Headless Product Information Management (PIM)
NovaDB Headless Product Information Management (PIM) is your central ContentHub for efficient product data management and omnichannel product experience. It unlocks the full potential of your data, speeds up time-to-market, and enhances product experiences with tailored information across sales channels. Optimize processes, strengthen customer loyalty, and drive sustainable success with NovaDB.

NovaDB PIM Features
- Headless PIM – front end separate from back end
- Web-based application for capturing product data
- Media asset management
- Import and export of product data
- Enrichment of product data
- Categories and Segmentation
- Audits and Change Management
- Data Quality Management
- Version Control
- Multi-lingual Product Data Management
- Granular object-level permissions
- Advanced Search and Filtering
- Custom Content Architecture
- Cross-team Collaboration
- Integration with E-commerce Platforms
- Mobile-friendly
NovaDB in action - Interview with Ulrich Klingeberg, Head of Product Data Management at Festool GmbH

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Product Information Management (PIM) Redefined!

Seamless Omnichannel Product Information Integration & Product Data Syndication
NovaDB eliminates silos and keeps product data synchronized and market-ready. With powerful syndication, it delivers consistent content across e-commerce, print, and retail—centrally managed and brand-consistent.

Digital Asset Management for Your Images, Videos, and More
NovaDB PIM includes a powerful DAM to manage and distribute all digital assets centrally.
Store images, videos, documents, and marketing materials in one place—ready for use across all channels.

AI-led Product Information Optimization with Content Localization and Translation
NovaDB uses AI tools like GPT and DeepL to generate, translate, and optimize product content.
Accurate localization ensures your product information resonates across global markets.

In-Depth Data Modeling for Accurate Product Portfolios
NovaDB goes beyond basic data management with flexible modeling options. Customize how product information is structured and presented—just the way your business needs it.
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Product Variants Management
NovaDB PIM simplifies managing product variations like size, color, or region. Its flexible structure ensures your catalog stays organized and easy to maintain.

Cost Efficiency and Agility
As a SaaS solution, NovaDB cuts hardware costs and offers a transparent pricing model. Cloud-based and easily customizable, it ensures agility and long-term flexibility.

Robust Search and Filtering
NovaDB PIM offers powerful search and filtering to quickly find and manage product data. Streamline workflows and boost productivity with easy, precise access to information.
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Future-Proof and Scalable
NovaDB’s flexible, decoupled architecture lets your PIM grow with your business. Easily scale and adapt to evolving products and market demands.

A New Era of PIM With NovaDB Headless PIM System
At the intersection of technology and business needs, NovaDB offers a PIM experience that is second to none. For organizations that want to lead in the digital age, NovaDB is the key.
More Than Just Product Data: CMS Functionality Directly In The PIM System
NovaDB is not only a powerful product information management (PIM), but also integrates a full-fledged content management system (CMS). In this way, product information can be combined directly with editorial content – without system disruption and without media disruptions.
With the integrated CMS functionality, teams can not only structure and distribute product data, but also create and maintain accompanying content such as use cases, white papers, stories or technical backgrounds – centrally, consistently and across channels.
The advantage: NovaDB acts as a central platform and content hub for your product communication – for e-commerce, print, social media or apps. The seamless interplay of product information management and content publishing gives companies agility, accelerates processes and creates an end-to-end brand experience along the entire customer journey.

API-Driven PIM: Access Your Content from Any Platform
Choosing the right backend is key for scalable, high-performance online stores. NovaDB’s Delivery API offers speed, scalability, and adaptability—built to grow with your digital business.

Lightning-Fast Delivery API
In a fast-paced world, speed matters. NovaDB’s optimized Delivery API ensures millisecond response times for a seamless user experience—no matter how complex the backend.

Optimized for Scalability and Availability
Each NovaDB Delivery API instance runs autonomously for maximum reliability. Even during traffic spikes or network issues, your site stays fast, stable, and available.

Real-Time Product Updates
Real-time updates are essential in modern e-commerce. NovaDB’s Delivery API delivers millions of data points—like prices, specs, and content—quickly and efficiently, keeping your site always up to date.
Product Information Governance: Support for Electronic Classification Standards & Data Exchange Formats
NovaDB is a PIM system that streamlines product data management and supports standards like ETIM, ECLASS, BMEcat, and UNSPSC.
ETIM:
NovaDB supports ETIM to ensure standardized, consistent product data—ideal for construction, HVAC, and electrical industries.
ECLASS:
NovaDB supports ECLASS for systematic product categorization, enhancing interoperability across business units and systems.
BMEcat:
With BMEcat support, NovaDB enables structured product catalog exchange, streamlining e-business between manufacturers and buyers.
UNSPSC:
NovaDB supports UNSPSC, a global classification system that simplifies sourcing and analysis across sectors like IT, healthcare, and education.
By supporting key standards, NovaDB ensures efficient, accurate, and consistent product data—streamlining integration, management, and exchange within organizations and with partners.
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Consistent Product Information Across Print and Digital Channels
NovaDB’s PIM system supports media-neutral publishing, ensuring high-quality product information across all channels from a central data source. It optimizes content for different formats, enabling advanced features like search results, product finders, and comparisons.

Flexible Content Branching with Delivery API
NovaDB’s delivery API enables parallel content branching, allowing teams to develop and test new content versions without affecting the live version. This ensures seamless updates and controlled rollouts.

API-First Approach: Compatibility with RESTful and GraphQL
NovaDB’s delivery API supports both RESTful and GraphQL, providing flexibility for seamless backend integration and optimized digital experiences tailored to user needs.
Kanban Boards for Optimized Collaboration Workflow, and Approval Process

Publish Better Content with Workflows
Kanban boards provide clear project overviews, support efficient teamwork, and reduce errors through role-based workflows and deadlines. From planning to publishing, they boost flexibility and ensure reliable process control.
Streamlined Collaboration with Role-Based Kanban Workflows
Use Kanban boards in NovaDB to define workflow states and roles, keeping everyone informed without leaving the platform. Role-based workflows ensure clarity and efficiency—even with complex, changing requirements.
User Roles & Permissions for Process Security and Efficient Content Approval
Kanban boards in NovaDB help prevent errors by assigning clear roles and deadlines. Custom workflows let you involve experts to create, review, and approve content efficiently.
The future of PIM is intelligent: NovaDB and AI integrations
The Advanced Architecture of NovaDB Headless PIM
NovaDB's decoupled architecture enables easy integration of advanced tools like GPT for content creation, DeepL for translations, and LanguageTool for text checks—keeping your PIM system ready for today’s needs and tomorrow’s innovations.
Integration with External Systems
NovaDB PIM connects seamlessly with ERP, CRM, and e-commerce systems for smooth data exchange. Its API-first design and support for formats like JSON, XML, and CSV enable real-time sync and omnichannel syndication.

Personalization Through AI
The integration of GPT into the NovaDB Headless PIM streamlines content creation, reduces workload for marketing and product experience management teams, and enables personalized content tailored to different customer groups—boosting relevance, engagement, and customer loyalty.

Authoring Support: Quality and Consistency
High-quality, consistent product information is vital for trust and smooth e-commerce experiences. By integrating LanguageTool, NovaDB ensures automated checks of grammar, style, and consistency—reducing manual effort and boosting both content quality and efficiency.

AI-Driven Data Optimization in E-Commerce with NovaDB Headless Product Information Management
The integration of GPT into the NovaDB Headless PIM revolutionizes how retailers handle product data. It automates the extraction and standardization of information from unstructured supplier documents, reducing manual effort and improving data quality—making PIM processes faster, more efficient, and less error-prone.
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MACH+ Architecture: Modular & Decoupled Headless PIM
The MACH+ architecture builds on the proven MACH principles—microservices, API-first, cloud-native, and headless—by adding automation as a key extension. This combination enhances the NovaDB Headless PIM with greater efficiency, flexibility, and adaptability
Microservices
Microservices are a core element of the MACH architecture, enabling each functionality in NovaDB to run as an independent unit. This allows individual components to be developed, deployed, and updated separately—boosting flexibility, adaptability, and the speed of innovation.

API-first
NovaDB’s API-first approach ensures all PIM functions are accessible through well-defined interfaces, allowing seamless integration with e-commerce platforms, payment systems, and logistics providers. This enables companies to build flexible digital infrastructures, ensure consistent product data across all channels, and respond quickly to market and customer demands

Cloud-native
As a cloud-native solution, NovaDB offers automatic scaling, high availability, and strong performance. It reduces operating costs while ensuring a future-proof, scalable PIM platform that evolves with technology.

Headless
NovaDB’s headless approach decouples data management from presentation, allowing full design flexibility. This enables consistent, tailored content delivery across all channels—ideal for custom front-ends in an omnichannel environment.

Plus: Automation
MACH+ adds automation to streamline recurring tasks and speed up data processing. In NovaDB, this means faster updates and delivery of product information—boosting operational efficiency.

Why the MACH Architecture is Crucial for NovaDB Headless PIM
The MACH architecture is the key to the performance and flexibility of the NovaDB headless PIM system. With this modern decoupled architecture, companies are able to optimize their product information management, react quickly to market changes and increase their innovative strength.
Discover the benefits of a flexible, scalable and future-proof PIM solution with the NovaDB Headless Product Information Management System and stay competitive in the digital world.