Noxum at the PROKOM Data Days 2025 - Multichannel publishing made simple
Presentation with Tobias Denninger shows how NovaDB PIM centralizes product data and brings it to all channels with the help of AI
Noxum GmbH will be giving a presentation at the PROKOM Data Days. Tobias Denninger, Solutions Specialist, will talk about simplified PIM processes with NovaDB and show how centrally maintained product data can be displayed efficiently, consistently and in a media-friendly way - also supported by AI.
Würzburg, June 24, 2025 - Noxum GmbH, a specialist in content management and editorial systems, will be giving a presentation at this year's PROKOM Data Days. The established conference on product information management, customer experience and digital transformation will take place on June 26 and 27, 2025 in Düsseldorf and is aimed at decision-makers and experts from industry and commerce.
This year's PROKOM Data Days will focus on future-oriented product communication and the question of how companies can operate successfully in an increasingly complex omnichannel environment. The focus will be on data-driven strategies, automation and the use of artificial intelligence.
Central data management for efficient multichannel publishing
In his presentation "Maintained once, perfect everywhere - multichannel publishing, made simple ... with NovaDB PIM", Tobias Denninger, Solutions Specialist at Noxum, will provide a practical insight into the benefits of a modern PIM strategy with NovaDB.
The presentation is aimed at companies that want to simplify their product data processes and future-proof their digital product communication. Using specific application examples, Denninger will show how centrally maintained data breaks down silos and ensures consistent playout on all channels - from print to web to e-commerce platforms. A highlight of the presentation is the introduction of the NovaDB Visual Editor. The visual editor combines structured product information management with flexible content creation - for more efficient workflows and consistent playout across all channels.
The focus is on three aspects:
- Centralized data maintenance: NovaDB consolidates information from different sources and creates a uniform database for all touchpoints.
- Media-appropriate distribution: Content is played out in an optimized way depending on the channel - quickly, automatically and in line with the target group.
- AI integration: By connecting intelligent tools such as DeepL or GPT models, NovaDB supports the creation, translation and enrichment of product information
Future-proof PIM solution for modern product communication
With NovaDB, Noxum offers a platform that combines content management and product information management in one system. Thanks to its headless architecture, low-code configuration and comprehensive API support, NovaDB enables a flexible, scalable and integration-capable solution - ideal for companies that rely on efficient workflows and high data quality.
Learn more now
Attend Tobias Denninger's presentation at PROKOM Data Days and learn how your product data processes can benefit from centralized management and AI-supported playout.
Get to know Noxum and our innovative solutions for future-oriented product communication - we look forward to the exchange in Düsseldorf.