UI controls, expanded automation, WebP support, and a stable Delivery API for seamless content management.",[2341,2342],[583],[94,95],{"_41":5078},[595],[583],{"_13":2353,"_15":16,"_17":5081,"_35":5082,"_96":5089,"_102":3988,"_103":2370,"_104":5091,"_106":2351},{"_19":1790,"_21":2355,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":2356},{"_37":5083,"_44":2353,"_74":5085,"_51":5086,"_79":2353,"_77":2363,"_76":2353,"_41":5087,"_587":2365,"_591":592,"_90":91,"_88":89,"_92":5088},{"_39":5084},"\n

NovaDB 3.2: More Efficiency and Flexibility for Content and Product Data Management

With NovaDB 3.2, the flexible platform for content and product data management reaches a new level of user-friendliness and efficiency. This release brings a variety of improvements that particularly support editors, product data managers, partners, and consultants in their daily work. Here is an overview of the most important innovations.

Improved Web UI: More Control Over Formatting and Editing

A highlight of NovaDB 3.2 is the new ability to define custom paragraph styles. These styles include both block and character attributes such as spacing, font styles, and colors. This simplifies and flexibly controls the consistent design of content.

The configuration of the TinyMCE editor has also been optimized: Attributes of the SimpleHtml type can now be configured to allow only specific functions such as tables, lists, or superscript and subscript. Additionally, allowed paragraph styles can be configured at the attribute level to ensure a consistent layout.

More Efficient Work with Templates and Improved Search

NovaDB 3.2 simplifies the object creation process with the new value template feature. Users can save values entered in a creation dialog as personal templates and reuse them the next time. This function saves time and ensures a consistent data structure.

The improved object search ensures that search results are available faster. The search starts immediately with any change in the form without blocking it. The last search result remains visible until a new query is successfully completed. Additionally, the search form remains editable at all times, even while a search is running.

New Features for Job and Workflow Management

NovaDB 3.2 introduces a new overview page for job definitions. All jobs of a current branch can now be conveniently listed, filtered, and sorted.

There are also practical improvements for work packages:

The \"No Workflow State\" column can now be collapsed for better clarity.
Columns now contain an object count directly in the header.
The dialog for unsaved changes includes a new \"Save and Continue\" option.
Validation errors are highlighted at the attribute, form, and object level, making it easier to identify invalid inputs.

Optimized Publishing and API Functionalities

NovaDB 3.2 enhances support for Razor Views:

A new StylesCssUrl property ensures uniform CSS formatting.
This CSS formatting is automatically applied during PDF publishing.
External publishing solutions such as IPUB for Word, InDesign, or FrameMaker also benefit from improved style definitions through NovaDB style integration.

The InDesign integration has also been expanded: SimpleHtml and Razor Views now support paragraph style names, which are synchronized with NovaDB's internal styles.

Conclusion: More Efficiency, Better Usability

NovaDB 3.2 makes working with content and product data more efficient and user-friendly. With the new paragraph styles, enhanced search, optimized workflows, and improved publishing functions, the platform becomes even more powerful for editors, product managers, and partners.

Do you have questions or want to learn more? Contact us and discover the possibilities of NovaDB 3.2!

\n ","NovaDB 3.2 streamlines content management with custom styles, faster search, improved job management, and enhanced publishing for seamless workflows.",[2361,2362],[583],[94,95],{"_41":5090},[595],[583],{"_13":2373,"_15":16,"_17":5093,"_35":5094,"_96":5101,"_102":3988,"_103":2390,"_104":5103,"_106":2371},{"_19":1791,"_21":2375,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":2376},{"_37":5095,"_44":2373,"_74":5097,"_51":5098,"_79":2373,"_77":2383,"_76":2373,"_41":5099,"_587":2385,"_591":592,"_90":91,"_88":89,"_92":5100},{"_39":5096},"\n

NovaDB 3.3: More Efficiency, Better Overview, and New Automation Options

NovaDB 3.3 is here – bringing numerous improvements and new features that make working with content and product data more efficient and intuitive. The latest version introduces optimizations in Web UI, workflows, video previews, and automation. Here is an overview of the most important updates, especially relevant for editors, product data managers, partners, and consultants.

Optimized User Interface for Better Workflows

The Web UI has been enhanced with several improvements to simplify workflows and data management:

Improved Merge Function: A new progress indicator in the merge dialog displays the status of ongoing merges, while infinite scrolling on the merge page makes navigation easier.
Optimized Work Package Management: A redesigned work package tile view, additional columns in the tree view, and an extended \"My Work Packages\" section on the dashboard make task management more efficient.
Extended Job Management: Jobs can now be filtered by triggers or timers. Additionally, a new \"Triggered by\" column has been added to the job list.
Better Overview on Kanban Boards: The \"No Workflow State\" column can now be collapsed and expanded for a more flexible view.
Faster Content Editing: Text and numeric input fields have been optimized to deliver a noticeable performance boost.

Automation Made Easy: Introduction of Timers

NovaDB 3.3 introduces the new well-known object type \"Timer Definition.\" This allows for efficient management of scheduled processes within NovaDB. Timer definitions are centrally managed in the configuration settings and can be used for recurring jobs.

A key advantage: Timing attributes are not automatically inherited or merged across branches – they must be explicitly set for each branch. This enables more precise control of automation processes.

Dynamic Video Previews for Better Media Management

Another exciting new feature is animated video previews. These provide a visual preview of video content with a 4x4 keyframe tile view. The animations play automatically when the preview is focused or hovered over.

Video previews can either be uploaded manually or generated automatically from external video files using a new job. This significantly enhances media content management and selection.

More Efficient Application Management and Deployment

Centralized Deployment of Application Packages: With NovaDB 3.3, application packages can now be deployed across multiple branches in a single action, saving time and reducing manual effort.
Optimized Change Overview: The \"Changes\" view now displays the columns \"Last Changed By\" and \"Last Changed On\" for all object types, significantly improving traceability.

Improved System Performance and New Filtering Options

Lazy Loading for Faster Load Times: Intelligent lazy loading significantly enhances performance on pages with large datasets, especially in the usage overview.
Extended Filtering Options in Job Management: The ability to filter jobs by timers or triggers allows for more precise control of background processes.
Better Change Tracking: The new \"Last Changed By\" column makes it easier for editors and product managers to track content modifications.

Additional Improvements and Fixes

Spell Check Can Be Disabled: The spell check in TinyMCE can now be turned off.
Extensions to Open API and Delivery API: Several key fixes ensure more stable and precise search filter functionality.
Excel Add-In Enhancements: The units-per-value behavior has been corrected.

Conclusion: An Update with Noticeable Value

NovaDB 3.3 offers a wealth of improvements that make working with the system more efficient, flexible, and intuitive. From new automation capabilities to optimized workflows and more powerful UI features – this release brings numerous benefits for editors, product data managers, and partners.

Those already using NovaDB will immediately notice the performance improvements. And for those not yet working with NovaDB, version 3.3 presents a powerful solution for modern content and product data management.

\n ","NovaDB 3.3 enhances workflows with timer-based automation, dynamic video previews, and optimized UI features for faster content and data management.",[2381,2382],[583],[94,95],{"_41":5102},[595],[583],{"_13":2393,"_15":16,"_17":5105,"_35":5106,"_96":5113,"_102":3988,"_103":2410,"_104":5115,"_106":2391},{"_19":1792,"_21":2395,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":2396},{"_37":5107,"_44":2393,"_74":5109,"_51":5110,"_79":2393,"_77":2403,"_76":2393,"_41":5111,"_587":2405,"_591":592,"_90":91,"_88":89,"_92":5112},{"_39":5108},"\n

NovaDB 3.4: More Efficiency and Convenience for Content and Data Management

With NovaDB 3.4, Noxum continues its innovation strategy, introducing a range of exciting new features designed to make work easier for editors, product data managers, partners, and consultants. The new version focuses on improved user-friendliness, enhanced management functions, and optimized workflows.

Enhancements in the Web UI

Structured and Secure Data Entry

One of the key innovations is the ability to configure attribute definitions to allow only unique values. This validation takes place in several areas:

When creating new objects
When editing object details
In the \"Search and Replace\" function
When restoring deleted objects
In multi-edit processing, where such attributes can no longer be modified

This ensures consistent and error-free data management, which is particularly crucial for structured product data and content management.

New Preview for External Binary Files

Images, videos, PDFs, and other binary files can now be displayed directly in a dialog instead of opening in a new tab. Users can cycle through multiple object previews, download files, or open the original file in a new tab.

This improvement enhances usability and allows for faster content review.

Extended Job Definitions

Another highlight is the ability to define parameters in job definitions. This gives users greater flexibility in deciding which arguments should be provided as parameters when creating a new job. These parameters appear both in the \"Create Job\" dialog and in a new tab within the job details.

Optimized Object Management

Objects can now be restored directly from the detail view, minimizing administrative effort.
Duplicates can be created more easily – whether from tree nodes, object details, favorites, or recently used objects.
Better overview in work package management: The number of worklist items within a work package is now displayed in several places, including the dashboard.

Navigation Enhancements

A helpful new feature: Inline object references within TinyMCE can now be found via the \"Usage Information\" tab.

Improvements in Job Processing

Grooming jobs now support the automatic deletion of orphaned external binary files. This ensures more efficient storage management and reduces unnecessary files in the system.

Conclusion: More Convenience, More Control, More Efficiency

NovaDB 3.4 puts user needs at the center, providing more control and security in data management. The improved preview functions, more flexible job definitions, and optimized object management make this version a significant step forward in the evolution of the platform.

Whether as an editor, product data manager, or consultant – NovaDB 3.4 ensures a more efficient and pleasant work experience. Now is the perfect time to explore these new features in practice!

\n ","NovaDB 3.4 enhances content management with unique value validation, inline file previews, flexible job definitions, and optimized object handling.",[2401,2402],[583],[94,95],{"_41":5114},[595],[583],{"_13":2413,"_15":16,"_17":5117,"_35":5118,"_96":5130,"_102":3988,"_103":2445,"_104":5133,"_106":2411},{"_19":1793,"_21":2415,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":2416},{"_37":5119,"_587":2420,"_41":5121,"_77":2422,"_79":5122,"_76":2413,"_80":5123,"_51":5125,"_74":5126,"_44":5127,"_46":5128,"_591":592,"_90":91,"_88":89,"_92":5129},{"_39":5120},"\n

Content management reimagined - NovaDB 5.0 with new Visual Editor

NovaDB reaches a milestone for visual content creation - with a strong link to consistent product data management.

With NovaDB 5.0, Noxum GmbH presents a trend-setting update of its headless CMS, which introduces a WYSIWYG editor in addition to the optimization of existing functions. The Visual Editor makes editing content particularly efficient thanks to an intuitive interface. Companies benefit from higher productivity, more consistent content and seamless collaboration between teams.

Würzburg, March 25, 2025 - Noxum GmbH, a specialist in content management and product information systems, has released NovaDB 5.0, a comprehensive update of its headless CMS and PIM. The highlight of the new version is the Visual Editor - a powerful tool that makes editing layout-based content such as articles, websites, emotional pages, technical documentation, data sheets, catalogs or marketing materials more intuitive, flexible and efficient than ever before.

NovaDB 5.0 Visual Editor: Edit content intuitively and flexibly

The Visual Editor 's user-friendly interface allows users to edit, format and structure content directly within the layout. As a product information and content management system, NovaDB ensures quickly available media and consistent data in the background. This further reduces correction loops and makes content creation considerably easier.

Among other things, the Visual Editor enables

Intuitive interface: In the Visual Editor, various content such as images, product data and documents can be placed and flexibly rearranged using drag-and-drop.
WYSIWYG: Content such as headings, texts and media are edited in the final layout so that users can see directly how the content will look.
Drag-and-drop editing: Images, product data, documents and other components can be visually inserted, moved and adjusted.
Advanced component logic: Content can be reused more easily, which reduces errors, increases efficiency and shortens time-to-market.
Layout templates: The creation of emotion pages, landing pages, catalogs, etc. is accelerated by the maintenance of structure templates.
Styled components: Designs for components such as product teasers, call-to-actions, text-to-image elements and more, are natively configurable in NovaDB. Creating and deploying designs helps content managers comply with brand guidelines across channels.
Enhanced font integration: Custom fonts can now be uploaded directly into NovaDB, are accessible at any time and allow for a more accurate live preview of content.
Real-time media & data integration: The NovaDB Visual Editor combines user-friendly editing with the security of a powerful PIM/CMS database. Media, technical data and product information can be called up in real time and integrated into components. This facilitates collaboration between marketing and product management and ensures correct data.

Who is NovaDB 5.0 made for?

Marketing and content teams who want to implement brand messages consistently and efficiently across all channels.
Editors who want to manage content in different languages, target markets and formats - while retaining control over layout and timing.
Agencies that want to provide their clients with digital publications, product communication and campaigns with minimal effort and without compromising on design and layout.

With NovaDB 5.0, we empower marketing teams and product managers to meet the growing demands of layout-driven publications while collaborating efficiently within a single system. Users can create content with precise layouts while simultaneously accessing structured data from the PIM – this is the kind of efficiency today’s business requires.

Try NovaDB 5.0 now!

Interested companies can register for a live demo and experience the new features of NovaDB 5.0 for themselves. Make an appointment with our experts and discover the advantages of the latest version.

Get in touch with us!

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How AI Redefines Product Information Management

Managing product information today extends far beyond simple cataloging. The modern marketplace requires businesses to ensure their product data is accurate, up-to-date, and seamlessly distributed across multiple platforms and touchpoints to meet market demands. AI is fundamentally changing how companies handle this critical task. By integrating Artificial Intelligence (AI) into Product Information Management (PIM) systems, organizations can enhance accuracy, speed, and personalization while reducing errors and manual workloads. AI-driven PIM solutions are offering more than just automation; they’re enhancing customer experiences and streamlining operations at a scale that was previously unthinkable.

Let’s explore the growing role of AI in PIM, its key benefits, industry-specific use cases, and how businesses can get started with AI-driven solutions like NovaDB PIM.

Use of AI in Product Information Management

AI is fundamentally transforming product information management by automating time-consuming tasks and improving data accuracy across multiple platforms. Below are the various ways AI is transforming PIM:

Automating Data Entry and Categorization

Manual product data entry is traditionally time-consuming and prone to errors. AI systems leverage natural language processing and machine learning to automate the categorization and entry of product data. By analyzing attributes and content such as product descriptions, dimensions, and features, AI can assign the correct categories, fill in missing data, and enhance the overall accuracy of the product record.

For example, an AI system can instantly scan thousands of products and categorize them according to predefined rules. This automation ensures faster onboarding for new products, improving time-to-market.

Enhancing Data Quality and Consistency

The quality and consistency of product information directly impact customer experience and operational efficiency. AI can identify discrepancies, duplicate entries, or missing information in product catalogs. It ensures that core product data remains uniform across multiple channels while allowing for personalized recommendations and tailored customer experiences. By applying machine learning algorithms, AI continuously learns from past data while applying quality checks to identify potential errors before they affect the user experience.

For example, AI tools can track changes in product details, ensuring that prices, descriptions, and images are consistent across all touchpoints, including websites, marketplaces, and e-commerce platforms.

Content Enrichment

AI can also enhance product descriptions, making them more relevant and engaging. AI analyzes customer behavior, market trends, and competitor data to optimize product content for SEO, improving visibility and search engine rankings. AI can generate automated, SEO-optimized product descriptions, enhanced images, and dynamic content tailored to specific customer needs. This can include dynamically generated product descriptions, images, and videos that resonate with customers.

For example, AI can analyze social media sentiment and customer reviews to fine-tune product descriptions, improving their accuracy and appeal to potential buyers.

Personalization of Product Recommendations

AI-powered PIM systems go beyond managing product data – they enable businesses to deliver personalized experiences to their customers. By analyzing user behavior, AI can provide personalized product recommendations based on past purchases, and preferences. This leads to more relevant suggestions and helps customers find products that best meet their needs.

For example, e-commerce platforms use AI to recommend complementary products in real-time, significantly enhancing customer satisfaction and increasing sales.

Automating Price Adjustments

AI helps businesses stay competitive by automating pricing strategies in real-time, considering factors such as competitor prices, demand fluctuations, and market conditions. While dynamic pricing has existed for decades through traditional rule-based algorithms and yield management systems—commonly used in travel, hospitality, and e-commerce—AI significantly enhances this process. Unlike static rules, AI systems can analyze vast amounts of real-time data, including competitor prices, customer behavior, and external factors like seasonality, to suggest optimal pricing strategies. This allows businesses to react more efficiently to market changes, optimizing profitability while minimizing manual intervention.

Key Benefits of AI-Powered PIM Solutions

Integrating AI into Product Information Management offers numerous advantages that make business operations more efficient and streamlined. Let’s take a closer look at the key benefits of AI-powered PIM solutions:

Increased Efficiency and Reduced Time-to-Market

AI significantly reduces the time spent on manual processes such as data entry, categorization, and content creation. By automating these tasks, businesses can reduce time-to-market for new products, ensuring that products are launched quickly and efficiently. AI allows businesses to scale and adapt to changes in demand without sacrificing the quality or speed of their product data updates.

Improved Data Accuracy and Consistency

AI enhances data quality by identifying discrepancies and inaccuracies in real-time. It ensures that product data is consistent across various channels, reducing the risk of errors or outdated information. This improves the customer experience by ensuring that product information is accurate, which in turn builds trust and reduces the likelihood of returns or customer complaints.

Enhanced Personalization and Customer Engagement

AI’s ability to deliver personalized recommendations creates an engaging customer experience. By analyzing customer behavior and preferences, AI can provide tailored product suggestions that increase the likelihood of conversions. Personalized experiences drive customer loyalty and can boost sales, making AI-powered PIM a valuable tool for fostering long-term customer relationships.

Improved Scalability and Flexibility

AI-powered PIM systems can easily scale with a business’s growth. As product catalogs expand, AI algorithms can continue managing increasing amounts of data without sacrificing accuracy or performance. Businesses can integrate new data sources, add more products, and expand to new markets without facing the typical challenges of managing large-scale data manually.

Cost Savings

By automating repetitive tasks, AI reduces the need for manual labor, resulting in significant cost savings. AI helps optimize pricing strategies and improve operational workflows, eliminating inefficiencies that would otherwise incur extra expenses. Furthermore, AI enhances forecasting capabilities, enabling businesses to make data-driven decisions that can reduce waste and increase profitability.

AI Use Cases in PIM Across Industries

AI is transforming Product Information Management across various industries. Each sector has unique needs and AI helps streamline workflows in ways that provide targeted benefits.

Retail and E-Commerce

In the retail industry, where large catalogs of products are constantly updated, AI-powered PIM systems help businesses manage product data across multiple platforms. AI enhances product descriptions, improves search rankings through SEO, and recommends complementary products based on user preferences. AI-driven solutions ensure that product information remains accurate, up-to-date, and accessible across all customer touchpoints, driving conversions and improving customer satisfaction.

Manufacturing

Manufacturers utilize AI to manage complex product specifications, assembly instructions, and technical data. AI-powered PIM solutions help automate product catalog creation, ensuring that specifications and compliance documents are consistent and up-to-date. This is especially critical for industries where precision and adherence to regulatory standards are essential. AI can also assist in tracking and managing product changes across the supply chain, enhancing overall efficiency.

Automotive

In the automotive industry, PIM systems are used to manage a wide range of product data related to vehicle models, spare parts, and accessories. AI automates the categorization and classification of thousands of different parts, ensuring accurate data for each product. AI can also improve customer experiences by recommending the right parts based on car model compatibility and customer preferences, enhancing customer engagement.

How to Get Started with AI in Your PIM System

Implementing AI in your PIM system can bring tremendous value, but to fully capitalize on the technology, it’s essential to follow a structured approach. Below are the key steps for integrating AI into your PIM system:

Evaluate Your Current PIM Needs

Start by assessing your current PIM system to identify areas where AI can deliver the most impact—such as automating data entry, enhancing product content, or enabling personalized recommendationsUnderstanding your business’s unique needs will help you choose the right AI tools and solutions.

Select the Right AI-Powered PIM Solution

Choose a PIM system that seamlessly integrates AI capabilities. NovaDB PIM is a prime example of an AI-driven solution, offering features such as text generation, translation, and keyword extraction. At the same time, it remains open to evolving requirements. Therefore, it is crucial to choose a system that is flexible and capable of adapting to new demands efficiently.

Train Your Team

Implementing AI in PIM requires your team to adapt to new systems and processes. Provide training to ensure that your employees are well-versed in how AI tools work and how to use them effectively. This will help maximize the ROI of your AI-powered PIM system.

Monitor and Optimize Performance

Once you have integrated AI into your PIM system, monitor its performance. Analyze key metrics such as sales, customer engagement, and time-to-market. Use these insights to refine your AI strategies and make data-driven decisions to continuously improve your PIM processes.

Conclusion

The adoption of AI in Product Information Management is fundamentally transforming how businesses manage, update, and distribute product data. AI automates repetitive tasks, enhances product descriptions, provides personalized recommendations, and ensures data accuracy—leading to greater efficiency, reduced costs, and an improved customer experience.

Yet, despite AI’s transformative potential, human expertise remains irreplaceable. While AI excels at processing vast amounts of data and identifying patterns, it lacks creativity, emotional intelligence, and the ability to make nuanced decisions in complex business contexts. Successful product information management goes beyond automation—it requires strategic thinking, brand storytelling, and a deep understanding of customer needs.

AI serves as a powerful enabler, taking over time-consuming routine tasks so professionals can focus on higher-value activities: crafting compelling product narratives, refining customer experiences, and driving innovation. Instead of replacing human expertise, AI amplifies it—allowing businesses to operate more efficiently while preserving the critical human touch that fosters trust, differentiation, and long-term success.

If you are looking to integrate AI into your PIM system, solutions like NovaDB PIM can help you strike the perfect balance between automation and human intelligence, ensuring your product information is not only efficient but also meaningful and customer-centric. In today’s digital marketplace, leveraging AI isn’t just an advantage—it’s a necessity for staying competitive while keeping people at the core of your business.

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Noxum GmbH Presents NovaDB at Hannover Messe 2025

Efficient Digital Solutions for Configure-to-Order, Configure-to-Quote, and Omnichannel Sales

Würzburg, March 31, 2025 – Noxum GmbH, a leading provider of information management solutions, will present the latest version of NovaDB at Hannover Messe 2025. This cloud-based platform supports companies in optimizing their product configuration and quoting processes and enables the efficient, consistent delivery of product information across all sales channels.

NovaDB – The Central Platform for Digital Sales Processes

With NovaDB, Noxum offers a powerful SaaS solution that helps manufacturing and sales companies digitize and streamline their business processes. The platform sets new standards in the following areas:

Configure-to-Order (CTO): Centralized product data management enables fast and accurate configuration of customer-specific products from standardized components.
Configure-to-Quote (CTQ): Automated quoting processes based on up-to-date and validated product information reduce errors and increase efficiency.
Omnichannel Sales: NovaDB ensures consistent product data delivery across all sales channels—from webshops and marketplaces to print publications.

Noxum: Extensive Industry Experience

Numerous companies already rely on the expertise of Noxum GmbH to optimize their digital processes. Customers such as KUKA AG, Trumpf Lasertechnik, and ZF Friedrichshafen AG benefit from Noxum’s long-standing experience in improving product and quoting workflows.

Book Your Appointment and Discover NovaDB

Schedule your personal meeting now and learn how NovaDB can optimize your business processes.

Get in touch with us!

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Multi-site Management with NovaDB Headless CMS: One CMS, Multiple Websites, Infinite Flexibility

What Is Multi-Site Management in a Headless CMS?

Multi-site management refers to the ability to control and operate multiple websites from a single content management system (CMS). Businesses often require multiple sites for different brands, regions, languages, or audiences. Traditional CMS solutions may provide multi-site management capabilities, but they often involve complex integrations and infrastructure challenges.

A headless CMS decouples content from presentation, allowing content to be stored centrally and distributed to various front-end environments. With a headless CMS, organizations can manage multiple sites efficiently while ensuring content consistency, scalability, and faster time-to-market.

One Codebase – Maximum Efficiency

We’re excited to announce that both noxum.com and novadb.com are now powered by NovaDB, our headless CMS solution. This technical evolution leverages a single codebase to run two distinct websites, delivering maximum efficiency and seamless scalability.

Both sites share a unified Kubernetes cluster and use a single Docker image. With NovaDB’s multi-site management, you can define distinct sitemaps per site and language while streamlining development in one cohesive codebase.

Our \"Headless First\" approach ensures all content delivery via RESTful APIs, offering maximum flexibility on the frontend. Continuous Integration and Continuous Deployment (CI/CD) pipelines allow quick feature rollouts across multiple environments. Kubernetes automatically handles scaling, ensuring robust performance even during traffic peaks.

Why This Matters for Developers

This evolution represents more than just a technical upgrade—it’s about empowering developers with the tools and infrastructure needed to create scalable, high-performance websites with minimal overhead. By utilizing NovaDB’s headless CMS architecture, developers can focus on delivering superior user experiences while enjoying streamlined content management across multiple sites and languages.

The Challenges of Multi-Site Management

Managing multiple sites using a traditional CMS comes with several challenges:

Content Duplication: Without a centralized content repository, teams often have to create and update content separately for each site, leading to inefficiencies and inconsistencies.
Scalability Issues: As organizations expand, adding new websites requires complex configurations and infrastructure adjustments.
VersionControl Difficulties: Maintaining consistency across multiple sites becomes difficult without robust version control and workflow management tools.
Localization and Personalization Challenges: Businesses operating in multiple regions struggle with translating and localizing content effectively.
Development Constraints: A traditional CMS ties content to a specific front-end, limiting flexibility in delivering content across different platforms and devices.
Security and Compliance Risks: Managing multiple sites separately increases the complexity of ensuring data security, regulatory compliance, and user access controls.
Higher Maintenance Costs: Running separate content infrastructures for multiple sites can significantly increase operational costs, making it difficult to optimize resources efficiently.

Behind the Scenes: The Architecture of NovaDB CMS

Technology Stack – Engineered for Performance

Our frontend stack employs React 19 combined with React Router to blend server-side rendering (SSR) with client-side rendering (CSR). This hybrid model significantly boosts page load speed, SEO effectiveness, and overall user experience. The use of TypeScript throughout the project enhances code reliability, while Tailwind CSS delivers efficient, utility-first styling.

Additional capabilities like robust charts and sliders are seamlessly integrated using Recharts and Swiper.

Client-Side and Server-Side Rendering

With React Router, pages are initially rendered server-side, drastically cutting the Time to First Contentful Paint. Once loaded, React takes control on the client side, enabling smooth interactivity without additional full-page reloads. This combination delivers both rapid initial load times and seamless client-side experiences.

NovaDB Delivery API – Fast, Scalable, Developer-Friendly

NovaDB’s dedicated Delivery API supports multiple content branches, empowering developers to simultaneously manage development, staging, and experimental content versions. Typical response times are in single-digit milliseconds, ensuring near-instant data access.

As a developer, you can leverage powerful built-in features such as typeahead search and facet-based filtering to create sophisticated search experiences. Thanks to NovaDB’s RESTful interface, building filtered or staged content views is effortless. Additionally, the Delivery API can be distributed across multiple global data centers, enabling ultra-fast search performance worldwide.

Express – Lightweight and Efficient HTTP Server

On the backend, we use Express.js, a minimal yet powerful HTTP server framework. Its simplicity allows seamless middleware integration (like gzip compression) and and logging. Express serves both dynamic content and static assets efficiently, making it a scalable and maintainable solution.

NATS – Decentralized Messaging for Scalability

NATS is utilized for Publish/Subscribe (Pub/Sub) messaging to enhance modularity. This decouples system components, allowing communication via events rather than direct calls. This modular approach simplifies scaling individual services, contributing to the robustness and flexibility of our infrastructure.

Sharp – Real-Time Image Optimization

With Sharp, images are dynamically optimized and resized upon request. There's no separate image processing pipeline needed. Editors can simply upload high-resolution images, and Sharp automatically generates appropriately sized and formatted versions, reducing load times and bandwidth consumption.

WYSIWYG Editing within a Headless Framework

Despite its headless architecture, NovaDB offers editors a Visual Editor for intuitive, real-time page editing—without requiring JSON or API interactions. This drastically reduces content revision cycles and enhances collaboration between editors and developers.

As a developer, you can add new Visual Components directly through NovaDB’s dedicated \"Configurator\" area. No traditional programming is required; simply define the component's logic and layout within the CMS. These Visual Components are instantly available for editorial teams, accelerating content updates and simplifying feature implementations.

DevOps & Deployment – Automation and Flexibility

All application services are containerized with Docker, while CI/CD pipelines manage automated builds, tests, and deployments. Kubernetes ensures high availability and automatic scaling across various deployment strategies, including rolling updates, blue-green, and canary releases.

To further optimize API performance, we utilize Redis LRU-Cache, storing frequently requested data for fast retrieval. Monitoring tools such as Prometheus and Grafana provide real-time insights, enabling proactive responses to potential issues.

Comprehensive Performance Optimization

Edge caching is implemented using CDNs and Varnish, delivering static files from nodes that are geographically closer to the user. Techniques like lazy loading and code splitting ensure only essential resources load initially, while gzip and Brotli compression minimize data transfer sizes.

Straightforward Multilingual Support via NovaDB

NovaDB includes built-in capabilities for managing multiple languages and variants. Businesses can quickly implement multilingual content, handle region-specific data, and centralize changes without relying on external tools.

Branches for Parallel Feature Development

NovaDB applies a concept similar to Git branches, known as “Work Packages.” Each developer or team can experiment with different features, isolate changes, and merge them back into the main data set once they are fully tested and approved.

Developer Toolbar in the Staging Environment

In a staging environment, NovaDB provides a dedicated toolbar for immediate feedback and live testing of new features or configurations. This direct visibility helps developers validate changes more rapidly and spot issues early.

Low-Code Approach to Building Complex Websites

NovaDB follows a “configuration over coding” principle. With graphical tools and definable modules, advanced websites and applications can be created without extensive custom programming. This speeds up iteration and eases future modifications.

Why Choose Headless CMS for Multi-Site Management?

A headless CMS offers a modern solution to overcome the complexities of managing multiple websites. Since it is API-driven, it enables seamless content distribution across various digital touchpoints, including websites, mobile apps, digital kiosks, and IoT devices.

With a headless CMS, businesses can streamline content creation and distribution, ensuring global content consistency through central governance, while still enabling local teams to customize region-specific content when needed. It also provides the flexibility to integrate with various frameworks and front-end technologies, making it ideal for organizations that require scalability and agility.

Key Benefits of a Headless CMS for Multi-Site Management

Centralized Content Repository

A headless CMS allows businesses to store all their content in a single, centralized repository. This eliminates duplicate content creation and promotes consistency across multiple sites. Content updates can be made once and pushed to all relevant platforms, while still allowing selective overrides for specific regional or brand sites where unique content is required.

Scalability and Flexibility

As businesses expand, they need a CMS that can scale effortlessly. A headless CMS allows new sites to be launched quickly without overhauling the existing infrastructure. Since it is API-first, it integrates seamlessly with various front-end technologies, enabling businesses to scale their digital presence efficiently.

Enhanced Content Localization

Global organizations require localized content to cater to diverse audiences. A headless CMS enables efficient management of multilingual content management, making it easy to create, manage, and deploy region-specific content. Additionally, it facilitates automated translations and workflow approvals, ensuring accurate and culturally relevant content delivery.

Improved Workflow and Governance

Multi-site management requires robust workflow capabilities to manage approvals, edits, and publishing schedules. A headless CMS provides structured workflows, role-based access controls, and versioning features that enhance content governance. This ensures that only approved and high-quality content is published across all sites.

Omnichannel Content Delivery

Unlike traditional CMS platforms that are tied to specific front-end systems, a headless CMS enables content delivery across multiple digital channels. Whether it is a website, mobile app, or smart device, the content remains consistent and adaptable, improving user experience and engagement.

Seamless Third-Party Integrations

A headless CMS integrates seamlessly with third-party tools such as marketing automation platforms, analytics software, customer relationship management (CRM) systems, and e-commerce solutions. This connectivity ensures that all digital properties—such as websites, apps, and kiosks—work together seamlessly, allowing teams to combine CMS content with analytics, marketing automation, and e-commerce tools without redundant data handling or integration delays.

Faster Time-to-Market

With traditional CMS platforms, launching a new website or digital experience can take weeks or even months due to infrastructure and development constraints. A headless CMS makes it easier to launch new websites and content quickly. Since content is managed separately from the design, businesses can update or expand their digital presence without affecting existing systems.

Consistent Branding Across All Sites

Maintaining brand identity across multiple sites is crucial for organizations with various sub-brands or regional sites. A headless CMS ensures that brand assets, templates, and guidelines are uniformly applied across all sites, reducing the risk of inconsistencies.

Cost Efficiency

Since content is managed centrally and distributed dynamically, a headless CMS reduces operational costs associated with managing multiple standalone sites. Businesses save on development, maintenance, and content production efforts while optimizing resources.

Personalized User Experience

A headless CMS supports personalized content delivery, ensuring that different user segments receive tailored experiences based on location, preferences, and behavior. This is particularly useful for businesses managing multiple sites targeted at different demographics.

Security and Compliance Management

With a headless CMS, businesses can enforce security policies, manage user roles, and ensure regulatory compliance across all sites from a single platform. This reduces risks associated with data breaches, unauthorized access, and content inconsistencies.

Enhanced Developer Experience

Developers benefit from a headless CMS’s flexibility, as it allows them to build front-end applications using the frameworks of their choice. By decoupling the backend from the frontend, developers can work more efficiently, leading to faster development cycles and improved innovation.

Better Performance and Speed

A headless CMS delivers content via APIs, optimizing content delivery for speed and performance. This reduces page load times, enhances SEO rankings, and improves user engagement across all sites.

AI-Driven Content Automation

Many modern headless CMS platforms incorporate AI-driven features which help editors automate routine tasks across all sites—such as tagging, local variant suggestions, and content gap identification—thereby increasing productivity and consistency. These features help streamline content management, reduce manual effort, and improve overall content strategy.

Managing multiple sites effectively is a complex task, but a headless CMS simplifies the process by offering centralized content management, scalability, and omnichannel content distribution. By eliminating the constraints of traditional CMS platforms, a headless CMS empowers businesses to create, manage, and deliver content efficiently across various digital properties.

Conclusion – NovaDB, the Developer-First CMS

NovaDB uniquely merges headless flexibility with powerful visual editing capabilities. As a developer, you gain clear architecture separation, high-performance infrastructure via Docker and Kubernetes, and straightforward extensibility with SSR and CSR (React Router).

With advanced integrations including NATS for messaging, Sharp for on-demand image processing, and layered caching strategies, NovaDB delivers exceptional performance, maintainability, and future readiness.

For a robust, developer-friendly CMS combining intuitive content editing with cutting-edge performance, explore www.novadb.com for further details or a live demonstration.

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Focus on Headless CMS and PIM: Discover NovaDB at the OMR Tool Talk

Practical Insights into Modern CMS Solutions with NovaDB on April 3, 2025

At the OMR Tool Talk “Content Management Systems: Easily Create, Manage, and Publish Content!” on April 3, 2025, Noxum GmbH will showcase its headless CMS solution, NovaDB. The event aims to support participants in selecting the right system—through hands-on demonstrations and real-world application scenarios.

Würzburg, April 2, 2025 – Noxum GmbH, a specialist in content management and editorial systems, will be featured at the OMR Tool Talk “Content Management Systems: Easily Create, Manage, and Publish Content!” on April 3, 2025. During the 90-minute online session, two different CMS solutions—NovaDB and Storyblok—will be presented.

This Tool Talk is aimed at professionals exploring suitable content management systems. The goal is to provide orientation by showcasing different solution approaches and their practical implementation.

Expert Moderation and Live Exchange

Each provider will present the core functionalities of their systems. Topics include editorial workflows, content structures, interfaces, technical requirements, and the integration of headless CMS and PIM. The session will be moderated by Bastian Sirvend, CMS consultant and expert in digital experience platforms. He will provide thematic context and accompany the session with expert commentary. Participants can ask questions via live chat and receive real-time answers.

NovaDB is particularly well-suited for:

Marketing and content teams seeking efficient cross-channel content management
Editorial teams working across multiple languages, markets, and formats
Agencies delivering flexible, high-quality digital projects

Participating in the Tool Talk offers a compact and practical introduction to how NovaDB works—with space for individual questions and discussion.

NovaDB in Focus: Headless CMS Meets PIM

NovaDB is a web-based headless CMS solution with a strong focus on connecting content management with product information management (headless PIM). With Version 5.0, Noxum introduces a major update featuring the new NovaDB Visual Editor, which allows users to edit content and product data directly within the layout—intuitively and efficiently.

Companies benefit from consistent content delivery, streamlined workflows, and improved collaboration between editorial, marketing, and technical teams.

Beste Content Tools: Tool Talk Week (Webinar is in german)

Get in touch with us!

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Headless CMS vs WordPress: How To Choose One

What is WordPress?

WordPress is a traditional monolithic Content Management System (CMS) known for its ease of use and vast ecosystem of themes and plugins. As a highly popular open-source platform, WordPress allows users to manage content and design from a single interface, making it ideal for small businesses, bloggers, and simple websites.

What is a Headless CMS?

A Headless CMS, such as NovaDB Headless CMS, separates or decouples the backend content repository from the frontend presentation layer. This architecture allows content to be distributed across various platforms and channels via APIs, providing flexibility and scalability for modern content strategies.

Headless CMS vs WordPress

Headless CMS

Since the frontend and backend are separate, the CMS provides built-in SEO functionality that is customizable and can be adapted to the specific needs of each business, depending on the frontend solution used. However, you have full control over how SEO is implemented, meaning developers can optimize the site to an extremely granular level.

Ease of Use

WordPress

Known for its user-friendly interface, WordPress is accessible to non-technical users. It’s easy to install themes, plugins, and make changes through the dashboard. No coding required for most tasks.

Headless CMS

Setting up the CMS typically requires technical expertise; however, from an end user's perspective, the experience remains largely the same. You’ll also need developers to build out the frontend if using a static site generator or frontend framework.

Choosing Between WordPress and a Headless CMS

Choosing between WordPress and a Headless CMS depends on several factors, including your business needs, the technical capabilities of your team, and your long-term digital strategy. Both platforms have their unique advantages and are suited to different types of projects. Here's a breakdown to help guide your decision.

When to Choose WordPress:

Simplicity and User-Friendliness:

WordPress is known for its ease of use, making it an excellent choice for businesses or individuals who lack extensive technical expertise. It offers an intuitive interface that allows users to manage content, customize websites, and install plugins with minimal technical knowledge. For small to medium-sized businesses, bloggers, and individuals who want to launch a website quickly and manage it without dealing with complex code, WordPress is a great choice.

Faster Time-to-Market:

If you need to get a website up and running quickly, WordPress is the faster option. With a wide variety of pre-designed themes, plugins, and tools, WordPress allows you to set up a professional-looking website with just a few clicks. Whether you’re building an e-commerce site, a blog, or a corporate website, you can leverage WordPress's extensive library of themes and plugins to save development time and effort.

Cost-Effective Solution:

WordPress is an affordable solution for businesses on a tight budget. The platform itself is free, and many hosting providers offer low-cost plans specifically designed for WordPress websites. With minimal development requirements and the vast availability of free or low-cost themes and plugins, WordPress is the go-to choice for businesses that need a cost-effective solution without sacrificing essential features. However, it is important to note that high costs can arise when upgrading to a new version or during a complete website relaunch. One primary factor is that highly tailored elements, custom-developed themes, or specialized plugins often require significant adjustments—or even complete redevelopment—to remain compatible with the new version. Moreover, compatibility issues may demand a thorough review and modification of existing plugins and themes, or even necessitate their complete replacement, which further drives up expenses.

Community Support and Resources:

One of the biggest advantages of WordPress is its massive community. With millions of active users, developers, and experts, you can find countless resources such as tutorials, forums, and documentation to troubleshoot any issues you encounter. Whether you need help installing plugins or customizing themes, WordPress’s community has a wealth of information to guide you.

When to Choose Headless CMS:

Omnichannel Experiences:

A Headless CMS is perfect for businesses that need to deliver content across multiple platforms and devices. Since the backend and frontend are decoupled in a Headless CMS, it enables you to manage content in one place and distribute it seamlessly to various touchpoints, such as mobile apps, websites, kiosks, digital signage, and more. If your business needs a unified content strategy that spans different platforms, Headless CMS provides the flexibility to reach customers wherever they are.

Scalability and Customization:

Headless CMS solutions are designed for businesses with complex, dynamic needs. If you’re running a large e-commerce site, enterprise-level application, or any project that requires significant customization, Headless CMS allows for greater flexibility. It provides developers with the ability to create highly customized user interfaces, workflows, and integrations that align with your unique requirements. This level of control makes it easier to scale your digital presence as your business grows.

Speed and Performance:

With a Headless CMS, content is delivered through APIs, which results in faster page load times, especially for large websites. Since the frontend can be optimized independently from the backend, you can implement modern technologies such as static site generators and single-page applications (SPAs), which can significantly boost site performance. For businesses that prioritize speed and user experience, a Headless CMS is often the better choice.

Future-Proofing and Flexibility:

A Headless CMS gives businesses the freedom to evolve without being locked into a specific frontend. As your technology stack evolves, you can easily swap out the frontend or integrate with new technologies without disrupting your content management. If your company plans to expand its digital ecosystem or explore new technologies in the future, a Headless CMS offers the flexibility to adapt as needed.

Common Misconceptions About Headless CMS

Headless CMS is Only for Developers:

One of the most common misconceptions about Headless CMS is that it is only suitable for businesses with a team of developers. While it is true that a Headless CMS requires technical expertise to set up and manage, it doesn't mean non-developers can’t use it. Once the initial setup is done, content editors can use the CMS to manage content in a similar way to WordPress. The difference is that the content is distributed through APIs, which provides greater flexibility in how it's displayed. NovaDB, for example, is designed to make content management easier for non-technical users while still offering powerful backend capabilities for developers. In fact, NovaDB Headless CMS includes a powerful visual editor that makes it extremely simple for users to create websites, landing pages, and other digital content. With an intuitive drag-and-drop interface and WYSIWYG functionality, even non-technical users can modify pages directly, while the content is still distributed via APIs for greater flexibility.

Headless CMS is More Expensive:

Many businesses assume that Headless CMS solutions are inherently more expensive than WordPress. While it's true that Headless CMS platforms can sometimes have higher initial costs due to development and implementation, they can save money in the long run by offering greater scalability, performance, and flexibility. For businesses with complex needs or large-scale operations, the benefits of a Headless CMS may outweigh the upfront investment.

Headless CMS Requires Constant Maintenance:

Another misconception is that Headless CMS requires constant maintenance. While there is some truth to this—especially during the initial setup—once the system is up and running, Headless CMS can be as easy to maintain as WordPress. With platforms like NovaDB, ongoing maintenance is streamlined, making it easier for businesses to stay updated and optimized.

Headless CMS is Only for Large Enterprises:

While Headless CMS is often associated with large-scale businesses or enterprise-level applications, it can be a valuable solution for smaller businesses as well. If you're looking for a highly customized, scalable website with an omnichannel approach, Headless CMS can be tailored to fit your needs, regardless of your company size.

Conclusion

Both WordPress and Headless CMS offer unique benefits and are suited to different use cases. If you need a simple, cost-effective solution with easy-to-use tools and a large support community, WordPress is the ideal choice. On the other hand, if you're looking for scalability, flexibility, and the ability to deliver content across multiple platforms, a Headless CMS like NovaDB is a more suitable option. NovaDB Headless CMS is particularly well-suited for companies that face the challenge of managing and presenting complex data online—whether through websites, webshops, e-procurement systems, or online marketplaces. Its robust, API-first architecture, combined with a powerful visual editor, enables efficient content management and seamless presentation of detailed product information across various channels. Understanding your business needs, technical capabilities, and long-term digital strategy will help you make the right choice between the two platforms.

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Challenges in Manufacturing Product Data Management

Manufacturing companies that don’t rely on a centralized PIM system often face many challenges.

Benefits of PIM for Manufacturers

A modern, API-first PIM system like NovaDB PIM eliminates many of the above challenges.

Centralizing product data for accuracy and consistency
Simplifying BOM and variant management
Faster time-to-market with automated product data distribution
Lower operational costs by reducing manual data entry and errors
Improved product quality through better data accuracy and consistency
Better compliance with industry regulations and certifications
Future-proof technology with seamless integrations for evolving business needs

Why NovaDB PIM is the Right Choice for Manufacturing Companies

Centralized product data for consistency and traceability
API-First & Cloud-Native Architecture
Native Multi-Level BOM Management
Strong integration capabilities
Compliance-ready data structuring
Data syndication across multiple channels
Version control and change management
Multi-Language & Localization Support
Scalability, Flexibility, and Future-Proof Real-Time Syndication to All Channels
Real-Time Data Syndication & API Connectivity

NovaDB PIM in Action: Manufacturing Use Cases

Engineering & Product Development

Manage technical specifications, CAD data, and BOMs in one platform.
Ensure seamless data flow between engineering and production teams.

Manufacturing & Supply Chain

Integrate product information with ERP and PLM
Reduce errors in material management and part specifications.

Sales, Marketing & Digital Commerce

Publish product catalogs automatically in multiple languages.
Distribute accurate product data across B2B platforms, eCommerce stores, and customer portals.

Aftermarket & Service Documentation

Enable structured documentation for maintenance, repair, and training.
Ensure field service teams have access to the latest product information.

Get in touch with us!

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Editorial and Content Management Capabilities

NovaDB Visual Editor

Visual Editor for Intuitive Content Creation with Drag and Drop

With the Visual Editor in NovaDB, you can edit, structure, and publish text, images, videos, product data, and other content directly in the layout. The Visual Editor in NovaDB offers a true WYSIWYG (What You See Is What You Get) experience. Content such as text, images, videos, product data, and other elements can be edited directly in the layout—in the view in which they will later be published. Changes are visible immediately and can be reviewed in real time.

Intuitive to use – flexible to deploy

Thanks to drag-and-drop functionality and inline editing, content can be quickly and intuitively placed, moved, or replaced. The editor is suitable for a wide range of applications, such as product pages, websites, news articles, marketing materials, articles, or e-commerce platforms.

Efficient collaboration across departments

As an interface between data, layout, and teams, it facilitates collaboration between editorial, marketing, sales, and product management, creating smooth workflows. NovaDB thus offers a central platform where content can be created and published in a structured, consistent, and efficient manner.

NovaDB Table features

Tables can be created and edited in NovaDB's Visual Editor just as intuitively as other content. Drag & drop creates structured table layouts that can be customized directly in the page context – in the view in which they will later be published.

Clicking on a table cell brings up a context-sensitive toolbar that allows you to easily perform all typical table actions:

Add or remove rows and columns
Merge or split cells
Customize cell and row properties, e.g., size or alignment
All changes are visible immediately – without changing the view.

This allows even extensive content such as product comparisons, technical data, or price overviews to be designed quickly and clearly.

Real-Time and Responsive Previews for Web, Mobile, and Print

NovaDB's live preview visualizes in real time how content will appear in web, mobile, and print layouts. With the integrated visual editor, teams can work directly in the layout and adjust content and formatting as they see it—you get exactly what you see. This enables precise fine-tuning of design elements for each channel and ensures brand consistency. Instant feedback shortens review cycles and supports a consistent, high-quality user experience across all touchpoints.

Seamless Collaboration with Commenting and Version Control

NovaDB fosters efficient and transparent teamwork across departments with robust collaboration tools built directly into the platform. Integrated commenting features allow users to exchange contextual feedback directly within the content, making communication between teams more intuitive and eliminating the need for external tools or lengthy email chains.

Version control is deeply embedded into the system, ensuring that every change to content or product data is recorded with full traceability. Users can view the history of changes, identify who made specific edits, and restore previous versions at any time. This enhances both accountability and flexibility—especially valuable in collaborative environments where multiple users contribute to the same datasets or documents.

NovaDB also supports parallel editing through work packages, enabling teams to work on different versions of content simultaneously without interfering with each other's progress. When ready, updates can be merged into the main version with clear conflict resolution mechanisms.

This structured, low-friction approach to content collaboration helps organizations maintain high data quality and consistency, even in fast-paced, multi-stakeholder environments. By reducing communication barriers and ensuring data integrity through automation and smart governance, NovaDB streamlines collaborative content and product information management—from marketing to technical documentation.

Automated Workflows for Approvals and Review Processes

NovaDB optimizes the approval and review process with configurable workflows that increase speed, transparency, and consistency. Every step—from content creation to final approval—is integrated into a structured sequence so that tasks are completed automatically without manual intervention.
Tasks are assigned to the right stakeholders based on their roles. Real-time notifications, deadlines, and reminders keep everyone involved up to date. Visual tools such as Kanban boards and workflow dashboards provide a clear overview and help identify bottlenecks quickly.
By automating repetitive tasks, teams can focus on content quality and strategic decisions instead of getting bogged down in administrative coordination tasks.

Rich Text Editor (TinyMCE) for Classic HTML Text Editing

NovaDB includes a powerful rich text editor based on TinyMCE. This allows you to easily create and edit HTML content without any technical knowledge. With features such as text formatting, link and image integration, and table management, content can be created quickly and efficiently. The user-friendly interface ensures that even less tech-savvy users can work with NovaDB without any problems.

Seamless Management of Multilingual Content and Translations

NovaDB offers a seamless approach to managing multilingual content and translations by integrating various data sources and providing an efficient workflow for handling content in multiple languages. It supports multilingual environments by allowing the creation, management, and publication of content across different languages, ensuring that missing translations are easily identified and added. This functionality is particularly beneficial in international business settings, as it helps maintain consistent content delivery across all channels, whether for e-commerce, technical documentation, or other applications.

Additionally, NovaDB integrates with AI-powered translation tools like DeepL and linguistic tools for grammar, style, and terminology checks, further enhancing the efficiency of translation processes and content management

Integration of AI-Powered Copywriting and Analysis

The integration of AI in NovaDB optimizes content creation and analysis. AI tools like GPT models can automatically generate product descriptions, marketing texts, or technical documentation. Additionally, AI enables content analysis for quality and relevance, such as analyzing customer feedback or market trends.

With the integration of DeepL, AI-driven translation and localization of content is also supported, which is especially useful for multilingual product information.

NovaDB's AI-ready architecture allows seamless integration of AI tools into workflows, enhancing productivity, reducing manual tasks, and creating a personalized, cross-channel experience.

Advanced Editorial Capabilities for Precision and Performance

NovaDB goes beyond basic content editing with intelligent features for language quality, bulk data handling, validation, and cross-channel optimization.

Integrated Linguistic Checks with Congree

NovaDB includes built-in tools for checking spelling, grammar, style, and terminology—right where the content is created. This ensures linguistic quality and compliance, especially for technical documentation and branded communication.

Automated Validation & Consistency Checks

NovaDB performs automated checks for required fields, format rules, links, and completeness before publishing—ensuring consistent, error-free content delivery every time.

Reusable Content Templates & Structures

Predefined templates for news, product pages, and documentation chapters accelerate content creation and ensure structural consistency across the board.

Channel-Specific Content Variants

Adapt content per channel—adjusting tone, length, or structure for web, mobile, or print. NovaDB enables seamless multi-channel publishing with tailored content variants.

Product Data Management (PIM) & Data Maintenance

Hierarchical product structures with inheritance of attributes

NovaDB supports hierarchical product structures, allowing the inheritance of attributes across different product levels. This feature simplifies product management by enabling consistent attribute distribution, reducing manual input and ensuring that changes made to parent product categories automatically propagate to child products. It ensures that complex product catalogs remain structured and efficient, improving the accuracy and consistency of product data across all levels.

Flexible attribute management for technical data, marketing texts, images & videos

NovaDB offers flexible attribute management that enables seamless handling of technical data, marketing texts, images, and videos. This feature allows users to define and manage custom attributes for various content types, ensuring that all product information, from specifications to promotional material, is structured and easily accessible. It enhances content consistency across channels and supports efficient workflows, allowing businesses to adapt quickly to changing needs in both technical documentation and marketing.

Seamlessly Link Product Data to Various Content Types (e.g., Documentation, Blog Posts)

NovaDB enables seamless linking of product data to other content types such as documentation, blog posts, and marketing materials. This integration ensures that product-related information is consistent and accessible across all content formats, improving cross-functional collaboration and streamlining content updates. It enhances the ability to deliver comprehensive, interconnected content that provides a complete view of products, driving efficiency and consistency across the organization.

Comprehensive Media Management with Digital Asset Management (DAM)

NovaDB includes robust media management capabilities through its integrated Digital Asset Management (DAM) system. This feature allows users to efficiently store, organize, and retrieve multimedia assets such as images, videos, and documents. With DAM, businesses can ensure that all media assets are linked to relevant product data, maintaining consistency and simplifying the content creation process across different channels. It enhances collaboration, ensuring that teams have easy access to the latest assets, while improving overall content quality and delivery speed.

Automated Categorization and Classification (e.g., ECLASS, ETIM, BMEcat)

NovaDB streamlines product data management with automated categorization and classification, supporting standards like ECLASS, ETIM, and BMEcat. This feature ensures that product information is consistently structured and categorized according to industry-recognized frameworks, reducing manual effort and minimizing errors. It enhances data interoperability, making it easier to integrate and exchange product data across different systems and channels, while ensuring compliance with industry standards.

Automatic Data Validation and Consistency Checks

NovaDB offers automatic validation and consistency checks to ensure the accuracy and reliability of product and content data. This feature continuously monitors and validates data inputs, flagging inconsistencies or errors in real-time. It helps maintain data quality across various departments, ensuring that only correct and up-to-date information is used. By automating these checks, businesses can reduce manual intervention, minimize errors, and improve the overall efficiency of their data management processes.

Automated Background Processes for Imports, Exports & AI-Based Enrichments

NovaDB automates background processes for imports, exports, and AI-driven data enrichment, minimizing manual effort and ensuring consistency. This feature accelerates workflows by automatically handling routine tasks such as data transfers between systems or enriching content with AI-generated suggestions. By reducing the time spent on manual updates, businesses can focus on strategic tasks while ensuring that product information and content are always up-to-date and enriched with the latest insights.

Bidirectional ERP Integration for Consistent Master Data

NovaDB integrates seamlessly with ERP systems like SAP—both inbound and outbound. Product master data can be automatically imported, synchronized, or written back. This reduces manual effort and ensures consistent information across PIM and ERP systems.

Live Product Data Insights with PowerBI

By connecting PowerBI, businesses gain deep insights into the quality, structure, and usage of their product data. Dashboards based on real-time NovaDB data provide analytics on attribute completeness, assortment coverage, and update frequency.

Rule-Based Attribute Inheritance for Smart Data Models

NovaDB enables not only hierarchical inheritance but also rule-based logic: Attributes can be automatically derived based on product type, category, or specific characteristics. This reduces redundancy and speeds up data maintenance significantly.

Multi-Level Validation and Customizable Checks

NovaDB automatically validates product data for required fields, value ranges, formats, and custom criteria. Validation rules can be flexibly defined per category, workflow, or target system—ensuring high data quality at every step of the process.

Collaboration & Workflow-Management

Kanban Boards for Editorial Processes and Product Data Maintenance

NovaDB incorporates Kanban boards to streamline editorial workflows and product data maintenance. This visual tool allows teams to organize, track, and manage tasks in real time, providing an intuitive overview of content creation and data updates. By using Kanban boards, businesses can improve collaboration, increase transparency, and ensure timely delivery of content and product information, all while maintaining data accuracy and consistency across teams.

Comments directly in the Kanban board

In the NovaDB Kanban board, team members can add comments to tasks, allowing them to record feedback, questions, or approvals directly in the context of the card. All participants can see the comments immediately, without having to resort to external tools or long email chains. This direct communication ensures greater transparency, faster decisions, and seamless collaboration across departmental boundaries.

Attach files and documents directly to cards

Cards in the Kanban board can be enriched with all important files – from product images and specifications to approval documents. This means that all the information needed to process a task is centrally located and accessible at any time. This reduces search effort, avoids media breaks, and speeds up the entire workflow – ideal for projects with many participants and extensive content.

Flexible, Multi-Stage Workflows for Review and Approval

NovaDB combines highly configurable review and approval workflows with advanced, multi-stage content validation. Administrators can tailor each step—including conditional logic—to reflect specific business rules. They can also assign different stakeholders to approve or reject product data or content at defined checkpoints. This structured yet adaptable approach ensures every item passes the required checks, meets internal standards, and gains clear sign-off before publication. As a result, teams collaborate more smoothly, errors are minimized, decision-making is faster, and overall content quality and compliance improve across departments.

Integration of External Translation Providers

NovaDB enables seamless integration with external translation providers to support efficient content localization workflows. This functionality allows businesses to exchange content directly with translation services, ensuring timely updates and consistent multilingual output. By streamlining the handover and retrieval of localized content, NovaDB helps maintain data accuracy across languages and reduces time-to-market for global publications.

More Than Just Task Management: Process Intelligence in Visual Format

NovaDB takes classic Kanban boards to a new level. With individually configurable columns, object-related cards, and automated processes, workflows are not only visualized but actively controlled.

Object-Related Tasks With Direct Interaction

Each card in the NovaDB Kanban board represents a specific content element or product object – including direct actions such as approval, export, or translation. This allows tasks to be processed efficiently without detours via other masks.

Status-Driven Automation

Workflows in NovaDB can be fully automated: when a status changes within the board, jobs can be started automatically – such as review processes, publications, or data validations. This saves time and reduces manual intervention.

Customizable Workflows for Every Use Case

Whether editorial content, product data maintenance, or translation processes – Kanban boards can be flexibly tailored to the respective requirements.

Columns, status labels, and access rights can be defined as needed.

User and Role-Based Visibility

Thanks to integrated authorization management, each user only sees the tasks that are relevant to them. Filter options also allow you to focus on specific projects, content, or processing statuses.

Seamless Integration With Work Packages

For parallel work, NovaDB supports the combination of Kanban boards with so-called work packages – separate processing areas that can later be merged into the main version without conflicts.

Full Transparency Through Change History and Comment Function

Each card contains a traceable history of all changes, including timestamps and author information. This is supplemented by an integrated comment function for direct coordination in the context of the task.

Task and Notification System for Team Coordination

NovaDB features a built-in task and notification system to enhance team coordination and productivity. This system enables users to assign tasks, set deadlines, and receive real-time notifications, ensuring that all team members stay on track with their responsibilities. By centralizing communication and task management, businesses can improve workflow efficiency, reduce delays, and maintain smooth collaboration across departments. This approach also makes it easier to manage editorial processes, product data updates, and more.

Parallel Editing of Content with Work Packages

NovaDB supports parallel content editing through work packages, enabling multiple team members to collaborate efficiently on the same project without conflicts. This feature streamlines content creation by allowing teams to work simultaneously on different sections or tasks, enhancing productivity and reducing bottlenecks. Work packages help organize editorial processes and ensure seamless coordination, making it easier to manage large-scale content projects across various departments.

Omnichannel & Publishing Features

Omnichannel Publishing and Automatic Content Output for Web, Print, PDF, Mobile & E-Commerce

NovaDB offers powerful omnichannel publishing capabilities that enable automatic content output across web, mobile, PDF, print, and e-commerce platforms. This feature ensures that product information and content are consistently updated and distributed across all channels, reducing manual effort and eliminating the need for repeated updates. By centralizing content management, NovaDB streamlines the publishing process, enabling faster time-to-market and ensuring a seamless, unified customer experience, regardless of the platform or device.

Multilingual and variant-specific editions

NovaDB manages content across channels for different languages and variants—such as different prices, regional texts, or country-specific product versions. This allows you to serve international markets precisely without having to maintain redundant content.

Automatic publishing with webhooks

Thanks to webhooks, updates are published immediately and automatically – whether new content is released or product data is changed. This means that updates are delivered to all relevant channels in real time, without any manual intervention.

Creation of Printable Documents (PDF, InDesign, FrameMaker)

NovaDB supports the creation of printable documents, including PDFs, InDesign files, and FrameMaker documents. This feature allows businesses to generate high-quality print-ready materials directly from the platform, ensuring that all printed content is consistent with digital data. It streamlines the production of brochures, catalogs, and technical documentation while maintaining data accuracy.

Content Editing Made Easy: The NovaDB Excel Add-in

Manage Content Where You're Most Comfortable – In Excel

The NovaDB Excel Add-in lets teams edit content and product data directly within Microsoft Excel. With seamless integration into NovaDB, users can manage high volumes of structured data in a familiar interface—without needing to log into the web platform.

Key Benefits

Efficient Bulk Editing
Add, update, or structure content at scale—faster than manual editing.
Low Barrier for Occasional Contributors
Perfect for external editors or non-frequent users without prior NovaDB training.
Direct Import into NovaDB
Push data from Excel into NovaDB via rule-based validation and import flows.

Use Cases

Use the Excel Add-in for product descriptions, translation entries, attribute maintenance, or preparing new data releases—it’s ideal for structured content workflows.

Powerful Developer Features

Preview & Branching Environments

Publish with confidence—no surprises. NovaDB creates full-featured Preview Environments on demand, complete with content, schema, and assets. Editors and developers can safely test updates in isolated versions of the site, while stakeholders review everything on real URLs that look and behave just like the live site. Once everyone’s happy, a single click makes it all live—no risk, no downtime, just faster, smoother releases.

Multi-Site Management from One Hub

Whether you run dozens of regional stores or multiple brand portals, NovaDB’s Multi-Site Management lets you orchestrate them all from one UI. Share or isolate templates, taxonomies and assets per site; roll out global campaigns instantly or localize them for a single market—all under consistent governance.

Scheduled Jobs & Timer Definitions

Not every task is real-time. Timer Definitions let teams schedule recurring or ad-hoc actions—nightly data imports, weekly price audits, end-of-quarter catalog exports—directly inside NovaDB. Jobs run server-side, inherit all permission checks, and are fully traceable in the operations log, freeing DevOps from cron-management while keeping business users in control.

Developer Starter Kits & CLI Templates

Kick-start front-end projects in minutes: the create-router CLI ships ready-made React / Remix / Next.js templates wired to NovaDB’s Delivery API, routing, and authentication. Teams get a production-grade codebase—with TypeScript, SSR and best-practice caching—so they focus on features, not boilerplate.

Interactive API Explorer (Swagger / OpenAPI)

Both the NovaDB Delivery API and CMS API are fully self-documented via integrated Swagger UIs. Developers can explore endpoint schemas, test live queries, and instantly generate client SDKs. This drastically reduces guesswork and speeds up implementation.

The CMS API is designed for managing content efficiently, while the Delivery API ensures fast and scalable content distribution.

API Features & Integration

Easy Publishing via the Delivery API

NovaDB’s Delivery API simplifies the publishing process by enabling the easy and fast distribution of content across multiple channels. Whether it’s web, mobile, or print, this API ensures that content is delivered in real time to the appropriate platforms, ensuring consistency and accuracy. It supports both REST and GraphQL protocols, making it flexible and easy to integrate into any digital ecosystem.

RESTful API & GraphQL for Flexible Data Queries

NovaDB provides both RESTful API and GraphQL support, enabling flexible and efficient data queries. These APIs allow businesses to easily access and manipulate product and content data, providing complete control over data presentation and interaction. Whether for complex filtering or simple requests, NovaDB's API capabilities support diverse integration needs.

Comprehensive Real-Time Integration Across Enterprise Systems and Marketplaces

NovaDB offers a comprehensive integration layer that connects effortlessly with ERP, CRM, e-procurement solutions, shop systems, and leading marketplaces such as Shopware and Magento. By synchronising product information, inventory levels, customer data, and transactional details in real time, it centralises data management and provides a unified view across all platforms. This streamlined data flow eliminates manual re-entry, enhances accuracy, and enables organisations to execute omnichannel and procurement strategies more efficiently—ultimately delivering a consistent, seamless customer experience at every touchpoint.

Integration of Leading E-Commerce and Enterprise Systems

NovaDB supports a wide range of established systems and platforms for seamless integrations. This includes: Shopware 5 & 6, OXID, Shopify, Magento (Adobe Commerce), Sana Commerce, Ibexa, Sage, SAP HANA, SAP Business One, SAP R/3, IBM AS/400, Microsoft Dynamics 365, Microsoft Dynamics NAV (Navision), and Microsoft Dynamics AX.

Together with our partners, we enable the connection of these systems and create flexible integration possibilities.

Headless CMS Architecture for Maximum Flexibility

Built on a headless CMS architecture, NovaDB offers maximum flexibility for content delivery. This decoupled approach separates the content management layer from the presentation layer, allowing businesses to seamlessly deliver content to any frontend or device. It ensures adaptability across various channels and technologies, enabling businesses to scale and innovate with ease.

Extensibility through Microservices and External Data Sources

NovaDB’s microservices architecture allows for easy extensibility, enabling the integration of external data sources and services. This ensures that businesses can continuously enhance their platform by incorporating third-party tools, APIs, and custom features, providing a scalable solution that grows with their needs.

Data Import & Export via Standard Formats (XML, JSON, CSV, SQL, BMEcat)

NovaDB supports seamless data import and export through industry-standard formats such as XML, JSON, CSV, SQL, and BMEcat. This flexibility ensures that data can be easily exchanged with other systems, facilitating smooth integration with legacy systems and simplifying the process of onboarding new data sources.

Object Packages & Import/Export Jobs

Standardized formats for seamless data exchange

NovaDB supports dedicated package formats that ensure consistent and reliable data transfer across systems and environments.

Object Package Format (.opfz)

Packages objects and their values for import or export in a standardized structure. Ideal for transferring clearly defined datasets with full fidelity.

Application Package (.opfa)

Extends the .opfz format with additional metadata such as package identifiers, versions, dependencies, and structured links between data objects. Perfect for deploying or updating complete application scenarios.

Export & Import Jobs

With NovaDB’s built-in jobs, data exchange becomes automated and repeatable:

Export OPFZ – generate object packages with selected data (local values, no inheritance).
Export OPFA – include metadata and dependencies in a complete package.
Import OPFZ – create or update objects based on their GUIDs.

All jobs are fully traceable and support secure, reliable workflows – ensuring smooth integration into existing processes.

Performance & Scalability

Scalable, high-performance API for content, products and assets

The NovaDB Delivery API delivers editorial content (CMS), structured product data (PIM) and digital assets (e.g. images, PDFs) efficiently and at lightning speed. It is based on a locally stored Lucene search index, which ensures maximum performance per instance – without the need for a central infrastructure. Thanks to this architecture, the API scales absolutely linearly: five instances deliver five times the performance. A single instance can process up to 2,500 requests per second.

The NovaDB Delivery API is more than just a simple delivery interface: it offers a full-fledged search and query platform with features such as facet filtering, typeahead and complex queries – ideal for high-performance web front ends, mobile apps or portals with high interaction rates.

On request, the Delivery API can also be operated geographically distributed across multiple continents – with the same architectural principle and low infrastructure costs. This allows you to build a global, high-performance delivery backbone for international websites and digital services.

High-Performance Search & Indexing for Fast Queries

NovaDB delivers high-performance search and indexing capabilities, ensuring fast and efficient queries even with large datasets. This feature allows users to quickly access and retrieve content and product information, enhancing the overall user experience by minimizing search response times.

Optimized Performance for Large Amounts of Data (~1 Million Objects, ~100 Million Values)

Designed for scalability, NovaDB is optimized to handle large volumes of data, supporting up to approximately 1 million objects and 100 million values. This ensures that businesses can efficiently manage and process vast amounts of content and product data without compromising on system performance or speed.

Horizontal & Vertical Scaling through Kubernetes & Auto-Scaling

NovaDB’s architecture supports both horizontal and vertical scaling, powered by Kubernetes and auto-scaling capabilities. This ensures that the platform can easily adapt to growing data and user demands, providing high availability and performance while maintaining cost efficiency as the system scales.

Cloud-Native Architecture for Efficient Resource Utilization

With a cloud-native architecture, NovaDB efficiently utilizes cloud resources, ensuring optimal performance and cost management. The platform’s flexibility enables dynamic resource allocation based on workload demands, allowing businesses to scale their operations without worrying about infrastructure limitations.

No Vendor Lock-In Thanks to Flexible Deployment Options (Cloud, On-Prem, Hybrid)

NovaDB offers flexible deployment options, including cloud, on-premises, and hybrid models, ensuring that businesses are not locked into any single vendor. This flexibility allows organizations to choose the deployment model that best fits their operational needs and compliance requirements, providing greater control and minimizing dependency on specific cloud providers.

Security & Governance

Full Encryption of Data at Rest and in Transit

NovaDB ensures the highest level of data protection with full encryption for both data at rest and in transit. This guarantees that sensitive business and customer information is securely stored and transmitted, minimizing the risk of unauthorized access and ensuring compliance with security standards.

Support for SSO, OAuth & Active Directory Integration

NovaDB supports Single Sign-On (SSO), OAuth, and Active Directory integration, streamlining authentication and user management. These options provide businesses with flexible, secure login processes, ensuring smooth user access control while maintaining high security standards.

Multi-Tenant Architecture for Secure Data Isolation

NovaDB's multi-tenant architecture ensures secure data isolation between different users and clients. This feature guarantees that each organization’s data is kept separate and secure, even when hosted on the same platform, offering peace of mind for businesses managing sensitive or confidential information.

Granular Rights Management with Customizable Roles & Permissions

NovaDB offers granular rights management with highly customizable roles and permissions, allowing businesses to define specific access levels tailored to their unique needs. This feature ensures that only authorized users can access or modify sensitive content and data, enhancing security and compliance with internal policies. Businesses can configure advanced user interaction models and team setups in addition to traditional role-based access control (RBAC). This provides fine-grained control over who can view, edit, and manage various types of content and product data, improving collaboration, security, and workflow efficiency across teams.

History Tracking for Data Objects

NovaDB provides detailed version control that tracks not only changes to content but also the underlying data, such as product specifications. This feature maintains a complete record of all changes, allowing businesses to monitor the evolution of content and data over time. By providing a transparent history of updates, NovaDB ensures accountability, facilitates auditing, and helps teams revert to previous versions when necessary, ensuring data integrity and consistency across all touchpoints.

Administration & Monitoring

Easy-to-Use Web Dashboard with Configurable Views

NovaDB features an intuitive web dashboard with customizable views, providing administrators with an efficient way to manage and monitor system performance. This user-friendly interface allows for easy access to key metrics, operational insights, and configuration settings, making it simple for teams to track and optimize platform performance.

Automatic Updates & Maintenance via the SaaS Model

With its SaaS model, NovaDB ensures automatic updates and maintenance, relieving businesses from manual patching and system upgrades. This feature guarantees that the platform is always up-to-date with the latest features, performance improvements, and security patches, without requiring intervention from IT teams.

Optional Integration of AI-Powered Analytics for Performance Insights

NovaDB’s open and modular architecture enables the optional integration of AI-powered analytics tools. These can be used to analyze system usage patterns, detect inefficiencies, and derive actionable insights for performance optimization. By combining NovaDB with third-party AI solutions or custom models, businesses gain the potential to further automate decision-making and continuously improve platform operations.

Use Cases & Industry Solutions

Product Information Management (PIM)

NovaDB excels in Product Information Management (PIM), allowing businesses to centralize and streamline their product data across various channels. With its flexible structure, businesses can ensure consistent and accurate product information for all stakeholders, from internal teams to customers, improving efficiency and data quality.

E-Commerce & Online Catalogs

NovaDB powers seamless e-commerce experiences by enabling the creation and management of dynamic online catalogs. Its robust API and omnichannel capabilities ensure that product data is consistent and up-to-date across all digital touchpoints, driving smoother customer interactions and optimizing sales performance.

Web Content Management & Headless CMS for Digital Platforms & Mobile Apps

NovaDB functions as a headless CMS, offering businesses the flexibility to manage and distribute content across multiple digital platforms, including websites, mobile apps, and other digital channels. Its decoupled architecture allows for personalized, responsive content delivery across a variety of devices, ensuring an optimized user experience. With scalable and customizable features, NovaDB enhances content agility, making it easier to update and manage content while improving engagement across all touchpoints. The platform’s flexibility and scalability support seamless updates and consistent content delivery, enabling businesses to meet evolving digital demands.

Technical Documentation

NovaDB supports the creation and management of technical documentation through its Component Content Management System (CCMS). This solution allows businesses to produce, edit, and maintain structured technical content. It enhances documentation efficiency while ensuring consistency and compliance across multiple formats and languages.

Automated Publication of Complex Documents (PDF, Word, InDesign)

NovaDB automates the publication of complex documents, including PDFs, Word files, and InDesign layouts. This feature reduces manual intervention by automatically generating high-quality documents from product data, ensuring consistency, reducing errors, and accelerating time-to-market for marketing, technical, and business documentation.

Research & Data Analysis

NovaDB enables advanced research and data analysis capabilities, allowing businesses to extract insights from large volumes of data. This feature supports informed decision-making by providing access to real-time, actionable data, helping organizations optimize operations, enhance customer experiences, and drive business growth.

Get in touch with us!

\n ",[43],[48],"Explore NovaDB's powerful features: headless architecture, API-first design, flexible data modeling, multi-tenant support, workflows, and integrations.",[94,95],{"_41":5241,"_46":5242},[3243],[101],[],{"_13":2703,"_15":16,"_17":5245,"_35":5246,"_96":5254,"_102":3988,"_103":2726,"_104":5256,"_106":2701},{"_19":817,"_21":2705,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":2706},{"_37":5247,"_77":2710,"_74":5249,"_76":2703,"_49":2712,"_51":5250,"_79":2703,"_44":5251,"_41":5252,"_424":91,"_285":796,"_92":5253,"_88":89,"_689":32,"_688":32,"_90":91},{"_39":5248},"\n

Developer-Focused Features of NovaDB Headless CMS for React

NovaDB Headless CMS for React helps developers save hundreds of hours of development time by eliminating the need for creating a custom-coded backend for their React application.

Build custom backends using NovaDB and integrate it into your React application via API.

NovaDB is offered as SaaS, leaving the scalability, security and other infrastructure headaches to us.

Headless CMS for React Features

Use NovaDB Headless CMS with the Tech Stack You Choose

With its API-first design, NovaDB integrates seamlessly into your preferred environment

React Router
Nextjs
Gatsby
React
Angular
Vue
PHP

Why Choose NovaDB Headless CMS for React?

Easy Integration

NovaDB CMS can be easily integrated into your React application via API.

Better Performance

The NovaDB API delivers content to your React application quick and way faster than traditional CMS. Traditional CMS is not built for performance-oriented APIs and may not be optimized for de-coupled architecture. NovaDB as a headless system is optimized for building a back end while keeping the front end separate and flexible. Such architecture provides faster access to data, thereby making your React application faster than ever.

Get in touch with us!

\n ","Power your React apps with NovaDB Headless CMS. Flexible API-first CMS, structured content, fast integration. Start building dynamic UIs today.",[2714,2715,781,2716,2717,73],"Headless CMS (Content Management System) for React",[760],[94],{"_41":5255},[1223],[760],{"_13":2729,"_15":16,"_17":5258,"_35":5259,"_96":5266,"_102":3988,"_103":2752,"_104":5268,"_106":2727},{"_19":818,"_21":2731,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":2732},{"_37":5260,"_79":2729,"_77":2737,"_76":2729,"_49":2738,"_51":5262,"_74":5263,"_44":2729,"_41":5264,"_424":91,"_285":796,"_92":5265,"_88":89,"_689":32,"_688":32,"_90":91},{"_39":5261},"\n

What is a Headless CMS and Why Do Angular Developers Need One?

A headless CMS like NovaDB separates the front end and back end, allowing content to be delivered via APIs. This decoupled architecture gives Angular developers the freedom to build customized user interfaces while accessing structured content dynamically.

Angular’s modular and component-based architecture thrives with a flexible data source. NovaDB ensures this compatibility, allowing developers to build rich, responsive user interfaces while fetching and rendering data in real-time.

With the combination of NovaDB and Angular, developers can create dynamic and modern user interfaces, while fetching and rendering content and other data from the NovaDB Headless CMS via API.

Why Choose NovaDB Headless CMS for Angular Projects?

Challenges in Traditional CMS Systems that Headless CMS for Angular Solves

Fixed Content Templates: Lack of flexibility for modern UI designs.
Unoptimized APIs: Slow data delivery impacting Angular performance.
Limited Scalability: High operational costs to scale traditional CMS systems.
Poor Performance: Struggles to handle the demands of interactive Angular UIs.
Multi-Channel Distribution: Challenges in delivering consistent content across platforms.

Use Cases for NovaDB Headless CMS in Angular Projects

Single Page Applications (SPAs): Deliver dynamic, real-time content to interactive Angular SPAs.
E-Commerce Platforms: Manage scalable product catalogs and personalize user experiences.
Enterprise Dashboards: Provide real-time analytics and data visualization.
Progressive Web Apps (PWAs): Enable lightweight and fast-loading PWAs.
Knowledge Management Systems: Centralize and deliver structured knowledge resources.
Enterprise Websites: Build highly scalable, multilingual corporate websites.
Multi-Channel Content Management: Deliver content seamlessly across web, mobile, and other platforms.

Use NovaDB Headless CMS with the Tech Stack You Choose

With its API-first design, NovaDB integrates seamlessly into your preferred environment

React Router
Nextjs
Gatsby
React
Angular
Vue
PHP

Get in touch with us!

\n ",[2740,2741,2742,2743,781,2744,73],"Build Angular apps faster with NovaDB. Use a headless CMS with structured content, REST APIs, and full flexibility. Get started today.",[760],[94],{"_41":5267},[1223],[760],{"_13":2755,"_15":16,"_17":5270,"_35":5271,"_96":5279,"_102":3988,"_103":2779,"_104":5281,"_106":2753},{"_19":819,"_21":2757,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":2758},{"_37":5272,"_77":2762,"_76":2755,"_49":2763,"_51":5274,"_79":5275,"_44":5275,"_74":5276,"_41":5277,"_424":91,"_285":796,"_92":5278,"_88":89,"_689":32,"_688":32,"_90":91},{"_39":5273},"\n

What is a Headless CMS and Why Next.js Developers Need One?

A Headless CMS separates the backend and front end and connects both via an API. Traditional CMS systems create a bottleneck for Next.js due to their monolithic structure and lack of customizability. Most traditional CMSs come with an API that’s not optimized for decoupled architecture.

Frameworks like Next.js require a fast and flexible content delivery mechanism. By combining NovaDB Headless CMS with Next.js, developers can build flexible and scalable websites and portals without compromising performance and security.

Top Reasons to Choose NovaDB for Next.js Projects

Unique Features of NovaDB for Next.js Developers

Flexible Content Architecture
Webhooks
Pre-Rendered Content Optimization

Use Cases for NovaDB in Next.js Projects

SEO-Focused Websites: Combine Next.js’s SSR/SSG capabilities with NovaDB’s API-driven content for optimized SEO.
Content-Heavy Portals: Deliver dynamic content efficiently for blogs, news websites, and knowledge bases.
E-Commerce Platforms: Leverage dynamic routing and fast-loading product pages with personalized experiences.
Corporate Websites: Build scalable, multilingual corporate sites using NovaDB’s localization and multichannel delivery.
Event Websites: Manage time-sensitive content with real-time updates and incremental static regeneration.
Portfolio and Creative Sites: Create highly personalized user experiences with NovaDB’s modular content structures.

Why Traditional CMS Fails as a Headless CMS for Next.js

Poor Support for SSR/SSG: Traditional CMSs are not designed for modern rendering workflows.
Lack of Real-Time Updates: Slow content refresh rates hinder dynamic applications.
Rigid Content Structures: Limited flexibility in modeling content to match Next.js’s architecture.
Scaling Issues: High operational costs to scale traditional CMS platforms for traffic-heavy sites.
API Limitations: Inefficient APIs lead to slower data delivery and degraded performance.

Use NovaDB Headless CMS with the Tech Stack You Choose

With its API-first design, NovaDB integrates seamlessly into your preferred environment

React Router
Nextjs
Gatsby
React
Angular
Vue
PHP

Get in touch with us!

\n ",[2765,2766,2767,2768,2769,781,2770,73],"Headless CMS for Next.js","Use NovaDB as your headless CMS for Next.js. Deliver content via API, boost performance, and scale fast. Try it now and build dynamic apps quicker.",[760],[94],{"_41":5280},[1223],[760],{"_13":5283,"_15":16,"_17":5284,"_35":5285,"_96":5293,"_102":3988,"_103":2808,"_104":5296,"_106":2780},"Strong Interest in NovaDB at the OMR Tool Talk on Content Management Systems",{"_19":1796,"_21":2784,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":2785},{"_37":5286,"_46":5288,"_591":2558,"_51":5289,"_74":2797,"_80":5290,"_44":5283,"_41":5291,"_79":5283,"_77":2801,"_76":5283,"_587":2802,"_90":91,"_88":89,"_92":5292},{"_39":5287},"\n

Strong Interest in NovaDB Headless CMS at the OMR Tool Talk on Content Management Systems

Integration of Headless CMS and PIM impresses participants with practical relevance and future potential

Noxum GmbH presented its headless CMS solution NovaDB at the OMR Tool Talk. The event offered practical insights into modern CMS approaches and emphasized in particular the added value of the close integration of content and product data management.

Live demo focused on NovaDB 5.0 and Visual Editor

Würzburg, April 8, 2025 – Noxum GmbH, a leading provider of solutions for content management and product information management looks back on a successful participation in the OMR Tool Talk “Content Management Systems: Create, Manage and Publish Content with Ease!”. In the 90-minute online session on April 3, Noxum presented version 5.0 of its Headless CMS NovaDB and showcased it in a live demo to a professional audience from editorial, marketing, and development departments.

The focus of the presentation was the new Visual Editor of NovaDB, which enables intuitive and user-friendly editing of content via drag & drop directly in the layout. This function is complemented by the integration of structured product data through the built-in headless PIM. Tobias Denninger demonstrated, using practical examples, how visual editing can be combined with validated product data – while maintaining creative flexibility in media production.

Tobias Denninger (Noxum GmbH) talks to Bastian Sirvend about the integration of Headless CMS and Product Information Management using the NovaDB Visual Editor.

Professional context and additional perspectives

The session was moderated by Bastian Sirvend, CMS consultant and expert in Digital Experience Platforms. He guided attendees through the session, provided thematic introductions, and placed the featured systems in a broader technical context. In addition to NovaDB, Storyblok was presented to showcase different approaches to modern content management. It was emphasized that Storyblok is also suitable for smaller companies or associations. In contrast, NovaDB is geared toward SMEs and large enterprises – especially when requirements go beyond simple website creation, focusing instead on managing structured content, integrating product data, and publishing across multiple channels.

NovaDB also supports cross-departmental collaboration through rule-based workflows, visual task management with Kanban boards, as well as commenting and notification features. This enables editorial processes to be handled more efficiently and coordination between departments to be streamlined.

Future-oriented content and strategic added value

Participants were introduced to the close integration of Headless CMS and Headless Product Information Managemen as a key benefit and strategic unique selling point – particularly in terms of usability, consistency, and scalability in content and product data management. NovaDB Headless CMS can also be connected to external PIM systems to support a flexible and future-proof content strategy. The webinar further emphasized that NovaDB is specifically designed to meet complex digital requirements – such as omnichannel commerce, the development of modern web presences, online sales campaigns, or cross-departmental collaboration between marketing, sales, and product management.

Get in touch with us!

\n ",[48],[2791,2792,2793,2794,2795,2796,73],[2797],[583],[94,95],{"_46":5294,"_41":5295},[101],[595],[583],{"_13":5298,"_15":16,"_17":5299,"_35":5300,"_96":5309,"_102":3988,"_103":2834,"_104":5311,"_106":2809},"Headless CMS for PHP",{"_19":820,"_21":2813,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":2814},{"_37":5301,"_79":5298,"_44":5303,"_77":2819,"_49":2820,"_51":5304,"_76":5298,"_74":5305,"_41":5306,"_80":5307,"_424":91,"_285":796,"_92":5308,"_88":89,"_689":32,"_688":32,"_90":91},{"_39":5302},"\n

What is Headless CMS and Why Do PHP Developers Need One?

A headless CMS decouples the backend content management from the frontend presentation layer, allowing content to be accessed via REST or GraphQL APIs in any framework or platform. Unlike traditional CMS solutions that force developers into rigid templates, NovaDB’s decoupled architecture provides unparalleled flexibility and customization.

Compared to all existing solutions in the market, NovaDB CMS for PHP allows developers to build their own content structure, without compromising speed. This flexibility enables developers to build highly customized PHP solutions.

Even though some traditional CMS systems allow customizations by modifying their codebase, performance usually takes a hit when altering the pre-built architecture of such CMS systems.

Since NovaDB CMS for PHP is built specifically for modularity and composability, developers can build any custom solution without the compromises of traditional CMS systems for PHP.

Why Choose NovaDB Headless CMS for PHP Applications?

Challenges of Traditional CMS Systems for PHP Applications

Rigid Monolithic Architecture – Limited flexibility in content modeling and UI customization.
Performance Bottlenecks – Slow content delivery due to inefficient data structures.
Difficult API Integration – Limited support for seamless third-party integrations and dynamic data fetching.
Limited Multi-Channel Capabilities – Inability to distribute content efficiently across different platforms.

Use NovaDB Headless CMS with the Tech Stack You Choose

With its API-first design, NovaDB integrates seamlessly into your preferred environment

React Router
Nextjs
Gatsby
React
Angular
Vue
PHP

Take Your PHP Applications to the Next Level with NovaDB

Experience the power of NovaDB and build faster, scalable, and more flexible PHP applications. Whether you're working on an e-commerce platform, corporate website, or a content-rich web portal, NovaDB provides the tools to streamline content management and boost performance.

Get in touch with us!

\n ","Headless CMS (Content Management System) for PHP",[2822,2823,2824,781,2825,2826,73],"Use NovaDB as your headless CMS for PHP. Model content, deliver via API, and integrate fast. Try it now and speed up your PHP development.",[760],[2818],[94],{"_41":5310},[1223],[760],{"_13":2837,"_15":16,"_17":5313,"_35":5314,"_96":5323,"_102":3988,"_103":2866,"_104":5325,"_106":2835},{"_19":1744,"_21":2839,"_23":24,"_25":26,"_27":28,"_29":30,"_31":32,"_33":2840},{"_51":5315,"_37":5316,"_41":5318,"_74":5319,"_77":5320,"_79":2837,"_76":2837,"_49":2859,"_44":5321,"_90":91,"_88":89,"_92":5322},[2843,2844,2845,2846,2847,2848,2849,2850,2851,779,2852],{"_39":5317},"\n

Basic packages

Essential

For small projects in the fields of web and technical communication.

€249/ month

✔️ 3 users
✔️ 1 user role
✔️ 3 languages
✔️ 1,000 business objects
✔️ 100 GB storage
✔️ 96% Uptime SLA

Available use cases

CMS, Techdoc

Advanced

For projects in the fields of web, technical communication, PIM or individual solutions.

€749/ month

✔️ 10 users
✔️ 3 user roles
✔️ 6 languages
✔️ 5,000 business objects
✔️ 500 GB storage
✔️ 98% Uptime SLA

Available use cases

CMS, Techdoc, MAM, PIM, Custom

Premium

For larger projects in the fields of web, technical communication, PIM or individual solutions.

€1,749/ month

✔️ 20 users
✔️ 10 user roles
✔️ 15 languages
✔️ 50,000 business objects
✔️ 1 TB storage
✔️ 99% Uptime SLA

Available use cases

CMS, Techdoc, MAM, PIM, Custom

Enterprise

For larger individual projects in the fields of web, technical communication, PIM or individual solutions.

On request

✔️ Flexible number of users
✔️ Flexible number of user roles
✔️ Flexible number of languages
✔️ Flexible business objects
✔️ Flexible storage
✔️ 99%+ Custom SLA

Available use cases

CMS, Techdoc, MAM, PIM, Custom

Use cases / business capabilities

Headless CMS

from€250/ month

Enables the easy creation, organisation, and publication of your information via the Delivery API.

PIM

from€650/ month

Enables centralized management and organisation of your technical data to ensure consistency and quality.

MAM

from€450/ month

Enables centralised storage, organisation, and delivery of your digital media assets.

TechDoc

from€400/ month

Enables the creation, management, translation and distribution of your technical documentation.

Extensions

Excel extension

Access all product data from NovaDB directly in Microsoft Excel for editing, synchronisation and data imports.

InDesign extension

Access content from NovaDB directly in Adobe InDesign for layout-based creation and updating of documents.

PDF Publisher

Dynamic generation of PDF files from structured content in NovaDB.

CSV export

Flexible data exports for analysis, further processing and exchange with third-party systems.

Experience the benefits of NovaDB for yourself!

We are pleased to provide you with free access to NovaDB.

Test NovaDB now and discover how simple and efficient modern content and information management can be – from product data and editorial content to digital assets.

Click the link below to request your trial version.

Flexible plans for every need - scalable with your growth

Compare packages

Pricing plan comparison
\n Trial & Sandbox \n
	\n Essentialplan \n	\n Advancedplan \n	\n Premiumplan \n	\n Enterpriseplan \n
Free trial (30 days)	✔️Included in Essential	✔️Included in Advanced	✔️Included in Premium	✔️Included in Enterprise
\n Use-Cases \n
suitable for	CMS, TechdocIncluded in Essential	CMS, Techdoc, MAM, PIM, CustomIncluded in Advanced	CMS, Techdoc, MAM, PIM, CustomIncluded in Premium	CMS, Techdoc, MAM, PIM, CustomIncluded in Enterprise
\n Roles & Rights \n
Single Sign-On (SSO)	Not included in Essential	Not included in Advanced	✔️Included in Premium	✔️Included in Enterprise
Number of user roles	Essential includes:1	Advanced includes:3	Premium includes:10	Enterprise includes:Flexible
\n Availability & Access \n
Uptime SLA	96%Included in Essential	98%Included in Advanced	99%Included in Premium	99%+ (Custom SLA)Included in Enterprise
Uptime SLA Delivery-API	98%Included in Essential	98.5%Included in Advanced	99%Included in Premium	99%+ (Custom SLA)Included in Enterprise
Support SLA	Not included in Essential	Not included in Advanced	✔️Included in Premium	✔️ (extended)Included in Enterprise
Test system	Not included in Essential	Not included in Advanced	✔️Included in Premium	✔️Included in Enterprise
Automatic scaling	Not included in Essential	Not included in Advanced	✔️Included in Premium	✔️Included in Enterprise
\n Support \n
Support-Channel	E-mailIncluded in Essential	E-mailIncluded in Advanced	E-mail, TelephoneIncluded in Premium	Personal contact partnerIncluded in Enterprise
Backup & Restore	StandardIncluded in Essential	StandardIncluded in Advanced	ExtendedIncluded in Premium	CustomIncluded in Enterprise
Security and feature updates every 10 weeks	✔️Included in Essential	✔️Included in Advanced	✔️Included in Premium	✔️Included in Enterprise
\n Configuration & extensions \n
Configuration by customers possible	Not included in Essential	Not included in Advanced	✔️Included in Premium	✔️Included in Enterprise
Pro Code	Not included in Essential	Not included in Advanced	✔️Included in Premium	✔️Included in Enterprise
Jobs	Standard JobsIncluded in Essential	Standard JobsIncluded in Advanced	Custom JobsIncluded in Premium	Custom JobsIncluded in Enterprise
Previews	✔️Included in Essential	✔️Included in Advanced	✔️Included in Premium	✔️Included in Enterprise
\n Quantities \n
Business Objects	1,000Included in Essential	5,000Included in Advanced	50,000Included in Premium	FlexibleIncluded in Enterprise
Number of values	5,000Included in Essential	50,000Included in Advanced	500,000Included in Premium	FlexibleIncluded in Enterprise
Storage space for assets	100 GBIncluded in Essential	500 GBIncluded in Advanced	1 TBIncluded in Premium	FlexibleIncluded in Enterprise
Data transfer per month	100 GBIncluded in Essential	500 GBIncluded in Advanced	1 TBIncluded in Premium	FlexibleIncluded in Enterprise
Managed languages	3Included in Essential	6Included in Advanced	15Included in Premium	FlexibleIncluded in Enterprise
\n API \n
Delivery API	✔️Included in Essential	✔️Included in Advanced	✔️Included in Premium	✔️Included in Enterprise
Accesses per month	500,000Included in Essential	1,000,000Included in Advanced	2,000,000Included in Premium	FlexibleIncluded in Enterprise
Data transfer per month	100 GBIncluded in Essential	500 GBIncluded in Advanced	1 TBIncluded in Premium	FlexibleIncluded in Enterprise
CMS API Accesses per month	Not included in Essential	Not included in Advanced	100,000Included in Premium	FlexibleIncluded in Enterprise
Webhooks	Not included in Essential	✔️Included in Advanced	✔️Included in Premium	✔️Included in Enterprise
\n Additional modules \n
Excel extension	-Not available in Essential	availableAvailable in Advanced	availableAvailable in Premium	availableAvailable in Enterprise
InDesign extension	-Not available in Essential	availableAvailable in Advanced	availableAvailable in Premium	availableAvailable in Enterprise
PDF publication	availableAvailable in Essential	availableAvailable in Advanced	availableAvailable in Premium	availableAvailable in Enterprise
CSV publication	-Not available in Essential	availableAvailable in Advanced	availableAvailable in Premium	availableAvailable in Enterprise
AI connection	-Not available in Essential	-Not available in Advanced	availableAvailable in Premium	availableAvailable in Enterprise
Secure Infoportal	availableAvailable in Essential	availableAvailable in Advanced	availableAvailable in Premium	availableAvailable in Enterprise

Time To Value!

To maximize the results of your NovaDB trial, we recommend booking a service package. Along with your trial system, you will benefit from expert guidance provided by one of our consultants at a preferential rate.

This ensures you quickly unlock the full potential of NovaDB, apply it effectively to your specific business case, and gain valuable insights for your future content and information management strategy.

Service packages

Proof of Concept

Available from NovaDB Essential*

Verify the feasibility of your specific requirements with NovaDB.

What is included

✔️ Provision of NovaDB
✔️ 30 days free trial period**
✔️ from 2 person-days Consulting & configuration

from€2,950package price

Import-Consulting

Available from NovaDB Advanced*

We support your data import via the Excel extension.

What is included

✔️ Provision of NovaDB
✔️ 45 days free trial period**
✔️ from 4 person-days Consulting & configuration
✔️ incl. Excel extension during the test period

from€5,800package price

Starter

Available from NovaDB Advanced*

We provide consulting and take care of the basic configuration to ensure the success of your project.

What is included

✔️ Provision of NovaDB
✔️ 45-day free trial period**
✔️ from 7 person-days Consulting & configuration

from€9,450package price

Onboarding

Available from NovaDB Premium*

In addition to providing consulting, basic configuration, and any necessary extensions, we will train you to independently carry out configurations.

What is included

✔️ Provision of NovaDB
✔️ 60-day free trial period**
✔️ from 15 person-days Consulting & Configuration
✔️ Configuration training

from€19,500package price

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